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Category Archives: Book Promotion

Sharon and Dana and Beyond books at Word on the Street

The latest Beyond mystery. (2017).

 

But before I talk about being there, first a word about Word on the Street (WOTS).

It’s an outdoor festival for books and magazines and much more that is related – panels of authors, author readings, author presentations, publishers, agents, magazine editors, writing organizations, children’s area, etc.

It’s currently in its third location at Harbourfront Centre, 235 Queens Quay West by Lake Ontario in Toronto, Canada

It is free to get in. But you can spend a lot (or a little) money on books, magazines and magazine subscriptions, and food

It is for readers and writers – and often that’s the same person.

It is a great place to meet other writers and readers.

It is a great family outing as well as great for individuals.

It runs this Sunday, September 23, from 10 a.m. to 5 p.m.

More info here

And at this point, the weather is supposed to be cool and sunny.

I’ll be there at two booths with my Beyond Books (see below for book titles and cover shots) and will also have flyers for  the following:

my East End Writers’ Group, which meetsvthe last Wednesday of the month (excl. Aug. and Dec.) at S. Walter Stewart Library

Another War Between Mystery Fiction and Literary Fiction Presentation I do with Michael Robert Dyet (literary short story collection Hunting Muskie, Blue Denin Press fall 2017) Oct. 23 at Annette Street Library, and

my new writing workshop, Memoir as Creative Nonfiction which I’ll be teaching Oct. 16 at S. Walter Stewart Library

And my appearances for book selling and signing at WOTS:

2 p.m. to 3.30 p.m. at the Crime Writers of Canada booth

4 p.m. to 5 p.m. at the Sisters in Crime Toronto booth

Before that I’ll be checking out a few other booths. As for Private Investigator Dana Bowman from the Beyond books – she thinks she will be running around there, but we’ll see about that.

Speaking of the Beyond books – here they are:

Short story collection (2012)

The third Beyond book (2014)

 

The third Beyond mystery (2017)

 

See you there.

Cheers.

Sharon A. Crawford

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Time Management for Writers – a new take?

I have about reached my wits end about something most authors face at some time. Time, or rather the lack of it to write. The culprits include dealing with house issues, crap shoved at me (read stupid mistakes) by others – individuals and organizations but I have to deal with it (or some of it) at my end. And what is the bane of many of us today – too damn much to do.

I am living in overwhelm and I am fed up with it.

So, I’ve decided on a major overhaul of well, my life. To provide inspiration and ideas I am reading the new book The One Thing: the Surprisingly Simple Truth Behind Extraordinary results by Gary Keller with Jay Papasan. Reading it in increments both because of my time and to absorb and try some of the ideas. The jury is out so far on how effective it will be. But right now I am focusing on focusing on the most important thing in my life – writing.

That one was a no-brainer. i knew that, so why was I letting all the crap, including spending too much time on too much business-related email (and that doesn’t include personal emails) , I now set  a imer for doing email in the morning and when it goes off, the  idea is to just finish whatever email I’m doing and then the rest can go to you know where, for now. If something time sensitive comes in (like an author gig that needed a yes or no right away) I will do a quick email reply at some point in the day. I am still having trouble getting distracted, one of the problems mentioned in The One Thing.

Writing (as does other one thing’s people focus on and the book also  mentions) can spawn many branches and for me that includes teaching writing workshops (and all that involves) , editing client’s stories and book manuscripts, doing PR for Beyond Faith, doing more revisions in the current book I am writing and running my East End Writers’ Group.

It also involves me dealing with some bad habits such as:

Not getting enough sleep at night, mainly because…

I end up doing household crap late at night. That has to stop.

Watching TV too late. Stopping after the news and weather at 11.35 p.m. should be it with time to get ready for bed and off to sleep at a reasonable time so I can get seven to seven and a half hour’s sleep instead of the bare five to five and a half hours I’m currently getting. Maybe then I can remember receiving my new credit card in the mail – yes, I found it where I usually put these things and still in the unopened envelope. BUT I HAVE NO MEMORY  OF EVEN RECEIVING IT. So I even wasted time phoning the credit card company to find out if they had even sent it too me.

Like the book says, I have to do less each day and focus more on what I do – writing and some of its branches (see above). And take great pleasure in deleting stuff or at the very least putting it beyond the back burner.

Things like answering emails that aren’t urgent (business or personal), personal phone calls (limited to outside writing time and I think I will have to sit with a timer for my overly chatty friends). I do have vm so people can leave a message.

Things like trying to narrow down how many grocery and related errands I do – not easy when you don’t have a car and don’t drive, and many of your friends don’t either and those that do drive don’t offer to take you grocery shopping so you can get most if not all of it done in one go. Public transit can be good, but there is only so much you can cart onto a bus at one time.

Things like prioritizing the house stuff (unless an emergency), especially the big one that has been taking up a lot of my time and interfering with my health.

Yes, all the stress of worrying and trying to get too much done will hit us in our most vulnerable health areas.

As for actual writing time – that gets penned in (as opposed to penciled in) on my calendar and I’ve been taking the position that it gets done come hell or high water or unnecessary interruptions. Whether telemarketers (phone) or religious people banging on my door, they can all well, you know take the high road to hell.

Or should that be the low road?

How I feel about pesky interruptions to my writing and client work

Now, back to my writing – time to do an hour of book promo for Beyond Faith and then a lunch break. Maybe some of the crap in my life can be dealt with at lunchtime – or one problem.

Happy writing.

Cheers.

Sharon

The latest Beyond mystery.

 

 

 

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Book Promo by Serendipity

The latest Beyond mystery.

I have learned that just having a Marketing Plan to promote my Beyond mystery books (and following it, even) is not always the most lucrative way to do it. The late great John Lennon was right when he said “Life is what happens to you when you are busy making other plans.” And so it has been happening with me lately.

In late July I was in the thatchannel.com  studio,  or rather the main character, PI Dana Bowman, in my Beyond mystery books was being interviewed on the weekly Liquid Lunch show. Three people interviewed Dana – the show’s host, Hugh Reilly and two authors – Jen Frankel (genre fiction) and Dave Boyle (literary fiction). Both Jen and Dave passed along to me a couple of places to do author presentations. And Dave even took it one step further – getting it in motion. This one is that joint presentation literary author Michael Robert Dyet (author of the short story collection Hunting Muskie) and I do – The War Between Mystery Fiction and Literary Fiction. After much to-ing and fro-ing on my part with Dave and the librarian, Michael and I are now scheduled to do our presentation at the Annette Street Library branch in the west end of Toronto, 6.30 p.m., Tuesday, October 23. And we can bring book copies to sell. If you want to see some photos from this presentation we did the end of June at the S. Walter Stewart library branch, visit my website here.

Jen suggested an east end Toronto advertising company that has author readings and emailed me the info afterwards. I still have to follow-up on that one.

Perhaps the most serendipitous one is with my neighbour, Bob. Bob is a retiree who with his wife, Norma Jean, now collects wine and pop bottles and donates the money he gets for them to local kids’ sports leagues for their uniforms and equipment. So he gets my few empty wine bottles when he comes by with his buggy. We also chat then. A month or so ago he told me about another neighbour who would be doing a cable TV show interviewing local people doing interesting unusual things and he was going to be a guest. So, I piped in about being a published mystery author and he jumped in and asked questions about that. Turns out he and his wife are big mystery fiction readers and have a huge collection of books. He asked me about mine and where they could get copies.

So, since then he has bought a copy of all three of the Beyond books from me – this month. The local TV show hasn’t started yet, but who knows…

And Monday some of my cousins came to visit Toronto for the day. We are all avid gardeners so went to the Toronto Botanical Gardens and then came back to my place to see my garden. Then we went to dinner at a local restaurant. It was there that I mentioned Beyond Faith – as they hadn’t been able to come to the Book launch for it last fall. Two of them who are big mystery readers wanted to buy a copy, so it was back to my place for them to do so before they headed for home.

That’s five Beyond books sold this month that was not part of my marketing plan.

Sometimes it is good to give serendipity a chance.

Hey, we writers have story ideas come to us from wherever. Why not let book sales come to us some of the time?

The only thing we have to do is mention our books unless like with the Liquid Lunch show the info is already part of what is going on.

And if you want to find out about the upcoming (so far) Beyond gigs go here and scroll down  and a workshop I’m teaching called “Memoir as Creative Nonfiction” – which has nothing do with mystery writing, go here.

I’m not the “M and M” lady for nothing (and I don’t mean those scrumptious chocolate and peanut butter candies, but Mystery and Memoir – that’s what I write)

And here’s the link to that Liquid Lunch segment where Dana Bowman appeared. thatchannel.com does have it on its website, but this You Tube link is quicker.

Cheers.

Sharon

 

PI Dana Bowman guests on Liquid Lunch

 

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Beyond Faith on the PR road again

The latest Beyond mystery.

 

Beyond Faith continues in person appearances – the next one is with my writing colleague, Michael Robert Dyet. Our books were published by the same publisher (Blue Denim Press) and launched the same date last fall by Blue Denim Press. So Michael and I are doing some joint (and not the weed kind either) presentations, readings and the like. Besides the book launch we have both done readings at the same library last fall. But this upcoming presentation, next Wednesday, June 27, is the first of this kind and more are in the works. And Michael writes literary fiction and is known as The Metaphor Man. I write murder mysteries and am sometimes mistaken for my main Beyond book character, Dana Bowman.

I came up with the general idea, then narrowed it down to the below blurb. But Michael organized and wrote what we are going to do – it is very interactive with the audience. We don’t want to put people to sleep. We’ve been practicing and still are practicing and fine-tuning as we go. This is the show’s inaugural and are we nervous? You tell me. Nervous energy is good as long as the memory doesn’t pull a blank.

Anyway, here’s the blurb for it to give you an idea what it’s about.

East End Writers’ Group Presents Muskie and Murder

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith”, for a lively discussion, rapid-fire questions, readings, audience participation and a skit involving story characters. Free. All welcome. Rumour has it that there will be a special guest.

Date and Time: Wednesday, June 27, 2018, 7 p.m. to 9 p.m.

Location:

S. Walter Stewart Library (auditorium)

170 Memorial Park Ave. (Coxwell/Mortimer Ave. area)

Toronto

And there will be book characters present including her… (and she is NOT the special guest although she may think she is.)

Dana Bowman PI from Beyond Faith and Beyond Blood

 

If you are in the Greater Toronto Area,  hope to see yhere. If not, you can always read our books. They are available in the usual places, Amazon, Indigo-Chapters and the like including some bookstores – chain and independent – for those who like to visit bricks and mortars stores.

Cheers.

Sharon A. Crawford

 

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Claiming my time to write, edit and teach writing

Ready to cut loose from pesky interruptions

Lately my writing time and time to do client work kept getting shoved to the back burner because of too many other things getting in the way. So, last week I started to just dive in and write and do the work clients have hired me to do. And push everything else to the back burner.

Isn’t quite working out that way. An unexpected heavy rainfall resulted in some water in the basement and I had to postpone a lunch meeting with a client because I was constantly mopping up. Usually I get a neighbour to check the basement for a few hours if heavy rainfall is forecast. This storm wasn’t until the last minute and I wasn’t going to call my neighbour at the last minute. I mean he is doing me a favour. So, in future I will be more diligent about weather.

And this week I am on a hard purge of what I do and whom I allow to take up my time.

So, out is the would-be landscaper who doesn’t listen to me. Apparently it didn’t sink in when I told him – four times – that I only could afford to pay him for one hour until the end of the month. He didn’t do that great a job of digging part of may garden anyway. The kicker was after I told him no more until the end of the month, he called me four times in an hour and a half (I checked the call display and didn’t answer and he didn’t leave a message). When he landed on my doorstep an hour later I told him off and sent him packing. But he still tried to get my by phone – texting – good luck with that on a land line.

And the self-published author I was introduced to via Linked In by a mutual friend. I had to postpone when we could “chat” (his words, which should have rung alarms in my mind if it wasn’t so cluttered). I did agree to meet him at an author reading/presentation I was at with other authors. We talked a bit, but I told him I was not available until after May 5 and we could meet then. So what does he do but start emailing me with what do I do questions. Excuse me, but this is something I do for a living and he is not a paying client. I ignored the emails and decided he could fend for himself.

Sounds harsh? Maybe. But it’s my writing time and my client work time.

I am also pulling back a bit (time-wise) this month in doing book promo for after June. Still doing some, but trying to work it in between the writing and client work instead of the other way around. That means less time on Facebook and other social media. And it also means cutting back on email time. So, I guess I will be setting the timer when I’m reading and answering email and on Facebook too.

But I’m still going to garden. I can dig my garden myself – always have. And so is spending time with family and friends.

How do you deal with pesky interruptions and other time-stealers that get in the way of your writing?

Comment, please?

Now back to client work.

Cheers.

Sharon A. Crawford

Author of the Beyond mysteries.

The latest Beyond mystery. Click on it for more info

 

 

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Lessons learned from book promotion

CWC mystery writers, students, and a teacher at Richmond Green library, Richmond Hill, Ontario, Canada

Two situations in the past couple of weeks have taught me a valuable lesson. And helped me decide where to give and how much to give.

As a somewhat senior published author (and I’m NOT referring to age here) with four books published (including one co-authored with another author and published by a different publisher than for my Beyond mysteries), I am often asked for advice on writing and publishing. Most authors in a similar position do run into this. And most of us are glad to help other authors with suggestions and the like.

But sometimes it gets frustrating. There may be too many novice authors coming at you at once and you are having difficulty finding time to do your own writing and book promo. Sometimes these authors are too persistent and  your resent it.

A wonderful experience with four other Crime Writers of Canada authors – Nanci M. Pattenden, Rosemary McCracken, Mel Bradshaw, and Cynthia St-Pierre, Aprl 23 at the Richmond Green Library in Richmond Hill, Ontario, helped me put it all in perspective. You see, most of our audience consisted of students from a couple of local high schools. These students were taking a Writing Craft Course there and they wanted to write and learn more about writing. Part of uor panel presentation – after the usual why, what and how we write and q and a, we  five provided feedback on the first sentence of a story submitted by some of the students. The idea was originally from Mel, and Rosemary and I fine-tuned it. I provided the box for the students to place (anonymously) their submissions.

But it was one student whom I interviewed after the presentation for a story I was writing for CWC Crime Time e-newsletter, that set the proverbial light bulb flashing in my head. The student isn’t yet in high school – she is in grade 8 and already a growing concern in the writing talent and writing perspective areas. She is the blond young lady peaking out from behind my left in the photo.

Contrast her with what I have come to refer to as the persistent pest I was introduced on by a mutual friend on one of my social media locations. This fellow is around my age and just self-published a book. He wanted to chat about writing and the like.

That word “chat” should have raised alarms, but it didn’t, except for me to suggest we could talk about marketing books. I set a time and day for a phone conversation, but unfortunately had to postpone because of all my book promotions commitments and doing the dreaded Income Tax returns (which are due April 30 in Canada). In an email I gave him a few suggestions he could follow if he wished. I also  suggested he go to one of the CWC events I was participating in (not the Richmond Hill library one), which he did and we talked a bit after the event. But I told  him I would be busy and not available until after May 5 and we could meet for coffee to talk after that.

Then he started emailing me with what-do-I-do questions on his follow-ups to my suggestions. Did he not read the memo correctly? So, I ignored him. I had other priorities until after May 5.

It was my experience with the students that set me straight – who to help when and remembering I am doing it for free. And when to start charging a consulting fee. Certainly I am willing to help student writers of all ages and no fees certainly for the grade school and high school ones. Certainly at public presentations or with writing groups a their meetings, groups of writer in coffee shops and pubs. Certainly when teaching workshops and courses. And of course, if anyone does want to hire me as a writing consultant in some way (and that has been done) I get paid for it.

But outside of the above parameters I have to draw some lines – especially if the one asking turns into a persistent pest.

So,  I will not meet him for coffee to chat. If that sounds harsh, that will save us both some time – he has a distance to travel to meet me. I am not leaving him in the lurch though. I did promise to talk to him and I try to keep my promises. He will be given 30 minutes of my time on the phone to answer his questions and after that I start charging my hourly rate – and I do not break up an hour – so  if it goes for 20 minutes or 50 minutes over the 30 minutes free time – it is one hour. Of course I will tell him ahead of time when he emails next week and suggest he pick one area he wants to discuss because he is all over the map with the chat about writing.

 I don’t like being pestered and pushed.

Fortunately, most writers are more considerate.

So, there is a lesson in here for both us senior authors and novice authors. Our time is valuable and we should be considerate of that with the other person.

And why after May 5?

Because on Saturday,  May 5, from 12 noon to 3 p.m. I am doing my first solo book signing at a bookstore – Coles Bookstore in The Beach area of Toronto, Ontario, Canada. And I am looking forward to it and am grateful to the bookstore’ manager for letting me do this. I need to focus on doing a good job here. And having some fun, too.

 

Click on the book cover above and it wlll take you online to  my books at Indigo Books online. Coles is part of the Indigo bookstore chain.

Cheers.

Sharon A. Crawford

 

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The perils and joys of book marketing

I love marketing my Beyond mystery books. I learn so much from all that I do and meet so many interesting people – other mystery writers, readers, librarians and booksellers. But lately I’ve been experiencing an ongoing problem – so is my publisher – so are the Indigo chain booksellers who try to order in Beyond Faith, the latest in my Beyond mystery series.

I have touched on this in a previous post, but since then the problem has again arisen or as I suspect, never was fixed. What happens is when the managers from the Indigo book chain stores tried to order in Beyond Faith they get an error message and the order cannot be processed. No problem ordering in copies of Beyond Blood, the previous novel in the series.

Twice my publisher Blue Denim Press has had to email the distributor (ingram Sparks) and twice the distributor has rebroadcast the book info to Indigo and all done electronically. The first one didn’t work as one store manager found out and let me know politely in an email. I got right back to her by phone and then contacted my publisher. He wasn’t too happy about the situation and I don’t blame him.

But it isn’t just my Beyond Faith book. Several other authors who have different publishers (and perhaps different distributors?? I don’t know about that) have run into the same problem. One of their books can be ordered in by Indigo but not the most recent one.

And before you start blaming Indigo, the weirdest thing is the other author, Michael Robert Dyet, whose book Hunting Muskie was published by Blue Denim Press at the same time as Beyond Faith has had no problems with Indigo ordering in books to their bricks and mortars stores. Another strange thing – Beyond Faith can be ordered in to the bricks and mortars independent bookstores.

Which makes me wonder if it isn’t the distributor but maybe a computer glitch somewhere along the line.

Or maybe gremlins doing some random targetting.

In this overly digital world anything weird is possible.

Meantime I’ve been back and forth with the indigo chain  – three bookstores where a possible book signing or other appearance is possible. A presentation  with other Crime Writers of Canada published authors is already booked – and that’s where i found out there are other others in the same limbo boat.

At least the Indigo owned bookstores give me (and other authors) the option of selling Beyond Faith on consignment for these events (and possibly leaving copies left over to be placed in the stores’ bookshelves for a bit). And Beyond Faith is still available at Indigo online in paperback and e-copy as you can see with the link from the book cover at the top of this post.

Here’s the flyer for that Crime Writers of Canada event April 18. If you are in the Toronto area, please come to it. it’s free and wlll be different. I’ll give more details about it in my next post.

Cheers.

Sharon A. Crawford

 

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