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Monthly Archives: October 2020

Book Promo in Pandemic Times

I’m finding it both interesting and challenging marketing my new book The Enemies Within Us – a Memoir. We live in uncertain and unsettled times with this COVID-19 business. Not only do we worry about getting the virus, but we have had our lifestyles turned topsy-turvy. Not something we asked for, but I guess we have to make the best of it. And that requires being creative.

Which is something I am learning to do for promoting my memoir. In person presentations, readings and book launches are now gone. I now have a very extensive market plan which is open to changes and additions. I check it daily and make a note i when I have done something on my list, and then save it yet again.

Some of you may notice that I have increased my presence on Facebook, both my Facebook timeline and its attached author page. That increase is all about my book, which includes (and will include more) small excerpts from my memoir. I will also be posting more about the actual writing of memoir as I have taught workshops in that for 10 years. I know that has generated some book sales from what my publisher told me about numbers sold through Amazon. Not a huge number, but the book has only been out for two weeks.

I am also selling books via Canada Post – for those who live in Canada.

But perhaps the wackiest way I’m selling books is from my veranda. Let me re-phrase that. Some of that comes from my emails to friends and they come by to pick up the book by appointment (read, when it works for them and me).

My unofficial greeter on my veranda

So there comes the buyer up the veranda steps, past my unofficial greeter, money in an envelope dangling from the hand, and a mask on the face. He or she knocks on my front door and then steps back. Inside, I put on my mask and a jacket if needed, and with signed book copy in hand, step outside. We do a short greeting and the buyer hands me the envelope (still dangling from her fingertips), and I do the same with the book. We make comments about wishing we could do a proper visit/chat, but say “when this pandemic is over.” One buyer, also a friend, and I had decided via email we could do a short social distancing chat, but the rain began falling as soon as she stepped out of her car. On another occasion a month ago, this friend did stop by (pre-arranged) to pick up some flower seeds from my garden. The seeds were in a sealed envelope. We actually had a chat, 6 feet (2 metres) apart in my driveway. It wasn’t raining then.

Those are some examples of the new norm.

The other big change is going virtual – beyond the usual Facebook postings, the blog postings, Goodreads, Amazon, and the website. I’m talking about Zoom. Zoom has opened the door to us authors to promote our books. It is even how my writers group, The East End Writers’ Group, now meets. And yes, I have held up my book there and did a one minute elevator pitch. Ditto for another organization I belong to for its Literature group.

I am also getting bold in approaching newspapers, book buyers, etc. (via email). for book reviews. It has garnished (so far) one wonderful review and five stars on Amazon.ca.

And then there is my publisher, Blue Denim Press. Shane there has been very helpful and promo pro-active. He is helping me with my virtual book launch next month (November 17 – more on that closer to the date). He is doing more as he (well Blue Denim Press) is launching my book. We have had one Zoom meeting to go over what has to be done and how it will work. And he then emailed me the list of what we each do.

Preparing for a virtual book launch is much more work than an in-person book launch. With the latter, the publisher set the date (checking with the author to make sure she is available then and not doing promo elsewhere, for example. If it is a dentist’s appointment, she can cancel that). Then you email your invitations, distribute and post copies of the book launch flyer from your publisher, prepare what you are going to read and anything else like a skit, and show up early for the launch. And once there, meet, greet, and read.

Sharon A. Crawford reads from her Beyond series

But a virtual book launch has the potential for many more guests from all over the world.

And here are some online book links for The Enemies Within Us – a Memoir

Amazon

Chapters/IndigO

I’ll leave you with a saying that all of us writers need to follow – in writing and marketing our writing, be it books, short stories or memoir.

Nothing ventured, nothing gained, which dates back to Chaucer in 1374.

How have you ventured with your writing? Did you have to push yourself to do so?

Cheers.

Sharon A. Crawford

 

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The Enemies Within Us – a Memoir is released

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October 1 was the big day. Blue Denim Press released my new book, my memoir. I am thrilled and am now busy with book promo and talking about the book and what’s inside it.

Part of that is posting to my blogs (I have another blog) but when I opened this author blog today to post, I got this new-fangled setup – supposedly to make it better and easier to post. Right. And pigs fly. The only thing “easier” is the print and setup on the eyes. Well, they did say it was coming setup, but no date set and no real warning.

Methinks I have to cross the M-line again to the mystery writing end and call on PI Dana Bowman to comment here. She is waiting to do so about The Enemies Within Us – a Memoir, but first…

PI Dana Bowman here. Like Sharon says, what is all this here? I think I have to agree with Sharon. Why fix what isn’t broken, what still works. Of course, that has different connotations coming from me as I’m from the late 1990s and going into 2000. I mean we did have email and Internet and cell phones, but not smart phones. Having had a gander at the latter, I don’t mind that change; but some things shouldn’t change, at least drastically.

This is maybe one reason why Sharon chose to write about her past, her childhood. From reading her book, I can see that some things, while appearing different from today, really never change – just some of the details. Take being bullied. Now kids are bullied online. It is there forever. It is…

Oh, Sharon wants to speak here.

Over to you Sharon A. Crawford

Dana is right. I was bullied by two people – a close friend and a nun. My memoir goes into that from my perspective as a child and my perspective as a senior. I don’t suddenly switch from young Sharon to old(er) Sharon. Occasionally I use the “in hindsight” type of phrase. But the content is from the two perspectives. What child of five, 10, or even 13 would have all the wisdom of an older person (this is a general question folks)? If I wrote it exactly and only like a five or 10-year old would say and see it, the story might not work; it might be uneven. I like to hold up Catherine Gildner’s Too Close to the Falls memoir as an example of excellent blending of her childhood but looking back from an adult’s hindsight, and still keeping the child’s perspective. I don’t know if Ms Gildner would agree, but I see it (at least with my memoir) as the younger me sitting on the shoulders of the much older me and the two of us going back to the 1950s, 1960s and very early 1970s to dig up, tell, and yes, even analyze what the heck happened back then and how did it affect me. And hopefully I have learned from at least some of it.

One thing is certainly different than back then. I am no longer a shy child. In fact, some days you can’t shut me up. And I do tend to get carried away speaking my mind and writing what I think.

But isn’t the latter all part of writing. Even with fiction, the author can come through – somewhat in attitude and certainly in style with the writing.

So, when you read The Enemies Within Us a Memoir, this is something to keep in mind – maybe at the back of your mind. You want to enjoy your read and not get lost in analyzing. Despite the theme of me having to deal with my beloved Daddy getting cancer and eventually dying from it, there are lots of funny stories within the memoir.

And I’m going to end this blog post with a short excerpt from one of these stories where my parents collaborate to teach six year old me how to ice-skate.

Daddy turns on the hose, and out pours cold water. Overnight it freezes on the dormant grass in the backyard. I never think how the water passes through the hose. Wouldn’t it be frozen? Does Daddy put his ear to the lime green radio and listen to the weather reports to see when the daytime temperature sits around freezing (32 degrees Fahrenheit then) or just below? When night falls, so does the temperature, and in the morning—magic—instant skating rink.

Then Daddy turns it over to Mommy. Like a dance instructor trying to teach steps to a nervous wannabe, she grabs my hands and tries to set me in motion.

“Come on Sharon. Just slide your feet, one foot in front of the other.”

My feet, tucked tightly into new white figure skates, scrape and totter along the ice and my fingers dig into her hands; her mittens no protection for the hard, petrified squeeze I give her. I do not want to fall. I might break a leg. I’m terrified of losing control, so carry on clinging to Mom as she steps backward, sometimes in her rubber boots and sometimes in an old pair of Daddy’s black hockey skates. I follow forward like a drunken clown. (Copyright 2020 Sharon A. Crawford, The Enemies Within Us – a Memoir, Blue Denim Press)

The Enemies Within Us – a Memoir is available at

Amazon and Chapters/Indigo online.

Happy Reading.

Sharon A. Crawford

And Pi Dana Bowman, for this post anyway

 
 

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