RSS

Tag Archives: Book Promotion

Book promo in person with a twist May 29

 

.

 

Previously I blogged about using videos to get the word out about your book(s). Now, I’m going to talk about old school – well, only in the sense that it is an in-person presentation. But it is not only a reading or readings. A writer-friend once told me that authors reading more than five minutes can start to bore the audience. I suppose that does hinge on what and how the author is reading.

And this is not a lesson on how to read book excerpts in public. Maybe in another post…

My publisher, Blue Denim Press, has come up with a unique presentation setup that guarantees not to bore the audience. Here’s the blurb for it and below a bit more info.

Small Presses: Guerrilla Book Marketing in the Digital Age

Join the East End Writers’ Group for an evening with the Blue Denim Press Gang. Readings from Shane Joseph’s latest novel, Milltown, and Barb Nobel’s debut short story collection, Edgy People, with a duet by Sharon A. Crawford (Beyond Faith) and Michael Dyet (Hunting Muskie) featuring characters from their books. After a mix, mingle and snack break, join these authors and their publisher in a panel discussion on how the Small Press is filling the void in publishing today.. Hosted by Gail Murray.

I start the whole she-bang off with a short (promise) welcome to all including a brief (really) history of the East End Writers’ Group, then turn it all over to our real host, Gail Murray a poet and travel writer and longtime member of East End Writers’ Group. Gail will introduce each presenter, one by one.

Barb Nobel is up front to read a short funny excerpt from her short story collection Edgy People.

Michael Dyet and I are up next – we get a bit more serious except for one of my reading excerpts which is a bitchy fight between two women in Beyond Faith. Michael and I will be doing something we do in our War Between Genre Fiction and Literary Fiction presentation – taking on the roles of each other’s characters in our excerpts from our books – :”Slipstream,” from Michael’s short story collection Hunting Muskie and my mystery novel Beyond Faith. As with the “War” presentation, Michael gets to read a variety of characters. But we have a switcheroo in here. And there is a dog in my presentation – but he has no speaking parts, but he is there as he is important to our reading’; theme – relationships in families and all the things that they entail.

And no, Michael and I won’t be dressing up as any of our characters. But there are rumours circulating that a character from one of the books by one of us authors will make a surprise appearance.

The fourth author in the presentation, Shane Joseph will be reading from his latest novel (launched this spring) Milltown.

Then we are going to break for what has become a tradition of East End Writers’ Group gatherings – the networking snack break or mix and mingle and eat and perhaps buy some books. (the latter is not at all of our meetings). Hey, writers, readers and most everyone else likes to eat.

After the break, we four authors return to the stage and the table for a panel discussion that will hit on and expand the title of this presentation. Gail Murray will moderate and keep us in line if we get too chatty. There wil also be q and a as we want some audience participation.

And afterwards  – some more chatting with anyone from the audience who hangs around. Books still available for sale then, too.

And clean up and clear out.

And a thank you to the S, Walter Stewart library branch for hosting our East End Writers’ Group meetings and presentations.

Below are the location, time and date details and the covers of the books for the remaining two authors.

Location:

S. Walter Stewart Library branch

170 Memorial Park Ave., Toronto, Ontario, Canada

Time and Date:

6.30 p.m. to 9 p.m., Wednesday, May 29, 2019.

All welcome And did I say that admission is free?

See you there.

Cheers.

Sharon

Advertisements
 

Tags: , , , , , , , ,

Using videos to promote your books

Beyond book No. 3

An online presence is crucial for authors to promote their book or books. Posting videos is one way some of us do this, even me who has no clue  how to take videos. Yes, my camera does videos but even with instructions I am video-making challenged – with the techniques. (Note: I focus on improving my still shots with my digital camera and they get posted – not just book promo, but family and friends and my garden).

So, I have had to get creative to get the videos out there. My secret is I let others do the videos in a variety of ways. Here is how videos of me and my books bave gotten out there on the Internet. Hopefully they will give you some ideas.

Doing an Internet TV show

This  one I’ve probably mentioned before. I host Crime Beat Confidential on thatchannel.com which is an Internet TV station based in Toronto. My main Beyond books’ character, PI Dana Bowman opens each show and she even did part of the interview when the guest was a real-life private eye. Here’s the latest episode with guest Lorna Poplak. Dana and I have also guested on Liquid Lunch, hosted by Hugh Reilly on thatchannel.

Guesting on a cable TV show.

A few years ago I guested on a Rogers Cable TV show called Writers and Readers hosted by author Tom Taylor. I actually did two – 10 minute interviews – one about my Beyond books and one about my writing and editing business. Although the show (and actual studio) no longer exist, I do have the two segments, posted on Goodreads (scroll down through the videos; most, if not all of my book promo videos are here)

Letting somebody else video-tape an event or part of an event

Last month I was part of a Crime Writers of Canada panel on Hogtown Homicides: setting our books in Toronto. The five of us did this presentation at a Sisters in Crime meeting. One of the panelists had someone else tape part of it. I gather it was edited and it came out short and sweet. She sent us panelists (and probably others) the link to it. So I posted it on my Facebook page  and on my author gigs and  blog tours page connected to this blog.

Someone else posts a show clip on their website

My most recent Crime Beat Confidential guest, author and researcher Lorna Poplak, who wrote Drop Dead: the horrible history of hanging in Canada, is posting a short clip from her appearance on this show to her website – she even asked my permission to do so and of course, I said “yes”.

Facebook is a good place for me to post links to these and share them with my friends. Also my blog posts are automatically linked to my Facebook author page (which is part of my main Facebook account) and to Linked In. And my website home page, at the bottom of the page, has automatic feeds to the last two author blog posts, which my son, who helped with the website built in.

So, there are ways to get you and your books moving (literally) on the Internet. Maybe you have other ideas for this.

How do  you promote your books using video?

And while we are on the topic, click on the cover of Beyond Faith at the top and it will get you to my Amazon page for my Beyond books . And oh yeah, the latest two author blog posts get there on my author profile. Ditto for Goodreads.

Cheers.

Sharon

 

Tags: , , , , , , ,

Public Libraries Help Writers and their Readers

How many times have you been at a table trying to sell your books? Maybe it is a writer’s festival or maybe a church bazaar or some other event. And you get some interest in your book from someone until they look at the price. Then it is “is it available in an e-copy.” Or I don’t have enough cash on me/spent all my money/I’ll be back later when I’m leaving.”

Instead of frowning, yelling, whining or going into extreme book selling mode, why not suggest the person borrow your book from their local library branch? Maybe you don’t think about that because you figure you won’t be paid if someone reads a borrowed copy of your book.

Wrong.

If you as an author have your book(s) signed up with a Public Lending Rights Program (over 30 countries have them), you can receive royalty payments annually. Some library systems base the amount on how many times your books are borrowed or if your book or books are in the library catalogues (tcatalogues are online on most library websites). Canada follows this latter method and the payout annually has to work out to not under $50. But it can go up to $4,000. My Beyond mystery books haven’t reached a $4,000 royalty, but for last year, the amount was more than a 100 per cent increase from 2017.

Canada’s Public Lending Rights Program has a window of time to sign up – usually from sometime in February to May. And then that’s it for another year. Forms are online and are downloadable. This year the timeline ends May 1.

See here for more information on Canada’s program.

So how do you get your books into the library? Most libraries have book submission forms – in print at the branch or online, although sometimes the former are set up for  you to recommend a book by any other author who isn’t you. So get another author you know to recommend your book and you do the same for them.

The best way is to have a librarian get your book in. I have cold-called some librarians and persuaded them to carry my book. Depending on the library I may mention that I have family in their city or town (this has to be true – don’t make up stuff – leave that for your fiction books). Or I may say my books are set in their city or town or a city or town loosely based on their city or town (true for York Region just north of Toronto).

My favourite is actually doing a presentation (with other authors or on my own) or teaching a workshop at a library branch. Now, I have been doing the former for eight years and the latter six years. Particularly if the presentation or workshop is connected to your book – i.e. creating compelling fiction characters and you write fiction. Also, if you are presenting at a library, the librarians usually do order in a few copies of your book ahead of time.

Although one didn’t. So, one of the five of us crime writers reading asked the librarian if copies of our books were available in the library.

No. But they were soon afterwards.

Probably the best-case scenario is the librarian, Janet, at the library branch where I teach one or two workshops a year and my East End Writers’ Group partners with this branch to hold our meetings there. The librarian actually suggested it after we did a presentation at the library and I decided to get the group out of my house to meet and the two places after that where we met briefly went out of business. So, we are in partnership with the library with this and the program gets under the branch programs umbrella. Janet has made sure my three Beyond books are in that branch.

Of course each library system has its own methods for getting in programs and presentations. How I got into some (besides the East End Writers’ Group one) is fodder for another post.

The bottom line is getting your published books into libraries is a win-win-win situation – for your readers, for libraries and for you.

Cheers.

Sharon A, Crawford

Author of the Beyond mystery series

Available for borrowing in the Toronto Public Library system, some in the York Region Library system, etc.

And I am teaching a memoir writing workshop and doing two presentations with other authors, all in Toronto library branches. See my Gigs and Blog Tours Page on this website here to find out when and where.

 

 

Tags: , , , , , , , ,

On the road again with my Beyond mystery books

Beyond book No. 3

I’m taking my Beyond books on one last in-person promo for this year and then taking a break until into the New Year. Will still be doing social media. It’s just that I don’t like going out and about much in winter weather. And there is a high risk of having to cancel ane event or going to it because of a blizzard, sub-zero temperatures or some other awful winter stuff. I am not a fan of winter – in fact if it would disappear permanently into a black hole I would be the first to cheer.

And I need the time to continue writing my new Beyond mystery novel, which despite all the house issues, sagas and other problems being shoved at me, I am actually back to working on that novel.

So, I’ll put some brief details of the last of the 2018 Beyond events. But first I want to mention some of the unique ways I get these promos.

I have to be thankful that many come to me from outside and I am grateful for them.

There is my Crime Beat Confidential Show that I host bi-monthly on thatchannel.com. The station’s show producer approached me – probably because i had made some appearances as a guest on their Liquid Lunch Show. I get a lot of fun, learning and meeting interesting people who guest on my show. My book character PI Dana Bowman appears at the beginning of each show. And in the one just taped this week, she does the second half of the show interviewing the guest – a private investigator. The show is not taped live and some editing is done, so when it’s up I’ll post the link. Meantime you can watch the other two on thatchannel. com under “Shows” or Google “Crime Beat Confidential and Youtube” and see it posted by the station on Youtube.

As a member of Crime Writers of Canada, Sisters in Crime, and the Toronto Heliconian Club, I get a chance to take part in their author readings, book signings at bookstores, libraries, conventions, writers festivals, artistic shows and sales. They send out emails on this looking for us author members to participate and we  have to get back. Now, for some there is a limit of how many participants, but I have been lucky to get in on those – even some out of town. And there it is other members participating in the same event who give me a lift there – sometimes we have a car load of authors heading ouit of town and it is so much fun.

Those are just some examples. My point, beside being grateful, is authors – whether self-published or published by a trade publisher, can benefit by joining an organization that has some literature and/or writer component to help promote their books. And it’s not all  one-sided as by participating you sometimes get the chance to organize the event. And you meet interesting authors and readers. And sell some books. Don’t be all social media and no in-person promo. Sometimes readers like to see the real person and not just see what thay look like, but how they act, how theiy interact,,how they come across in their knowledge about writing, and in my case, just dressing up like my main character and letting her take over.

Beyond Book No. 2

And on that note, I’ll just list the last two events for 2018 and hope those in the Greater Toronto area in Ontario, Canada can make one of these events.

GIFTS FROM THE MUSES-

Saturday, Nov. 24, 11 am to 4 pm.

Toronto Heliconian Club

35 Hazelton Avenue, Toronto, Ontario, Canada

All my Beyond books – Beyond the Tripping Point, Beyond Blood and Beyond Faith will be on display and for sale at the annual Club show and sale “Gifts from the Muses”  which will take place on Saturday, Nov. 24. There will also be a wall of paintings and photographs, all selling for $100 or less. In addition, members from all sections will sell hand-made products such as unframed art works, cards, books, CDs, jewelry, jams, baked goods, etc. Along with the sale, members of the Music Section will entertain with short musical interludes each hour. This is one of the best multi-disciplinary events in the Club and is so much fun to attend! It is a great opportunity to purchase outstanding gifts for family and friends!
More info on The Toronto Heliconian Club, including a map for their location here

Also at The Heliconian Club

An Evening of Readings of Literature Section Members
·
Wednesday, December 5, 2018 at 6:30 PM – 9 PM

Sharon A. Crawford will read excerpts from her Beyond Mystery series novels: Beyond Blood and the latest, Beyond Faith. She is joined by two other Heliconian Club Literature group authors: Ann Elizabeth Carson and Isabel Berchem for this Evening of Readings. Hosted by Christine Arthurs. Refreshments and a cash bar.

Cost: Free for Heliconian Club members and $10. for all others.

Beyond Book No. 1 – the short story collection

Cheers.

Sharon A. Crawford

 

Tags: , , , , , , , , , , , , ,

Sharon and Dana and Beyond books at Word on the Street

The latest Beyond mystery. (2017).

 

But before I talk about being there, first a word about Word on the Street (WOTS).

It’s an outdoor festival for books and magazines and much more that is related – panels of authors, author readings, author presentations, publishers, agents, magazine editors, writing organizations, children’s area, etc.

It’s currently in its third location at Harbourfront Centre, 235 Queens Quay West by Lake Ontario in Toronto, Canada

It is free to get in. But you can spend a lot (or a little) money on books, magazines and magazine subscriptions, and food

It is for readers and writers – and often that’s the same person.

It is a great place to meet other writers and readers.

It is a great family outing as well as great for individuals.

It runs this Sunday, September 23, from 10 a.m. to 5 p.m.

More info here

And at this point, the weather is supposed to be cool and sunny.

I’ll be there at two booths with my Beyond Books (see below for book titles and cover shots) and will also have flyers for  the following:

my East End Writers’ Group, which meetsvthe last Wednesday of the month (excl. Aug. and Dec.) at S. Walter Stewart Library

Another War Between Mystery Fiction and Literary Fiction Presentation I do with Michael Robert Dyet (literary short story collection Hunting Muskie, Blue Denin Press fall 2017) Oct. 23 at Annette Street Library, and

my new writing workshop, Memoir as Creative Nonfiction which I’ll be teaching Oct. 16 at S. Walter Stewart Library

And my appearances for book selling and signing at WOTS:

2 p.m. to 3.30 p.m. at the Crime Writers of Canada booth

4 p.m. to 5 p.m. at the Sisters in Crime Toronto booth

Before that I’ll be checking out a few other booths. As for Private Investigator Dana Bowman from the Beyond books – she thinks she will be running around there, but we’ll see about that.

Speaking of the Beyond books – here they are:

Short story collection (2012)

The third Beyond book (2014)

 

The third Beyond mystery (2017)

 

See you there.

Cheers.

Sharon A. Crawford

 

Tags: , , , , , , , , ,

Time Management for Writers – a new take?

I have about reached my wits end about something most authors face at some time. Time, or rather the lack of it to write. The culprits include dealing with house issues, crap shoved at me (read stupid mistakes) by others – individuals and organizations but I have to deal with it (or some of it) at my end. And what is the bane of many of us today – too damn much to do.

I am living in overwhelm and I am fed up with it.

So, I’ve decided on a major overhaul of well, my life. To provide inspiration and ideas I am reading the new book The One Thing: the Surprisingly Simple Truth Behind Extraordinary results by Gary Keller with Jay Papasan. Reading it in increments both because of my time and to absorb and try some of the ideas. The jury is out so far on how effective it will be. But right now I am focusing on focusing on the most important thing in my life – writing.

That one was a no-brainer. i knew that, so why was I letting all the crap, including spending too much time on too much business-related email (and that doesn’t include personal emails) , I now set  a imer for doing email in the morning and when it goes off, the  idea is to just finish whatever email I’m doing and then the rest can go to you know where, for now. If something time sensitive comes in (like an author gig that needed a yes or no right away) I will do a quick email reply at some point in the day. I am still having trouble getting distracted, one of the problems mentioned in The One Thing.

Writing (as does other one thing’s people focus on and the book also  mentions) can spawn many branches and for me that includes teaching writing workshops (and all that involves) , editing client’s stories and book manuscripts, doing PR for Beyond Faith, doing more revisions in the current book I am writing and running my East End Writers’ Group.

It also involves me dealing with some bad habits such as:

Not getting enough sleep at night, mainly because…

I end up doing household crap late at night. That has to stop.

Watching TV too late. Stopping after the news and weather at 11.35 p.m. should be it with time to get ready for bed and off to sleep at a reasonable time so I can get seven to seven and a half hour’s sleep instead of the bare five to five and a half hours I’m currently getting. Maybe then I can remember receiving my new credit card in the mail – yes, I found it where I usually put these things and still in the unopened envelope. BUT I HAVE NO MEMORY  OF EVEN RECEIVING IT. So I even wasted time phoning the credit card company to find out if they had even sent it too me.

Like the book says, I have to do less each day and focus more on what I do – writing and some of its branches (see above). And take great pleasure in deleting stuff or at the very least putting it beyond the back burner.

Things like answering emails that aren’t urgent (business or personal), personal phone calls (limited to outside writing time and I think I will have to sit with a timer for my overly chatty friends). I do have vm so people can leave a message.

Things like trying to narrow down how many grocery and related errands I do – not easy when you don’t have a car and don’t drive, and many of your friends don’t either and those that do drive don’t offer to take you grocery shopping so you can get most if not all of it done in one go. Public transit can be good, but there is only so much you can cart onto a bus at one time.

Things like prioritizing the house stuff (unless an emergency), especially the big one that has been taking up a lot of my time and interfering with my health.

Yes, all the stress of worrying and trying to get too much done will hit us in our most vulnerable health areas.

As for actual writing time – that gets penned in (as opposed to penciled in) on my calendar and I’ve been taking the position that it gets done come hell or high water or unnecessary interruptions. Whether telemarketers (phone) or religious people banging on my door, they can all well, you know take the high road to hell.

Or should that be the low road?

How I feel about pesky interruptions to my writing and client work

Now, back to my writing – time to do an hour of book promo for Beyond Faith and then a lunch break. Maybe some of the crap in my life can be dealt with at lunchtime – or one problem.

Happy writing.

Cheers.

Sharon

The latest Beyond mystery.

 

 

 

Tags: , , , , ,

Putting your writing out there – whatever way

sharon at CWC Arthur Ellis short list Marilyn Kay photo

We. all have to start somewhere to get our writing out there – first for publishing and then to promote the published work. Both can involve some reading in public. But getting out of our comfort zone of behind our laptop, Ipad, etc. isn’t easy at first. Our “audience” might not like our work. They might say rude things about it – like “don’t give up your day job soon.” They might not get what we are writing. Or maybe deep inside there is a fear of …not failure, but success.

Oh sure, I can say that easily, you think. I, who do live skits and TV shows featuring Dana Bowman, my author readings – alone or with other authors, which come across more as acting then reading. I who teach writing workshops and courses. I, who approach venues to do some of the aforementioned. And let’s not forget my 35 years as a freelance journalist which required much story pitching.

Dana Bowman does the into

It’s that last phrase that is important. Not the 35 years, but the years of experience. Maybe being a senior has something to do with it, too. Where you know your life length is ticking away so you (or I do) tend to take some chances you wouldn’t maybe do otherwise. I also am known as a big mouth – not just having a loud voice. I say what I mean and sometimes I’m blunt. Taking after my late mother? Maybe, but as I said, age can make a difference.

But it was not always this way and I’m not referring to age. Let me give some examples.

When I was 20 I began submitting short stories to magazines. One editor, of a now defunct magazine wrote a note back about one story “This isn’t a short story; this is an incident.”

I was so incensed, so upset that I gave up writing short stories for years.

But I didn’t give up writing. I just switched – to journalism, which I had been interested in anyway. I took many journalism courses at what is now Ryerson University in Toronto and at Seneca Community College. After the Seneca course in 1976, where every student in the course got published somewhere on their own merits and with good suggestions from the instructor), I started pitching stories to local newspapers

Not without trepidation. My first story pitch was about a local noisy ratepayers group.My then husband had to stand by me at the phone while I called and talked to the editor. When the editor said to “send the story” I got a little brave and mentioned that I had sent him a humorous personal essay and he said he would check it.

Both were published as were many more. And after those two, for journalism stories I just pitched the idea first. Personal essays, like fiction, you usually write first and pitch after. I also moved along to other local newspapers – at the request of their editors. So I wrote a weekly community news column for first one newspaper and then another.

But that didn’t go smoothly all the time. For the first one, the editor forgot to tell the current community news columnist that she was fired. She found out when I called her in her capacity as spokesperson for a community group for info. Oops.

At this newspaper I really messed up. Six months after I started writing my column , the editor of another newspaper asked me if I wanted to switch and write a similar column for them. Although the pay was higher, I declined out of loyalty to the first paper, because of the short time writing the column.

The following year the first newspaper gave me a raise of the princely sum of $5.00 a week. So when the “new” (as in a year and a half) columnist for newspaper no. 2 told me she was moving out of the area and so leaving the newspaper (yes, we “rivals” knew each other – covering the same events. Hey, a reporter from the first newspaper and a reporter from the second newspaper got married – they met covering town council meetings. Both became my friends and they are still married, although they each went on to different jobs and are now retired).

So I ate crow and phoned the editor at the second newspaper and said I had heard E. was leaving and I was now interested in writing the community news column for his newspaper. He gave me an appointment to go in to see him. By then my husband and I were separated – we had a preschooler son ,so there I was pushing his stroller into my interview with the editor.

I got the column and wrote it for six years until the publisher canned the column. I had also been writing community theatre reviews and feature articles. After the column went, I did some freelancing for several other local papers and then move don to the Toronto newspaper and magazine market – and other area magazines. Not all smooth sailing, which is one of my points. Like everything else in life, you get some bumps in the road. Each bump you handle adds to your experience and your confidence, although if you are like me, you still sometimes worry about it.

As for my reading, skits and TV appearances with my books, that’s from experience, too.Teaching the writing workshops helped develop confidence in front of other people.This for someone who in high school nervously took part in a class debate. Reading – I just practice before hand. Ditto the skits. And I have a little secret. I am terrible at memorizing scripts when I am acting with another person. Even on my own, I forget lines. So I improvise and make sure I have a script handy.

And the short story writing? I went back to it about 12 years ago – had some stories published in anthologies and my first Beyond mystery book, Beyond the Tripping Point (Blue Denim Press, 2012) was a collection of 13 stories.

Also to get a little practice in getting your writing out there and in reading,and some feedback, join a writing critique group. I blog about that here.

Cheers.

Sharon A,. Crawford

 

Tags: , , , , , , , , ,

 
%d bloggers like this: