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Category Archives: Author Reading

Get creative promoting your book

Sharon reads from Beyond the Tripping Point

Author readings have been standard for authors to promote their books, but they can be boring. The operative word here is “can” which means you can turn your author reading into something different, something individual. Below are a few twists (and turns) I’ve tried.

1. Have the main character in your book dominate your reading. My main character in my Beyond mystery books is PI Dana  Bowman and I’ve made her into a real person (well, almost, although she thinks she is real). I have created an antagonism between Dana and me. Part of this antagonism is who wrote Beyond Faith – Dana or me? So I delve into that when I read.

2. Dana has a tendency to crash my readings. She hides at the back of the room or just outside the door of the room or in the case of a bookstore, behind a bookshelf. I warn my reading audience about her, including holding up an enlarged coloured photo of her,  and at the end, pretend to see her poking her nosey nose (well, she is a Private Investigator) at the back of the room, so I abruptly end my reading and go chase her.

Dana Bowman from the Beyond mystery series.

3. Read with another author – literally. You read from each other’s fiction and take the part of the main characters in the excerpts read. I’ve done this with literary author (nothing like mixing up the fiction genres), Michael Dyet and his short story collection  Hunting Muskie. We pick a theme and pick passages from there. With his short stories the passage has two characters. With Beyond Faith, sometimes more. And to make it interesting, Michael sometimes takes Dana’s part so I can read her seven-year old son, David’s part. And it works.

Michael and Sharon – Muskie and Murder presentation. Shane Joseph photo.

4. Use humour. Do skits with another author using two or more characters in your novels and expand what is going on in one novel into a comedy skit. Michael wrote a skit for us where Dana became the PI (instead of the cop  in one of Michael’s short stories in the collection. And when the two met, it did not go well to the point of being ludicrous. In another skit with prolific literary author Shane Joseph, I wrote a skit where Dana seeks out one of his book’s characters (George in the novel In the Shadow of the Conquistador) to find a possible relative of Sharon’s – Shane had one of his character’s last names the same last name as Sharon’s maiden name – without knowing this when he wrote the book). The skit turned into a free-for-all, especially when the Blue Denim Publisher arrived on the scene to scold the feuding characters. Shane played two roles, but the skit worked.

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5. I’ve had Dana appear instead of me to promote Beyond Faith. Below she is with a bunch of other mystery authors from Crime Writers of Canada at an annual Ontario Library Association annual convention in downtown Toronto.

 

6. And you can take your author PR beyond readings to appear on panels, which I have done many times. I also host an online interview show Crime Beat Confidential on thatchannel.com where I interview people involved in some way with crime and mystery. Dana starts the show off, doing her usual Dana – dissing me and claiming she wrote Beyond Faith. But she also mentions the show’s guest and when it was a real life private investigator, she interviewed her for part of the show. Usually I do all the interviewing.

A link to the PI guest episode of Crime Beat Confidential is here.

And all this is a lead in to my Author Reading as part of a round of 11 Toronto Sisters in Crime reading each briefly reading a short excerpt from their published fiction. I will be focusing on a theme in my short passage and that’s all I’ll say. Except to add the details for these readings. So, if you are in the Toronto, Ontario, Canada area Thursday, January 16, 2020, here are the details.

Date and Time: Thursday, January 16, 2020, 7 p.m. to 9 p.m.

Location: Northern District Library, 40 Orchard View Blvd., Room 200, Toronto, Ontario, Canada.

Maybe I’ll see you there.

If not, maybe you can get some ideas from what I do to enhance author readings for your own author readings. Happy readng.

Cheers.

Sharon A. Crawford

Author of the Beyond mystery series.

 

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Beyond Gang and Books at new places

Pi Dana Bowman holds Beyond novels

PI Dana Bowman and the rest of the Beyond books’ gang are showing up at a few new places, not  mentioned in a recent post.

I am one of several writers reading at the Wallace Gastropub in Toronto, Sunday, November 24.  We are all graduates of Brian Henry’s writing classes and he is letting us strut our writing stuff. I will be reading from Beyond Faith, my latest Beyond mystery novel. The big question is: will PI Dana Bowman show up and create a scene? Not if I can help it. I plan to read an excerpt that shuts her up – at least temporarily. We will start with  lunch at 12 noon, followed by the readings. All are welcome, including your friends, foes and family.

A few words about Brian Henry. I have attended several of his writing workshops over the years – including some in Newmarket, Ontario when I lived in Aurora, Ontario near Newmarket. And my East End Writers’ Group sponsored some of his workshops when they were held upstairs at The World’s Biggest Bookstore, before it was torn down to build a codo. Brian has a unique workshop presentation – he actually gets you writing for the first half of the day’s workshop – including during lunch. After lunch there is some writing feedback and a guest connected to the workshop’s content. For example, if it is about how to market and pitch your manuscripts, the guest speaker is a literary agent.More info on Brian’s Quick Brown Fox blog

Location: The Wallace Gastropub, 1954 Yonge Street (near the Davisville subway station), Toronto, Ontario

Date and Time: Sunday, November 24, 2019, 12 noon to 4 p.m.

Sharon reads from Beyond the Tripping Point

My Beyond books are now available at Walmart online. Here’s the link for the two novels:

Beyond Blood here

Beyond Faith here

And for the Short story collection Beyond the Tripping Point here

And last, but not least, another episode of Crime Beat Confidential will be taped shortly. I will be interviewing a very prolific and interesting author. Stay tuned.

Cheers.

Sharon A, Crawford

Author of the  Beyond mystery  books.

Beyond Book No. 1 – the short story collection

Dana is holding copies of the other two Beyond  books at the beginning of this post.

 

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Book promo in person with a twist May 29

 

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Previously I blogged about using videos to get the word out about your book(s). Now, I’m going to talk about old school – well, only in the sense that it is an in-person presentation. But it is not only a reading or readings. A writer-friend once told me that authors reading more than five minutes can start to bore the audience. I suppose that does hinge on what and how the author is reading.

And this is not a lesson on how to read book excerpts in public. Maybe in another post…

My publisher, Blue Denim Press, has come up with a unique presentation setup that guarantees not to bore the audience. Here’s the blurb for it and below a bit more info.

Small Presses: Guerrilla Book Marketing in the Digital Age

Join the East End Writers’ Group for an evening with the Blue Denim Press Gang. Readings from Shane Joseph’s latest novel, Milltown, and Barb Nobel’s debut short story collection, Edgy People, with a duet by Sharon A. Crawford (Beyond Faith) and Michael Dyet (Hunting Muskie) featuring characters from their books. After a mix, mingle and snack break, join these authors and their publisher in a panel discussion on how the Small Press is filling the void in publishing today.. Hosted by Gail Murray.

I start the whole she-bang off with a short (promise) welcome to all including a brief (really) history of the East End Writers’ Group, then turn it all over to our real host, Gail Murray a poet and travel writer and longtime member of East End Writers’ Group. Gail will introduce each presenter, one by one.

Barb Nobel is up front to read a short funny excerpt from her short story collection Edgy People.

Michael Dyet and I are up next – we get a bit more serious except for one of my reading excerpts which is a bitchy fight between two women in Beyond Faith. Michael and I will be doing something we do in our War Between Genre Fiction and Literary Fiction presentation – taking on the roles of each other’s characters in our excerpts from our books – :”Slipstream,” from Michael’s short story collection Hunting Muskie and my mystery novel Beyond Faith. As with the “War” presentation, Michael gets to read a variety of characters. But we have a switcheroo in here. And there is a dog in my presentation – but he has no speaking parts, but he is there as he is important to our reading’; theme – relationships in families and all the things that they entail.

And no, Michael and I won’t be dressing up as any of our characters. But there are rumours circulating that a character from one of the books by one of us authors will make a surprise appearance.

The fourth author in the presentation, Shane Joseph will be reading from his latest novel (launched this spring) Milltown.

Then we are going to break for what has become a tradition of East End Writers’ Group gatherings – the networking snack break or mix and mingle and eat and perhaps buy some books. (the latter is not at all of our meetings). Hey, writers, readers and most everyone else likes to eat.

After the break, we four authors return to the stage and the table for a panel discussion that will hit on and expand the title of this presentation. Gail Murray will moderate and keep us in line if we get too chatty. There wil also be q and a as we want some audience participation.

And afterwards  – some more chatting with anyone from the audience who hangs around. Books still available for sale then, too.

And clean up and clear out.

And a thank you to the S, Walter Stewart library branch for hosting our East End Writers’ Group meetings and presentations.

Below are the location, time and date details and the covers of the books for the remaining two authors.

Location:

S. Walter Stewart Library branch

170 Memorial Park Ave., Toronto, Ontario, Canada

Time and Date:

6.30 p.m. to 9 p.m., Wednesday, May 29, 2019.

All welcome And did I say that admission is free?

See you there.

Cheers.

Sharon

 

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Public Libraries Help Writers and their Readers

How many times have you been at a table trying to sell your books? Maybe it is a writer’s festival or maybe a church bazaar or some other event. And you get some interest in your book from someone until they look at the price. Then it is “is it available in an e-copy.” Or I don’t have enough cash on me/spent all my money/I’ll be back later when I’m leaving.”

Instead of frowning, yelling, whining or going into extreme book selling mode, why not suggest the person borrow your book from their local library branch? Maybe you don’t think about that because you figure you won’t be paid if someone reads a borrowed copy of your book.

Wrong.

If you as an author have your book(s) signed up with a Public Lending Rights Program (over 30 countries have them), you can receive royalty payments annually. Some library systems base the amount on how many times your books are borrowed or if your book or books are in the library catalogues (tcatalogues are online on most library websites). Canada follows this latter method and the payout annually has to work out to not under $50. But it can go up to $4,000. My Beyond mystery books haven’t reached a $4,000 royalty, but for last year, the amount was more than a 100 per cent increase from 2017.

Canada’s Public Lending Rights Program has a window of time to sign up – usually from sometime in February to May. And then that’s it for another year. Forms are online and are downloadable. This year the timeline ends May 1.

See here for more information on Canada’s program.

So how do you get your books into the library? Most libraries have book submission forms – in print at the branch or online, although sometimes the former are set up for  you to recommend a book by any other author who isn’t you. So get another author you know to recommend your book and you do the same for them.

The best way is to have a librarian get your book in. I have cold-called some librarians and persuaded them to carry my book. Depending on the library I may mention that I have family in their city or town (this has to be true – don’t make up stuff – leave that for your fiction books). Or I may say my books are set in their city or town or a city or town loosely based on their city or town (true for York Region just north of Toronto).

My favourite is actually doing a presentation (with other authors or on my own) or teaching a workshop at a library branch. Now, I have been doing the former for eight years and the latter six years. Particularly if the presentation or workshop is connected to your book – i.e. creating compelling fiction characters and you write fiction. Also, if you are presenting at a library, the librarians usually do order in a few copies of your book ahead of time.

Although one didn’t. So, one of the five of us crime writers reading asked the librarian if copies of our books were available in the library.

No. But they were soon afterwards.

Probably the best-case scenario is the librarian, Janet, at the library branch where I teach one or two workshops a year and my East End Writers’ Group partners with this branch to hold our meetings there. The librarian actually suggested it after we did a presentation at the library and I decided to get the group out of my house to meet and the two places after that where we met briefly went out of business. So, we are in partnership with the library with this and the program gets under the branch programs umbrella. Janet has made sure my three Beyond books are in that branch.

Of course each library system has its own methods for getting in programs and presentations. How I got into some (besides the East End Writers’ Group one) is fodder for another post.

The bottom line is getting your published books into libraries is a win-win-win situation – for your readers, for libraries and for you.

Cheers.

Sharon A, Crawford

Author of the Beyond mystery series

Available for borrowing in the Toronto Public Library system, some in the York Region Library system, etc.

And I am teaching a memoir writing workshop and doing two presentations with other authors, all in Toronto library branches. See my Gigs and Blog Tours Page on this website here to find out when and where.

 

 

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Authors’ Book presentation this week

The third Beyond mystery (2017)

An author’s book promo never ends. But that is a good thing. Besides the obvious, a chance to sell copies of our books, it is also a chance to do a number of interesting things and meet some of our readers.

So, why the collective “we”? Because for this first of two events this week, there ARE two of us authors presenting – the other author being Michael Dyet, author of the literary short story collection Hunting Muskie. So where do literary fiction and mystery fiction intersect? Or do they? In our presentation, Michael and I try to answer that question – with help from our audience. Here are the details:

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith” for a lively discussion, rapid-fire questions, readings, audience participation, skit with story characters. Books available to see and sell.

Annette Street Public Library presentation:

Date and Time:   Tuesday, October 23, 2018, 7 p.m. to 8 p.m.

Location:   Annette Street Public Library Branch

145 Annette Street, Toronto, Ontario

Website info

Free. Open to the public

Hope some of. you can make it.

As for that second event this week, stay tuned to my Thursday posting on this blog.

Cheers.

Sharon

 

 

 

 

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Book Promo by Serendipity

The latest Beyond mystery.

I have learned that just having a Marketing Plan to promote my Beyond mystery books (and following it, even) is not always the most lucrative way to do it. The late great John Lennon was right when he said “Life is what happens to you when you are busy making other plans.” And so it has been happening with me lately.

In late July I was in the thatchannel.com  studio,  or rather the main character, PI Dana Bowman, in my Beyond mystery books was being interviewed on the weekly Liquid Lunch show. Three people interviewed Dana – the show’s host, Hugh Reilly and two authors – Jen Frankel (genre fiction) and Dave Boyle (literary fiction). Both Jen and Dave passed along to me a couple of places to do author presentations. And Dave even took it one step further – getting it in motion. This one is that joint presentation literary author Michael Robert Dyet (author of the short story collection Hunting Muskie) and I do – The War Between Mystery Fiction and Literary Fiction. After much to-ing and fro-ing on my part with Dave and the librarian, Michael and I are now scheduled to do our presentation at the Annette Street Library branch in the west end of Toronto, 6.30 p.m., Tuesday, October 23. And we can bring book copies to sell. If you want to see some photos from this presentation we did the end of June at the S. Walter Stewart library branch, visit my website here.

Jen suggested an east end Toronto advertising company that has author readings and emailed me the info afterwards. I still have to follow-up on that one.

Perhaps the most serendipitous one is with my neighbour, Bob. Bob is a retiree who with his wife, Norma Jean, now collects wine and pop bottles and donates the money he gets for them to local kids’ sports leagues for their uniforms and equipment. So he gets my few empty wine bottles when he comes by with his buggy. We also chat then. A month or so ago he told me about another neighbour who would be doing a cable TV show interviewing local people doing interesting unusual things and he was going to be a guest. So, I piped in about being a published mystery author and he jumped in and asked questions about that. Turns out he and his wife are big mystery fiction readers and have a huge collection of books. He asked me about mine and where they could get copies.

So, since then he has bought a copy of all three of the Beyond books from me – this month. The local TV show hasn’t started yet, but who knows…

And Monday some of my cousins came to visit Toronto for the day. We are all avid gardeners so went to the Toronto Botanical Gardens and then came back to my place to see my garden. Then we went to dinner at a local restaurant. It was there that I mentioned Beyond Faith – as they hadn’t been able to come to the Book launch for it last fall. Two of them who are big mystery readers wanted to buy a copy, so it was back to my place for them to do so before they headed for home.

That’s five Beyond books sold this month that was not part of my marketing plan.

Sometimes it is good to give serendipity a chance.

Hey, we writers have story ideas come to us from wherever. Why not let book sales come to us some of the time?

The only thing we have to do is mention our books unless like with the Liquid Lunch show the info is already part of what is going on.

And if you want to find out about the upcoming (so far) Beyond gigs go here and scroll down  and a workshop I’m teaching called “Memoir as Creative Nonfiction” – which has nothing do with mystery writing, go here.

I’m not the “M and M” lady for nothing (and I don’t mean those scrumptious chocolate and peanut butter candies, but Mystery and Memoir – that’s what I write)

And here’s the link to that Liquid Lunch segment where Dana Bowman appeared. thatchannel.com does have it on its website, but this You Tube link is quicker.

Cheers.

Sharon

 

PI Dana Bowman guests on Liquid Lunch

 

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Beyond Faith on the PR road again

The latest Beyond mystery.

 

Beyond Faith continues in person appearances – the next one is with my writing colleague, Michael Robert Dyet. Our books were published by the same publisher (Blue Denim Press) and launched the same date last fall by Blue Denim Press. So Michael and I are doing some joint (and not the weed kind either) presentations, readings and the like. Besides the book launch we have both done readings at the same library last fall. But this upcoming presentation, next Wednesday, June 27, is the first of this kind and more are in the works. And Michael writes literary fiction and is known as The Metaphor Man. I write murder mysteries and am sometimes mistaken for my main Beyond book character, Dana Bowman.

I came up with the general idea, then narrowed it down to the below blurb. But Michael organized and wrote what we are going to do – it is very interactive with the audience. We don’t want to put people to sleep. We’ve been practicing and still are practicing and fine-tuning as we go. This is the show’s inaugural and are we nervous? You tell me. Nervous energy is good as long as the memory doesn’t pull a blank.

Anyway, here’s the blurb for it to give you an idea what it’s about.

East End Writers’ Group Presents Muskie and Murder

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith”, for a lively discussion, rapid-fire questions, readings, audience participation and a skit involving story characters. Free. All welcome. Rumour has it that there will be a special guest.

Date and Time: Wednesday, June 27, 2018, 7 p.m. to 9 p.m.

Location:

S. Walter Stewart Library (auditorium)

170 Memorial Park Ave. (Coxwell/Mortimer Ave. area)

Toronto

And there will be book characters present including her… (and she is NOT the special guest although she may think she is.)

Dana Bowman PI from Beyond Faith and Beyond Blood

 

If you are in the Greater Toronto Area,  hope to see yhere. If not, you can always read our books. They are available in the usual places, Amazon, Indigo-Chapters and the like including some bookstores – chain and independent – for those who like to visit bricks and mortars stores.

Cheers.

Sharon A. Crawford

 

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