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Category Archives: Sharon A. Crawford

Book promo in person with a twist May 29

 

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Previously I blogged about using videos to get the word out about your book(s). Now, I’m going to talk about old school – well, only in the sense that it is an in-person presentation. But it is not only a reading or readings. A writer-friend once told me that authors reading more than five minutes can start to bore the audience. I suppose that does hinge on what and how the author is reading.

And this is not a lesson on how to read book excerpts in public. Maybe in another post…

My publisher, Blue Denim Press, has come up with a unique presentation setup that guarantees not to bore the audience. Here’s the blurb for it and below a bit more info.

Small Presses: Guerrilla Book Marketing in the Digital Age

Join the East End Writers’ Group for an evening with the Blue Denim Press Gang. Readings from Shane Joseph’s latest novel, Milltown, and Barb Nobel’s debut short story collection, Edgy People, with a duet by Sharon A. Crawford (Beyond Faith) and Michael Dyet (Hunting Muskie) featuring characters from their books. After a mix, mingle and snack break, join these authors and their publisher in a panel discussion on how the Small Press is filling the void in publishing today.. Hosted by Gail Murray.

I start the whole she-bang off with a short (promise) welcome to all including a brief (really) history of the East End Writers’ Group, then turn it all over to our real host, Gail Murray a poet and travel writer and longtime member of East End Writers’ Group. Gail will introduce each presenter, one by one.

Barb Nobel is up front to read a short funny excerpt from her short story collection Edgy People.

Michael Dyet and I are up next – we get a bit more serious except for one of my reading excerpts which is a bitchy fight between two women in Beyond Faith. Michael and I will be doing something we do in our War Between Genre Fiction and Literary Fiction presentation – taking on the roles of each other’s characters in our excerpts from our books – :”Slipstream,” from Michael’s short story collection Hunting Muskie and my mystery novel Beyond Faith. As with the “War” presentation, Michael gets to read a variety of characters. But we have a switcheroo in here. And there is a dog in my presentation – but he has no speaking parts, but he is there as he is important to our reading’; theme – relationships in families and all the things that they entail.

And no, Michael and I won’t be dressing up as any of our characters. But there are rumours circulating that a character from one of the books by one of us authors will make a surprise appearance.

The fourth author in the presentation, Shane Joseph will be reading from his latest novel (launched this spring) Milltown.

Then we are going to break for what has become a tradition of East End Writers’ Group gatherings – the networking snack break or mix and mingle and eat and perhaps buy some books. (the latter is not at all of our meetings). Hey, writers, readers and most everyone else likes to eat.

After the break, we four authors return to the stage and the table for a panel discussion that will hit on and expand the title of this presentation. Gail Murray will moderate and keep us in line if we get too chatty. There wil also be q and a as we want some audience participation.

And afterwards  – some more chatting with anyone from the audience who hangs around. Books still available for sale then, too.

And clean up and clear out.

And a thank you to the S, Walter Stewart library branch for hosting our East End Writers’ Group meetings and presentations.

Below are the location, time and date details and the covers of the books for the remaining two authors.

Location:

S. Walter Stewart Library branch

170 Memorial Park Ave., Toronto, Ontario, Canada

Time and Date:

6.30 p.m. to 9 p.m., Wednesday, May 29, 2019.

All welcome And did I say that admission is free?

See you there.

Cheers.

Sharon

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Using videos to promote your books

Beyond book No. 3

An online presence is crucial for authors to promote their book or books. Posting videos is one way some of us do this, even me who has no clue  how to take videos. Yes, my camera does videos but even with instructions I am video-making challenged – with the techniques. (Note: I focus on improving my still shots with my digital camera and they get posted – not just book promo, but family and friends and my garden).

So, I have had to get creative to get the videos out there. My secret is I let others do the videos in a variety of ways. Here is how videos of me and my books bave gotten out there on the Internet. Hopefully they will give you some ideas.

Doing an Internet TV show

This  one I’ve probably mentioned before. I host Crime Beat Confidential on thatchannel.com which is an Internet TV station based in Toronto. My main Beyond books’ character, PI Dana Bowman opens each show and she even did part of the interview when the guest was a real-life private eye. Here’s the latest episode with guest Lorna Poplak. Dana and I have also guested on Liquid Lunch, hosted by Hugh Reilly on thatchannel.

Guesting on a cable TV show.

A few years ago I guested on a Rogers Cable TV show called Writers and Readers hosted by author Tom Taylor. I actually did two – 10 minute interviews – one about my Beyond books and one about my writing and editing business. Although the show (and actual studio) no longer exist, I do have the two segments, posted on Goodreads (scroll down through the videos; most, if not all of my book promo videos are here)

Letting somebody else video-tape an event or part of an event

Last month I was part of a Crime Writers of Canada panel on Hogtown Homicides: setting our books in Toronto. The five of us did this presentation at a Sisters in Crime meeting. One of the panelists had someone else tape part of it. I gather it was edited and it came out short and sweet. She sent us panelists (and probably others) the link to it. So I posted it on my Facebook page  and on my author gigs and  blog tours page connected to this blog.

Someone else posts a show clip on their website

My most recent Crime Beat Confidential guest, author and researcher Lorna Poplak, who wrote Drop Dead: the horrible history of hanging in Canada, is posting a short clip from her appearance on this show to her website – she even asked my permission to do so and of course, I said “yes”.

Facebook is a good place for me to post links to these and share them with my friends. Also my blog posts are automatically linked to my Facebook author page (which is part of my main Facebook account) and to Linked In. And my website home page, at the bottom of the page, has automatic feeds to the last two author blog posts, which my son, who helped with the website built in.

So, there are ways to get you and your books moving (literally) on the Internet. Maybe you have other ideas for this.

How do  you promote your books using video?

And while we are on the topic, click on the cover of Beyond Faith at the top and it will get you to my Amazon page for my Beyond books . And oh yeah, the latest two author blog posts get there on my author profile. Ditto for Goodreads.

Cheers.

Sharon

 

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Hogtown Homicides: Setting it in Toronto

Authors are often faced with whether to set their novel in their own backyard so to speak, do a fictionalized place loosely based on their city or town, or create an entirely fictional town or city.

I tend to do a little of both. I have lived most of my life in Toronto, Ontario Canada. In fact I grew up here. So I know a little about some of Toronto’s past. I’m back in Toronto now – for the past 20 years – but I lived just north of Toronto in Aurora, Ontario for 23 years.

Two of my Beyond mystery books have settings in Toronto. Most of the short stories in Beyond the Tripping Point are set in Toronto – from 1965 to present day – not exactly historical, but still Toronto. In the two Beyond novels, Beyond Blood and Beyond Faith, my two main characters, fraternal twins Dana Bowman and Bast Overture set their private investigator agency just north of Toronto – in the fictitious Thurston and Cooks Region – loosely based on Aurora and Newmarket and York Region – so far around the time I lived in Aurora. But Beyond Faith has several scenes with both PIs in Toronto as it was in 1999. And the next book, Beyond Truth (still being researched and written) will have much of it set in Toronto.

What is interesting to me is how and why writers, particularly mystery writers,set their novels in Toronto. (Okay, I am partial to Toronto). And the research they do. Five of us Crime Writers of Canada authors are going to discuss this on a panel April 18. Here are the details and there should be links to their – make that “our” (disclaimer here – yes, I’m on this panel and honoured to be with the other four).

Hogtown Homicides: Setting it in Toronto

Frequently Canadian authors have been told to set their stories in some generic or easily recognizable city in the US, to guarantee sales. Well, this panel has successfully defied those voices and set their works in a very recognizable Toronto. Presented by Sisters in Crime Toronto in conjunction with their friends at Crime Writers of Canada,  Here is the powerhouse panel who loves Toronto.

They will discuss their choices, their research, and the subsequent marketing landscape.

Thursday, April 18, 2019, 7 p.m. to 9 p.m.

Location: Northern District Library, 40 Orchard  View Blvd., Room 200, Toronto

Sisters in Crime members get in free. Non-members $5.00 at the door.

https://www.torontosistersincrime.ca/

Check it all out. And if you live in Toronto or nearby (yes, including York Region), why not come to this presentation and get an earful. We will also have copies of our books to see and sell.

Cheers.

Sharon

 

 

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Don’t forget your research

Beyond book No. 3

You may be writing fiction, but you still need to do some research. Sure, you can make up your story, your characters – and you better be doing the latter – but some things such as a place, a date, a real life event will pop up that you need to check out, even if you are writing science fiction. And if you are writing anything – sci-fi or other – and there are police in it, you will need to do research. Ditto for any other career involved even if you have worked in it.

Then there are stories set in countries other than the one you live in – or oven another part of the country you live in. Peter Robinson, who writes the Inspector (now Superintendent, I believe) Banks mystery series sets his novels in Yorkshire, England. Peter has been living in Canada for many, many years, but he makes regular trips back to Yorkshire.

And if you are writing historical novels – romance or mystery, or any novel set in the past, you need to do some research. My Beyond Blood and Beyond Faith are set in 1998 and 1999 respectively. Computers, the Internet, etc. were quite a bit different then. If you set your story in the late 1990s you can’t have people running around with smart phones. Yes, there was email and Internet then, but on computers.. My twin PIs, Dana Bowman and Bast Overture do have cell phones, but the type that flipped open and closed and no email or text on them, although text was just coming in across the pond in Europe. But not in Toronto, Ontario and north of Toronto.

Even though I didn’t have a cell phone then, a real estate agent/friend of mine did. So I could go back to what I remember about that phone, which I did use a few times. Not enough though, so I did a lot of research on cell phones from the past, what they looked like, their size (fortunately in the late 1990s they weren’t still the big clunkers from four or five years earlier). I was able to do enough research for that on the Internet. But not all research on the Internet is sufficient. Sometimes you have to get off your laptop, off the Internet and off your butt, off your smart phone, and get out there and do other research.

There is the obvious one with police and I’ll go into that in another post. Today, I want to talk about one of my in-your-face type of research – not exactly interviewing someone – which I did a lot of when I was a journalist (and some was via phone and email). No, something else I used to do for research for a story was to get out their and “absorb the scene”.

One of my stories in Beyond the Tripping Point is set in present day Toronto. There is an alley in the story, so I re-visited the alley behind a street of row houses where relatives used to live many years before present day. I walked up the street in front of the houses to see what they looked like today and then I went around the corner and into the alley behind and started walking there. I visualized the scene in the story (Missing in Action) and decided this alley fit the story. So when I wrote that scene this was the alley I was thinking about. Yet I didn’t pinpoint where it was in Toronto in the story.

In the story “Unfinished Business” I have the main character revisiting her childhood home area in Toronto with her 12-year old daughter because the daughter insisted. Something really bad happened to the mother when she was around the daughter’s age and she had only been back once just for a ride-through with a friend and she ducked down in the car so she wouldn’t see the place. When she came with her daughter, I envisioned where I grew up and had her drive in past buildings and on roads there up to the house (but I changed the street names). However, the whole street was in my mind as I wrote it as were most of the changes outside the house like for my house – except the rickety old garage at the back  of the driveway. It had been replaced  just before I moved back to Toronto in 1998, but I left it in my story, because it was crucial to the story. The people in the story and the bad thing that happened to my character didn’t happen in my life. (I had other things that happened instead). And for the record, I have a son, not a daughter. And also for the record, I took many walks along that street and even talked to the current owners before I wrote my story. Unlike my story’s main character, I don’t drive.

And how the latter happened is the “fault” of a couple of cousins visiting from Michigan, well, one of them. Here’s how that went.

My cousins, G and K and I were driving downtown from my place to meet my son for dinner. As we drove past the street where I grew up, big mouth me mentioned this. G turned onto my street, stopped outside the house (big mouth  me again telling him which one). A man in his mid-fifties was hauling a golf set from the trunk of his car. G rolled down the window and shouted out “My cousin used to live here.” So the three of us had to get out and we got into a conversation with the man and his wife. Turns out they (particularly her) are interested in the house’s history and the street’s history too. And the garage came into the conversation. The wife asked me if the original garage was so far back and I said “no.” Some more comparisons of outside were made and I learned some of the history of the property from after I moved. And I saw more inside when a few months later (I had their permission to call to make an appointment for this) I visited the couple inside the house.

Unfinished Business did not take place inside the house, but it did have scenes on the street, in the driveway and the old rickety garage.

So research is not all boring and you can get some physical exercise doing it. Just remember to go beyond the Internet.

Cheers.

Sharon A Crawford

Author of the Beyond mystery series.

Short story collection (2012)

 

 

 

 

 

 

 

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Public Libraries Help Writers and their Readers

How many times have you been at a table trying to sell your books? Maybe it is a writer’s festival or maybe a church bazaar or some other event. And you get some interest in your book from someone until they look at the price. Then it is “is it available in an e-copy.” Or I don’t have enough cash on me/spent all my money/I’ll be back later when I’m leaving.”

Instead of frowning, yelling, whining or going into extreme book selling mode, why not suggest the person borrow your book from their local library branch? Maybe you don’t think about that because you figure you won’t be paid if someone reads a borrowed copy of your book.

Wrong.

If you as an author have your book(s) signed up with a Public Lending Rights Program (over 30 countries have them), you can receive royalty payments annually. Some library systems base the amount on how many times your books are borrowed or if your book or books are in the library catalogues (tcatalogues are online on most library websites). Canada follows this latter method and the payout annually has to work out to not under $50. But it can go up to $4,000. My Beyond mystery books haven’t reached a $4,000 royalty, but for last year, the amount was more than a 100 per cent increase from 2017.

Canada’s Public Lending Rights Program has a window of time to sign up – usually from sometime in February to May. And then that’s it for another year. Forms are online and are downloadable. This year the timeline ends May 1.

See here for more information on Canada’s program.

So how do you get your books into the library? Most libraries have book submission forms – in print at the branch or online, although sometimes the former are set up for  you to recommend a book by any other author who isn’t you. So get another author you know to recommend your book and you do the same for them.

The best way is to have a librarian get your book in. I have cold-called some librarians and persuaded them to carry my book. Depending on the library I may mention that I have family in their city or town (this has to be true – don’t make up stuff – leave that for your fiction books). Or I may say my books are set in their city or town or a city or town loosely based on their city or town (true for York Region just north of Toronto).

My favourite is actually doing a presentation (with other authors or on my own) or teaching a workshop at a library branch. Now, I have been doing the former for eight years and the latter six years. Particularly if the presentation or workshop is connected to your book – i.e. creating compelling fiction characters and you write fiction. Also, if you are presenting at a library, the librarians usually do order in a few copies of your book ahead of time.

Although one didn’t. So, one of the five of us crime writers reading asked the librarian if copies of our books were available in the library.

No. But they were soon afterwards.

Probably the best-case scenario is the librarian, Janet, at the library branch where I teach one or two workshops a year and my East End Writers’ Group partners with this branch to hold our meetings there. The librarian actually suggested it after we did a presentation at the library and I decided to get the group out of my house to meet and the two places after that where we met briefly went out of business. So, we are in partnership with the library with this and the program gets under the branch programs umbrella. Janet has made sure my three Beyond books are in that branch.

Of course each library system has its own methods for getting in programs and presentations. How I got into some (besides the East End Writers’ Group one) is fodder for another post.

The bottom line is getting your published books into libraries is a win-win-win situation – for your readers, for libraries and for you.

Cheers.

Sharon A, Crawford

Author of the Beyond mystery series

Available for borrowing in the Toronto Public Library system, some in the York Region Library system, etc.

And I am teaching a memoir writing workshop and doing two presentations with other authors, all in Toronto library branches. See my Gigs and Blog Tours Page on this website here to find out when and where.

 

 

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New Year new writing energy

Many years ago I learned something important for writers from freelance writer Paul Lima. Yes, he said you need a Marketing Plan for your writing business,but he added something that is core to this –  You need a vision for your writing business in order to figure out your marketing plan.

Very true. I know that from experience as the last couple of years I didn’t have a vision and only a marketing plan for my Beyond books.. For 2017 I was sick the first part of the year and for last year, let’s just say I had more than my share of problems in all areas, stupid problems, with 80 per cent of them caused by other people or organizations.The rest included health and house issues, I won’t go into a long list, just mention the one that gets the cake (in the face, of course) for the most ridiculous.. My CARP (the Canadian Seniors advocate organization that also publishes Zoomer magazine) membership got messed up by CARP. First, I didn’t get any notification to renew so I phoned. Yeah, I got my membership renewed and a new card last February – dated to expire February 2018. What’s wrong with this number? After raising more than a little hell over the phone and getting the CARP membership advocate involved, I got a replacement card dated to expire February 2019. And I have received a renewal notice for this February.

So, when not dealing with this and other problems, I just dived in and did client work, did some writing, did a lot of promo (and organizing such) for my Beyond Faith mystery novel. Sure, I did my usual daily “to do” list…

But something was missing and something unwanted was there.

The unwanted was the somewhat randomness of it all and lack of any defining vision for my writing.

For 2019 I went back to listening to Paul Lima. And this time I shortened my vision and its marketing plan. It is only one page and under my vision I list three things I am focusing on, three things I envision I want to do (and am doing – hey, it’s already January 4). I’m not going to copy the whole marketing plan, just my vision.

Sharon’s Vision:

Threefold:

  • Write more – memoir book finish; continue writing Beyond Truth, and write more personal essays and short stories for publication.
  • Help other writers with their writing, and at the same time earn more money for me.
  • Sell more Beyond books.

Each part of the vision statement covers what I want to do in 2019. The first one is self-explanatory. The second one covers both my editing for writing clients, doing one-on-one teaching writing sessions, and teaching writing workshops. The last part is also self-explanatory. This second one is both for my clients and me. The third one is also self-explanatory.

My next heading is simply; How I will do this.

And I list, which I’m not going to do here. I did put in for book marketing to go to a separate file. But my book marketing plan is much shorter than the very long one from last year. It is more to the point and organized by month. And it is not sealed in granite or whatever is the digital equivalent. So if January gets clogged with too much, some can be moved to another month.

My last heading is:

Professional Development:

Writers always need to learn something about writing and marketing. Like other things in life it is an ongoing process and any writer who thinks they’ve reached their pinnacle because they are publishing their books or they have steady work writing, teaching writing, etc.. think again. We freelancers know (or should know) that freelance writing and the like is precarious and steady writing gigs can go at the drop of a well, the proverbial hat maybe.

As for Paul Lima, he is still freelancing – but scaled down a lot. Paul has MS and has wisely learned to work around that. He has written and self-published two books on MS which are available online. His previous books on writing and marketing are still available online. He blogs about his MS and shares info on that and his writing on a writer/editor listserve.He also posts regularly to Facebook. And he does get out every day for two hours walking his dog. I suspect the dog and his family are a big help and support (emotional and otherwise) for him. He also has a positive attitude – something we writers need to remember. No point in getting in the dumps about another rejection for a story.

I’m going to finish off here with a few links to Paul Lima’s website, which as all the info about the above on him and more. And also a link to his MS blog, and a story another writer wrote about him and two others who had to relearn how to live their writing career because of various chronic illnesses.

Paul Lima’s website here

Paul’s MS blog here

Paul’s business blog here 

His Dec. 30, 2018 posting is titled My Freelance Writing Resolutions for 2019. Writers take note.

Story here

May your 2019 be joyful and creative.

Cheers.

Sharon A,.Crawford

Writer/Editor/Writing Instructor

Author of the Beyond mystery novel series.

 

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Using Humour in Fiction

Mysteries, thrillers and horror fiction can be very grim. Some authors (including me) add a little humour to lighten the load a little. But there are a few things to consider if you want to use humour in your fiction. (Note: I’m using the Canadian spelling of  “humour” because I am Canadian).

First, a big  no-no:

Don’t have your character or characters crack a lot of jokes. This isn’t stand-up comedy or a comedy TV series. There could be one exception to this – if a trait of one of your characters is to tell jokes – bad or otherwise and it fits in with the plot and this character’s interaction with other characters. But use it sparingly or not at all. It is not the best technique.

Some techniques that can work:

Your main character is a klutz. Picture a klutzy private investigator or cop or? This can bring up several scenarios that can lighten your story. It can also provide some problems for your character in their investigation. For example, your PI is snooping outside a house where nobody is home at the moment. Or maybe he or she gets into the house to look around. Instead of the family dog barking at them or charging at them, why not have the kluzy PI trip over a sleeping cat and fall down a few stairs – or how about a whole menagerie of animals – maybe he or she collides with a snake that has gotten loose from its cage? And the PI is terrified of snakes.

Or give your PI or cop, what we call a character tag and use that to create some humour as the character does what he or shee normally do. In my Beyond books, Detective Sergeant Donald Fielding stutters – not with work-related things, but with personal things that make him nervous – such as his attraction to PI Dana Bowman. He also suffers from migraines. In one scene in Beyond Blood, Fielding knocks on the door of the bedroom Dana had to sleep in overnight – not at her place as a murder and kidnapping took place there and her home is a crime scene,so Dana and her fraternal twin PI  Bast Overture are staying at a neighbour’s next door. Here’s a short excerpt from Beyond Blood with the encounter the next morning between Dana and Fielding.

Beyond Book No. 2

The pounding came from the bedroom door.

“M … M … Ms. Bowman,” Fielding said from outside the door.

Couldn’t the man give me a little privacy? I pushed the covers off and realized I was in a strange bed and still wore my party dress. Red for blood. Red. Cut it out, Dana.

“What the hell do you want, Fielding?”

“Are you d … d … decent?”

“What?” I scratched my head and yawned.

“Ms. Bowman. I need to talk to you.”

“So talk.”

“I h … h … have a ch … ch … change of clothes for you.”

“What?” I leaped out of bed, ran to the door and pulled it open.

Fielding leaned against the wall. His face resembled whitewash and red rivers flowed through his eyes. He held a plastic bag, which he slid over my way.

“Your ch … ch … change of clothes. C … Constable Nivens collected them.”

“Thanks.” I grabbed the bag. “You look like hell. No sleep?”

“Just a migraine. I get them all the time. It’ll pass.”

“Migraine. Here, come in and sit down on …” A quick glanced around the room showed an ironing board piled high with clothes standing beside a chest of drawers. A basket of clothing sat in the room’s only chair. “… on the bed.”

“No, it’s okay.”

“No, it isn’t. Migraines are awful. My mother used to get them, but thankfully I don’t. She used to blow in a paper bag, to get rid of the pain, I mean. Maybe there’s one here.” I started rummaging in the dresser drawers.

“Ms. B … B … Bowman. It’s all right.”

“Here we are.” I shook a scarf from a Fashion Shoppe bag and shoved the bag at Fielding. He ignored it. “Put it over your face and blow.”

He stared at me, for once speechless, took a deep breath and sputtered.

“Take the damn bag and blow. And go and sit down. I don’t want to have to deal with a cop passing out in a bedroom.”

A little colour hit his face for a second. He staggered over to the bed, plunked down on the edge, leaned over and blew. I moved towards the doorway, stopped and swung around.

“Look, Fielding, I’m sorry. Guess we’re all a little edgy.” I sat on the bed beside him and touched his forehead. He flinched and pulled away. “Sorry. Do you want a glass of water?”

“W … w … wait. It’s the kid. I m … m … mean your son. I have a daughter.”

“I know. You told me earlier.”

“Well, I want you to know, Ms. Bowman.”

“Dana.”

“D … Dana, that I’ll do my best to get your son back safe and sound.”

“I know that, Fielding.”

“Don.”

“What?”

“M … my name is Don.”

“Okay, Don. Anyway, you have two private detectives in the house to help you out.”

“Now, listen here, Ms. Bowman. You let the police handle this. Your job is to answer your cell phone if it rings, so we know what the kidnappers want. Nothing else.” He pointed his forefinger under my nose. (Copyright Sharon A. Crawford, From Beyond Blood, Blue Denim Press, 2014).

As you can see,  there is enough for the reader to visualize – especially a burly cop blowing into a brown bag.  hey are in close quarters and both characters are uncomfortable. But it is only a moment before the two characters return to “business”. But what else does the encounter tell you about the characters and the story?

In my short story collection Beyond the Tripping Point, some of my stories are noir and satire, one in particular – The Body in the Trunk, which has an unusual take on two friends trying to move a body to… well, that would be giving it away. You have to read it to get it.

And that’s my last suggestion. Read published novels  containing humour in the genre you are writing in. Three authors who do it so well are:

Melodie Campbell with her Goddaughter  series. The Toronto Sun calls her “Canada’s Queen of Comedy”.

Steve Shrott (who also teaches humour writing) with his stand-alone mysteries. One features a dentist who is a part-time PI and another features an actor whose main roles have been dead bodies.

Janet Evanovitch and her  mysteries. Her bail bonds character, Stephanie Plum, is forever getting into scrapes, especially with the two fellows who like her.

See how these authors work their humour to fit their characters and their plots.

Happy reading, especially over the Christmas season.

Have a good holiday.

Cheers.

Sharon A. Crawford

 

 

 

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