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Book Promo by Serendipity

The latest Beyond mystery.

I have learned that just having a Marketing Plan to promote my Beyond mystery books (and following it, even) is not always the most lucrative way to do it. The late great John Lennon was right when he said “Life is what happens to you when you are busy making other plans.” And so it has been happening with me lately.

In late July I was in the thatchannel.com  studio,  or rather the main character, PI Dana Bowman, in my Beyond mystery books was being interviewed on the weekly Liquid Lunch show. Three people interviewed Dana – the show’s host, Hugh Reilly and two authors – Jen Frankel (genre fiction) and Dave Boyle (literary fiction). Both Jen and Dave passed along to me a couple of places to do author presentations. And Dave even took it one step further – getting it in motion. This one is that joint presentation literary author Michael Robert Dyet (author of the short story collection Hunting Muskie) and I do – The War Between Mystery Fiction and Literary Fiction. After much to-ing and fro-ing on my part with Dave and the librarian, Michael and I are now scheduled to do our presentation at the Annette Street Library branch in the west end of Toronto, 6.30 p.m., Tuesday, October 23. And we can bring book copies to sell. If you want to see some photos from this presentation we did the end of June at the S. Walter Stewart library branch, visit my website here.

Jen suggested an east end Toronto advertising company that has author readings and emailed me the info afterwards. I still have to follow-up on that one.

Perhaps the most serendipitous one is with my neighbour, Bob. Bob is a retiree who with his wife, Norma Jean, now collects wine and pop bottles and donates the money he gets for them to local kids’ sports leagues for their uniforms and equipment. So he gets my few empty wine bottles when he comes by with his buggy. We also chat then. A month or so ago he told me about another neighbour who would be doing a cable TV show interviewing local people doing interesting unusual things and he was going to be a guest. So, I piped in about being a published mystery author and he jumped in and asked questions about that. Turns out he and his wife are big mystery fiction readers and have a huge collection of books. He asked me about mine and where they could get copies.

So, since then he has bought a copy of all three of the Beyond books from me – this month. The local TV show hasn’t started yet, but who knows…

And Monday some of my cousins came to visit Toronto for the day. We are all avid gardeners so went to the Toronto Botanical Gardens and then came back to my place to see my garden. Then we went to dinner at a local restaurant. It was there that I mentioned Beyond Faith – as they hadn’t been able to come to the Book launch for it last fall. Two of them who are big mystery readers wanted to buy a copy, so it was back to my place for them to do so before they headed for home.

That’s five Beyond books sold this month that was not part of my marketing plan.

Sometimes it is good to give serendipity a chance.

Hey, we writers have story ideas come to us from wherever. Why not let book sales come to us some of the time?

The only thing we have to do is mention our books unless like with the Liquid Lunch show the info is already part of what is going on.

And if you want to find out about the upcoming (so far) Beyond gigs go here and scroll down  and a workshop I’m teaching called “Memoir as Creative Nonfiction” – which has nothing do with mystery writing, go here.

I’m not the “M and M” lady for nothing (and I don’t mean those scrumptious chocolate and peanut butter candies, but Mystery and Memoir – that’s what I write)

And here’s the link to that Liquid Lunch segment where Dana Bowman appeared. thatchannel.com does have it on its website, but this You Tube link is quicker.

Cheers.

Sharon

 

PI Dana Bowman guests on Liquid Lunch

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Beyond Faith on the PR road again

The latest Beyond mystery.

 

Beyond Faith continues in person appearances – the next one is with my writing colleague, Michael Robert Dyet. Our books were published by the same publisher (Blue Denim Press) and launched the same date last fall by Blue Denim Press. So Michael and I are doing some joint (and not the weed kind either) presentations, readings and the like. Besides the book launch we have both done readings at the same library last fall. But this upcoming presentation, next Wednesday, June 27, is the first of this kind and more are in the works. And Michael writes literary fiction and is known as The Metaphor Man. I write murder mysteries and am sometimes mistaken for my main Beyond book character, Dana Bowman.

I came up with the general idea, then narrowed it down to the below blurb. But Michael organized and wrote what we are going to do – it is very interactive with the audience. We don’t want to put people to sleep. We’ve been practicing and still are practicing and fine-tuning as we go. This is the show’s inaugural and are we nervous? You tell me. Nervous energy is good as long as the memory doesn’t pull a blank.

Anyway, here’s the blurb for it to give you an idea what it’s about.

East End Writers’ Group Presents Muskie and Murder

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith”, for a lively discussion, rapid-fire questions, readings, audience participation and a skit involving story characters. Free. All welcome. Rumour has it that there will be a special guest.

Date and Time: Wednesday, June 27, 2018, 7 p.m. to 9 p.m.

Location:

S. Walter Stewart Library (auditorium)

170 Memorial Park Ave. (Coxwell/Mortimer Ave. area)

Toronto

And there will be book characters present including her… (and she is NOT the special guest although she may think she is.)

Dana Bowman PI from Beyond Faith and Beyond Blood

 

If you are in the Greater Toronto Area,  hope to see yhere. If not, you can always read our books. They are available in the usual places, Amazon, Indigo-Chapters and the like including some bookstores – chain and independent – for those who like to visit bricks and mortars stores.

Cheers.

Sharon A. Crawford

 

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Getting story ideas from your neighborhood

The latest Beyond mystery. Click on it for more info

In the last post I talked about getting story ideas from your garden. But here’s another story source – your neighborhood. Maybe the house down the street is a marijuana grow -op ( there was one kitty-corner across the street from me a few years ago. Unfortunately I was out when the police raid went down.). Maybe there are always loud arguments from the house next door. Maybe…

Well, never the maybes here. This morning a couple of legal surveyors knocked on my door to let  me know that they would be doing a survey of the next door neighbor’s house – on the other side of my driveway – just to let me know they were there and what they were doing. The wouldn’t tell me why, said they don’t know and aren’t told. Yeah, right. When I found them on my verandah taking pictures of my property i called them on it and they said they need to get the properties next door for boundaries as the underground metal stakes weren’t found.

Oh! Oh!  Even though they said they were probably removed (these houses go back to 1949 and 1950), it got me thinking – what if the underground metal stakes are under my driveway? What if they have to dig up that part of my driveway. What if somewhere the property line is wrong and part of my property is really theirs? And what are they going to do? Build a fence around their property? Sell their house? Or add an addition? Because they have three kids and they are all getting older, and the boy’s room is tiny, I’m guessing it’s an upper addition. Except for selling their house, most larger renovations including fences, require a permit and before that a property survey. If they are building an addition, does the city give  notice to  us living near in case I want to object? I don’t know about Toronto, but when I lived in Aurora, they did when the neighbors wanted to do so. because it would invade our privacy (on higher ground than our house), my then ex-husband and I formally objected. They couldn’t build an addition, so they build a swimming pool and held noisy parties late into the night. Some of us called the police.

You can see where this real life occurrence can give you story ideas? What if the surveyors were actually casing the joint to do a robbery? What if they are actually who they say they are and the boundaries are wrong. What about the change starting a neighbors’ feud – which could lead to murder? What if…?

What is going on in your neighborhood? Does your neighborhood have a neighborhood gossip? Most do. Ours does and I’m going to talk to her, although I suspect in this case I know more. Stay tuned to what is happening in your neighborhood and your neighbors. You may just get an idea for your next story. Just don’t forget to fictionalize it – use the real situation as a kick-off point for your story and create if from there.

And for those in the Toronto, Ontario, Canada area, I’m one of several authors reading at an event for the alumni of workshops and/or courses taught by well know southern Ontario writing instructor and editor Brian Henry this Sunday afternoon. Specifics are:

Author Readings at The Wallace Gastropub

Sunday, June 10, 2018

12 noon – 4 p.m.

Location:

The Wallace Gastropub

1954 Yonge St, Toronto (Just north of Davisville)

Sharon A. Crawford reads from Beyond Faith as she joins other alumni of Brian Henry’s writing classes to showcase their writing creations. More info here.

Cheers.

Sharon A, Crawford’

Author of the Beyond mystery series

 

 

 

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Sisters in Crime Reading positive experience

Sharon beginning of SinC reading. E. Terri J. Dixon photo

I do love reading from Beyond Faith. It gives me a chance to show readers what my characters have to contend with (besides the main character, PI Dana Bowman). Last Thursday, I joined 10 other Sisters in Crime (well, one brother, author Ken Ogilvie) Toronto for their monthly gathering for an evening of reading from our newest books. And was it interesting – all that crime and so many variations, so many voices, so many stories, and so many photographs, thanks to SinC Treasurer, Terry Dixon.

Location! Location! It isn’t just for selling and buying real estate. We were in a library – all those books, albeit we were upstairs in one of the program rooms. To me it was especially good, as Beyond Faith is on order for three copies for the Toronto Public Library system. The other two, Beyond the Tripping Point and Beyond Blood are already in the Toronto Public Library (and in other libraries in other cities and towns, too).

And this time I kept Ms. Dana Bowman, Private Investigator, firmly between the book covers, although I did hold up an enlarged photo of her at the beginning and ask the audience if they had seen her and if so, to shove her  back in the book.

We authors also had a table to sell our books and I sold a few Beyond Faith copies, including one just as I was setting them up on the side of the table before the readings. That might also be “location, location”. And we also received Sisters in Crime Toronto Chapter mugs – red print (what else in colour for mystery authors?) on white. Now, that’s my coffee mug to start each day – gotta get into the mood for committing crime – between the book covers, of course.

Here’s some more info on Sisters in Crime Toronto. Members also include readers – the mystery author’s biggest fan.

Cheers.

Sharon A, Crawford

Sharon reads from Beyond Faith at SinC. E. Terri J. Dixon photo

 

And the book.

Beyond Faith with Dana Bowman firmly inside

 

 

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Keeping track of fiction queries and submissions

Sharon’s latest Beyond mystery.

We writers spend a lot of time writing – short stories, novels, novellas. We hone our story; we revise; we get feedback; we get it edited by a professional editor – all or some of those.

Then we send it out to a magazine to a publisher with a cover email or letter.

And then we hope, forget about it and move on to the next story.

Not quite. Something is missing. We need to put on our administrator hat and keep track of where we are sending our stories. If we don’t, we can easily forget when and maybe even where. This was brought up at the meeting of my East End Writers’ Group meeting last evening. We were talking about marketing and our newest member, a guy in his thirties talked about using spreadsheets to keep track where he sent out his writing. That reminded me of how I used to do it – not just for short stories but when I freelanced as a journalist, article ideas I pitched. Except I used tables in Word. Excel and I don’t get along too well.

There are several good reasons for doing this type of what we used to call “paperwork.” One biggie is called follow-up. If you don’t keep records of where you send what, it will suddenly dawn on you that you haven’t heard back from… and now where did I send it….(maybe the latter) about so-and-so story. So you decide to follow-up. Presuming you do remember where you sent it, you probably won’t remember when. Writing a follow-up email (or letter – there are still a few print magazines that don’t accept electronic submissions) saying something like “I’m following up on my “so-and-so” short story which I sent you sometime a few months ago…”

Sound svery professional doesn’t it? We writers have to be professional, not just in our actual writing, but in our dealings with publications and their editors. Keeping track of our stories and queries is one way to be professional. You may not want to get into Excel spreadsheets or even Word tables, and there is probably a software program for this function, but just doing a list in Word can be sufficient. Just the title of the short story, where sent (publication, editor’s name and contact info), the outcome (which could include if you have to do a followup, or the publication’s yes or no).

It also wouldn’t hurt to do what I do – I list other possibilities for sending the story, in case the first one says “no.” And as I find more info, I add it to the list.

So take some time to do this. Set it up and as soon as you send/email in a story or query, record the details.

Meantime, I’m doing something totally non-administrative early this evening. Doing a public reading from Beyond Faith, my latest Beyond mystery novel.

If you are in the Greater Toronto, Ontario, Canada area you might like to drop in to the Urban Folk Art Salon. It’s not just me, but also my colleague Michael Robert Dyet whose book Hunting Muskie Blue Denim Press launched the same time as my Beyond Faith. Plus four other performers/presenters including two folksingers  Brian Gladstone and Glen Hornblast  It’s at a public library and is free. Check it out on my Beyond Faith page – scroll down – it’s there – at least until after the event is over.

Cheers.

Sharon A. Crawford

 

 

 

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After the book launch of Beyond Faith

The book launch for Beyond Faith was held by Blue Denim Press on Sunday and while not attracting large crowds, we had people there. And we all enjoyed ourselves. My main book character PI Dana  Bowman and a few more of the quirky characters  – Bast Overture – Dana’s fraternal brother and PI partner, Detective Sergeant Donald Fielding – head of Major Crimes, David, Dana’s son, and a couple of new characters for the novel – Eli Foster and the nameless one all appeared from my reading. And I only read a couple of short excerpts within 15 minutes. But I read as l like to say – putting myself into the characters’ heads and shoes.

 

Photo courtesy Martin Crawford

At least I was awake then (Don’t let that photo here mislead you. I am listening to my friend and apparently trying to sign my book which she bought and looking at something not in the photo.) Unlike now, when I feel like I’m one of the walking dead and Halloween isn’t quite here as I write this. But it was worth it at the book launch.

So what have I learned from this book launch?

Good side – people invited will come – most let you know they are coming but some just show up. And they buy books – some even bought a copy of the previous novel Beyond Blood.

Bad side – those who RVSP’d they were coming, and didn’t bother to let me know that they couldn’t make it after all. Let’s put it this way – I know who you are and my take on you has gone down a notch.

Good side – those who RVSP’s they were coming, then couldn’t at the last minute and let me know. I can understand and accept that. Stuff happens at the last minute. And I won’t bite off your head because you did tell me.

Good side – Meeting and reconnecting with friends including a fellow I worked with in both our first jobs as teenagers (well late teens) for the Ontario Government. I first contacted him via Linked In. So don’t be too quick to complain about Linked In. Thanks to Linked In, I have reconnected with a former editor, a cousin who is now living in Asia. And I have found editing work via Linked In.

Bad Side – More people would have been nice. Beyond Blood and Beyond the Tripping Point brought in more people. But from what I’ve seen with other book launches I’ve gone to this year, evening launches seem to attract the largest number of people.

Good Side – some of those people who couldn’t make the launch because of previous commitments want to buy a copy of Beyond Faith – one already has.

And so the book promotion will continue.

But first I need to catch up on some sleep.

And then start kicking things I “have” to do; things others want me to do – out the window.

But I’ll open the window first.

Cheers.

Sharon A. Crawford

Here’s the book. Click on it for a link to one place the book is available.

 

 

 

 

 

 

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Book Review of Shane Joseph’s Crossing Limbo

Just finished reading Crossing Limbo by Shane Joseph and below is my review as posted on Goodreads.

Crossing Limbo

by Shane Joseph,

published by Morning Rain Publishing

available at Amazon

at Chapters Indigo

And at the Toronto book launch this Saturday, July 8, 3 to 5 p.m. at Supermarket Restaurant & Bar, 268 August Ave. (in Kensington Market), Toronto, Ontario, Canada. Guest author readings by Sharon A. Crawford and Michel Dyet from their upcoming new books

The book’s title Crossing Limbo says it all – the main character or characters in each of these 13 short stories by Shane Joseph are stuck in limbo in their lives. In Greek mythology, the dead were ferried to the underworld by a boatman named Charron, who demanded payment. In Crossing Limbo, the characters have to make some payment, some trade-off to get to the other side of their limbo. For some the trade-off hangs in the future; for others it is now. Usually their past is a big factor. Whatever happens, Shane Joseph makes it original, yet the outcome is logical based on the main characters’ traits – on a scale of mean and nasty to troubled. All the stories reflect many current issues –divorce, online chat, finding a mate at a certain age, big developers versus property owners, writers who never make it versus jaded bestselling authors, death in the family, to adult “children” still living at home with dad. And Joseph brings out the emotions these characters go through when trying to cross their personal limbo, so that the reader gets it, even with the despicable characters.

In one of my favourites, Waiting for the Train, there are two main characters, an old man and a teenage girl who meet at night on the railway tracks. Both, for various reasons, are contemplating suicide, but their meeting and listening to each other forces a twist in their lives.

Then there ls the egocentric Arvind, the title character in The Supreme Leader’s Big Day, who  puffs himself up, as if he is God of the small country of Kanjipoor. Arvind forms secret pacts with his ministers, and orders killings. He is also a sex maniac who takes 16-year-old concubines to bed. On the day of the story’s title, he is expecting certain things to happen. But he gets a big surprise.

Perhaps the best story is also the most unusual – Shock & Awe, reflecting society’s attachment to their pet dogs, which is told from a dog’s point of view. Shep, a former police dog who got a little too violent with a drug dealer, is literally put out to pasture, living on a former police deputy, Bob’s, family farm/ Besides early retirement, Shep deals with many other issues akin to the human ones, love for a neighbour – Buster, the dog next door, dealing with Bob’s death in Iraq. But when what’s left of her family are faced with losing their home, Shep follows true doggy feat, proving that even with crossing limbo, dogs are still (hu)man’s best friend.

And in a world peopled by some of Shane Joseph’s characters in Crossing Limbo, that is a good thing.

 

 

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