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Category Archives: Blue Denim Press

Unexpected snafus when marketing your book

Click on book for more info

I love promoting my Beyond books – in person (alone or with other authors) or on social media. Sure, it is a lot of work but it can get very creative. However, one thing, actually many things have come up, under one category to slow or stop the process – snafus from outside sources, particularly connected to computers and other digital stuff.

Here’s what I’ve been dealing with to promote Beyond Faith. Warning: some of it might sound a bit odd and at least unexpected and unwelcome.

My Beyond books are available online in both paperback and e-copy in many outlets world-wide. But to get them in bookstores the bookstore has to order them in at either my request or someone who walks into a bricks and mortars bookstore and wants a copy. If I have already persuaded the bookstore to order in a copy, then the customer can buy it. Otherwise it can be ordered in.

That’s the way it is supposed to work and has with Beyond the Tripping Point and Beyond Blood. My publisher’s distributor sends electronically all the info to all these bookstore.

Not for the Indigo Chapters Coles chain. And this was not the chain’s fault. Imagine my surprise when I went into a Coles bookstore and the manager was so enthusiastic to order in Beyond Faith and Beyond Blood and have me do a book signing, but when she went to order them in (while I was there) no problem with BB, but she couldn’t do so with BF. She advised me to contact my publisher and when it was fixed she would order them in and set up a book signing.

I emailed my publisher right away and he got on it right away, even ccing me with his email to the distributor. A customer service guy from the latter emailed me and said it was being forwarded to their tech dept. to fix. Yes, it was a computer glitch from the distributor. Since then, my publisher let me know it has been fixed so I emailed the bookstore manager and just hope this message hasn’t screwed up her still wanting to order in my books and have me do a book signing.

And the bookseller company isn’t completely guilt-free as there is another problem – the book cover for Beyond Faith shows fine on their website for ordering in for the e-copy but for the print copy (which presumably can now be ordered in) shows no book cover  – just a standard book graphic with the message that the book cover graphic isn’t available. I contacted the bookstore online customer service and got an email that I had to contact the new author section and gave me an email. Somebody from there emailed me and said they could fix it if i emailed them a jpeg of the book cover – and proceeded to give me the size and dimensions and dpi required and the file name to use. i had to find the larger book cover graphic on my computer . Even with my organized file system it wasn’t that easy to find and then I had to rename file and find it again. And yes I used my computer’s Search function.

It doesn’t help that I have limited sight in my left eye.  Which explains any typos I may have not caught and corrected after reading the preview of my posts.

But I sent the book cover graphic and got a reply that the jpeg is okay but it will take a few days for them to get fixed.

At least all the replies to me from the bookseller customer service, etc. came quickly

Like I said I like doing book promo – the legwork – in person and the finger work online including social media. But trying to remedy others mistakes? Especially technical ones?

Nah!

Cheers.

Sharon A. Crawford

 

 

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Keeping the suspense in your novel’s plot

As an editor I have read and edited a variety  of fiction manuscripts. The creativity of many of the  writers and the wide range of story lines is very interesting. But one thing (among others) I sometimes find is the lack of sufficient suspense. The story drags; the story, well, it flat lines. Here are a few tips on creating suspense in your novels.

1. Leave your reader hanging – at the end of the chapter is a good place because it not only raises the reader’s interest, it gets him or her reading the next chapter. Here is an example from my mystery novel Beyond Faith.

“From what Sister Olsen had told me about her brothers, I had some idea what might be bothering Eli. Too bad neither Eli Foster nor I had all the facts.”

2. Ask a question. You know the old saying “questions are the signs of intelligence.” Questions also make the reader want to continue to get some answers. These are questions in the narrative, the character’s inner thoughts, not in dialogue. Obviously in dialogue, another character will usually answer the question although they might lie.

Again from Beyond Faith, “Who were they? And why did one seem familiar?” (all Beyond Faith excerpts, copyright 2017, Sharon A. Crawford, published by Blue Denim Press.)

3. Don’t tell all at once. Keep some information from the reader. I do a lot of this in Beyond Faith. The idea is you build up your plot with tidbits even if the character knows more than she is letting on. This is just the opposite from the example in point one above.

4. Use foreshadowing.This is often in conjunction with another technique. Again, see the example in point one above. Another example of foreshadowing is when the character is heading for an encounter they don’t relish. Perhaps with someone they don’t like and know is a nasty person. Build up the tension by getting inside the character’s head. How does the character feel? Scared? Are they sweating? Do they try to avoid meeting this character or delay the meeting by driving the long way to the meeting place. If it is in a restaurant, do they drink a lot, drop the cutlery, knock over a glass of water?

5. Or as a twist, the person is overly confident about meeting someone – a piece of cake, the character thinks. Then, wham, when they get to the meeting place, something happens – a car runs her down; someone takes a shot at her. She finds the person there all right at the meeting place – lying dead on the ground. You can tell I write mystery novels.

6. One suspense-building technique that I use is to have two main characters both heading for the same place at the same time – maybe one knows the other is there; maybe not. But one or both of them know that there is danger at the other end. Each one is racing to get there and perhaps save the other. You flip back and forth between the characters in separate scenes or short chapters. Show the reader what each character is thinking and what is happening to them. And don’t make it easy. In Beyond Faith I have PI Dana Bowman following Eli Foster in their respective cars; then I flip over to her fraternal twin, Pi Bast Overture who is not following anyone, but he has found out vital information about another character and figures out what this character is going to do so he is off to stop it. And no, I don’t tell all to the reader. And I’m not telling you any more here.

There are many more ways to create suspense. The twisted plot is one. And you can get ideas by reading published novels, the ones that do build suspense. Yes some crappy novels get published and I am not referring to self-published here.

And keep writing and rewriting, rewriting, rewriting.

And join a writing critique group for feedback.

And when you have rewritten a lot, hire an editor.

Then you can do some more rewriting.

I just started reading Hunting Muskie, a collection of literary short stories by Michael Robert Dyet (Blue Denim Press, fall 2017 – yes, same publisher as me). The first story “Slipstream”, has many plot threads popping up – all connected to a theme. And it keeps you reading. It also breaks the idea that some people have (mea culpa sometimes here) – that all literary stories don’t contain suspense.This one sure does have suspense.

Happy reading and happy writing.

Cheers.

Sharon A. Crawford

 

 

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After the book launch of Beyond Faith

The book launch for Beyond Faith was held by Blue Denim Press on Sunday and while not attracting large crowds, we had people there. And we all enjoyed ourselves. My main book character PI Dana  Bowman and a few more of the quirky characters  – Bast Overture – Dana’s fraternal brother and PI partner, Detective Sergeant Donald Fielding – head of Major Crimes, David, Dana’s son, and a couple of new characters for the novel – Eli Foster and the nameless one all appeared from my reading. And I only read a couple of short excerpts within 15 minutes. But I read as l like to say – putting myself into the characters’ heads and shoes.

 

Photo courtesy Martin Crawford

At least I was awake then (Don’t let that photo here mislead you. I am listening to my friend and apparently trying to sign my book which she bought and looking at something not in the photo.) Unlike now, when I feel like I’m one of the walking dead and Halloween isn’t quite here as I write this. But it was worth it at the book launch.

So what have I learned from this book launch?

Good side – people invited will come – most let you know they are coming but some just show up. And they buy books – some even bought a copy of the previous novel Beyond Blood.

Bad side – those who RVSP’d they were coming, and didn’t bother to let me know that they couldn’t make it after all. Let’s put it this way – I know who you are and my take on you has gone down a notch.

Good side – those who RVSP’s they were coming, then couldn’t at the last minute and let me know. I can understand and accept that. Stuff happens at the last minute. And I won’t bite off your head because you did tell me.

Good side – Meeting and reconnecting with friends including a fellow I worked with in both our first jobs as teenagers (well late teens) for the Ontario Government. I first contacted him via Linked In. So don’t be too quick to complain about Linked In. Thanks to Linked In, I have reconnected with a former editor, a cousin who is now living in Asia. And I have found editing work via Linked In.

Bad Side – More people would have been nice. Beyond Blood and Beyond the Tripping Point brought in more people. But from what I’ve seen with other book launches I’ve gone to this year, evening launches seem to attract the largest number of people.

Good Side – some of those people who couldn’t make the launch because of previous commitments want to buy a copy of Beyond Faith – one already has.

And so the book promotion will continue.

But first I need to catch up on some sleep.

And then start kicking things I “have” to do; things others want me to do – out the window.

But I’ll open the window first.

Cheers.

Sharon A. Crawford

Here’s the book. Click on it for a link to one place the book is available.

 

 

 

 

 

 

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Beyond Faith – some thoughts on holding the book

As you can see from the picture I finally have a print copy of Beyond Faith in my hands. Actually several copies which the editor at my publisher’s Blue Denim Press just brought here  – some copies for Bouchercon and some for other author events where the publisher or a bookseller isn’t present. It was getting tiring, especially to my bad eyes, to deal with e-copies only. And again as you can see, it shows on my face. That tired look isn’t just from not enough sleep, it is partly because I’ve been getting out invitations to my book launch – again online. My face may be in permanent squint mode.

But to finally hold a copy does fill me with joy and a sense of accomplishment  (despite the clutter behind me in my office). It was a long road of  many revisions, two switches in book launch dates, but it is worth it. One friend said I was really proving myself as an artist. And (this is me, talking), I do get a lot of fun out of it as I can commit murder –  all between the books covers, of course. Another friend I used to work with many many years ago – we connected through Linked In –  is coming to the book launch – we haven’t seen each other in years and years and…

I guess what I’m trying to say to anyone who is writing a book – fiction or non-fiction, a short story, poetry, a play, whatever. The going may be very uphill, not only with the writing, but with getting it published or presented. Don’t give up. Think of yourself holding that book (a real print book – e-books won’t do it) or performing in a play, or… you supply the outcome.

Keep the long-range goal and wish in mind.

And keep on writing.

I plan to follow my own advice – once the book launch is over .

Here is the book cover up close without my sorry face in the way.

Cheers.

Sharon A. Crawford.

 

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Beyond Faith is here – some author thoughts on writing, rewriting and publishing

Beyond Faith has arrived at Blue Denim Press – my publisher. Soon I will get some print copies in my hands; soon it will be available on both the main Amazon site and the Canadian Amazon site. Check these current links for when. The book launch is still scheduled for October 22 at Supermarket Restaurant and Bar; I’m headed for Bouchercon the big mystery writers conference Oct. 11 to Oct. 15, and etc.

Whew! I need to take a deep breath and think. Think about how an author gets to this stage – at least this author – and how it feels.

This is my third Beyond book but still the elation, wonder and gratitude is there – just like  with the first book, and the second book. Although supposedly I am an old-hand at all this (and that is a myth – you always learn from each book’s writing, each book’s marketing – the whole she-bang). Among other things, with Beyond Faith, I learned a lot about revisions and working with the editor at my publisher’s. Some of you may know that I am also an editor, albeit a freelance one. Sometimes experience on both sides of the fence can be a help; sometimes not. The main thing is to remember which side of the fence you are on at that time. Sure past editing experience may help you with rewriting, but you are not the editor. Having said that, the book editor and the book author must not work at cross-purposes. You have to work together to create the best book possible. I like to think that’s how Shane and I brought Beyond Faith to publication.

The little voice in my head is whispering, “I should hope so – after eight revisions requested by Shane since the first submission. And that’s not counting all the revisions pre-submission and when I made all the changes, additions and deletions with each revision. It doesn’t come with the first try. Revision 1, Revision 2 and so on required several rewrites, only to go back the next day to make more changes to that revision.

In between all this and even during, my mind was whirling around with ideas of what and how. Sometimes I had to go out to my garden and pull weeds; sometime go for a walk, sometimes sleep on it. I don’t think I dreamed up any ideas, but sometimes when I woke up, an idea was there in my mind.

Shane would make suggestions for what needed changing and even say something had to go because it didn’t work. One example is in a scene I  had with David, Dana Bowman’s seven-year-old son, who was out walking the dog, Buddy, with his babysitter. The sitter goes into the drugstore and David and Buddy have a confrontation with a couple of the other characters. Shane pointed out that a seven-year-old, particularly David, wouldn’t talk like that. So, I had to do some rewriting to keep the plot intact but make David, well David. Usually I can do this, but something was definitely off. I was also told to put in more menace to have something frighten David then. And I did.

So while waiting for the publisher to deliver the actual print book author copies, I feel a sense of accomplishment, relief but also some trepidation. Because Beyond Faith now has to sell. And while I love doing book promo, there are never enough hours in the day to do all that I think is needed for that. And I am still learning how to do many of those things.

And do you know what is high on my list of impediments to doing book promo? Same as gets in my way of writing.

Screw-ups and other problems in other areas of my life – especially those caused by what I call “outside” – others screwing up, bad weather and the like. Things like unexpected house repairs, health issues, other people wanting me to do things for them now, late and delayed public transportation, bureaucratic and bank errors – all things that steal from my time.

And yes, they all make fodder for future stories. Some of them are at the basis of some of the happenings in Beyond Faith – all fictionalized, changed to be more menacing than in real life. Sorry, folks, not telling which happenings or even which characters fit that category. I will say that I do have an axe since 2014, but it’s used for chopping the ice that sometimes forms on sidewalks in the winter, not for chopping up people.

Cheers.

Sharon A. Crawford

author of the Beyond mystery series

Sharon holding up the previous 2 Beyond books at WOTS

 

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Beyond Faith has a Book Launch date

Sharon A. Crawford and Dana Bowman have an announcement to make:

Drum roll…

Book Launch for Beyond Faith is set up and here are the details so far.

Muskie and Murder

Book Launch for Beyond Faith by Sharon A. Crawford

and

Hunting Muskie by Michael Dyet

Presented by Blue Denim Press

Sunday, October 22, 2017

Location: Supermarket Restaurant & Bar,  268 Augusta (in Kensington Market), Toronto, Ontario.

More details as they come and more in a future post on Michael Dyet, the other author whose book is being launched the same day. For  now I’ll just say Michael writes literary fiction and I write crime fiction and that is an interesting mix. Meantime, check out Michael’s website.

Michael is known as The Metaphor Guy.

Sharon A. Crawford mugshot

Cheers.

Sharon A. Crawford

 

 

 

 

 

 

 

 

 

Hey, and Dana Bowman here too.

Dana Bowman PI from Beyond Faith

 

 

 

 

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Beyond mystery serial Part 5 and Dana Bowman on Beyond Faith

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It’s coming. Beyond Faith, the third book in the Beyond mystery series, this October 2017. Dana Bowman, Private Investigator here. Yes I’m out from between the book covers. And we do have a book cover now. Sharon A. Crawford, the author has made her choice. Stay tuned for a sneak look – coming up soon in a post here. Meantime Sharon is frowning and standing here in front of all of us in this ongoing seat-of-your pants story.

 

Voice: I’m Sharon A. Crawford, the author of the Beyond books and I want to know why you Dana are pulling characters out of Beyond Faith.

Dana: I’m not. They are just appearing.

Sharon: No, they’re not. You’re doing it.

Dana: I am not. Look here, just whose story is this anyway?

Sharon: That’s what I’m wondering.

Dana: Well, you may have something to do with the Beyond mystery books but this online story is MY creation.

Sharon: Really?

Dana, pointing a finger: Yes, really.

Ms. Dugan: Hey, what about my brother and what about me and that…that hooded person on the floor over there?

Sharon, waving her right hand and arm around like a want: I can take care of that. Begone.

The figure disappears.

David: Hey, it’s magic. You are really a cool author.

Dana: David.

David: Aw Mom, so are you.

Ms. Dugan, frantically waving her arms: Hey, can I get your attention, please. What about my brother? What about my story?

Sharon: Well, what about i?. Dana, you said you are writing this one. So, go through it. But no more characters from Beyond Faith.

Ms. Dugan: But I’m in it.

Sharon: You get a few brief mentions. So don’t exaggerate here. Now, I’m out of here…for now.

Sharon strides out of the agency office as Detective Sergeant Fielding walks in.

Fielding: Dana, I need to talk to you. We have been looking into this matter and some things don’t add up.

Dana: What do you mean?

Fielding: It seems there is some question about some of these characters.

Dana: What?

Fielding: Some of them don’t seem to exist. Can you explain that, Ms.Dugan?

TO BE CONTINUED…

Cheers.

Sharon A. Crawford

Like Dana says, Beyond Faith is coming. Meantime, there is Beyond Blood – the book before. If you haven’t read it yet, click on the book cover below to find out how.

The second Beyond book in the series

 

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