Many years ago I learned something important for writers from freelance writer Paul Lima. Yes, he said you need a Marketing Plan for your writing business,but he added something that is core to this – You need a vision for your writing business in order to figure out your marketing plan.
Very true. I know that from experience as the last couple of years I didn’t have a vision and only a marketing plan for my Beyond books.. For 2017 I was sick the first part of the year and for last year, let’s just say I had more than my share of problems in all areas, stupid problems, with 80 per cent of them caused by other people or organizations.The rest included health and house issues, I won’t go into a long list, just mention the one that gets the cake (in the face, of course) for the most ridiculous.. My CARP (the Canadian Seniors advocate organization that also publishes Zoomer magazine) membership got messed up by CARP. First, I didn’t get any notification to renew so I phoned. Yeah, I got my membership renewed and a new card last February – dated to expire February 2018. What’s wrong with this number? After raising more than a little hell over the phone and getting the CARP membership advocate involved, I got a replacement card dated to expire February 2019. And I have received a renewal notice for this February.
So, when not dealing with this and other problems, I just dived in and did client work, did some writing, did a lot of promo (and organizing such) for my Beyond Faith mystery novel. Sure, I did my usual daily “to do” list…
But something was missing and something unwanted was there.
The unwanted was the somewhat randomness of it all and lack of any defining vision for my writing.
For 2019 I went back to listening to Paul Lima. And this time I shortened my vision and its marketing plan. It is only one page and under my vision I list three things I am focusing on, three things I envision I want to do (and am doing – hey, it’s already January 4). I’m not going to copy the whole marketing plan, just my vision.
- Write more – memoir book finish; continue writing Beyond Truth, and write more personal essays and short stories for publication.
- Help other writers with their writing, and at the same time earn more money for me.
- Sell more Beyond books.
Each part of the vision statement covers what I want to do in 2019. The first one is self-explanatory. The second one covers both my editing for writing clients, doing one-on-one teaching writing sessions, and teaching writing workshops. The last part is also self-explanatory. This second one is both for my clients and me. The third one is also self-explanatory.
My next heading is simply; How I will do this.
And I list, which I’m not going to do here. I did put in for book marketing to go to a separate file. But my book marketing plan is much shorter than the very long one from last year. It is more to the point and organized by month. And it is not sealed in granite or whatever is the digital equivalent. So if January gets clogged with too much, some can be moved to another month.
My last heading is:
Writers always need to learn something about writing and marketing. Like other things in life it is an ongoing process and any writer who thinks they’ve reached their pinnacle because they are publishing their books or they have steady work writing, teaching writing, etc.. think again. We freelancers know (or should know) that freelance writing and the like is precarious and steady writing gigs can go at the drop of a well, the proverbial hat maybe.
As for Paul Lima, he is still freelancing – but scaled down a lot. Paul has MS and has wisely learned to work around that. He has written and self-published two books on MS which are available online. His previous books on writing and marketing are still available online. He blogs about his MS and shares info on that and his writing on a writer/editor listserve.He also posts regularly to Facebook. And he does get out every day for two hours walking his dog. I suspect the dog and his family are a big help and support (emotional and otherwise) for him. He also has a positive attitude – something we writers need to remember. No point in getting in the dumps about another rejection for a story.
I’m going to finish off here with a few links to Paul Lima’s website, which as all the info about the above on him and more. And also a link to his MS blog, and a story another writer wrote about him and two others who had to relearn how to live their writing career because of various chronic illnesses.
Paul Lima’s website here
Paul’s MS blog here
Paul’s business blog here
His Dec. 30, 2018 posting is titled My Freelance Writing Resolutions for 2019. Writers take note.
May your 2019 be joyful and creative.
Author of the Beyond mystery novel series.