RSS

The rocky road of book promo

Sharon at CWC Arthur Ellis short list Marilyn Kay photo

The aftermath of getting Beyond Faith published has been nothing close to easy, especially in the book promo department. Don’t get me wrong. I love doing book promo and I realize it all takes time and some of it will get put temporarily in Pending. But …

Well, let’s say that all did not go well for me…and apparently some other authors had the same problem – at the CWC Arthur Ellis Awards. Even CWC itself ran into a few snags – but Elizabeth Duncan who organized it with the Indigo Bookstore venue, fixed them very well. For example, the main guest who was to announce the authors shortlisted for the Arthur Ellis awards was ill and couldn’t make it. Elizabeth had some of the mini-presenters – one per category – go up to the podium, open the envelope(s) and read out the shortlisters. It was such a great choice and maybe could be done in future years.

The venue was good, a little oasis set up for the event surrounded by shelves and shelves of books. What more could an author want? Well, maybe spring weather outside.

Everybody’s presentation went very well and was interesting – much more interesting than eight authors reading excerpts from their books, one right after the other. We had to talk about our books in whatever way we wished. I chose not to do a Dana Bowman skit, but the nosy Private Investigator had apparently jumped out of Beyond Faith a a busy subway transfer station enroute to the bookstore and was lost in the rush-hour crowd. But Dana is not stupid and I knew she would show up. After thanking CWC for arranging the event, I went into my presentation – holding up a photo of Dana Bowman and asking “Have you seen this woman? She is….” After the escaping-the-book business I segued into a bit about what the book  is about from the viewpoint of what Dana and her twin PI investigating brother Bast Overture have to contend with. As I neared the finish, I thought I saw Dana darting between the bookshelves, said so, thanked the audience, grabbed Beyond Faith and Dana’s photo, chasing towards the books. A few seconds later when I showed up at the back of the audience, Elizabeth from the front asked, “Did you find her?”

“Yes,” I answered. “She’s back in the book.”

So, what was wrong with this picture? Both Beyond Blood and Beyond Faith, hadn’t arrived at the bookstore and it’s all the distributor’s – Ingram Sparks – fault. First because of all the nonsense with BF not able o be ordered in the Indigo chain stores, yet available for online orders  – which had to be fixed twice and also as the bookstore manager told  me “sometimes it takes six weeks for books to arrive from Ingram.” But the manager had contacted me beforehand about BF’s not arriving yet and we arranged I would bring in three copies for show and sell that evening, and any left could also be left in the store afterwards to go through usual ln-store selling procedure. When the shipment from the distributor arrived, I could come in to get three copies back from that.

But what happened to Beyond Blood? There were no issues with ordering it in – at least as far as availability was concerned. It has to be Ingram’s tardiness, although another store in the chain had already ordered in copies of Beyond Blood for another event with me and those copies arrived in two weeks time.

And I found out some other authors had the same problem – their books didn’t arrive on time either. No idea if their publisher uses the same distributor.

I know this has happened before to authors, but it is frustrating to an author, especially as I didn’t know about Beyond Blood.

Still, it was a great event.

And there is another CWC one Monday, April 23 in the Richmond Green Library in Richmond Hill, Ontario. Five of us crime novelists are on a “crime” panel there. Here are the highlights.

Crime Writers at RG Panel

If you’re are in the Greater Toronto Area, why not drop in? It’s free and an interesting time is guaranteed.

And our books will be there – we five are bringing copies from our own stashes.

Cheers.

Sharon A. Crawford

all

Advertisements
 

Tags: , , , , , , , ,

Sharon A. Crawford’s Beyond Faith appearances

I have a sequence of events where I am appearing with two of my Beyond mystery series in the next few weeks. One on my own and others with other criminal (I mean “crime”) writers. Fortunately, the snafu with Indigo and its chain of bookstores having problems ordering in Beyond Faith for the actual stores, seems to have been fixed by the distributor, Ingram Sparks. Let’s hope it stays fixed. The store  managers and I were perplexed and frustrated by the problem.

Here is the  first event.

We will not be reading from our books. Instead we will be doing mini-presentations about our latest books. In my case, will my nosey main character PI Dana Bowman show up? I am trying to contain her between the book covers of Beyond Faith. But who knows what that wily PI will come up with?

And what are the other authors going to do?

Maureen Jennings (Murdock Mysteries) will be announcing the short list for each category for this year’s Arthur Ellis Awards. We (and others present) will be listening with the proverbial bated breaths.

So, if you are in the area in the GTA or actually in Toronto, please drop by for an interesting evening. And it’s all free.

Meantime, you can click on the Beyond Faith book cover at the top for more info about it.

Cheers.

Sharon A. Crawford

 

Tags: , , , , , , , , , ,

The perils and joys of book marketing

I love marketing my Beyond mystery books. I learn so much from all that I do and meet so many interesting people – other mystery writers, readers, librarians and booksellers. But lately I’ve been experiencing an ongoing problem – so is my publisher – so are the Indigo chain booksellers who try to order in Beyond Faith, the latest in my Beyond mystery series.

I have touched on this in a previous post, but since then the problem has again arisen or as I suspect, never was fixed. What happens is when the managers from the Indigo book chain stores tried to order in Beyond Faith they get an error message and the order cannot be processed. No problem ordering in copies of Beyond Blood, the previous novel in the series.

Twice my publisher Blue Denim Press has had to email the distributor (ingram Sparks) and twice the distributor has rebroadcast the book info to Indigo and all done electronically. The first one didn’t work as one store manager found out and let me know politely in an email. I got right back to her by phone and then contacted my publisher. He wasn’t too happy about the situation and I don’t blame him.

But it isn’t just my Beyond Faith book. Several other authors who have different publishers (and perhaps different distributors?? I don’t know about that) have run into the same problem. One of their books can be ordered in by Indigo but not the most recent one.

And before you start blaming Indigo, the weirdest thing is the other author, Michael Robert Dyet, whose book Hunting Muskie was published by Blue Denim Press at the same time as Beyond Faith has had no problems with Indigo ordering in books to their bricks and mortars stores. Another strange thing – Beyond Faith can be ordered in to the bricks and mortars independent bookstores.

Which makes me wonder if it isn’t the distributor but maybe a computer glitch somewhere along the line.

Or maybe gremlins doing some random targetting.

In this overly digital world anything weird is possible.

Meantime I’ve been back and forth with the indigo chain  – three bookstores where a possible book signing or other appearance is possible. A presentation  with other Crime Writers of Canada published authors is already booked – and that’s where i found out there are other others in the same limbo boat.

At least the Indigo owned bookstores give me (and other authors) the option of selling Beyond Faith on consignment for these events (and possibly leaving copies left over to be placed in the stores’ bookshelves for a bit). And Beyond Faith is still available at Indigo online in paperback and e-copy as you can see with the link from the book cover at the top of this post.

Here’s the flyer for that Crime Writers of Canada event April 18. If you are in the Toronto area, please come to it. it’s free and wlll be different. I’ll give more details about it in my next post.

Cheers.

Sharon A. Crawford

 

Tags: , , , , , , , ,

Dark and stormy nights and other novel settings

It was a dark and stormy night. All right, cliche setting. But perhaps it’s overuse and familiarity has a reason. Settings are important when writing fiction. You don’t live in a vacuum, do you? Neither do your characters and their stories. Even if your character has disappeared to a remote island, there is still a setting. Think ocean, sand, trees, wild animals, an anonymous presence, etc. Even if your character is in prison, there is still a setting – albeit one limited in space.

Settings influence your plot and your characters’ behaviour. Don’t believe me. What about the late Rex Stout’s Nero Wolfe mysteries? Wolfe, a  middle-aged PI, lives in a brownstone apartment in New York City. He seldom leaves his apartment and prefers to spend his time alone in his big orchid room, commiserating with his large collections of orchids. Yes, the plants, in a room of their own.. Not your typical use for a spare apartment room. Wolfe is a loner and an eccentric. When he wants to see clients or suspects, he orders his employee, side-kick Archie to get them in. Any legwork outside the brownstone is Archie’s responsibility. And that is where the reader sees and experiences the setting – a New York City a few decades ago.

So you can see how setting is part of the characters and plot. Sometimes setting can even be a character. Think The Perfect Storm, although here I am treferring to the movie. In fact if you want to see setting, watch the movies and TV shows and see the variety of settings presented. There are hospital series such as The Good Doctor and Chicago Med. So you feel like you are there in the hospital. Or a fire with some of the firefighters stuck inside it in Chicago Fire. You can tell what I like to watch. Even the overdone car chase scene has setting. If you can get your eyes off the cars for a few minutes and just see their surroundings. A car chase on Hawaii Five-O is much different than one through the slushy, snow-covered streets in wintry Chicago PD. And the setting for the car chase influences just how the chase might go.

Back to books. In my mystery novel Beyond Faith, late the last night in November 1999, PI Dana Bowman is walking from a reception party to a midnight meeting with a blackmailer at St. John’s Church. Basically, she is walking from the industrial area of a mid-sized town to its downtown. On the way, I blend in the warm for  November night with a car that seems to be following Dana. I’m not going to tell you what happens with that; instead I’m going to quote some of what happens when Dana gets to the church.

No one else was about, which might make it easy to spot the blackmailer as he or she arrived—if he or she showed up. Even the area of St. John’s was barren of people, but about half a dozen cars were parked in the parking lot. Overflow from the Beaver and Cricket, no doubt. Not the church, which appeared dark, and after climbing the stairs, I found that the door was locked. Odd. But then the time was pushing closer to midnight and St. John’s probably was the church that had been robbed earlier this year.

I walked down to the cement seat surrounding the fountain, and began pacing to and from the seat. My digital showed as five minutes before midnight. More pacing and time checking did nothing except move time forward to 11.58. The blackmailer was pushing it close. A breeze brushed my face and I wished to be wearing the usual wardrobe of jeans, sweats and warm jacket. I also wished the blackmailer would hurry up and get here. Just as I started to put on my fake fur coat something snapped nearby. A tree branch? I jumped and dropped the coat on the ground. Get a grip, Dana. Clutching my bag, I moved away from the fountain seat and looked at the other side of the fountain. (from Beyond Faith, Copyright 2017, Sharon A. Crawford, published by Blue Denim Press, 2017)

And no, I’m not going to tell you what comes next. You have to get the book for that. (Hint. Click on the book at the top of this post.)

But from the Nero Wolfe scene descriptions and from the above from Beyond Faith, something else is going on. We don’t just get a bland description of the setting. The characters are actually doing something in it and the plot moves forward.

Plot, characters, setting – all part of a novel and they are intertwined, connected.

Cheers.

Sharon A. Crawford

 

Tags: , , , , , ,

Unexpected snafus when marketing your book

Click on book for more info

I love promoting my Beyond books – in person (alone or with other authors) or on social media. Sure, it is a lot of work but it can get very creative. However, one thing, actually many things have come up, under one category to slow or stop the process – snafus from outside sources, particularly connected to computers and other digital stuff.

Here’s what I’ve been dealing with to promote Beyond Faith. Warning: some of it might sound a bit odd and at least unexpected and unwelcome.

My Beyond books are available online in both paperback and e-copy in many outlets world-wide. But to get them in bookstores the bookstore has to order them in at either my request or someone who walks into a bricks and mortars bookstore and wants a copy. If I have already persuaded the bookstore to order in a copy, then the customer can buy it. Otherwise it can be ordered in.

That’s the way it is supposed to work and has with Beyond the Tripping Point and Beyond Blood. My publisher’s distributor sends electronically all the info to all these bookstore.

Not for the Indigo Chapters Coles chain. And this was not the chain’s fault. Imagine my surprise when I went into a Coles bookstore and the manager was so enthusiastic to order in Beyond Faith and Beyond Blood and have me do a book signing, but when she went to order them in (while I was there) no problem with BB, but she couldn’t do so with BF. She advised me to contact my publisher and when it was fixed she would order them in and set up a book signing.

I emailed my publisher right away and he got on it right away, even ccing me with his email to the distributor. A customer service guy from the latter emailed me and said it was being forwarded to their tech dept. to fix. Yes, it was a computer glitch from the distributor. Since then, my publisher let me know it has been fixed so I emailed the bookstore manager and just hope this message hasn’t screwed up her still wanting to order in my books and have me do a book signing.

And the bookseller company isn’t completely guilt-free as there is another problem – the book cover for Beyond Faith shows fine on their website for ordering in for the e-copy but for the print copy (which presumably can now be ordered in) shows no book cover  – just a standard book graphic with the message that the book cover graphic isn’t available. I contacted the bookstore online customer service and got an email that I had to contact the new author section and gave me an email. Somebody from there emailed me and said they could fix it if i emailed them a jpeg of the book cover – and proceeded to give me the size and dimensions and dpi required and the file name to use. i had to find the larger book cover graphic on my computer . Even with my organized file system it wasn’t that easy to find and then I had to rename file and find it again. And yes I used my computer’s Search function.

It doesn’t help that I have limited sight in my left eye.  Which explains any typos I may have not caught and corrected after reading the preview of my posts.

But I sent the book cover graphic and got a reply that the jpeg is okay but it will take a few days for them to get fixed.

At least all the replies to me from the bookseller customer service, etc. came quickly

Like I said I like doing book promo – the legwork – in person and the finger work online including social media. But trying to remedy others mistakes? Especially technical ones?

Nah!

Cheers.

Sharon A. Crawford

 

 

 

Tags: , , , , , , , , ,

Fictionalizing your problems

Lately I’ve been inundated with problems, snafu sand the like – 90 to 95 per cent caused by other people, organizations, etc. But I have to deal with them and get them solved. I may go into one of them in a future post as it is writing related, but for now if you really want to know more you can read this post from my personal blog Only Child Writes.

To say I am ticked off at all the time wasted sorting out these problems, but i do have an outlet – so do all writers.

The pen is mightier than the sword

Or in today’s world

Creative Digital is mightier than the sword.

Some of you might go the journalistic route and do a story on the problem or write an op-ed piece. I used to do the former and sometimes do the latter on the aforementioned personal blog. But now I take the problem and fictionalize it in a short story or novel. And because i write mysteries, I can kill off the culprit or make him or her the killer. Fictionalizing is the key word. You don’t want to be sued or worse.

My latest one is a story I’m writing (between dealing with the actual problems, doing client work, and PR for Beyond Faith) is about telemarketers. How many of you (despite any “do not call” type laws) get hit with a deluge of telemarketers calling? Even wrong calls claiming to be wrong numbers? Well, I get too many and usually don’t bother to pick up the phone. But when they leave voice mail messages, guess what I want to do.

The story is still in draft. But it’s working title is “Don’t Call Me.” The story has lots of twists and turns, including the murder weapon. I’m not saying what it is or who murders whom. But let’s just say I had a slew of questions for my police consultant on the crime scene and in the process got the  lowdown from him on how to use that weapon to kill someone. The weapon is not your usual gun, knife, rope, poison, etc. but is something people with a certain hobby would have in their possession.

I promise to use that weapon only in my story and in real life for its regular use.

What problem has been stealing your time and energy lately? Or is it an annoying person. Don’t yell or kill that person. Fictionalize him or her in a story.

Cheers.

Sharon A Crawford

 

Click on the book cover below and get the lowdown on this book and the other two Beyond books at Amazon

The latest Beyond mystery novel

 

Tags: , , , , ,

Point of View or Points of View in Fiction?

The latest Beyond mystery novel

I  have covered Point of View before but it is so important and is one of the writing techniques that authors mess up a lot – even published authors. The two biggies usually occur when the author is telling his or her novel from the third person omniscient. Both mistakes can be aggravating to the reader. The first misstep is when two characters are talking. Character A says something and the author adds how this character feels or what he is thinking when he talks. Then Character B replies and the author also adds how this character feels or what he thinks when he talks.

In the writing and publishing business we call this “jumping heads.” Or as I sometimes call it – “head lice”. This one doesn’t usually confuse the reader about the plot, but it can get annoying. The rule of thumb here is one character’s point of view per scene or per chapter or per a series of continuous chapters. If you are changing POV after a scene, you can leave a few lines and/or add asterisks between the scenes. If it helps, you can put the POV character’s name at the top of each scene or chapter – whether you leave it in or not in the rewrite. I do this (and the date and time) in Beyond Blood. The date and time are there because the novel takes place over eight frantic days in August 1998. The reason for each POV character’s first name (or a reference to the character.I do have a character called “HIim”) is for keeping track of which point of view character is narrated.

When their is an overabundance of POV characters, especially when it goes into minor characters, it can confuse the reader to the point where they feel like they need a road map to keep track of all the characters.Then they may lose interest in the story and ditch the book. Do we really need to get inside minor characters’ heads? Do we really need to know what they ate for breakfast? If something they do or did is important to the plot, it could be presented from one of the POV characters. For example, if a PI or police officer is a POV character, they might discover this about minor character – from looking at police reports or news stories. Maybe when the PI or cop interviews the minor character, something comes up. Maybe they see the minor character does something that appears out of character from what they know about the character. There is one exception, though. Sometimes crime novels start with a short Prologue told from the victim’s point of view as he or she murdered – at the end of the Prologue. Obviously, this character can’t come back or can she? if her story is told in flashback in chronological order in alternating chapters – it could work very well. And is the murdered character a minor character or major character? If he or she wasn’t killed, where would the murder mystery be?

I use four points of view in Beyond Blood and in Beyond Faith. Three of them are the same – the protagonist PI Dana Bowman, her twin brother and business partner, PI Bast Overture, and Dana’s son, David. The fourth POV character is a different one in each of the novels, mainly because that character doesn’t appear in both BB and BF. So far, this fourth character is on the shady side and is used (with reservation, i.e., not revealing all and building up the story from their POV to work it in with the rest of the plot as narrated by Dana, Bast and David.) The three POV characters who are in both Beyond novels are identified at the beginning of each chapter  and each first chapter of a string of chapters or even a scene where he or she narrates.  As a twist, Dana is told from first personal point of view and the other three from third person POV. This is done because Dana is the main character, the one who I want the reader to identify with most.

Bill Pronzini who writes the Nameless detective series does something similar. Nameless is from first person POV but no name (well, he is nameless) at the top of the chapters. But for chapters from the POV of his two PI associates, he puts the name of the POV PI at the beginning of the chapter or first of a string of chapters. When Pronzini teams with his wife, author Marcia Muller to co-author a book – especially with Nameless and Muller’s main character PI Sharon McCone  it gets interesting. For Sharon the chapter is headed “McCone” and for Nameless it is headed “Wolf.” Check out their novel Double.

The best way to understand Point of View is to read published fiction in the area you write in. Even read the ones that mess up point of view because when you spot it you will see what not to do.

And write, and rewrite, and rewrite…

Cheers.

Sharon A. Crawford

The second Beyond book in the series

 

Tags: , , , , ,

 
%d bloggers like this: