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Tag Archives: Book Promotion

Putting your writing out there – whatever way

sharon at CWC Arthur Ellis short list Marilyn Kay photo

We. all have to start somewhere to get our writing out there – first for publishing and then to promote the published work. Both can involve some reading in public. But getting out of our comfort zone of behind our laptop, Ipad, etc. isn’t easy at first. Our “audience” might not like our work. They might say rude things about it – like “don’t give up your day job soon.” They might not get what we are writing. Or maybe deep inside there is a fear of …not failure, but success.

Oh sure, I can say that easily, you think. I, who do live skits and TV shows featuring Dana Bowman, my author readings – alone or with other authors, which come across more as acting then reading. I who teach writing workshops and courses. I, who approach venues to do some of the aforementioned. And let’s not forget my 35 years as a freelance journalist which required much story pitching.

Dana Bowman does the into

It’s that last phrase that is important. Not the 35 years, but the years of experience. Maybe being a senior has something to do with it, too. Where you know your life length is ticking away so you (or I do) tend to take some chances you wouldn’t maybe do otherwise. I also am known as a big mouth – not just having a loud voice. I say what I mean and sometimes I’m blunt. Taking after my late mother? Maybe, but as I said, age can make a difference.

But it was not always this way and I’m not referring to age. Let me give some examples.

When I was 20 I began submitting short stories to magazines. One editor, of a now defunct magazine wrote a note back about one story “This isn’t a short story; this is an incident.”

I was so incensed, so upset that I gave up writing short stories for years.

But I didn’t give up writing. I just switched – to journalism, which I had been interested in anyway. I took many journalism courses at what is now Ryerson University in Toronto and at Seneca Community College. After the Seneca course in 1976, where every student in the course got published somewhere on their own merits and with good suggestions from the instructor), I started pitching stories to local newspapers

Not without trepidation. My first story pitch was about a local noisy ratepayers group.My then husband had to stand by me at the phone while I called and talked to the editor. When the editor said to “send the story” I got a little brave and mentioned that I had sent him a humorous personal essay and he said he would check it.

Both were published as were many more. And after those two, for journalism stories I just pitched the idea first. Personal essays, like fiction, you usually write first and pitch after. I also moved along to other local newspapers – at the request of their editors. So I wrote a weekly community news column for first one newspaper and then another.

But that didn’t go smoothly all the time. For the first one, the editor forgot to tell the current community news columnist that she was fired. She found out when I called her in her capacity as spokesperson for a community group for info. Oops.

At this newspaper I really messed up. Six months after I started writing my column , the editor of another newspaper asked me if I wanted to switch and write a similar column for them. Although the pay was higher, I declined out of loyalty to the first paper, because of the short time writing the column.

The following year the first newspaper gave me a raise of the princely sum of $5.00 a week. So when the “new” (as in a year and a half) columnist for newspaper no. 2 told me she was moving out of the area and so leaving the newspaper (yes, we “rivals” knew each other – covering the same events. Hey, a reporter from the first newspaper and a reporter from the second newspaper got married – they met covering town council meetings. Both became my friends and they are still married, although they each went on to different jobs and are now retired).

So I ate crow and phoned the editor at the second newspaper and said I had heard E. was leaving and I was now interested in writing the community news column for his newspaper. He gave me an appointment to go in to see him. By then my husband and I were separated – we had a preschooler son ,so there I was pushing his stroller into my interview with the editor.

I got the column and wrote it for six years until the publisher canned the column. I had also been writing community theatre reviews and feature articles. After the column went, I did some freelancing for several other local papers and then move don to the Toronto newspaper and magazine market – and other area magazines. Not all smooth sailing, which is one of my points. Like everything else in life, you get some bumps in the road. Each bump you handle adds to your experience and your confidence, although if you are like me, you still sometimes worry about it.

As for my reading, skits and TV appearances with my books, that’s from experience, too.Teaching the writing workshops helped develop confidence in front of other people.This for someone who in high school nervously took part in a class debate. Reading – I just practice before hand. Ditto the skits. And I have a little secret. I am terrible at memorizing scripts when I am acting with another person. Even on my own, I forget lines. So I improvise and make sure I have a script handy.

And the short story writing? I went back to it about 12 years ago – had some stories published in anthologies and my first Beyond mystery book, Beyond the Tripping Point (Blue Denim Press, 2012) was a collection of 13 stories.

Also to get a little practice in getting your writing out there and in reading,and some feedback, join a writing critique group. I blog about that here.

Cheers.

Sharon A,. Crawford

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Beyond Faith on the PR road again

The latest Beyond mystery.

 

Beyond Faith continues in person appearances – the next one is with my writing colleague, Michael Robert Dyet. Our books were published by the same publisher (Blue Denim Press) and launched the same date last fall by Blue Denim Press. So Michael and I are doing some joint (and not the weed kind either) presentations, readings and the like. Besides the book launch we have both done readings at the same library last fall. But this upcoming presentation, next Wednesday, June 27, is the first of this kind and more are in the works. And Michael writes literary fiction and is known as The Metaphor Man. I write murder mysteries and am sometimes mistaken for my main Beyond book character, Dana Bowman.

I came up with the general idea, then narrowed it down to the below blurb. But Michael organized and wrote what we are going to do – it is very interactive with the audience. We don’t want to put people to sleep. We’ve been practicing and still are practicing and fine-tuning as we go. This is the show’s inaugural and are we nervous? You tell me. Nervous energy is good as long as the memory doesn’t pull a blank.

Anyway, here’s the blurb for it to give you an idea what it’s about.

East End Writers’ Group Presents Muskie and Murder

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith”, for a lively discussion, rapid-fire questions, readings, audience participation and a skit involving story characters. Free. All welcome. Rumour has it that there will be a special guest.

Date and Time: Wednesday, June 27, 2018, 7 p.m. to 9 p.m.

Location:

S. Walter Stewart Library (auditorium)

170 Memorial Park Ave. (Coxwell/Mortimer Ave. area)

Toronto

And there will be book characters present including her… (and she is NOT the special guest although she may think she is.)

Dana Bowman PI from Beyond Faith and Beyond Blood

 

If you are in the Greater Toronto Area,  hope to see yhere. If not, you can always read our books. They are available in the usual places, Amazon, Indigo-Chapters and the like including some bookstores – chain and independent – for those who like to visit bricks and mortars stores.

Cheers.

Sharon A. Crawford

 

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Claiming my time to write, edit and teach writing

Ready to cut loose from pesky interruptions

Lately my writing time and time to do client work kept getting shoved to the back burner because of too many other things getting in the way. So, last week I started to just dive in and write and do the work clients have hired me to do. And push everything else to the back burner.

Isn’t quite working out that way. An unexpected heavy rainfall resulted in some water in the basement and I had to postpone a lunch meeting with a client because I was constantly mopping up. Usually I get a neighbour to check the basement for a few hours if heavy rainfall is forecast. This storm wasn’t until the last minute and I wasn’t going to call my neighbour at the last minute. I mean he is doing me a favour. So, in future I will be more diligent about weather.

And this week I am on a hard purge of what I do and whom I allow to take up my time.

So, out is the would-be landscaper who doesn’t listen to me. Apparently it didn’t sink in when I told him – four times – that I only could afford to pay him for one hour until the end of the month. He didn’t do that great a job of digging part of may garden anyway. The kicker was after I told him no more until the end of the month, he called me four times in an hour and a half (I checked the call display and didn’t answer and he didn’t leave a message). When he landed on my doorstep an hour later I told him off and sent him packing. But he still tried to get my by phone – texting – good luck with that on a land line.

And the self-published author I was introduced to via Linked In by a mutual friend. I had to postpone when we could “chat” (his words, which should have rung alarms in my mind if it wasn’t so cluttered). I did agree to meet him at an author reading/presentation I was at with other authors. We talked a bit, but I told him I was not available until after May 5 and we could meet then. So what does he do but start emailing me with what do I do questions. Excuse me, but this is something I do for a living and he is not a paying client. I ignored the emails and decided he could fend for himself.

Sounds harsh? Maybe. But it’s my writing time and my client work time.

I am also pulling back a bit (time-wise) this month in doing book promo for after June. Still doing some, but trying to work it in between the writing and client work instead of the other way around. That means less time on Facebook and other social media. And it also means cutting back on email time. So, I guess I will be setting the timer when I’m reading and answering email and on Facebook too.

But I’m still going to garden. I can dig my garden myself – always have. And so is spending time with family and friends.

How do you deal with pesky interruptions and other time-stealers that get in the way of your writing?

Comment, please?

Now back to client work.

Cheers.

Sharon A. Crawford

Author of the Beyond mysteries.

The latest Beyond mystery. Click on it for more info

 

 

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Lessons learned from book promotion

CWC mystery writers, students, and a teacher at Richmond Green library, Richmond Hill, Ontario, Canada

Two situations in the past couple of weeks have taught me a valuable lesson. And helped me decide where to give and how much to give.

As a somewhat senior published author (and I’m NOT referring to age here) with four books published (including one co-authored with another author and published by a different publisher than for my Beyond mysteries), I am often asked for advice on writing and publishing. Most authors in a similar position do run into this. And most of us are glad to help other authors with suggestions and the like.

But sometimes it gets frustrating. There may be too many novice authors coming at you at once and you are having difficulty finding time to do your own writing and book promo. Sometimes these authors are too persistent and  your resent it.

A wonderful experience with four other Crime Writers of Canada authors – Nanci M. Pattenden, Rosemary McCracken, Mel Bradshaw, and Cynthia St-Pierre, Aprl 23 at the Richmond Green Library in Richmond Hill, Ontario, helped me put it all in perspective. You see, most of our audience consisted of students from a couple of local high schools. These students were taking a Writing Craft Course there and they wanted to write and learn more about writing. Part of uor panel presentation – after the usual why, what and how we write and q and a, we  five provided feedback on the first sentence of a story submitted by some of the students. The idea was originally from Mel, and Rosemary and I fine-tuned it. I provided the box for the students to place (anonymously) their submissions.

But it was one student whom I interviewed after the presentation for a story I was writing for CWC Crime Time e-newsletter, that set the proverbial light bulb flashing in my head. The student isn’t yet in high school – she is in grade 8 and already a growing concern in the writing talent and writing perspective areas. She is the blond young lady peaking out from behind my left in the photo.

Contrast her with what I have come to refer to as the persistent pest I was introduced on by a mutual friend on one of my social media locations. This fellow is around my age and just self-published a book. He wanted to chat about writing and the like.

That word “chat” should have raised alarms, but it didn’t, except for me to suggest we could talk about marketing books. I set a time and day for a phone conversation, but unfortunately had to postpone because of all my book promotions commitments and doing the dreaded Income Tax returns (which are due April 30 in Canada). In an email I gave him a few suggestions he could follow if he wished. I also  suggested he go to one of the CWC events I was participating in (not the Richmond Hill library one), which he did and we talked a bit after the event. But I told  him I would be busy and not available until after May 5 and we could meet for coffee to talk after that.

Then he started emailing me with what-do-I-do questions on his follow-ups to my suggestions. Did he not read the memo correctly? So, I ignored him. I had other priorities until after May 5.

It was my experience with the students that set me straight – who to help when and remembering I am doing it for free. And when to start charging a consulting fee. Certainly I am willing to help student writers of all ages and no fees certainly for the grade school and high school ones. Certainly at public presentations or with writing groups a their meetings, groups of writer in coffee shops and pubs. Certainly when teaching workshops and courses. And of course, if anyone does want to hire me as a writing consultant in some way (and that has been done) I get paid for it.

But outside of the above parameters I have to draw some lines – especially if the one asking turns into a persistent pest.

So,  I will not meet him for coffee to chat. If that sounds harsh, that will save us both some time – he has a distance to travel to meet me. I am not leaving him in the lurch though. I did promise to talk to him and I try to keep my promises. He will be given 30 minutes of my time on the phone to answer his questions and after that I start charging my hourly rate – and I do not break up an hour – so  if it goes for 20 minutes or 50 minutes over the 30 minutes free time – it is one hour. Of course I will tell him ahead of time when he emails next week and suggest he pick one area he wants to discuss because he is all over the map with the chat about writing.

 I don’t like being pestered and pushed.

Fortunately, most writers are more considerate.

So, there is a lesson in here for both us senior authors and novice authors. Our time is valuable and we should be considerate of that with the other person.

And why after May 5?

Because on Saturday,  May 5, from 12 noon to 3 p.m. I am doing my first solo book signing at a bookstore – Coles Bookstore in The Beach area of Toronto, Ontario, Canada. And I am looking forward to it and am grateful to the bookstore’ manager for letting me do this. I need to focus on doing a good job here. And having some fun, too.

 

Click on the book cover above and it wlll take you online to  my books at Indigo Books online. Coles is part of the Indigo bookstore chain.

Cheers.

Sharon A. Crawford

 

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The rocky road of book promo

Sharon at CWC Arthur Ellis short list Marilyn Kay photo

The aftermath of getting Beyond Faith published has been nothing close to easy, especially in the book promo department. Don’t get me wrong. I love doing book promo and I realize it all takes time and some of it will get put temporarily in Pending. But …

Well, let’s say that all did not go well for me…and apparently some other authors had the same problem – at the CWC Arthur Ellis Awards. Even CWC itself ran into a few snags – but Elizabeth Duncan who organized it with the Indigo Bookstore venue, fixed them very well. For example, the main guest who was to announce the authors shortlisted for the Arthur Ellis awards was ill and couldn’t make it. Elizabeth had some of the mini-presenters – one per category – go up to the podium, open the envelope(s) and read out the shortlisters. It was such a great choice and maybe could be done in future years.

The venue was good, a little oasis set up for the event surrounded by shelves and shelves of books. What more could an author want? Well, maybe spring weather outside.

Everybody’s presentation went very well and was interesting – much more interesting than eight authors reading excerpts from their books, one right after the other. We had to talk about our books in whatever way we wished. I chose not to do a Dana Bowman skit, but the nosy Private Investigator had apparently jumped out of Beyond Faith a a busy subway transfer station enroute to the bookstore and was lost in the rush-hour crowd. But Dana is not stupid and I knew she would show up. After thanking CWC for arranging the event, I went into my presentation – holding up a photo of Dana Bowman and asking “Have you seen this woman? She is….” After the escaping-the-book business I segued into a bit about what the book  is about from the viewpoint of what Dana and her twin PI investigating brother Bast Overture have to contend with. As I neared the finish, I thought I saw Dana darting between the bookshelves, said so, thanked the audience, grabbed Beyond Faith and Dana’s photo, chasing towards the books. A few seconds later when I showed up at the back of the audience, Elizabeth from the front asked, “Did you find her?”

“Yes,” I answered. “She’s back in the book.”

So, what was wrong with this picture? Both Beyond Blood and Beyond Faith, hadn’t arrived at the bookstore and it’s all the distributor’s – Ingram Sparks – fault. First because of all the nonsense with BF not able o be ordered in the Indigo chain stores, yet available for online orders  – which had to be fixed twice and also as the bookstore manager told  me “sometimes it takes six weeks for books to arrive from Ingram.” But the manager had contacted me beforehand about BF’s not arriving yet and we arranged I would bring in three copies for show and sell that evening, and any left could also be left in the store afterwards to go through usual ln-store selling procedure. When the shipment from the distributor arrived, I could come in to get three copies back from that.

But what happened to Beyond Blood? There were no issues with ordering it in – at least as far as availability was concerned. It has to be Ingram’s tardiness, although another store in the chain had already ordered in copies of Beyond Blood for another event with me and those copies arrived in two weeks time.

And I found out some other authors had the same problem – their books didn’t arrive on time either. No idea if their publisher uses the same distributor.

I know this has happened before to authors, but it is frustrating to an author, especially as I didn’t know about Beyond Blood.

Still, it was a great event.

And there is another CWC one Monday, April 23 in the Richmond Green Library in Richmond Hill, Ontario. Five of us crime novelists are on a “crime” panel there. Here are the highlights.

Crime Writers at RG Panel

If you’re are in the Greater Toronto Area, why not drop in? It’s free and an interesting time is guaranteed.

And our books will be there – we five are bringing copies from our own stashes.

Cheers.

Sharon A. Crawford

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Sharon A. Crawford’s Beyond Faith appearances

I have a sequence of events where I am appearing with two of my Beyond mystery series in the next few weeks. One on my own and others with other criminal (I mean “crime”) writers. Fortunately, the snafu with Indigo and its chain of bookstores having problems ordering in Beyond Faith for the actual stores, seems to have been fixed by the distributor, Ingram Sparks. Let’s hope it stays fixed. The store  managers and I were perplexed and frustrated by the problem.

Here is the  first event.

We will not be reading from our books. Instead we will be doing mini-presentations about our latest books. In my case, will my nosey main character PI Dana Bowman show up? I am trying to contain her between the book covers of Beyond Faith. But who knows what that wily PI will come up with?

And what are the other authors going to do?

Maureen Jennings (Murdock Mysteries) will be announcing the short list for each category for this year’s Arthur Ellis Awards. We (and others present) will be listening with the proverbial bated breaths.

So, if you are in the area in the GTA or actually in Toronto, please drop by for an interesting evening. And it’s all free.

Meantime, you can click on the Beyond Faith book cover at the top for more info about it.

Cheers.

Sharon A. Crawford

 

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The perils and joys of book marketing

I love marketing my Beyond mystery books. I learn so much from all that I do and meet so many interesting people – other mystery writers, readers, librarians and booksellers. But lately I’ve been experiencing an ongoing problem – so is my publisher – so are the Indigo chain booksellers who try to order in Beyond Faith, the latest in my Beyond mystery series.

I have touched on this in a previous post, but since then the problem has again arisen or as I suspect, never was fixed. What happens is when the managers from the Indigo book chain stores tried to order in Beyond Faith they get an error message and the order cannot be processed. No problem ordering in copies of Beyond Blood, the previous novel in the series.

Twice my publisher Blue Denim Press has had to email the distributor (ingram Sparks) and twice the distributor has rebroadcast the book info to Indigo and all done electronically. The first one didn’t work as one store manager found out and let me know politely in an email. I got right back to her by phone and then contacted my publisher. He wasn’t too happy about the situation and I don’t blame him.

But it isn’t just my Beyond Faith book. Several other authors who have different publishers (and perhaps different distributors?? I don’t know about that) have run into the same problem. One of their books can be ordered in by Indigo but not the most recent one.

And before you start blaming Indigo, the weirdest thing is the other author, Michael Robert Dyet, whose book Hunting Muskie was published by Blue Denim Press at the same time as Beyond Faith has had no problems with Indigo ordering in books to their bricks and mortars stores. Another strange thing – Beyond Faith can be ordered in to the bricks and mortars independent bookstores.

Which makes me wonder if it isn’t the distributor but maybe a computer glitch somewhere along the line.

Or maybe gremlins doing some random targetting.

In this overly digital world anything weird is possible.

Meantime I’ve been back and forth with the indigo chain  – three bookstores where a possible book signing or other appearance is possible. A presentation  with other Crime Writers of Canada published authors is already booked – and that’s where i found out there are other others in the same limbo boat.

At least the Indigo owned bookstores give me (and other authors) the option of selling Beyond Faith on consignment for these events (and possibly leaving copies left over to be placed in the stores’ bookshelves for a bit). And Beyond Faith is still available at Indigo online in paperback and e-copy as you can see with the link from the book cover at the top of this post.

Here’s the flyer for that Crime Writers of Canada event April 18. If you are in the Toronto area, please come to it. it’s free and wlll be different. I’ll give more details about it in my next post.

Cheers.

Sharon A. Crawford

 

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