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Category Archives: Book Promotion

Public Libraries Help Writers and their Readers

How many times have you been at a table trying to sell your books? Maybe it is a writer’s festival or maybe a church bazaar or some other event. And you get some interest in your book from someone until they look at the price. Then it is “is it available in an e-copy.” Or I don’t have enough cash on me/spent all my money/I’ll be back later when I’m leaving.”

Instead of frowning, yelling, whining or going into extreme book selling mode, why not suggest the person borrow your book from their local library branch? Maybe you don’t think about that because you figure you won’t be paid if someone reads a borrowed copy of your book.

Wrong.

If you as an author have your book(s) signed up with a Public Lending Rights Program (over 30 countries have them), you can receive royalty payments annually. Some library systems base the amount on how many times your books are borrowed or if your book or books are in the library catalogues (tcatalogues are online on most library websites). Canada follows this latter method and the payout annually has to work out to not under $50. But it can go up to $4,000. My Beyond mystery books haven’t reached a $4,000 royalty, but for last year, the amount was more than a 100 per cent increase from 2017.

Canada’s Public Lending Rights Program has a window of time to sign up – usually from sometime in February to May. And then that’s it for another year. Forms are online and are downloadable. This year the timeline ends May 1.

See here for more information on Canada’s program.

So how do you get your books into the library? Most libraries have book submission forms – in print at the branch or online, although sometimes the former are set up for  you to recommend a book by any other author who isn’t you. So get another author you know to recommend your book and you do the same for them.

The best way is to have a librarian get your book in. I have cold-called some librarians and persuaded them to carry my book. Depending on the library I may mention that I have family in their city or town (this has to be true – don’t make up stuff – leave that for your fiction books). Or I may say my books are set in their city or town or a city or town loosely based on their city or town (true for York Region just north of Toronto).

My favourite is actually doing a presentation (with other authors or on my own) or teaching a workshop at a library branch. Now, I have been doing the former for eight years and the latter six years. Particularly if the presentation or workshop is connected to your book – i.e. creating compelling fiction characters and you write fiction. Also, if you are presenting at a library, the librarians usually do order in a few copies of your book ahead of time.

Although one didn’t. So, one of the five of us crime writers reading asked the librarian if copies of our books were available in the library.

No. But they were soon afterwards.

Probably the best-case scenario is the librarian, Janet, at the library branch where I teach one or two workshops a year and my East End Writers’ Group partners with this branch to hold our meetings there. The librarian actually suggested it after we did a presentation at the library and I decided to get the group out of my house to meet and the two places after that where we met briefly went out of business. So, we are in partnership with the library with this and the program gets under the branch programs umbrella. Janet has made sure my three Beyond books are in that branch.

Of course each library system has its own methods for getting in programs and presentations. How I got into some (besides the East End Writers’ Group one) is fodder for another post.

The bottom line is getting your published books into libraries is a win-win-win situation – for your readers, for libraries and for you.

Cheers.

Sharon A, Crawford

Author of the Beyond mystery series

Available for borrowing in the Toronto Public Library system, some in the York Region Library system, etc.

And I am teaching a memoir writing workshop and doing two presentations with other authors, all in Toronto library branches. See my Gigs and Blog Tours Page on this website here to find out when and where.

 

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On the road again with my Beyond mystery books

Beyond book No. 3

I’m taking my Beyond books on one last in-person promo for this year and then taking a break until into the New Year. Will still be doing social media. It’s just that I don’t like going out and about much in winter weather. And there is a high risk of having to cancel ane event or going to it because of a blizzard, sub-zero temperatures or some other awful winter stuff. I am not a fan of winter – in fact if it would disappear permanently into a black hole I would be the first to cheer.

And I need the time to continue writing my new Beyond mystery novel, which despite all the house issues, sagas and other problems being shoved at me, I am actually back to working on that novel.

So, I’ll put some brief details of the last of the 2018 Beyond events. But first I want to mention some of the unique ways I get these promos.

I have to be thankful that many come to me from outside and I am grateful for them.

There is my Crime Beat Confidential Show that I host bi-monthly on thatchannel.com. The station’s show producer approached me – probably because i had made some appearances as a guest on their Liquid Lunch Show. I get a lot of fun, learning and meeting interesting people who guest on my show. My book character PI Dana Bowman appears at the beginning of each show. And in the one just taped this week, she does the second half of the show interviewing the guest – a private investigator. The show is not taped live and some editing is done, so when it’s up I’ll post the link. Meantime you can watch the other two on thatchannel. com under “Shows” or Google “Crime Beat Confidential and Youtube” and see it posted by the station on Youtube.

As a member of Crime Writers of Canada, Sisters in Crime, and the Toronto Heliconian Club, I get a chance to take part in their author readings, book signings at bookstores, libraries, conventions, writers festivals, artistic shows and sales. They send out emails on this looking for us author members to participate and we  have to get back. Now, for some there is a limit of how many participants, but I have been lucky to get in on those – even some out of town. And there it is other members participating in the same event who give me a lift there – sometimes we have a car load of authors heading ouit of town and it is so much fun.

Those are just some examples. My point, beside being grateful, is authors – whether self-published or published by a trade publisher, can benefit by joining an organization that has some literature and/or writer component to help promote their books. And it’s not all  one-sided as by participating you sometimes get the chance to organize the event. And you meet interesting authors and readers. And sell some books. Don’t be all social media and no in-person promo. Sometimes readers like to see the real person and not just see what thay look like, but how they act, how theiy interact,,how they come across in their knowledge about writing, and in my case, just dressing up like my main character and letting her take over.

Beyond Book No. 2

And on that note, I’ll just list the last two events for 2018 and hope those in the Greater Toronto area in Ontario, Canada can make one of these events.

GIFTS FROM THE MUSES-

Saturday, Nov. 24, 11 am to 4 pm.

Toronto Heliconian Club

35 Hazelton Avenue, Toronto, Ontario, Canada

All my Beyond books – Beyond the Tripping Point, Beyond Blood and Beyond Faith will be on display and for sale at the annual Club show and sale “Gifts from the Muses”  which will take place on Saturday, Nov. 24. There will also be a wall of paintings and photographs, all selling for $100 or less. In addition, members from all sections will sell hand-made products such as unframed art works, cards, books, CDs, jewelry, jams, baked goods, etc. Along with the sale, members of the Music Section will entertain with short musical interludes each hour. This is one of the best multi-disciplinary events in the Club and is so much fun to attend! It is a great opportunity to purchase outstanding gifts for family and friends!
More info on The Toronto Heliconian Club, including a map for their location here

Also at The Heliconian Club

An Evening of Readings of Literature Section Members
·
Wednesday, December 5, 2018 at 6:30 PM – 9 PM

Sharon A. Crawford will read excerpts from her Beyond Mystery series novels: Beyond Blood and the latest, Beyond Faith. She is joined by two other Heliconian Club Literature group authors: Ann Elizabeth Carson and Isabel Berchem for this Evening of Readings. Hosted by Christine Arthurs. Refreshments and a cash bar.

Cost: Free for Heliconian Club members and $10. for all others.

Beyond Book No. 1 – the short story collection

Cheers.

Sharon A. Crawford

 

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Crime Writers of Canada 35th Anniversary book signing

CWC Book Signing coming up

Authors brandishing swords, pointing guns, rushing with knives? Not quite. All this murder and mayhem we may create is between the covers of our books. Of course, our lips are not sealed about what goes on between the book covers with our characters and in our plots and in our minds. We will be glad to share. And Chapters Newmarket will have copies of or books should you wish to buy. And we will sign copies of our books – but not in blood – with pen and ink.

Here’s the blurb from the Crime Writers of Canada website events calendar:

The 35th Anniversary celebration of the Crime Writers of Canada continues to be at hit at Chapters Newmarket, this time on October 27, 2018.

Join CWC authors Tracy L. Ward, Nanci M. Pattenden, Sharon Crawford, K.J. Howe, Lorna Poplak, and John Worsley Simpson at the Newmarket Chapters for a day of crime.

Hope to see you there.

These are my two Beyond mystery novels that will be at Chapters Newmarket.

The second Beyond book (2014) and first novel

 

The third Beyond mystery book (2017) second novel.

 

Cheers.

Sharon A. Crawford

 

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Authors’ Book presentation this week

The third Beyond mystery (2017)

An author’s book promo never ends. But that is a good thing. Besides the obvious, a chance to sell copies of our books, it is also a chance to do a number of interesting things and meet some of our readers.

So, why the collective “we”? Because for this first of two events this week, there ARE two of us authors presenting – the other author being Michael Dyet, author of the literary short story collection Hunting Muskie. So where do literary fiction and mystery fiction intersect? Or do they? In our presentation, Michael and I try to answer that question – with help from our audience. Here are the details:

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith” for a lively discussion, rapid-fire questions, readings, audience participation, skit with story characters. Books available to see and sell.

Annette Street Public Library presentation:

Date and Time:   Tuesday, October 23, 2018, 7 p.m. to 8 p.m.

Location:   Annette Street Public Library Branch

145 Annette Street, Toronto, Ontario

Website info

Free. Open to the public

Hope some of. you can make it.

As for that second event this week, stay tuned to my Thursday posting on this blog.

Cheers.

Sharon

 

 

 

 

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Sharon and Dana and Beyond books at Word on the Street

The latest Beyond mystery. (2017).

 

But before I talk about being there, first a word about Word on the Street (WOTS).

It’s an outdoor festival for books and magazines and much more that is related – panels of authors, author readings, author presentations, publishers, agents, magazine editors, writing organizations, children’s area, etc.

It’s currently in its third location at Harbourfront Centre, 235 Queens Quay West by Lake Ontario in Toronto, Canada

It is free to get in. But you can spend a lot (or a little) money on books, magazines and magazine subscriptions, and food

It is for readers and writers – and often that’s the same person.

It is a great place to meet other writers and readers.

It is a great family outing as well as great for individuals.

It runs this Sunday, September 23, from 10 a.m. to 5 p.m.

More info here

And at this point, the weather is supposed to be cool and sunny.

I’ll be there at two booths with my Beyond Books (see below for book titles and cover shots) and will also have flyers for  the following:

my East End Writers’ Group, which meetsvthe last Wednesday of the month (excl. Aug. and Dec.) at S. Walter Stewart Library

Another War Between Mystery Fiction and Literary Fiction Presentation I do with Michael Robert Dyet (literary short story collection Hunting Muskie, Blue Denin Press fall 2017) Oct. 23 at Annette Street Library, and

my new writing workshop, Memoir as Creative Nonfiction which I’ll be teaching Oct. 16 at S. Walter Stewart Library

And my appearances for book selling and signing at WOTS:

2 p.m. to 3.30 p.m. at the Crime Writers of Canada booth

4 p.m. to 5 p.m. at the Sisters in Crime Toronto booth

Before that I’ll be checking out a few other booths. As for Private Investigator Dana Bowman from the Beyond books – she thinks she will be running around there, but we’ll see about that.

Speaking of the Beyond books – here they are:

Short story collection (2012)

The third Beyond book (2014)

 

The third Beyond mystery (2017)

 

See you there.

Cheers.

Sharon A. Crawford

 

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Time Management for Writers – a new take?

I have about reached my wits end about something most authors face at some time. Time, or rather the lack of it to write. The culprits include dealing with house issues, crap shoved at me (read stupid mistakes) by others – individuals and organizations but I have to deal with it (or some of it) at my end. And what is the bane of many of us today – too damn much to do.

I am living in overwhelm and I am fed up with it.

So, I’ve decided on a major overhaul of well, my life. To provide inspiration and ideas I am reading the new book The One Thing: the Surprisingly Simple Truth Behind Extraordinary results by Gary Keller with Jay Papasan. Reading it in increments both because of my time and to absorb and try some of the ideas. The jury is out so far on how effective it will be. But right now I am focusing on focusing on the most important thing in my life – writing.

That one was a no-brainer. i knew that, so why was I letting all the crap, including spending too much time on too much business-related email (and that doesn’t include personal emails) , I now set  a imer for doing email in the morning and when it goes off, the  idea is to just finish whatever email I’m doing and then the rest can go to you know where, for now. If something time sensitive comes in (like an author gig that needed a yes or no right away) I will do a quick email reply at some point in the day. I am still having trouble getting distracted, one of the problems mentioned in The One Thing.

Writing (as does other one thing’s people focus on and the book also  mentions) can spawn many branches and for me that includes teaching writing workshops (and all that involves) , editing client’s stories and book manuscripts, doing PR for Beyond Faith, doing more revisions in the current book I am writing and running my East End Writers’ Group.

It also involves me dealing with some bad habits such as:

Not getting enough sleep at night, mainly because…

I end up doing household crap late at night. That has to stop.

Watching TV too late. Stopping after the news and weather at 11.35 p.m. should be it with time to get ready for bed and off to sleep at a reasonable time so I can get seven to seven and a half hour’s sleep instead of the bare five to five and a half hours I’m currently getting. Maybe then I can remember receiving my new credit card in the mail – yes, I found it where I usually put these things and still in the unopened envelope. BUT I HAVE NO MEMORY  OF EVEN RECEIVING IT. So I even wasted time phoning the credit card company to find out if they had even sent it too me.

Like the book says, I have to do less each day and focus more on what I do – writing and some of its branches (see above). And take great pleasure in deleting stuff or at the very least putting it beyond the back burner.

Things like answering emails that aren’t urgent (business or personal), personal phone calls (limited to outside writing time and I think I will have to sit with a timer for my overly chatty friends). I do have vm so people can leave a message.

Things like trying to narrow down how many grocery and related errands I do – not easy when you don’t have a car and don’t drive, and many of your friends don’t either and those that do drive don’t offer to take you grocery shopping so you can get most if not all of it done in one go. Public transit can be good, but there is only so much you can cart onto a bus at one time.

Things like prioritizing the house stuff (unless an emergency), especially the big one that has been taking up a lot of my time and interfering with my health.

Yes, all the stress of worrying and trying to get too much done will hit us in our most vulnerable health areas.

As for actual writing time – that gets penned in (as opposed to penciled in) on my calendar and I’ve been taking the position that it gets done come hell or high water or unnecessary interruptions. Whether telemarketers (phone) or religious people banging on my door, they can all well, you know take the high road to hell.

Or should that be the low road?

How I feel about pesky interruptions to my writing and client work

Now, back to my writing – time to do an hour of book promo for Beyond Faith and then a lunch break. Maybe some of the crap in my life can be dealt with at lunchtime – or one problem.

Happy writing.

Cheers.

Sharon

The latest Beyond mystery.

 

 

 

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Book Promo by Serendipity

The latest Beyond mystery.

I have learned that just having a Marketing Plan to promote my Beyond mystery books (and following it, even) is not always the most lucrative way to do it. The late great John Lennon was right when he said “Life is what happens to you when you are busy making other plans.” And so it has been happening with me lately.

In late July I was in the thatchannel.com  studio,  or rather the main character, PI Dana Bowman, in my Beyond mystery books was being interviewed on the weekly Liquid Lunch show. Three people interviewed Dana – the show’s host, Hugh Reilly and two authors – Jen Frankel (genre fiction) and Dave Boyle (literary fiction). Both Jen and Dave passed along to me a couple of places to do author presentations. And Dave even took it one step further – getting it in motion. This one is that joint presentation literary author Michael Robert Dyet (author of the short story collection Hunting Muskie) and I do – The War Between Mystery Fiction and Literary Fiction. After much to-ing and fro-ing on my part with Dave and the librarian, Michael and I are now scheduled to do our presentation at the Annette Street Library branch in the west end of Toronto, 6.30 p.m., Tuesday, October 23. And we can bring book copies to sell. If you want to see some photos from this presentation we did the end of June at the S. Walter Stewart library branch, visit my website here.

Jen suggested an east end Toronto advertising company that has author readings and emailed me the info afterwards. I still have to follow-up on that one.

Perhaps the most serendipitous one is with my neighbour, Bob. Bob is a retiree who with his wife, Norma Jean, now collects wine and pop bottles and donates the money he gets for them to local kids’ sports leagues for their uniforms and equipment. So he gets my few empty wine bottles when he comes by with his buggy. We also chat then. A month or so ago he told me about another neighbour who would be doing a cable TV show interviewing local people doing interesting unusual things and he was going to be a guest. So, I piped in about being a published mystery author and he jumped in and asked questions about that. Turns out he and his wife are big mystery fiction readers and have a huge collection of books. He asked me about mine and where they could get copies.

So, since then he has bought a copy of all three of the Beyond books from me – this month. The local TV show hasn’t started yet, but who knows…

And Monday some of my cousins came to visit Toronto for the day. We are all avid gardeners so went to the Toronto Botanical Gardens and then came back to my place to see my garden. Then we went to dinner at a local restaurant. It was there that I mentioned Beyond Faith – as they hadn’t been able to come to the Book launch for it last fall. Two of them who are big mystery readers wanted to buy a copy, so it was back to my place for them to do so before they headed for home.

That’s five Beyond books sold this month that was not part of my marketing plan.

Sometimes it is good to give serendipity a chance.

Hey, we writers have story ideas come to us from wherever. Why not let book sales come to us some of the time?

The only thing we have to do is mention our books unless like with the Liquid Lunch show the info is already part of what is going on.

And if you want to find out about the upcoming (so far) Beyond gigs go here and scroll down  and a workshop I’m teaching called “Memoir as Creative Nonfiction” – which has nothing do with mystery writing, go here.

I’m not the “M and M” lady for nothing (and I don’t mean those scrumptious chocolate and peanut butter candies, but Mystery and Memoir – that’s what I write)

And here’s the link to that Liquid Lunch segment where Dana Bowman appeared. thatchannel.com does have it on its website, but this You Tube link is quicker.

Cheers.

Sharon

 

PI Dana Bowman guests on Liquid Lunch

 

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