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Category Archives: Paul Lima

New Year new writing energy

Many years ago I learned something important for writers from freelance writer Paul Lima. Yes, he said you need a Marketing Plan for your writing business,but he added something that is core to this –  You need a vision for your writing business in order to figure out your marketing plan.

Very true. I know that from experience as the last couple of years I didn’t have a vision and only a marketing plan for my Beyond books.. For 2017 I was sick the first part of the year and for last year, let’s just say I had more than my share of problems in all areas, stupid problems, with 80 per cent of them caused by other people or organizations.The rest included health and house issues, I won’t go into a long list, just mention the one that gets the cake (in the face, of course) for the most ridiculous.. My CARP (the Canadian Seniors advocate organization that also publishes Zoomer magazine) membership got messed up by CARP. First, I didn’t get any notification to renew so I phoned. Yeah, I got my membership renewed and a new card last February – dated to expire February 2018. What’s wrong with this number? After raising more than a little hell over the phone and getting the CARP membership advocate involved, I got a replacement card dated to expire February 2019. And I have received a renewal notice for this February.

So, when not dealing with this and other problems, I just dived in and did client work, did some writing, did a lot of promo (and organizing such) for my Beyond Faith mystery novel. Sure, I did my usual daily “to do” list…

But something was missing and something unwanted was there.

The unwanted was the somewhat randomness of it all and lack of any defining vision for my writing.

For 2019 I went back to listening to Paul Lima. And this time I shortened my vision and its marketing plan. It is only one page and under my vision I list three things I am focusing on, three things I envision I want to do (and am doing – hey, it’s already January 4). I’m not going to copy the whole marketing plan, just my vision.

Sharon’s Vision:

Threefold:

  • Write more – memoir book finish; continue writing Beyond Truth, and write more personal essays and short stories for publication.
  • Help other writers with their writing, and at the same time earn more money for me.
  • Sell more Beyond books.

Each part of the vision statement covers what I want to do in 2019. The first one is self-explanatory. The second one covers both my editing for writing clients, doing one-on-one teaching writing sessions, and teaching writing workshops. The last part is also self-explanatory. This second one is both for my clients and me. The third one is also self-explanatory.

My next heading is simply; How I will do this.

And I list, which I’m not going to do here. I did put in for book marketing to go to a separate file. But my book marketing plan is much shorter than the very long one from last year. It is more to the point and organized by month. And it is not sealed in granite or whatever is the digital equivalent. So if January gets clogged with too much, some can be moved to another month.

My last heading is:

Professional Development:

Writers always need to learn something about writing and marketing. Like other things in life it is an ongoing process and any writer who thinks they’ve reached their pinnacle because they are publishing their books or they have steady work writing, teaching writing, etc.. think again. We freelancers know (or should know) that freelance writing and the like is precarious and steady writing gigs can go at the drop of a well, the proverbial hat maybe.

As for Paul Lima, he is still freelancing – but scaled down a lot. Paul has MS and has wisely learned to work around that. He has written and self-published two books on MS which are available online. His previous books on writing and marketing are still available online. He blogs about his MS and shares info on that and his writing on a writer/editor listserve.He also posts regularly to Facebook. And he does get out every day for two hours walking his dog. I suspect the dog and his family are a big help and support (emotional and otherwise) for him. He also has a positive attitude – something we writers need to remember. No point in getting in the dumps about another rejection for a story.

I’m going to finish off here with a few links to Paul Lima’s website, which as all the info about the above on him and more. And also a link to his MS blog, and a story another writer wrote about him and two others who had to relearn how to live their writing career because of various chronic illnesses.

Paul Lima’s website here

Paul’s MS blog here

Paul’s business blog here 

His Dec. 30, 2018 posting is titled My Freelance Writing Resolutions for 2019. Writers take note.

Story here

May your 2019 be joyful and creative.

Cheers.

Sharon A,.Crawford

Writer/Editor/Writing Instructor

Author of the Beyond mystery novel series.

 

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Book Review of Unblock Writer’s Block by Paul Lima

Cover of Paul Lima's Unblock Writer's Block

Click on Cover of Paul Lima’s Unblock Writer’s Block for Paul’s blog and sale places

The desire to write grows with writing.

–          Desiderius Erasmus

In Unblock Writer’s Block: How to face it, deal with it and overcome it, Paul Lima not only debunks some writer’s block myths, but provides some creative exercises to get writers writing. He compares his former writer’s block to “walker’s block,” i.e., not exercising, his situation until his wife got a dog. He started walking daily and the story ideas began arriving – a good thing for a freelancer with 35 plus years of experience writing newspaper articles, corporate, and fiction, who  is the author of 12 books, including the best selling How to Write a Non-fiction book in 60 Days. Lima also writes prolifically and quickly to deadline.

If you are doing other things to avoid writing, Lima says you are procrastinating, not suffering from writer’s block and you need the equivalent of a dog – writing exercises – to get you going on the write track. Lima emphasizes when you write the draft, ditch the editor in your head and just write. He also gives the option of “cherry-picking” exercises to get the most die-hard blocked writer going – a good idea because of the large and varied selection. When reading Unblock Writer’s Block, I kept flipping files to create story ideas. Lima recommends starting with  how you are feeling because you have to have emotion in your writing to connect to your reader. He has exercises for unlocking emotions focusing on the individual and his past, followed by three chapters with activities on freefall writing, directed free-fall writing and clustering – the three parts Lima advises readers do.

Ensuing exercises deal with the actual craft of writing such as plot, characters and point of view in fiction. My favourite exercise is one that could help POV problems. Lima suggests readers write a letter of apology to someone wronged and then switch POV to the other person and have him or her write back and perhaps letters back and forth will follow.

Although Lima uses examples from other authors such as novelists Margaret Atwood and Alistair McLeod (the latter’s cheese story is funny), I would have liked to have seen more Paul Lima stories, although the one where Paul apologized to a telephone pole when he bumped into it (Note: apologizing for everything is a Canadian trait) is priceless. The other bits of humour interspersed add spark to the writing wisdom presented.

Unblock Writer’s Block fulfills Paul Lima’s intentions, i.e.

“Our goal throughout this book is simply to do some writing—to see that we have the ability to write over, around and through whatever may be blocking us. You may not have produced anything you want to continue writing about. You may not have written how you want to write. But that’s not the point. The point is to write no matter what, and to be open to where your work may (or may not) lead you.”

Unblock Writer’s Block is available in paperback and e-copy. To find out where and more about Paul Lima and his books, go to  http://www.paullima.com/books/wb.html.

For Sharon A. Crawford’s upcoming events with Beyond the Tripping Point, go to her Beyond the Tripping Point page– http://www.samcraw.com/Articles/BeyondtheTrippingPoint.html I continually update it.

Today (Thursday, March 28), from 2 p.m. to 3 p.m. I talk about where my characters come from and read from Beyond the Tripping Point at the Leaside Branch of the Toronto Public Library. (See the above BTTP link for more details.)

Cheers.

Sharon A. Crawford

 

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