RSS

Variations on Promoting a Book

04 Aug

With the pandemic dragging on way too long with so many variants, a book author has to find variations to in-person presentations and book signings to promote his or her book. Being a library lover and patron for many, many years, I am focusing on a few ways for library patrons and other book lovers to find my book, learn about it and borrow it from the library. And yes, I do get royalties for that from the Public Lending Right Program in Canada, as long as the library branches carry copies of my book. So, out there in library land are my three Beyond mystery books and my newest book The Enemies Within Us – a Memoir. It is the memoir I am going to spill the beans on what I am doing beyond getting the book into the libraries.

It helps that my East End Writers’ Group was meeting at the S. Walter Stewart library branch (as one of its programs), that is until the pandemic closed the libraries during lock downs, but even when lock downs were lifted and the libraries opened, in-person programs didn’t return. According to the librarian who I liaison with for EEWG, that won’t happen for some time. EEWG now meets twice a month on Zoom. But more importantly for this post, EEWG celebrated its 20th anniversary in 2020. I know, pandemic cancelled any in-library celebrations, but besides taping two appearances with a couple of EEWG members on the online TV show The Liquid Lunch, EEWG went virtual for a big 20th anniversary celebration in 2021. Hey, you got to do things differently.

My favourite meeting place

Three of us organized this celebration – two other members, Kit a speculative fiction writer, and Shane, who is also my publisher at Blue Denim Press, and also a published fiction author and me. I lined up members – new and longtime – to showcase their creative talents, Kit hosted it, and Shane put together the publishing panel as well as being on it, and designing the invitation and setting up the Facebook login for people to attend. Shane and I also sent out virtual invitations and some of mine went to librarians and a retired librarian from the Toronto Public Library system.

And I made my presentation relevant to both one of my Beyond books – the latest Beyond Faith – and my memoir The Enemies Within Us. I used a connection between them – that nun from my past who bullied me in grade school. The nun in Beyond Faith is based on her. So I did a combination of reading and a skit for my presentation. Shane edited the Facebook video, divided it into two videos and both are now online and have been for the few months since the big celebration of May 26.

But I also recently did something else. I emailed my liaison librarian to see if she could get the links to the two EEWG anniversary celebrations on the Toronto Public Library website – as we had been meeting in one of the TPL branches. That didn’t happen exactly, but she was able to get another TPL branch, the Danforth/Coxwell branch to post it to their Facebook page the end of July. So thanks to Luke at the Danforth/Coxwell branch and Jennifer at S. Walter Branch for making this all happen. To see the Facebook posting Log in to Facebook, go here and scroll down. Or log into Facebook and do a search for Danforth/Coxwell library branch.

The library branch posting video links to East End Writers’ celebrations

That’s not all I’m doing with the library – or trying to do. Toronto Public Library welcomes program proposals from authors – at this point for virtual and/for in-person whenever COVID will permit the latter. The big proposal form you fill out online lets you decide which you want – virtual or in-person or both. I chose both. My presentation, without completely giving it away, uses my little girl self and my senior self to present parts of my memoir, especially what it was like growing up with an elderly father who has cancer and being bullied. No bites yet, but I’m still working on the actual presentation.

The take-away here?

Find a writing-related event (yours or something else) you can anchor on to connect with the library and come up with an unusual presentation for your book that can be virtual. And remember libraries have branches for when they finally can open to in-person presentations, and there are libraries right across your country, which can be good for you and the libraries during a pandemic.

We book authors have to be creative to promote our books in pandemic times.

But don’t forget to get your book into the library. Find out how from your library and do it. Mine is in three Toronto public library branches and holds are on for it with some copies in transit from … you guessed it…the copy at S. Walter Stewart branch. The link to The Enemies Within Us in the libraries is here.

Good luck with promoting your book through the libraries.

Cheers.

Sharon A. Crawford

 

Tags: , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

 
%d bloggers like this: