RSS

Category Archives: Book Promotion

Beyond Faith on the PR road again

The latest Beyond mystery.

 

Beyond Faith continues in person appearances – the next one is with my writing colleague, Michael Robert Dyet. Our books were published by the same publisher (Blue Denim Press) and launched the same date last fall by Blue Denim Press. So Michael and I are doing some joint (and not the weed kind either) presentations, readings and the like. Besides the book launch we have both done readings at the same library last fall. But this upcoming presentation, next Wednesday, June 27, is the first of this kind and more are in the works. And Michael writes literary fiction and is known as The Metaphor Man. I write murder mysteries and am sometimes mistaken for my main Beyond book character, Dana Bowman.

I came up with the general idea, then narrowed it down to the below blurb. But Michael organized and wrote what we are going to do – it is very interactive with the audience. We don’t want to put people to sleep. We’ve been practicing and still are practicing and fine-tuning as we go. This is the show’s inaugural and are we nervous? You tell me. Nervous energy is good as long as the memory doesn’t pull a blank.

Anyway, here’s the blurb for it to give you an idea what it’s about.

East End Writers’ Group Presents Muskie and Murder

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith”, for a lively discussion, rapid-fire questions, readings, audience participation and a skit involving story characters. Free. All welcome. Rumour has it that there will be a special guest.

Date and Time: Wednesday, June 27, 2018, 7 p.m. to 9 p.m.

Location:

S. Walter Stewart Library (auditorium)

170 Memorial Park Ave. (Coxwell/Mortimer Ave. area)

Toronto

And there will be book characters present including her… (and she is NOT the special guest although she may think she is.)

Dana Bowman PI from Beyond Faith and Beyond Blood

 

If you are in the Greater Toronto Area,  hope to see yhere. If not, you can always read our books. They are available in the usual places, Amazon, Indigo-Chapters and the like including some bookstores – chain and independent – for those who like to visit bricks and mortars stores.

Cheers.

Sharon A. Crawford

Advertisements
 

Tags: , , , , , , , , , ,

Claiming my time to write, edit and teach writing

Ready to cut loose from pesky interruptions

Lately my writing time and time to do client work kept getting shoved to the back burner because of too many other things getting in the way. So, last week I started to just dive in and write and do the work clients have hired me to do. And push everything else to the back burner.

Isn’t quite working out that way. An unexpected heavy rainfall resulted in some water in the basement and I had to postpone a lunch meeting with a client because I was constantly mopping up. Usually I get a neighbour to check the basement for a few hours if heavy rainfall is forecast. This storm wasn’t until the last minute and I wasn’t going to call my neighbour at the last minute. I mean he is doing me a favour. So, in future I will be more diligent about weather.

And this week I am on a hard purge of what I do and whom I allow to take up my time.

So, out is the would-be landscaper who doesn’t listen to me. Apparently it didn’t sink in when I told him – four times – that I only could afford to pay him for one hour until the end of the month. He didn’t do that great a job of digging part of may garden anyway. The kicker was after I told him no more until the end of the month, he called me four times in an hour and a half (I checked the call display and didn’t answer and he didn’t leave a message). When he landed on my doorstep an hour later I told him off and sent him packing. But he still tried to get my by phone – texting – good luck with that on a land line.

And the self-published author I was introduced to via Linked In by a mutual friend. I had to postpone when we could “chat” (his words, which should have rung alarms in my mind if it wasn’t so cluttered). I did agree to meet him at an author reading/presentation I was at with other authors. We talked a bit, but I told him I was not available until after May 5 and we could meet then. So what does he do but start emailing me with what do I do questions. Excuse me, but this is something I do for a living and he is not a paying client. I ignored the emails and decided he could fend for himself.

Sounds harsh? Maybe. But it’s my writing time and my client work time.

I am also pulling back a bit (time-wise) this month in doing book promo for after June. Still doing some, but trying to work it in between the writing and client work instead of the other way around. That means less time on Facebook and other social media. And it also means cutting back on email time. So, I guess I will be setting the timer when I’m reading and answering email and on Facebook too.

But I’m still going to garden. I can dig my garden myself – always have. And so is spending time with family and friends.

How do you deal with pesky interruptions and other time-stealers that get in the way of your writing?

Comment, please?

Now back to client work.

Cheers.

Sharon A. Crawford

Author of the Beyond mysteries.

The latest Beyond mystery. Click on it for more info

 

 

Tags: , , , , , ,

Lessons learned from book promotion

CWC mystery writers, students, and a teacher at Richmond Green library, Richmond Hill, Ontario, Canada

Two situations in the past couple of weeks have taught me a valuable lesson. And helped me decide where to give and how much to give.

As a somewhat senior published author (and I’m NOT referring to age here) with four books published (including one co-authored with another author and published by a different publisher than for my Beyond mysteries), I am often asked for advice on writing and publishing. Most authors in a similar position do run into this. And most of us are glad to help other authors with suggestions and the like.

But sometimes it gets frustrating. There may be too many novice authors coming at you at once and you are having difficulty finding time to do your own writing and book promo. Sometimes these authors are too persistent and  your resent it.

A wonderful experience with four other Crime Writers of Canada authors – Nanci M. Pattenden, Rosemary McCracken, Mel Bradshaw, and Cynthia St-Pierre, Aprl 23 at the Richmond Green Library in Richmond Hill, Ontario, helped me put it all in perspective. You see, most of our audience consisted of students from a couple of local high schools. These students were taking a Writing Craft Course there and they wanted to write and learn more about writing. Part of uor panel presentation – after the usual why, what and how we write and q and a, we  five provided feedback on the first sentence of a story submitted by some of the students. The idea was originally from Mel, and Rosemary and I fine-tuned it. I provided the box for the students to place (anonymously) their submissions.

But it was one student whom I interviewed after the presentation for a story I was writing for CWC Crime Time e-newsletter, that set the proverbial light bulb flashing in my head. The student isn’t yet in high school – she is in grade 8 and already a growing concern in the writing talent and writing perspective areas. She is the blond young lady peaking out from behind my left in the photo.

Contrast her with what I have come to refer to as the persistent pest I was introduced on by a mutual friend on one of my social media locations. This fellow is around my age and just self-published a book. He wanted to chat about writing and the like.

That word “chat” should have raised alarms, but it didn’t, except for me to suggest we could talk about marketing books. I set a time and day for a phone conversation, but unfortunately had to postpone because of all my book promotions commitments and doing the dreaded Income Tax returns (which are due April 30 in Canada). In an email I gave him a few suggestions he could follow if he wished. I also  suggested he go to one of the CWC events I was participating in (not the Richmond Hill library one), which he did and we talked a bit after the event. But I told  him I would be busy and not available until after May 5 and we could meet for coffee to talk after that.

Then he started emailing me with what-do-I-do questions on his follow-ups to my suggestions. Did he not read the memo correctly? So, I ignored him. I had other priorities until after May 5.

It was my experience with the students that set me straight – who to help when and remembering I am doing it for free. And when to start charging a consulting fee. Certainly I am willing to help student writers of all ages and no fees certainly for the grade school and high school ones. Certainly at public presentations or with writing groups a their meetings, groups of writer in coffee shops and pubs. Certainly when teaching workshops and courses. And of course, if anyone does want to hire me as a writing consultant in some way (and that has been done) I get paid for it.

But outside of the above parameters I have to draw some lines – especially if the one asking turns into a persistent pest.

So,  I will not meet him for coffee to chat. If that sounds harsh, that will save us both some time – he has a distance to travel to meet me. I am not leaving him in the lurch though. I did promise to talk to him and I try to keep my promises. He will be given 30 minutes of my time on the phone to answer his questions and after that I start charging my hourly rate – and I do not break up an hour – so  if it goes for 20 minutes or 50 minutes over the 30 minutes free time – it is one hour. Of course I will tell him ahead of time when he emails next week and suggest he pick one area he wants to discuss because he is all over the map with the chat about writing.

 I don’t like being pestered and pushed.

Fortunately, most writers are more considerate.

So, there is a lesson in here for both us senior authors and novice authors. Our time is valuable and we should be considerate of that with the other person.

And why after May 5?

Because on Saturday,  May 5, from 12 noon to 3 p.m. I am doing my first solo book signing at a bookstore – Coles Bookstore in The Beach area of Toronto, Ontario, Canada. And I am looking forward to it and am grateful to the bookstore’ manager for letting me do this. I need to focus on doing a good job here. And having some fun, too.

 

Click on the book cover above and it wlll take you online to  my books at Indigo Books online. Coles is part of the Indigo bookstore chain.

Cheers.

Sharon A. Crawford

 

Tags: , , , , , , , , ,

The perils and joys of book marketing

I love marketing my Beyond mystery books. I learn so much from all that I do and meet so many interesting people – other mystery writers, readers, librarians and booksellers. But lately I’ve been experiencing an ongoing problem – so is my publisher – so are the Indigo chain booksellers who try to order in Beyond Faith, the latest in my Beyond mystery series.

I have touched on this in a previous post, but since then the problem has again arisen or as I suspect, never was fixed. What happens is when the managers from the Indigo book chain stores tried to order in Beyond Faith they get an error message and the order cannot be processed. No problem ordering in copies of Beyond Blood, the previous novel in the series.

Twice my publisher Blue Denim Press has had to email the distributor (ingram Sparks) and twice the distributor has rebroadcast the book info to Indigo and all done electronically. The first one didn’t work as one store manager found out and let me know politely in an email. I got right back to her by phone and then contacted my publisher. He wasn’t too happy about the situation and I don’t blame him.

But it isn’t just my Beyond Faith book. Several other authors who have different publishers (and perhaps different distributors?? I don’t know about that) have run into the same problem. One of their books can be ordered in by Indigo but not the most recent one.

And before you start blaming Indigo, the weirdest thing is the other author, Michael Robert Dyet, whose book Hunting Muskie was published by Blue Denim Press at the same time as Beyond Faith has had no problems with Indigo ordering in books to their bricks and mortars stores. Another strange thing – Beyond Faith can be ordered in to the bricks and mortars independent bookstores.

Which makes me wonder if it isn’t the distributor but maybe a computer glitch somewhere along the line.

Or maybe gremlins doing some random targetting.

In this overly digital world anything weird is possible.

Meantime I’ve been back and forth with the indigo chain  – three bookstores where a possible book signing or other appearance is possible. A presentation  with other Crime Writers of Canada published authors is already booked – and that’s where i found out there are other others in the same limbo boat.

At least the Indigo owned bookstores give me (and other authors) the option of selling Beyond Faith on consignment for these events (and possibly leaving copies left over to be placed in the stores’ bookshelves for a bit). And Beyond Faith is still available at Indigo online in paperback and e-copy as you can see with the link from the book cover at the top of this post.

Here’s the flyer for that Crime Writers of Canada event April 18. If you are in the Toronto area, please come to it. it’s free and wlll be different. I’ll give more details about it in my next post.

Cheers.

Sharon A. Crawford

 

Tags: , , , , , , , ,

Unexpected snafus when marketing your book

Click on book for more info

I love promoting my Beyond books – in person (alone or with other authors) or on social media. Sure, it is a lot of work but it can get very creative. However, one thing, actually many things have come up, under one category to slow or stop the process – snafus from outside sources, particularly connected to computers and other digital stuff.

Here’s what I’ve been dealing with to promote Beyond Faith. Warning: some of it might sound a bit odd and at least unexpected and unwelcome.

My Beyond books are available online in both paperback and e-copy in many outlets world-wide. But to get them in bookstores the bookstore has to order them in at either my request or someone who walks into a bricks and mortars bookstore and wants a copy. If I have already persuaded the bookstore to order in a copy, then the customer can buy it. Otherwise it can be ordered in.

That’s the way it is supposed to work and has with Beyond the Tripping Point and Beyond Blood. My publisher’s distributor sends electronically all the info to all these bookstore.

Not for the Indigo Chapters Coles chain. And this was not the chain’s fault. Imagine my surprise when I went into a Coles bookstore and the manager was so enthusiastic to order in Beyond Faith and Beyond Blood and have me do a book signing, but when she went to order them in (while I was there) no problem with BB, but she couldn’t do so with BF. She advised me to contact my publisher and when it was fixed she would order them in and set up a book signing.

I emailed my publisher right away and he got on it right away, even ccing me with his email to the distributor. A customer service guy from the latter emailed me and said it was being forwarded to their tech dept. to fix. Yes, it was a computer glitch from the distributor. Since then, my publisher let me know it has been fixed so I emailed the bookstore manager and just hope this message hasn’t screwed up her still wanting to order in my books and have me do a book signing.

And the bookseller company isn’t completely guilt-free as there is another problem – the book cover for Beyond Faith shows fine on their website for ordering in for the e-copy but for the print copy (which presumably can now be ordered in) shows no book cover  – just a standard book graphic with the message that the book cover graphic isn’t available. I contacted the bookstore online customer service and got an email that I had to contact the new author section and gave me an email. Somebody from there emailed me and said they could fix it if i emailed them a jpeg of the book cover – and proceeded to give me the size and dimensions and dpi required and the file name to use. i had to find the larger book cover graphic on my computer . Even with my organized file system it wasn’t that easy to find and then I had to rename file and find it again. And yes I used my computer’s Search function.

It doesn’t help that I have limited sight in my left eye.  Which explains any typos I may have not caught and corrected after reading the preview of my posts.

But I sent the book cover graphic and got a reply that the jpeg is okay but it will take a few days for them to get fixed.

At least all the replies to me from the bookseller customer service, etc. came quickly

Like I said I like doing book promo – the legwork – in person and the finger work online including social media. But trying to remedy others mistakes? Especially technical ones?

Nah!

Cheers.

Sharon A. Crawford

 

 

 

Tags: , , , , , , , , ,

Sisters in Crime Reading positive experience

Sharon beginning of SinC reading. E. Terri J. Dixon photo

I do love reading from Beyond Faith. It gives me a chance to show readers what my characters have to contend with (besides the main character, PI Dana Bowman). Last Thursday, I joined 10 other Sisters in Crime (well, one brother, author Ken Ogilvie) Toronto for their monthly gathering for an evening of reading from our newest books. And was it interesting – all that crime and so many variations, so many voices, so many stories, and so many photographs, thanks to SinC Treasurer, Terry Dixon.

Location! Location! It isn’t just for selling and buying real estate. We were in a library – all those books, albeit we were upstairs in one of the program rooms. To me it was especially good, as Beyond Faith is on order for three copies for the Toronto Public Library system. The other two, Beyond the Tripping Point and Beyond Blood are already in the Toronto Public Library (and in other libraries in other cities and towns, too).

And this time I kept Ms. Dana Bowman, Private Investigator, firmly between the book covers, although I did hold up an enlarged photo of her at the beginning and ask the audience if they had seen her and if so, to shove her  back in the book.

We authors also had a table to sell our books and I sold a few Beyond Faith copies, including one just as I was setting them up on the side of the table before the readings. That might also be “location, location”. And we also received Sisters in Crime Toronto Chapter mugs – red print (what else in colour for mystery authors?) on white. Now, that’s my coffee mug to start each day – gotta get into the mood for committing crime – between the book covers, of course.

Here’s some more info on Sisters in Crime Toronto. Members also include readers – the mystery author’s biggest fan.

Cheers.

Sharon A, Crawford

Sharon reads from Beyond Faith at SinC. E. Terri J. Dixon photo

 

And the book.

Beyond Faith with Dana Bowman firmly inside

 

 

Tags: , , , , , ,

Don’t forget the libraries and librarians

Crime Writers of Canada authors at the OLA convention

We authors sometimes either forget or minimize one big resource. We are too busy doing research online, selling our books through Amazon and the like, connecting through Twitter and Facebook. This resource has been around a long time before anything online. I’m talking about the public library.

And if you think libraries are all about print books in the actual library, think again. With a library card (free), you can borrow e-books online, put  books on hold online, renew books online and yes, do research  online through your library’s connection with data bases. Some libraries even have online access to big city newspapers. And yes, you can still physically visit your libraries. I do and when I’m there I see teenagers and others using either the library’s computers or working away on their laptops. Yes libraries are connected to the Internet and it is less messy than sitting in a cafe with a laptop and risk spilling your coffee on the keyboard. It is also quieter.

There are also art exhibits, programs and presentations on business to health and wellness, to gardening to learning computer and online functions to writers’ groups to talks by book authors and workshops and courses- all for free.

And of course there are those books. I go to my library to pick up books (some found and put on hold online, some just from browsing in the library). And I run the East End Writers’ Group, a writing critique and guess where we meet – the library – my local big branch S. Walter Stewart in Toronto. EEWG does this in partnership with the library branch and it was one of the librarians there who asked us to meet there.

Don’t forget these librarians. They are very helpful when you are stuck with what book to get and for any other research (despite all your online work in those areas). And they are instrumental in the writing workshops and courses I teach at library branches. Although free to participants, I do get paid for teaching them

Some of us published authors from Crime Writers of Canada didn’t forget the importance of librarians last Friday. During the annual Ontario Library Association conference, CWC again had 23 of its recently book-published authors (or a book coming out in a few months) authors taking our turn in front of the mic doing  our own two-minute pitch for our books. These pitches were as diversified as the authors. My favourite was one by Dr. (as in medical) Melissa Yi who put a plastic garbage bag over  her head for a few seconds to illustrate how the bodies of some murdered Indigenous peoples are left by their killers. i channelled my main Beyond Faith book character, Dana Bowman. And the pitches weren’t  limited to books published by trade publishers. Libraries now carry self-published books as well. In the photo of us at the top, “Dana” is to the right of the CWC poster and Melissa is at the right end of this row.

My Beyond books aren’t self-published (Blue Denim Press is my publisher), but I’m happy to say that the first two,  Beyond the Tripping Point and Beyond Blood are in some of the Toronto Public library branches. And the librarian, Janet Nanos, who got EEWG into the S. Walter Stewart library branch informed me that she had put in for four copies of Beyond Faith for the TPL – just when the OLA conference was starting – just before I did my pitch.

The first two Beyond books are also n libraries in Kitchener/Waterloo, Ontario,  York Region (just north of Toronto) and in Prince Edward County in Eastern Ontario.

Those are the ones I know of.

It doesn’t stop there.

As authors with books in libraries, you can receive annual royalties for your books being there and number of times being borrowed. Another organization takes care of this (in Canada it is The Public Lending Rights Program administered by the Canada Council). You just have to enter your books on their form, updating it when you publish another book. This Canadian program is open for this listing-registration from mid February to May each year..

So, I have many reasons to be grateful for the public libraries and the librarians. I’ve been a big fan and library user since I was 12 years and my grade 7 teacher led all her class on a walk to visit the then new S. Walter Stewart Library branch.

It isn’t coincidence that my main library branch is the same library – since I moved back to Toronto almost 20 years ago.

Don’t forget your library and the librarians – the writer’s and reader’s best friend. The library is where readers, writers and librarians can connect.

Cheers.

Sharon A. Crawford

 

 

 

 

Tags: , , , , , , , , , , , ,

 
%d bloggers like this: