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Category Archives: Book Promotion

Book promo in person with a twist May 29

 

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Previously I blogged about using videos to get the word out about your book(s). Now, I’m going to talk about old school – well, only in the sense that it is an in-person presentation. But it is not only a reading or readings. A writer-friend once told me that authors reading more than five minutes can start to bore the audience. I suppose that does hinge on what and how the author is reading.

And this is not a lesson on how to read book excerpts in public. Maybe in another post…

My publisher, Blue Denim Press, has come up with a unique presentation setup that guarantees not to bore the audience. Here’s the blurb for it and below a bit more info.

Small Presses: Guerrilla Book Marketing in the Digital Age

Join the East End Writers’ Group for an evening with the Blue Denim Press Gang. Readings from Shane Joseph’s latest novel, Milltown, and Barb Nobel’s debut short story collection, Edgy People, with a duet by Sharon A. Crawford (Beyond Faith) and Michael Dyet (Hunting Muskie) featuring characters from their books. After a mix, mingle and snack break, join these authors and their publisher in a panel discussion on how the Small Press is filling the void in publishing today.. Hosted by Gail Murray.

I start the whole she-bang off with a short (promise) welcome to all including a brief (really) history of the East End Writers’ Group, then turn it all over to our real host, Gail Murray a poet and travel writer and longtime member of East End Writers’ Group. Gail will introduce each presenter, one by one.

Barb Nobel is up front to read a short funny excerpt from her short story collection Edgy People.

Michael Dyet and I are up next – we get a bit more serious except for one of my reading excerpts which is a bitchy fight between two women in Beyond Faith. Michael and I will be doing something we do in our War Between Genre Fiction and Literary Fiction presentation – taking on the roles of each other’s characters in our excerpts from our books – :”Slipstream,” from Michael’s short story collection Hunting Muskie and my mystery novel Beyond Faith. As with the “War” presentation, Michael gets to read a variety of characters. But we have a switcheroo in here. And there is a dog in my presentation – but he has no speaking parts, but he is there as he is important to our reading’; theme – relationships in families and all the things that they entail.

And no, Michael and I won’t be dressing up as any of our characters. But there are rumours circulating that a character from one of the books by one of us authors will make a surprise appearance.

The fourth author in the presentation, Shane Joseph will be reading from his latest novel (launched this spring) Milltown.

Then we are going to break for what has become a tradition of East End Writers’ Group gatherings – the networking snack break or mix and mingle and eat and perhaps buy some books. (the latter is not at all of our meetings). Hey, writers, readers and most everyone else likes to eat.

After the break, we four authors return to the stage and the table for a panel discussion that will hit on and expand the title of this presentation. Gail Murray will moderate and keep us in line if we get too chatty. There wil also be q and a as we want some audience participation.

And afterwards  – some more chatting with anyone from the audience who hangs around. Books still available for sale then, too.

And clean up and clear out.

And a thank you to the S, Walter Stewart library branch for hosting our East End Writers’ Group meetings and presentations.

Below are the location, time and date details and the covers of the books for the remaining two authors.

Location:

S. Walter Stewart Library branch

170 Memorial Park Ave., Toronto, Ontario, Canada

Time and Date:

6.30 p.m. to 9 p.m., Wednesday, May 29, 2019.

All welcome And did I say that admission is free?

See you there.

Cheers.

Sharon

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Using videos to promote your books

Beyond book No. 3

An online presence is crucial for authors to promote their book or books. Posting videos is one way some of us do this, even me who has no clue  how to take videos. Yes, my camera does videos but even with instructions I am video-making challenged – with the techniques. (Note: I focus on improving my still shots with my digital camera and they get posted – not just book promo, but family and friends and my garden).

So, I have had to get creative to get the videos out there. My secret is I let others do the videos in a variety of ways. Here is how videos of me and my books bave gotten out there on the Internet. Hopefully they will give you some ideas.

Doing an Internet TV show

This  one I’ve probably mentioned before. I host Crime Beat Confidential on thatchannel.com which is an Internet TV station based in Toronto. My main Beyond books’ character, PI Dana Bowman opens each show and she even did part of the interview when the guest was a real-life private eye. Here’s the latest episode with guest Lorna Poplak. Dana and I have also guested on Liquid Lunch, hosted by Hugh Reilly on thatchannel.

Guesting on a cable TV show.

A few years ago I guested on a Rogers Cable TV show called Writers and Readers hosted by author Tom Taylor. I actually did two – 10 minute interviews – one about my Beyond books and one about my writing and editing business. Although the show (and actual studio) no longer exist, I do have the two segments, posted on Goodreads (scroll down through the videos; most, if not all of my book promo videos are here)

Letting somebody else video-tape an event or part of an event

Last month I was part of a Crime Writers of Canada panel on Hogtown Homicides: setting our books in Toronto. The five of us did this presentation at a Sisters in Crime meeting. One of the panelists had someone else tape part of it. I gather it was edited and it came out short and sweet. She sent us panelists (and probably others) the link to it. So I posted it on my Facebook page  and on my author gigs and  blog tours page connected to this blog.

Someone else posts a show clip on their website

My most recent Crime Beat Confidential guest, author and researcher Lorna Poplak, who wrote Drop Dead: the horrible history of hanging in Canada, is posting a short clip from her appearance on this show to her website – she even asked my permission to do so and of course, I said “yes”.

Facebook is a good place for me to post links to these and share them with my friends. Also my blog posts are automatically linked to my Facebook author page (which is part of my main Facebook account) and to Linked In. And my website home page, at the bottom of the page, has automatic feeds to the last two author blog posts, which my son, who helped with the website built in.

So, there are ways to get you and your books moving (literally) on the Internet. Maybe you have other ideas for this.

How do  you promote your books using video?

And while we are on the topic, click on the cover of Beyond Faith at the top and it will get you to my Amazon page for my Beyond books . And oh yeah, the latest two author blog posts get there on my author profile. Ditto for Goodreads.

Cheers.

Sharon

 

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Hogtown Homicides: Setting it in Toronto

Authors are often faced with whether to set their novel in their own backyard so to speak, do a fictionalized place loosely based on their city or town, or create an entirely fictional town or city.

I tend to do a little of both. I have lived most of my life in Toronto, Ontario Canada. In fact I grew up here. So I know a little about some of Toronto’s past. I’m back in Toronto now – for the past 20 years – but I lived just north of Toronto in Aurora, Ontario for 23 years.

Two of my Beyond mystery books have settings in Toronto. Most of the short stories in Beyond the Tripping Point are set in Toronto – from 1965 to present day – not exactly historical, but still Toronto. In the two Beyond novels, Beyond Blood and Beyond Faith, my two main characters, fraternal twins Dana Bowman and Bast Overture set their private investigator agency just north of Toronto – in the fictitious Thurston and Cooks Region – loosely based on Aurora and Newmarket and York Region – so far around the time I lived in Aurora. But Beyond Faith has several scenes with both PIs in Toronto as it was in 1999. And the next book, Beyond Truth (still being researched and written) will have much of it set in Toronto.

What is interesting to me is how and why writers, particularly mystery writers,set their novels in Toronto. (Okay, I am partial to Toronto). And the research they do. Five of us Crime Writers of Canada authors are going to discuss this on a panel April 18. Here are the details and there should be links to their – make that “our” (disclaimer here – yes, I’m on this panel and honoured to be with the other four).

Hogtown Homicides: Setting it in Toronto

Frequently Canadian authors have been told to set their stories in some generic or easily recognizable city in the US, to guarantee sales. Well, this panel has successfully defied those voices and set their works in a very recognizable Toronto. Presented by Sisters in Crime Toronto in conjunction with their friends at Crime Writers of Canada,  Here is the powerhouse panel who loves Toronto.

They will discuss their choices, their research, and the subsequent marketing landscape.

Thursday, April 18, 2019, 7 p.m. to 9 p.m.

Location: Northern District Library, 40 Orchard  View Blvd., Room 200, Toronto

Sisters in Crime members get in free. Non-members $5.00 at the door.

https://www.torontosistersincrime.ca/

Check it all out. And if you live in Toronto or nearby (yes, including York Region), why not come to this presentation and get an earful. We will also have copies of our books to see and sell.

Cheers.

Sharon

 

 

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Public Libraries Help Writers and their Readers

How many times have you been at a table trying to sell your books? Maybe it is a writer’s festival or maybe a church bazaar or some other event. And you get some interest in your book from someone until they look at the price. Then it is “is it available in an e-copy.” Or I don’t have enough cash on me/spent all my money/I’ll be back later when I’m leaving.”

Instead of frowning, yelling, whining or going into extreme book selling mode, why not suggest the person borrow your book from their local library branch? Maybe you don’t think about that because you figure you won’t be paid if someone reads a borrowed copy of your book.

Wrong.

If you as an author have your book(s) signed up with a Public Lending Rights Program (over 30 countries have them), you can receive royalty payments annually. Some library systems base the amount on how many times your books are borrowed or if your book or books are in the library catalogues (tcatalogues are online on most library websites). Canada follows this latter method and the payout annually has to work out to not under $50. But it can go up to $4,000. My Beyond mystery books haven’t reached a $4,000 royalty, but for last year, the amount was more than a 100 per cent increase from 2017.

Canada’s Public Lending Rights Program has a window of time to sign up – usually from sometime in February to May. And then that’s it for another year. Forms are online and are downloadable. This year the timeline ends May 1.

See here for more information on Canada’s program.

So how do you get your books into the library? Most libraries have book submission forms – in print at the branch or online, although sometimes the former are set up for  you to recommend a book by any other author who isn’t you. So get another author you know to recommend your book and you do the same for them.

The best way is to have a librarian get your book in. I have cold-called some librarians and persuaded them to carry my book. Depending on the library I may mention that I have family in their city or town (this has to be true – don’t make up stuff – leave that for your fiction books). Or I may say my books are set in their city or town or a city or town loosely based on their city or town (true for York Region just north of Toronto).

My favourite is actually doing a presentation (with other authors or on my own) or teaching a workshop at a library branch. Now, I have been doing the former for eight years and the latter six years. Particularly if the presentation or workshop is connected to your book – i.e. creating compelling fiction characters and you write fiction. Also, if you are presenting at a library, the librarians usually do order in a few copies of your book ahead of time.

Although one didn’t. So, one of the five of us crime writers reading asked the librarian if copies of our books were available in the library.

No. But they were soon afterwards.

Probably the best-case scenario is the librarian, Janet, at the library branch where I teach one or two workshops a year and my East End Writers’ Group partners with this branch to hold our meetings there. The librarian actually suggested it after we did a presentation at the library and I decided to get the group out of my house to meet and the two places after that where we met briefly went out of business. So, we are in partnership with the library with this and the program gets under the branch programs umbrella. Janet has made sure my three Beyond books are in that branch.

Of course each library system has its own methods for getting in programs and presentations. How I got into some (besides the East End Writers’ Group one) is fodder for another post.

The bottom line is getting your published books into libraries is a win-win-win situation – for your readers, for libraries and for you.

Cheers.

Sharon A, Crawford

Author of the Beyond mystery series

Available for borrowing in the Toronto Public Library system, some in the York Region Library system, etc.

And I am teaching a memoir writing workshop and doing two presentations with other authors, all in Toronto library branches. See my Gigs and Blog Tours Page on this website here to find out when and where.

 

 

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On the road again with my Beyond mystery books

Beyond book No. 3

I’m taking my Beyond books on one last in-person promo for this year and then taking a break until into the New Year. Will still be doing social media. It’s just that I don’t like going out and about much in winter weather. And there is a high risk of having to cancel ane event or going to it because of a blizzard, sub-zero temperatures or some other awful winter stuff. I am not a fan of winter – in fact if it would disappear permanently into a black hole I would be the first to cheer.

And I need the time to continue writing my new Beyond mystery novel, which despite all the house issues, sagas and other problems being shoved at me, I am actually back to working on that novel.

So, I’ll put some brief details of the last of the 2018 Beyond events. But first I want to mention some of the unique ways I get these promos.

I have to be thankful that many come to me from outside and I am grateful for them.

There is my Crime Beat Confidential Show that I host bi-monthly on thatchannel.com. The station’s show producer approached me – probably because i had made some appearances as a guest on their Liquid Lunch Show. I get a lot of fun, learning and meeting interesting people who guest on my show. My book character PI Dana Bowman appears at the beginning of each show. And in the one just taped this week, she does the second half of the show interviewing the guest – a private investigator. The show is not taped live and some editing is done, so when it’s up I’ll post the link. Meantime you can watch the other two on thatchannel. com under “Shows” or Google “Crime Beat Confidential and Youtube” and see it posted by the station on Youtube.

As a member of Crime Writers of Canada, Sisters in Crime, and the Toronto Heliconian Club, I get a chance to take part in their author readings, book signings at bookstores, libraries, conventions, writers festivals, artistic shows and sales. They send out emails on this looking for us author members to participate and we  have to get back. Now, for some there is a limit of how many participants, but I have been lucky to get in on those – even some out of town. And there it is other members participating in the same event who give me a lift there – sometimes we have a car load of authors heading ouit of town and it is so much fun.

Those are just some examples. My point, beside being grateful, is authors – whether self-published or published by a trade publisher, can benefit by joining an organization that has some literature and/or writer component to help promote their books. And it’s not all  one-sided as by participating you sometimes get the chance to organize the event. And you meet interesting authors and readers. And sell some books. Don’t be all social media and no in-person promo. Sometimes readers like to see the real person and not just see what thay look like, but how they act, how theiy interact,,how they come across in their knowledge about writing, and in my case, just dressing up like my main character and letting her take over.

Beyond Book No. 2

And on that note, I’ll just list the last two events for 2018 and hope those in the Greater Toronto area in Ontario, Canada can make one of these events.

GIFTS FROM THE MUSES-

Saturday, Nov. 24, 11 am to 4 pm.

Toronto Heliconian Club

35 Hazelton Avenue, Toronto, Ontario, Canada

All my Beyond books – Beyond the Tripping Point, Beyond Blood and Beyond Faith will be on display and for sale at the annual Club show and sale “Gifts from the Muses”  which will take place on Saturday, Nov. 24. There will also be a wall of paintings and photographs, all selling for $100 or less. In addition, members from all sections will sell hand-made products such as unframed art works, cards, books, CDs, jewelry, jams, baked goods, etc. Along with the sale, members of the Music Section will entertain with short musical interludes each hour. This is one of the best multi-disciplinary events in the Club and is so much fun to attend! It is a great opportunity to purchase outstanding gifts for family and friends!
More info on The Toronto Heliconian Club, including a map for their location here

Also at The Heliconian Club

An Evening of Readings of Literature Section Members
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Wednesday, December 5, 2018 at 6:30 PM – 9 PM

Sharon A. Crawford will read excerpts from her Beyond Mystery series novels: Beyond Blood and the latest, Beyond Faith. She is joined by two other Heliconian Club Literature group authors: Ann Elizabeth Carson and Isabel Berchem for this Evening of Readings. Hosted by Christine Arthurs. Refreshments and a cash bar.

Cost: Free for Heliconian Club members and $10. for all others.

Beyond Book No. 1 – the short story collection

Cheers.

Sharon A. Crawford

 

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Crime Writers of Canada 35th Anniversary book signing

CWC Book Signing coming up

Authors brandishing swords, pointing guns, rushing with knives? Not quite. All this murder and mayhem we may create is between the covers of our books. Of course, our lips are not sealed about what goes on between the book covers with our characters and in our plots and in our minds. We will be glad to share. And Chapters Newmarket will have copies of or books should you wish to buy. And we will sign copies of our books – but not in blood – with pen and ink.

Here’s the blurb from the Crime Writers of Canada website events calendar:

The 35th Anniversary celebration of the Crime Writers of Canada continues to be at hit at Chapters Newmarket, this time on October 27, 2018.

Join CWC authors Tracy L. Ward, Nanci M. Pattenden, Sharon Crawford, K.J. Howe, Lorna Poplak, and John Worsley Simpson at the Newmarket Chapters for a day of crime.

Hope to see you there.

These are my two Beyond mystery novels that will be at Chapters Newmarket.

The second Beyond book (2014) and first novel

 

The third Beyond mystery book (2017) second novel.

 

Cheers.

Sharon A. Crawford

 

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Authors’ Book presentation this week

The third Beyond mystery (2017)

An author’s book promo never ends. But that is a good thing. Besides the obvious, a chance to sell copies of our books, it is also a chance to do a number of interesting things and meet some of our readers.

So, why the collective “we”? Because for this first of two events this week, there ARE two of us authors presenting – the other author being Michael Dyet, author of the literary short story collection Hunting Muskie. So where do literary fiction and mystery fiction intersect? Or do they? In our presentation, Michael and I try to answer that question – with help from our audience. Here are the details:

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith” for a lively discussion, rapid-fire questions, readings, audience participation, skit with story characters. Books available to see and sell.

Annette Street Public Library presentation:

Date and Time:   Tuesday, October 23, 2018, 7 p.m. to 8 p.m.

Location:   Annette Street Public Library Branch

145 Annette Street, Toronto, Ontario

Website info

Free. Open to the public

Hope some of. you can make it.

As for that second event this week, stay tuned to my Thursday posting on this blog.

Cheers.

Sharon

 

 

 

 

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