Category Archives: Book Promotion

Sisters in Crime Reading positive experience

Sharon beginning of SinC reading. E. Terri J. Dixon photo

I do love reading from Beyond Faith. It gives me a chance to show readers what my characters have to contend with (besides the main character, PI Dana Bowman). Last Thursday, I joined 10 other Sisters in Crime (well, one brother, author Ken Ogilvie) Toronto for their monthly gathering for an evening of reading from our newest books. And was it interesting – all that crime and so many variations, so many voices, so many stories, and so many photographs, thanks to SinC Treasurer, Terry Dixon.

Location! Location! It isn’t just for selling and buying real estate. We were in a library – all those books, albeit we were upstairs in one of the program rooms. To me it was especially good, as Beyond Faith is on order for three copies for the Toronto Public Library system. The other two, Beyond the Tripping Point and Beyond Blood are already in the Toronto Public Library (and in other libraries in other cities and towns, too).

And this time I kept Ms. Dana Bowman, Private Investigator, firmly between the book covers, although I did hold up an enlarged photo of her at the beginning and ask the audience if they had seen her and if so, to shove her  back in the book.

We authors also had a table to sell our books and I sold a few Beyond Faith copies, including one just as I was setting them up on the side of the table before the readings. That might also be “location, location”. And we also received Sisters in Crime Toronto Chapter mugs – red print (what else in colour for mystery authors?) on white. Now, that’s my coffee mug to start each day – gotta get into the mood for committing crime – between the book covers, of course.

Here’s some more info on Sisters in Crime Toronto. Members also include readers – the mystery author’s biggest fan.


Sharon A, Crawford

Sharon reads from Beyond Faith at SinC. E. Terri J. Dixon photo


And the book.

Beyond Faith with Dana Bowman firmly inside



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Don’t forget the libraries and librarians

Crime Writers of Canada authors at the OLA convention

We authors sometimes either forget or minimize one big resource. We are too busy doing research online, selling our books through Amazon and the like, connecting through Twitter and Facebook. This resource has been around a long time before anything online. I’m talking about the public library.

And if you think libraries are all about print books in the actual library, think again. With a library card (free), you can borrow e-books online, put  books on hold online, renew books online and yes, do research  online through your library’s connection with data bases. Some libraries even have online access to big city newspapers. And yes, you can still physically visit your libraries. I do and when I’m there I see teenagers and others using either the library’s computers or working away on their laptops. Yes libraries are connected to the Internet and it is less messy than sitting in a cafe with a laptop and risk spilling your coffee on the keyboard. It is also quieter.

There are also art exhibits, programs and presentations on business to health and wellness, to gardening to learning computer and online functions to writers’ groups to talks by book authors and workshops and courses- all for free.

And of course there are those books. I go to my library to pick up books (some found and put on hold online, some just from browsing in the library). And I run the East End Writers’ Group, a writing critique and guess where we meet – the library – my local big branch S. Walter Stewart in Toronto. EEWG does this in partnership with the library branch and it was one of the librarians there who asked us to meet there.

Don’t forget these librarians. They are very helpful when you are stuck with what book to get and for any other research (despite all your online work in those areas). And they are instrumental in the writing workshops and courses I teach at library branches. Although free to participants, I do get paid for teaching them

Some of us published authors from Crime Writers of Canada didn’t forget the importance of librarians last Friday. During the annual Ontario Library Association conference, CWC again had 23 of its recently book-published authors (or a book coming out in a few months) authors taking our turn in front of the mic doing  our own two-minute pitch for our books. These pitches were as diversified as the authors. My favourite was one by Dr. (as in medical) Melissa Yi who put a plastic garbage bag over  her head for a few seconds to illustrate how the bodies of some murdered Indigenous peoples are left by their killers. i channelled my main Beyond Faith book character, Dana Bowman. And the pitches weren’t  limited to books published by trade publishers. Libraries now carry self-published books as well. In the photo of us at the top, “Dana” is to the right of the CWC poster and Melissa is at the right end of this row.

My Beyond books aren’t self-published (Blue Denim Press is my publisher), but I’m happy to say that the first two,  Beyond the Tripping Point and Beyond Blood are in some of the Toronto Public library branches. And the librarian, Janet Nanos, who got EEWG into the S. Walter Stewart library branch informed me that she had put in for four copies of Beyond Faith for the TPL – just when the OLA conference was starting – just before I did my pitch.

The first two Beyond books are also n libraries in Kitchener/Waterloo, Ontario,  York Region (just north of Toronto) and in Prince Edward County in Eastern Ontario.

Those are the ones I know of.

It doesn’t stop there.

As authors with books in libraries, you can receive annual royalties for your books being there and number of times being borrowed. Another organization takes care of this (in Canada it is The Public Lending Rights Program administered by the Canada Council). You just have to enter your books on their form, updating it when you publish another book. This Canadian program is open for this listing-registration from mid February to May each year..

So, I have many reasons to be grateful for the public libraries and the librarians. I’ve been a big fan and library user since I was 12 years and my grade 7 teacher led all her class on a walk to visit the then new S. Walter Stewart Library branch.

It isn’t coincidence that my main library branch is the same library – since I moved back to Toronto almost 20 years ago.

Don’t forget your library and the librarians – the writer’s and reader’s best friend. The library is where readers, writers and librarians can connect.


Sharon A. Crawford





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Getting you and your new book on TV

Being interviewed on a TV show is a good way to get the word out about your book and, if you have a good interviewer, get out some information about you, the author. One sign of interest in your book, is interest in you, the author. How do you write? Why do you write? Or in my case – who wrote the book, Beyond Faith – PI Dana Bowman, the main character who insists she wrote it, or me, Sharon A. Crawford, whose name is on the cover?

All that and more (including non-fiction books versus fiction books) got covered last week when I appeared on the Liquid Lunch where I was interviewed by host Hugh Reilly and a newbie co-host. This is on the Internet channel – the channel has been going since 2004. Not bigtime ( or small time) TV but TV is no longer just regular channels. Think Crave TV. Think Netflix. And think

This was my third appearance in six years (one for each Beyond book) on Liquid Lunch. This time I have mixed feelings about the way it went. There wasn’t time for me to read a couple of pages from Beyond Faith because we chatted too much. “We” is mostly Hugh and meas the newbie didn’t say too much and she put her foot in her mouth about one thing she said. But I handled it graciously.  Also it was a different studio room and setup from the previous two appearances.

But my biggest gripe was my bangs had been cut too short the day before. Clearly I’m reading too many celebrity stories online. I was able to carry on an intelligent conversation and even steer it back to Beyond Faith when it got a bit off track.

You can check it out for yourself here. Or you can click on the Beyond Faith book cover above and that will take you directly to the interview.

And something extra is coming out of all of this.

I am getting my own TV show on It will be about crime – true and fiction and  PI Dana Bowman will be a part of it – if she has her way. Show will get going this spring

More info closer to the date. Stay tuned. I’ll keep you posted. Meantime, watch the video (it’s about 27 minutes) and please spread the link to it on your social media. Thanks.


Sharon A. Crawford


Sharon holding up Beyond Faith




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Keeping the suspense in your novel’s plot

As an editor I have read and edited a variety  of fiction manuscripts. The creativity of many of the  writers and the wide range of story lines is very interesting. But one thing (among others) I sometimes find is the lack of sufficient suspense. The story drags; the story, well, it flat lines. Here are a few tips on creating suspense in your novels.

1. Leave your reader hanging – at the end of the chapter is a good place because it not only raises the reader’s interest, it gets him or her reading the next chapter. Here is an example from my mystery novel Beyond Faith.

“From what Sister Olsen had told me about her brothers, I had some idea what might be bothering Eli. Too bad neither Eli Foster nor I had all the facts.”

2. Ask a question. You know the old saying “questions are the signs of intelligence.” Questions also make the reader want to continue to get some answers. These are questions in the narrative, the character’s inner thoughts, not in dialogue. Obviously in dialogue, another character will usually answer the question although they might lie.

Again from Beyond Faith, “Who were they? And why did one seem familiar?” (all Beyond Faith excerpts, copyright 2017, Sharon A. Crawford, published by Blue Denim Press.)

3. Don’t tell all at once. Keep some information from the reader. I do a lot of this in Beyond Faith. The idea is you build up your plot with tidbits even if the character knows more than she is letting on. This is just the opposite from the example in point one above.

4. Use foreshadowing.This is often in conjunction with another technique. Again, see the example in point one above. Another example of foreshadowing is when the character is heading for an encounter they don’t relish. Perhaps with someone they don’t like and know is a nasty person. Build up the tension by getting inside the character’s head. How does the character feel? Scared? Are they sweating? Do they try to avoid meeting this character or delay the meeting by driving the long way to the meeting place. If it is in a restaurant, do they drink a lot, drop the cutlery, knock over a glass of water?

5. Or as a twist, the person is overly confident about meeting someone – a piece of cake, the character thinks. Then, wham, when they get to the meeting place, something happens – a car runs her down; someone takes a shot at her. She finds the person there all right at the meeting place – lying dead on the ground. You can tell I write mystery novels.

6. One suspense-building technique that I use is to have two main characters both heading for the same place at the same time – maybe one knows the other is there; maybe not. But one or both of them know that there is danger at the other end. Each one is racing to get there and perhaps save the other. You flip back and forth between the characters in separate scenes or short chapters. Show the reader what each character is thinking and what is happening to them. And don’t make it easy. In Beyond Faith I have PI Dana Bowman following Eli Foster in their respective cars; then I flip over to her fraternal twin, Pi Bast Overture who is not following anyone, but he has found out vital information about another character and figures out what this character is going to do so he is off to stop it. And no, I don’t tell all to the reader. And I’m not telling you any more here.

There are many more ways to create suspense. The twisted plot is one. And you can get ideas by reading published novels, the ones that do build suspense. Yes some crappy novels get published and I am not referring to self-published here.

And keep writing and rewriting, rewriting, rewriting.

And join a writing critique group for feedback.

And when you have rewritten a lot, hire an editor.

Then you can do some more rewriting.

I just started reading Hunting Muskie, a collection of literary short stories by Michael Robert Dyet (Blue Denim Press, fall 2017 – yes, same publisher as me). The first story “Slipstream”, has many plot threads popping up – all connected to a theme. And it keeps you reading. It also breaks the idea that some people have (mea culpa sometimes here) – that all literary stories don’t contain suspense.This one sure does have suspense.

Happy reading and happy writing.


Sharon A. Crawford



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Creating Credible Fiction Characters

Dana Bowman from the Beyond mystery series

Creating characters that resonate with your readers, characters that are three dimensional – in other words credible characters – is not always easy. But it can lead you down interesting and unexpected pathways and forge a bond between author and character. Sometimes that bond means the character thinks he or she is writing the story.

That’s what happened with the main character in my Beyond mystery series – PI Dana Bowman. Maybe it’s because as part of my book promo she comes to life when I dress up as her for presentations in libraries,cafes and the like.

I have to keep reminding Dana that is is my  name, not hers, on the book cover as the author.

And we really are not alike, so not the same person – as I keep telling Dana.

Here’s a  character comparison of us on my website

So how do you create credible characters? Do they suddenly appear in your head? Sometimes. Sometimes you get your plot first

Characters can come from real life, your imagination or by osmosis. Here are a few pointers

  1. If you create a character from real life, make sure you use the real person as only a kicking-off point – perhaps how they look, perhaps one distinctive characteristic and create from there.

  2. Don’t steal other authors’ characters – evenly loosely disguised as your so-called character.

  3. Personal experience and knowledge can help in creating and developing characters. but remember you are creating fictional characters for fiction, not writing a memoir.

  4. An oxymoron – fictional characters must come across as real characters, real people, so readers can connect to them.

  5. Once created, characters don’t remain static – they evolve; they change, even in just one short story, and more so in novels, especially series novels.

I have lots more info on this and will be teaching a workshop on Creating Compelling Characters this Sunday, November 5, from 2 p,m. to 4 p.m. with the Toronto Writers Circle at the Toronto Reference area. It is free and open to the writing public. Here is the library info about the group and location. If you live in the general area you might like to join us.

And here is my latest Beyond mystery book. Click on it for more info


Sharon A. Crawford



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After the book launch of Beyond Faith

The book launch for Beyond Faith was held by Blue Denim Press on Sunday and while not attracting large crowds, we had people there. And we all enjoyed ourselves. My main book character PI Dana  Bowman and a few more of the quirky characters  – Bast Overture – Dana’s fraternal brother and PI partner, Detective Sergeant Donald Fielding – head of Major Crimes, David, Dana’s son, and a couple of new characters for the novel – Eli Foster and the nameless one all appeared from my reading. And I only read a couple of short excerpts within 15 minutes. But I read as l like to say – putting myself into the characters’ heads and shoes.


Photo courtesy Martin Crawford

At least I was awake then (Don’t let that photo here mislead you. I am listening to my friend and apparently trying to sign my book which she bought and looking at something not in the photo.) Unlike now, when I feel like I’m one of the walking dead and Halloween isn’t quite here as I write this. But it was worth it at the book launch.

So what have I learned from this book launch?

Good side – people invited will come – most let you know they are coming but some just show up. And they buy books – some even bought a copy of the previous novel Beyond Blood.

Bad side – those who RVSP’d they were coming, and didn’t bother to let me know that they couldn’t make it after all. Let’s put it this way – I know who you are and my take on you has gone down a notch.

Good side – those who RVSP’s they were coming, then couldn’t at the last minute and let me know. I can understand and accept that. Stuff happens at the last minute. And I won’t bite off your head because you did tell me.

Good side – Meeting and reconnecting with friends including a fellow I worked with in both our first jobs as teenagers (well late teens) for the Ontario Government. I first contacted him via Linked In. So don’t be too quick to complain about Linked In. Thanks to Linked In, I have reconnected with a former editor, a cousin who is now living in Asia. And I have found editing work via Linked In.

Bad Side – More people would have been nice. Beyond Blood and Beyond the Tripping Point brought in more people. But from what I’ve seen with other book launches I’ve gone to this year, evening launches seem to attract the largest number of people.

Good Side – some of those people who couldn’t make the launch because of previous commitments want to buy a copy of Beyond Faith – one already has.

And so the book promotion will continue.

But first I need to catch up on some sleep.

And then start kicking things I “have” to do; things others want me to do – out the window.

But I’ll open the window first.


Sharon A. Crawford

Here’s the book. Click on it for a link to one place the book is available.







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The kindness of strangers

The offending shopping trailer

Those who know me well know that I don’t have a partner and that for the most part I have to get through the crap in life on my own. To clarify, I do have a son and a few close friends who help where they can and for that I am grateful. But often I am facing a lot of problems that I have to deal with on my own. I divide those into constructive challenges and I try to get through those myself and consider them positives. It’s the destructive ones, often coming from left field that I resent having to deal with alone. I consider them negatives. I can’t just ask a non-exiefstent partner for help.

That is why the unexpected help spontaneously from strangers is so wonderful. I am so grateful when that happens I try to pass it along, i.e., help someone else, even if a stranger.

Last week I had a string of help from strangers – and all related to trying to maneuver one of those bloody push trailers/shopping carts.

I never liked them and preferred to cart groceries and books around in bags I carry on my shoulder.

However, last week I had to bring books to a bookseller at the Bouchercon Mystery Writing conference in downtown Toronto so decided to buy one of those trailers. I loaded it with copies of my three Beyond mystery series books. It was heavy. So when I phoned a close friend to invited her to  my book launch Oct. 22, I was talking about this trailer and she offered to drive me part way to the location. She had to get her husband to put the trailer in her van. She dropped me off at a taxi stand. As it turned out, it would have been a nightmare going through  public transit entrances and exits with the trailer. The cab driver was very friendly and helpful.

Books got delivered okay. But unfortunately not as many sold as I had hoped (and I had brought less than the bookseller had suggested). The day before I had to pick up the books I did the public transit route just to check it out, but as suspected too much for a short skinny woman with a heavy trailer of books.

And did I mention that this bloody trailer collapsed after I got it home empty after dumping the books off at the bookseller’s booth? It was still fine then, or so I thought, but two days later I was moving  it around in the house and the top canvas part disconnected from the steel bar near  the top. It its fastened by velcro – which would be fine if the side parts of it had been originally put in the steel bars going down when it was  at the manufacturer’s. It had looked okay to me and after I closed the velcro part I did notice the bag wasn’t too sturdy from then, but what do I know? I’ve never used the damn things before and only got one because of no other choice to get the books to where I was going.

Sunday morning on the way down, pushing the empty trailer into the subway station, my discomfort must have been visible, because a young fellow offered to carry it down the three flights of stairs. When we got to the bottom, he noticed that the canvas bag was out of the steel side bars and said if he had a screwdriver he would fix it. He said the bag should be in the bars but the top part was screwed in.

To come home, after collecting the unsold books, a hotel employee, I think a bellhop, got the trailer out the door and got me a cab and put the trailer in the trunk. The cab driver was again a helpful and friendly fellow and lifted the offending bag out of the trunk. I did have to drag it up the veranda stairs and into the house.

After I removed the books, it clicked what the fellow at the subway station had been getting at. When I checked the photo of the trailer in the sheet that came with it ( a sheet with little info) I noticed the sides of the trailer were indeed over the sidebar.

Not on my trailer. It’s going back to Canadian Tire today and if they don’t give me my money back I’ll be raising unholy hell. I do not want to cart that trailer around with me today because I have to check out the last part of the trip to where I do a guest breakfast talk on Saturday. The walk after I get off the subway for that is short but tricky and confusing and I sure don’t want to have to figure it out early Saturday morning. You can bet I’m not using a trailer any more. New rule of thumb – I only bring what books  I can carry in bags on my shoulders. And hope I have enough books for sales.  It has happened once that I didn’t.

I may have to take a cab from the subway station on Saturday morning though if it I feel the route is bad after today’s venture, I’ll see if the organizer can get one of the writing group members to pick me up at the passenger pickup at the subway station.

I am spending too much on cabs here. I never take cabs unless from the train station after a visit with cousins in southwestern Ontario. I live at the poverty level so cabs aren’t really in my budget.

Cheers (I think),

Sharon A. Crawford

Author of the Beyond mystery series. Book Launch for Beyond Faith is Sunday, October 22. See details on flyer below.



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