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Variations on Promoting a Book

With the pandemic dragging on way too long with so many variants, a book author has to find variations to in-person presentations and book signings to promote his or her book. Being a library lover and patron for many, many years, I am focusing on a few ways for library patrons and other book lovers to find my book, learn about it and borrow it from the library. And yes, I do get royalties for that from the Public Lending Right Program in Canada, as long as the library branches carry copies of my book. So, out there in library land are my three Beyond mystery books and my newest book The Enemies Within Us – a Memoir. It is the memoir I am going to spill the beans on what I am doing beyond getting the book into the libraries.

It helps that my East End Writers’ Group was meeting at the S. Walter Stewart library branch (as one of its programs), that is until the pandemic closed the libraries during lock downs, but even when lock downs were lifted and the libraries opened, in-person programs didn’t return. According to the librarian who I liaison with for EEWG, that won’t happen for some time. EEWG now meets twice a month on Zoom. But more importantly for this post, EEWG celebrated its 20th anniversary in 2020. I know, pandemic cancelled any in-library celebrations, but besides taping two appearances with a couple of EEWG members on the online TV show The Liquid Lunch, EEWG went virtual for a big 20th anniversary celebration in 2021. Hey, you got to do things differently.

My favourite meeting place

Three of us organized this celebration – two other members, Kit a speculative fiction writer, and Shane, who is also my publisher at Blue Denim Press, and also a published fiction author and me. I lined up members – new and longtime – to showcase their creative talents, Kit hosted it, and Shane put together the publishing panel as well as being on it, and designing the invitation and setting up the Facebook login for people to attend. Shane and I also sent out virtual invitations and some of mine went to librarians and a retired librarian from the Toronto Public Library system.

And I made my presentation relevant to both one of my Beyond books – the latest Beyond Faith – and my memoir The Enemies Within Us. I used a connection between them – that nun from my past who bullied me in grade school. The nun in Beyond Faith is based on her. So I did a combination of reading and a skit for my presentation. Shane edited the Facebook video, divided it into two videos and both are now online and have been for the few months since the big celebration of May 26.

But I also recently did something else. I emailed my liaison librarian to see if she could get the links to the two EEWG anniversary celebrations on the Toronto Public Library website – as we had been meeting in one of the TPL branches. That didn’t happen exactly, but she was able to get another TPL branch, the Danforth/Coxwell branch to post it to their Facebook page the end of July. So thanks to Luke at the Danforth/Coxwell branch and Jennifer at S. Walter Branch for making this all happen. To see the Facebook posting Log in to Facebook, go here and scroll down. Or log into Facebook and do a search for Danforth/Coxwell library branch.

The library branch posting video links to East End Writers’ celebrations

That’s not all I’m doing with the library – or trying to do. Toronto Public Library welcomes program proposals from authors – at this point for virtual and/for in-person whenever COVID will permit the latter. The big proposal form you fill out online lets you decide which you want – virtual or in-person or both. I chose both. My presentation, without completely giving it away, uses my little girl self and my senior self to present parts of my memoir, especially what it was like growing up with an elderly father who has cancer and being bullied. No bites yet, but I’m still working on the actual presentation.

The take-away here?

Find a writing-related event (yours or something else) you can anchor on to connect with the library and come up with an unusual presentation for your book that can be virtual. And remember libraries have branches for when they finally can open to in-person presentations, and there are libraries right across your country, which can be good for you and the libraries during a pandemic.

We book authors have to be creative to promote our books in pandemic times.

But don’t forget to get your book into the library. Find out how from your library and do it. Mine is in three Toronto public library branches and holds are on for it with some copies in transit from … you guessed it…the copy at S. Walter Stewart branch. The link to The Enemies Within Us in the libraries is here.

Good luck with promoting your book through the libraries.

Cheers.

Sharon A. Crawford

 

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Pat Tierney Mystery Series Protagonist for Our Time: Rosemary McCracken

Rosemary McCracken author of Pat Tierney series

Rosemary McCracken turned the tables on me, interviewing me about my memoir for her blog. Now it’s my turn. Seriously, Rosemary has created a likeable and believable mystery protagonist – a financial advisor – who keeps running into crime, and not just financial misdeeds, but murder. Today Rosemary is my guest and I wouldn’t be surprised if Pat Tierney was nearby.

Sharon: Welcome Rosemary. Let’s go back a bit. You started your writing career as a journalist and you still do some freelance writing in that area. What made you start writing crime fiction?

Rosemary: Well, Sharon, I always wanted to write fiction, but I knew that very few writers are able to earn a living from their fiction. So, I did a bachelor’s and a master’s degree in English literature and became a journalist because I could earn a living writing, albeit not writing fiction. About 20 years ago, I started writing mainstream fiction on the weekends. At some point, I was exploring plot and plot structure, and I decided to take a closer look at crime fiction, which is known for its strong plots. And I fell in love with crime fiction. It can offer wonderful insights into society and human behaviour, and, in the best works in the genre, has a tight cause-and-effect structure.

Sharon: How did the Pat Tierney mystery series evolve? Is Pat based on a real person or is she a composite?

Rosemary: I was a financial journalist when I started to write my first mystery novel. I decided on a woman in her mid-40s as my protagonist. At first, I considered making her a journalist, but I’d lived that role for many years, and I hit upon the idea of making her a financial planner instead. At the time, I was interviewing financial planners and money managers for my articles. I attended their conferences, and I knew the issues they were grappling with. The Bernie Madoff investment scandal had just broken. Madoff, a New York money manager, had defrauded his clients of $64.8 billion in a massive Ponzi scheme. And in Canada, we had financial scamsters of our own such as Patrick Kinlin, the Bay Street financial advisor who stole millions from his elderly clients. Kinlin died in Kingston Penitentiary in 2001 where he was running a pension cheque scam using a prison computer.

            Pat is appalled by people like Madoff and Kinlin who ruined countless lives without remorse. She wants much tougher penalties for financial fraudsters. The anger and outrage she feels is how I would react if I was in her shoes. But Pat is clearly not me. I’m not a financial planner. I’m not responsible for clients’ financial wellbeing. I don’t have sleepless nights when stock markets are down.

Sharon: I am impressed with the plots you have come up with. Do you get these ideas from real life or does real life spark ideas?

Rosemary: All the crimes I write about are real crimes that have been committed at some point. And I’ve written articles about all the financial crimes in the Pat Tierney books. Because Pat is a financial professional, it is essential to have financial wrongdoing (which often leads to other crimes including murder because greed is a powerful motive for all sorts of bad behaviour) in her stories. And she has to use her knowledge of the financial world to recognize and solve these crimes.

            So, I generally decide on the financial crime that will figure into my story, and how Pat becomes aware of it. One of her clients may have fallen victim to it, or it could be someone else she encounters. Because the books are murder mysteries, the major crime will always be a murder, the most heinous act humans can commit. But the financial crime will be tied to the murder or the murderer’s world in some way.

Sharon: In your Pat Tierney novels, you give brief explanations of what financial advisors do. This background information blends well with the characters and plots. Why do you use this approach?

Rosemary: I write to entertain readers, not to instruct them. My target readers are mystery readers over the age of 25 and all the way up to 125, who enjoy good stories. Some of these readers may know a little or a lot about personal finance from the work they do or from managing their own investments. Others know next to nothing about the financial world, and I need to show them—rather than tell them—the basics of what Pat does for her clients through her interactions with them. But readers don’t need to know the details of how Pat goes about managing and investing clients’ money; that is backstory and I keep it way back, out of sight for the most part. However, they need to understand the importance of the trust clients place in her and the accountability she has to them.

Sharon: Please give a brief summary, with no spoilers, of each Pat Tierney mystery, including the timeframe and setting of each?

The first three Pat Tierney novels

Rosemary: The four Pat Tierney novels, all of them contemporary stories, take place over one year in Pat’s life. Safe Harbor, the first, opens on Dec. 30 when a distraught woman bursts into Pat’s Toronto office and tells her that Pat’s late husband was the father of her seven-year-old son. Pat is stunned by the revelation, and even more shocked when the women bolts from the office, leaving young Tommy behind. When the woman is found murdered in her Toronto home, the police tell Pat that the boy may be the killer’s next target. Searching for the truth, Pat uncovers a deadly scheme involving illegal immigrants and money laundering.

            Black Water opens in March when Pat’s daughter Tracy tells her that her sweetheart, Jamie Collins, has gone missing. Pat heads up north to cottage country where Jamie grew up. An elderly man has recently died in a suspicious fire, and the missing Jamie is the prime suspect. Pat takes charge of a new branch that her investment firm has opened in the area. Her search for Jamie Collins takes her through a maze of financial fraud, drugs and murder.

            Raven Lake opens in late June. Pat is still in cottage country, and plans to spend the summer in a rented cottage by a sylvan lake. But her dream vacation turns into a nightmare when the body of an elderly woman is discovered in a storage locker. Bruce Stohl, the woman’s son and Pat’s friend, is pegged by police as their prime suspect, and Pat rallies to find his mother’s killer. Meanwhile, a con artist has targeted cottages in the area, and vacationers are arriving only to learn that they are victims of a rental scam. When disgruntled renters show up at the door of her rented summer home, Pat fears for her family’s safety.

            Uncharted Waters takes Pat back to Toronto in September. She has left the big investment firm, and plans to open her own financial planning practice in the city. She has found a small practice that looks like a good fit for her. Its purchase means taking out a large loan, and she has no idea whether the clients she acquires will stay with her. It’s risky, but she’s willing to proceed. But the one thing she hasn’t factored in is murder. Dean Monaghan, the business’s vendor, is found stabbed to death in his office shortly after the sale document is signed. To protect her business’s reputation, Pat searches for Dean’s killer, and the reason why he was killed. When Dean’s sun, Lukas, tries to put her out of business, Pat finds herself living her worst nightmare. She has ventured into uncharted waters that are teeming with sharks.

Sharon: Pat has to overcome a personal hurdle in each novel, which ties in with the main plot. What was your purpose in doing this?

Rosemary: This is what is called creating a character arc for the protagonist: giving her an internal goal and well as an external goal to work toward. Pat’s external goal is finding the murderer and the reason for the first murder in each story, and this is what drives the plot forward. Her internal goal involves overcoming a weakness, or getting around an obstacle that threatens her on a personal level such as Lukas’s attempt to put her out of business by spreading a terrible lie. An internal goal adds dimension to a character; without one, a protagonist may come across as flat. And working toward an internal goal adds more conflict to the story.

Sharon: Do you create a detailed outline of your plot before you start writing? If so, how closely do you keep to it, or does Pat take over at any point?

Rosemary: A major assignment in Novel Writing 2: How to Develop Your Novel, the course I teach at George Brown College, is creating a detailed plot outline for students’ novels-in-progress. The purpose of this exercise is to familiarize students with a novel’s major plot points—the Inciting Incident, the Point of No Return, the Midpoint, It Looks Like All is Lost, the Climax and the Resolution—as well as subplots. These classic plot points form the structure of most successful novels and movies. They can be compared to the poles holding up a tent. Without them, the story would sag.

            I don’t create a detailed outline before I start writing. Rather, I list my plot points on a chart on my wall, and fill them in as I go. And I keep checking the list to see if I’m on track.

            And I refuse to let Pat take the story in new directions. If I find her trying to do this, I give some serious thought to why she’s doing it. Getting her back on track usually means rewriting earlier parts of the book.

Sharon: Jack Batten, who reviews crime fiction in the Toronto Saturday Star, has called Pat “a hugely attractive sleuth figure.” He has also reviewed the Pat Tierney novels. How did this come about?

Rosemary: I sent Safe Harbor to Jack at the Star when it first came out, and he was gracious enough to read and then review it. And he did the same with the following three books. I’ve been very fortunate, as his review column now only runs once a month.

Sharon: You also write short stories, some of which have featured Pat Tierney. Can you elaborate on them?

Rosemary: Many of my short stories were written in response to publishers’ calls for anthologies they were compiling. They announced a theme, a word count ceiling, and other rules for submissions. I work well to guidelines of this kind—it must be my journalism background—which narrows my focus and gives me direction. For example, three of the Mesdames of Mayhem’s four anthologies had specific themes: stories in 13 O’clock involved time in some way; 13 Claws was a collection of crime stories involving animals; and In the Key of 13 featured stories about songs or music.

            You can check out the complete list of my short fiction and where it appeared on my website at www.rosemarymccracken.com.

Sharon: Which do you prefer to write and why – short stories or novels?

Rosemary: I like to write both in tandem. A Pat Tierney mystery novel takes me at least three years to complete, so it’s good to have a story or two to work on as diversions.

Sharon: You belong to a number of professional organizations for mystery writers. Which ones are they and how have they helped you with your writing and publishing?

Rosemary: I’m a member of Sisters in Crime Toronto, Sisters in Crime International, Crime Writers of Canada, the Short Mystery Fiction Society and the Mesdames of Mayhem. They offer opportunities for promoting members’ works, educational opportunities and the fellowship of other writers. In non-pandemic times, Sisters in Crime Toronto https://www.facebook.com/groups/SinCToronto/ holds monthly meetings featuring speakers on a variety of crime fiction topics. These meetings, and pre-meeting gatherings at a local restaurant, are attended by members who are both writers and readers, providing great opportunities to network with other writers and potential readers. During the current pandemic, monthly meetings are held online. The mothership organization U.S.-based Sisters in Crime International https://www.sistersincrime.org/ hosts webinars on a variety of crime fiction and literary topics, often hosted by famous American writers; it also sends out monthly e-newsletters with timely articles on the publishing world.

Crime Writers of Canada’s local chapter organizes readings and panel discussions at libraries and other venues—great opportunities to meet readers. Check out more about the CWC at https://www.crimewriterscanada.com/.

The U.S.-based Short Mystery Fiction Society, the organization that confers the Derringer Awards, posts members’ publishing news on its blog at https://shortmystery.blogspot.com/, and members exchange information about markets for short stories and guest blogging on its Listserv.

And the Mesdames of Mayhem, a collective of Canadian crime writers, post members’ publishing news on its blog at https://mesdamesofmayhem.com/, and organizes reading and discussion opportunities at libraries and book clubs.

Sharon: Some authors decide early on that they will limit their series to a certain number of novels. Will there be more Pat Tierney mysteries in your series? If so, have you decided just how many?

Rosemary :I’m gathering ideas for a fifth Pat Tierney mystery, but I can only think about this work right now, and not too far into the future. I’m sure that Pat will let me know at some point that the well is dry—and her stories are over. But it hasn’t happened yet.

Sharon: And that’s good news for your readers. Thank you, Rosemary for stopping by my author blog and sharing information about your novel and short fiction writing story. We get to know both Pat and you, her creator.

Rosemary McCracken is the author of the Pat Tierney Mystery Series. Safe Harbor, the first novel in the series, was a finalist for Britain’s Debut Dagger Award. It was published by Imajin Books in 2012, followed by Black Water in 2013, Raven Lake in 2016, and Uncharted Waters in 2020. “The Sweetheart Scamster,” a Pat Tierney short story in the anthology Thirteen, was a finalist for a Derringer Award in 2014. Jack Batten, the Toronto Star’s crime fiction reviewer, calls Pat “a hugely attractive sleuth figure.” Born and raised in Montreal, Rosemary now lives in Toronto. She teaches novel writing at George Brown College.

Links

Rosemary’s Website

Rosemary’s Blog, Moving Target

Mesdames of Mayhem

Rosemary’s books are available at:

Amazon

Kobo


Barnes &  Noble:

Cheers.

Sharon A. Crawford

Author of The Enemies Within Us – a Memoir and the Beyond mystery series.

 

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Shared Virtual Book Promo Key during COVID-19 Lockdowns Part 2

Mystery fiction author Rosemary McCracken and I are taking mutual marketing of our new books in another direction. Interviewing each other about our latest books and posting the interviews on each other’s blogs. So her interview with me is on her Moving Target blog and my interview with her will be on this blog here. Right now I am in the process of interviewing her.

And if you are thinking what the heck does a mystery have to do with a memoir? Besides both genres beginning with an “M”? Well, I do brand myself as The M and M Creator of Mystery and Memoir. And my memoir The Enemies Within Us – a Memoir does have some mystery in it – an old unsolved murder case in the Toronto Police files, which my friend, The Bully and I, became fixated on. The murder victim was a girl, age 12. The Bully and I were 10. And I delve into some of the other occurrences in my childhood that would end up pointing me into a writing career – both nonfiction (journalism) and writing murder mysteries.

Some of the stories in Beyond the Tripping Point got their idea from things that happened in my childhood and later – fictionalized with events that never happened, and characters way off from the people in my life. Plus many characters not based on anyone in my life – at least that I recall. For example, the father in “Porcelain Doll” is very loosely based on my own father, except the fictitious dad was mean and criminal. My dad wasn’t that. The fictitious dad didn’t die of cancer. My dad did. Much of The Enemies Within Us – a Memoir deals with my relationship with my beloved Daddy and what cancer did to that.

But that was my first Beyond book and it won’t be my last. However, right now I am getting the word out about The Enemies Within Us – a Memoir. So, I will send you over to Moving Target and Rosemary McCracken’s interview with me and my memoir here. And while there check out more of Rosemary’s blog posts.

Stay tuned for an upcoming post on my blog about Rosemary McCracken and her latest Pat Tierney mystery Uncharted Waters.

Cheers.

Sharon A. Crawford

 

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Memoir book blurb page added

The Enemies Within Us – a Memoir has blog page

Just set up a page here for The Enemies Within Us – a Memoir by me, Sharon A. Crawford. Read all about the book, how it all began and continued to evolve and was finally published. And of course where interested readers can purchase a copy. You can also click on the title The Enemies Within Us above this blog post at the top of the blog site

I will start posting to this Sharon A. Crawford blog again more regularly starting next week.

Meantime, in these pandemic times, everybody stay safe and stay healthy.

And write.

And read

Cheers.

Sharon

 

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Preparing for a Virtual Book Launch

I’m sitting before my laptop, trying to stare at my moving face image before me. At the same time I am rattling pages in front of my nose and stumbling through a short reading from my memoir The Enemies Within Us.

Thank somebody-or-other this is just a “dress” rehearsal. I used to be a good reader and could usually read right from my books. Only when I knew I would be in a place with dim lighting would I print out copies of my reading material beforehand. All that was before I went blind in one eye a couple of years ago. Now I sometimes seem to put my nose right up to what I’m reading. Not that the nose can see.

My other eye is still normal, if you can call some nearsightedness normal. But better than being blind. So, I shake, rattle and nearly roll the printed out pages which are still not big enough.

They were printed out from the final pdf copy which my publisher sent me for book reviews, etc. But having only a reading pdf program I can’t enlarge it. My publisher has also noticed this rattling and stumbling and includes it in his summary of watching the recorded version of our dress rehearsal. But I am not angry at him and I am not angry at myself. If anything, I am angry at the cause of my blindness.

But one must carry on – something I believe in. I email my publisher for the final edited Word copy of my manuscript, which he promptly sends me. That can be enlarged. Once that is done I have to figure out how to place the pages so they don’t rattle and I can view them and read like the pro I am supposed to be. Even if I have to masking tape it to my laptop and onto my desk – not too far because I don’t want my mug looking off into the distance or off to the side. At least we have one more rehearsal.

Meantime my publisher has posted the Invitation details for my book launch on the Blue Denim Press Facebook page and shared it with his FB friends, which includes me, so I get the notification to my author FB page and somehow (don’t ask how; he’s the technical expert, not me) moved it to my Events. From there I share it with all my Facebook friends and family I haven’t emailed an invitation. Yup, still doing email notifications. Both are bringing yeses to attend or interested in attending. Still lots more I haven’t heard from…yet. Then I remember when we did in- person book launches for my Beyond mystery series, when we lived in safe times (What were those? Anybody remember?), some people didn’t bother to RSVP. They just showed up. So hope this happens this time. I’ve also sent out invitations through Classmates.com and am posting the event on my social media and it is already bulletined on my website. And one invited guest started a thread in her Linked In group asking for comments from authors who have done virtual book launches and what it involves. Of course, I started the thread, including thanking her.

And for those interested, here is the invitation to my virtual book launch.

Virtual Launch of The Enemies Within Us – a Memoir by Sharon A. Crawford

Hosted by Blue Denim Press

You are invited to my virtual book launch of The Enemies Within Us – a Memoir

Date and Time: Tuesday, November 24, 2020 from 7 p.m. EST to 8 p.m. EST.

Where: Blue Denim Press (my publisher) Facebook page  

Online Event http://facebook.com/blue.d.press/ Join Event 

The URL to get to my virtual launch at that time and date is the Blue Denim Press Facebook page link above. If you click on the Join Event Link above it will redirect you to that Facebook page. If you are not on Facebook, you won’t be able to get in. However, the launch will be videotaped and posted on Youtube. When it is on Youtube I will post the link on my website as well as on my social media, including here.

Sharon A. Crawford’s memoir is a powerful, sometimes humorous, account of a young girl’s lessons learned from difficult teachers – bullying, betrayal, and cancer. Set in 1950s/1960s Toronto

Website: https://samcraw.com/

memoir website page https://samcraw.com/the-enemy-within-us-a-memoir/

Hope to see some of you at my book launch.

Cheers.

Sharon

 

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Return to blogging with a new book

“Your dad has cancer.” That’s the beginning of my new book. And it has arrived.

If some of you thought I had dropped off the face of the earth, I can’t really blame you. It has been a couple of months, not just the usual couple of weeks since this author appeared on her author blog. Not COVID-19 (not yet, anyway, and hopefully never), but I have been busy. Yes, some with client work, some with my garden,  some with moderating twice-a-month Zoom meetings of my East End Writers’ Group, and spending these COVID-19 times chatting weekly with my son on Zoom. Somewhere in there I was rewriting and rewriting another book to meet my publisher’s deadline. And I did. But there is something different here. My new book is not another in the Beyond mystery series (although I have been working on the fourth Beyond book).

Drum roll here: MY NEW BOOK IS A MEMOIR. After 18 years of on-and-off writing, through several versions with several different content, it is done. And it is about time. I’ve been teaching memoir writing workshops for 10 years, so now the teacher has to put her pen where her mouth is  – or something like that.

So, folks,  meet meet me from age four to 22  in my memoir THE ENEMIES WITHIN US.

Oh, oh. PI Dana Bowman, who is not in my memoir, is insisting she step in now. She wants to introduce the new book. She is already doing that elsewhere, Give someone an inch and they will take a mile. And don’t ask me to put that in metric. When I was a child we measured in feet and inches, not centimetres and metres. Okay, over to you Dana.

PI Dana Bowman from the Beyond mystery series

 

Sharon wrote a memoir about her childhood  way way back in the 1950s and 1960s. Unlike me with my fraternal brother, Bast, she was an only child, her parents were what she calls “elderly,” She won’t tell you this, but the book’s title wasn’t the first. She went through many titles and finally her publisher, Shane, at Blue Denim Press  came up with

THE ENEMIES WITHIN US  – a Memoir

And here it is…

Another drum roll please.

 

 

 

Okay, back to you Sharon.

About time. Dana eluded to some of the memoir’s content. Perhaps the best way to summarize what the book is about is to post the synopsis on the back cover of the book.

“Your dad has cancer.” Ten-year-old Sharon hears these words. Not from her parents. They lied. Set mainly in 1950s and 1960s Toronto, this  is Sharon’s story before and after Daddy’s dirty little secret surfaces. Before, she is Princess to her elderly father’s King. He protects her, a shy only child, from best friend, The Bully. Sharon also deals with a bullying nun at school. She distracts herself playing baseball and piano, riding the rails with Mom and railway timekeeper Daddy, and visiting eccentric Detroit and rural Ontario relatives. After learning the truth, Sharon withdraws from Daddy. At 13, she teaches Mom to play the piano. Then Daddy gets sick again, and again…and dies.

Sharon A. Crawford’s memoir is a powerful, sometimes humorous, account of a young girl’s lessons learned from difficult teachers – bullying, betrayal, and cancer.

In future blog posts I will quote here and there – sometimes – from the content, but I also will ask questions (and give a few tips) about memoir writing. Here’s a question to start you off,

Who reading this is also writing a memoir or has written a memoir? What is the memoir about (briefly)?

Okay, that was two questions. I’m a writer, not a mathematician.

The books’ arrival I alluded to at the beginning are my author’s copies, which this time the publisher sent directly from the distributor to me. Yes, we authors get our own copies, but at half price. The traditional reason for author copies is for us to sell them at readings, festivals, presentations, etc. we attend but the venue is not in a bookstore or the publisher isn’t there to sell the books.  Or we want to give complimentary copies, for example to people who helped us with research, media book reviewers, etc.  In these COVID-19 days in-person presentations, etc. are on hold. But hopefully sometime in the first part of 2021, things will change for the better. So why the author’s copies? Because some of them will go with my virtual book launch in November, which will have a bookstore (as in bricks and mortars) involved, although anyone will be able to purchase The Enemies Within Us at

Amazon and Chapters/Indigo online. Book sales there go live October 1, but pre-orders of the e-versions are available. Amazon also has the print version for pre-order.

And some of those complimentary copies, and I suspect a few books sold, wiLL go out to the buyer via Canada Post  – for those who want to get their book directly from the author (i.e., a signed copy). Hey, these are different times and we authors, like everybody else, have to adjust.

 I’ll leave you with a sample of one of the photographs from my childhood. It shows Daddy, Mom and I on the veranda of the house I grew up in. In my memoir, I sometimes refer to the house as “139.”

Cheers.

Sharon A. Crawford

 

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Get creative promoting your book

Sharon reads from Beyond the Tripping Point

Author readings have been standard for authors to promote their books, but they can be boring. The operative word here is “can” which means you can turn your author reading into something different, something individual. Below are a few twists (and turns) I’ve tried.

1. Have the main character in your book dominate your reading. My main character in my Beyond mystery books is PI Dana  Bowman and I’ve made her into a real person (well, almost, although she thinks she is real). I have created an antagonism between Dana and me. Part of this antagonism is who wrote Beyond Faith – Dana or me? So I delve into that when I read.

2. Dana has a tendency to crash my readings. She hides at the back of the room or just outside the door of the room or in the case of a bookstore, behind a bookshelf. I warn my reading audience about her, including holding up an enlarged coloured photo of her,  and at the end, pretend to see her poking her nosey nose (well, she is a Private Investigator) at the back of the room, so I abruptly end my reading and go chase her.

Dana Bowman from the Beyond mystery series.

3. Read with another author – literally. You read from each other’s fiction and take the part of the main characters in the excerpts read. I’ve done this with literary author (nothing like mixing up the fiction genres), Michael Dyet and his short story collection  Hunting Muskie. We pick a theme and pick passages from there. With his short stories the passage has two characters. With Beyond Faith, sometimes more. And to make it interesting, Michael sometimes takes Dana’s part so I can read her seven-year old son, David’s part. And it works.

Michael and Sharon – Muskie and Murder presentation. Shane Joseph photo.

4. Use humour. Do skits with another author using two or more characters in your novels and expand what is going on in one novel into a comedy skit. Michael wrote a skit for us where Dana became the PI (instead of the cop  in one of Michael’s short stories in the collection. And when the two met, it did not go well to the point of being ludicrous. In another skit with prolific literary author Shane Joseph, I wrote a skit where Dana seeks out one of his book’s characters (George in the novel In the Shadow of the Conquistador) to find a possible relative of Sharon’s – Shane had one of his character’s last names the same last name as Sharon’s maiden name – without knowing this when he wrote the book). The skit turned into a free-for-all, especially when the Blue Denim Publisher arrived on the scene to scold the feuding characters. Shane played two roles, but the skit worked.

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5. I’ve had Dana appear instead of me to promote Beyond Faith. Below she is with a bunch of other mystery authors from Crime Writers of Canada at an annual Ontario Library Association annual convention in downtown Toronto.

 

6. And you can take your author PR beyond readings to appear on panels, which I have done many times. I also host an online interview show Crime Beat Confidential on thatchannel.com where I interview people involved in some way with crime and mystery. Dana starts the show off, doing her usual Dana – dissing me and claiming she wrote Beyond Faith. But she also mentions the show’s guest and when it was a real life private investigator, she interviewed her for part of the show. Usually I do all the interviewing.

A link to the PI guest episode of Crime Beat Confidential is here.

And all this is a lead in to my Author Reading as part of a round of 11 Toronto Sisters in Crime reading each briefly reading a short excerpt from their published fiction. I will be focusing on a theme in my short passage and that’s all I’ll say. Except to add the details for these readings. So, if you are in the Toronto, Ontario, Canada area Thursday, January 16, 2020, here are the details.

Date and Time: Thursday, January 16, 2020, 7 p.m. to 9 p.m.

Location: Northern District Library, 40 Orchard View Blvd., Room 200, Toronto, Ontario, Canada.

Maybe I’ll see you there.

If not, maybe you can get some ideas from what I do to enhance author readings for your own author readings. Happy readng.

Cheers.

Sharon A. Crawford

Author of the Beyond mystery series.

 

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Beyond Gang and Books at new places

Pi Dana Bowman holds Beyond novels

PI Dana Bowman and the rest of the Beyond books’ gang are showing up at a few new places, not  mentioned in a recent post.

I am one of several writers reading at the Wallace Gastropub in Toronto, Sunday, November 24.  We are all graduates of Brian Henry’s writing classes and he is letting us strut our writing stuff. I will be reading from Beyond Faith, my latest Beyond mystery novel. The big question is: will PI Dana Bowman show up and create a scene? Not if I can help it. I plan to read an excerpt that shuts her up – at least temporarily. We will start with  lunch at 12 noon, followed by the readings. All are welcome, including your friends, foes and family.

A few words about Brian Henry. I have attended several of his writing workshops over the years – including some in Newmarket, Ontario when I lived in Aurora, Ontario near Newmarket. And my East End Writers’ Group sponsored some of his workshops when they were held upstairs at The World’s Biggest Bookstore, before it was torn down to build a codo. Brian has a unique workshop presentation – he actually gets you writing for the first half of the day’s workshop – including during lunch. After lunch there is some writing feedback and a guest connected to the workshop’s content. For example, if it is about how to market and pitch your manuscripts, the guest speaker is a literary agent.More info on Brian’s Quick Brown Fox blog

Location: The Wallace Gastropub, 1954 Yonge Street (near the Davisville subway station), Toronto, Ontario

Date and Time: Sunday, November 24, 2019, 12 noon to 4 p.m.

Sharon reads from Beyond the Tripping Point

My Beyond books are now available at Walmart online. Here’s the link for the two novels:

Beyond Blood here

Beyond Faith here

And for the Short story collection Beyond the Tripping Point here

And last, but not least, another episode of Crime Beat Confidential will be taped shortly. I will be interviewing a very prolific and interesting author. Stay tuned.

Cheers.

Sharon A, Crawford

Author of the  Beyond mystery  books.

Beyond Book No. 1 – the short story collection

Dana is holding copies of the other two Beyond  books at the beginning of this post.

 

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Behind the scenes at Crime Beat Confidential

Usually taping my TV show Crime Beat Confidential goes fairly straightforward. The latest taping had an unwanted and unexpected guest – Mr. Murphy – he of Murphy’s Law.

I should have expected something like this when even getting my guest interviewee didn’t go smoothly. My guest-to-be is a very busy writer, but very interesting. I had met her before so I’m not talking through the proverbial hat. She was out of town most of the summer and when she finally was back she had one day she could tape the show. So I booked the time for taping at That Channel, sent my guest an outline of the show. (This is not investigative journalism, but informative and entertaining and always focusing on something in the crime area.)

The day of taping was a sunny fall day – not really cold, and not rainy so no worries about water getting into my basement. So what could go wrong?

Almost everything. When I arrived early at the studio I found they had no Internet access (this is an Internet TV station) and they couldn’t tape the show on time. But someone was working to fix the technical problem. Everyone was friendly and there were lots of people in and out, so that when my guest arrived, she was having a lot of fun meeting everybody and seeing what all was going on at the station. Story idea popped into her head for the newspaper where she once worked as a staff writer. I’m used to all this going on (except the technical problem) so I take it all in stride. Meantime, I got ready for my main Beyond book character, PI Dana  Bowman to do her introduction. We were then  given an update when we would be able to start taping and finally got in the studio close to 5 p.m.

We took our places – my guest, Cathy Dunphy, former staff writer for the Toronto Star newspaper and now the president of a group of mystery writing women and two men called Mesdames of Mayhem, in the sidelines as Dana took her seat in the interview setting. Chris, the technician gave her the cue to start and so Dana went full throttle into her combination rant and intro about the guest. She finished and Chris said, “That was great, but it didn’t tape so we have to do it over.” So, we did, without mishap.

Here featuring PI Dana Bowman doing the intro

Cathy had to be somewhere else in another part of Toronto by 6.30 p.m. so I was filled with rushing to get back on the set and get going. Translation. I changed from Dana to me without doing something I usually do – look in the mirror to see if my hair was okay. And so, Cathy and I sat down in the set area; Chris tested the mics and then went behind the curtain to do his technical  magic. He gave us the signal to start and we were off to the races.

Sharon hosting an earlier episode of Crime Beat Confidential

The actual taping went well – no technical difficulties and we were able to leave in time for Cathy to make her 6.30 event only two minutes late and that is after she stopped at Valu-mart to pick up a sandwich for her “supper”. And then pick up her car to drive the rest of the way. I bought a few groceries and returned home by public transit.

A few days later Chris sent  me the video to peruse and come up with a title and blurb. So I started to watch. Dana was fine and so was Cathy. But my hair looked as if I had collided with a windmill – bangs all askew. And for some reason only on TV the colour doesn’t come through as it really is. I know that latter because not only does my mirror tell me so, photos taken of me also show it as so. Outside of a bad hair day, the show went very well, especially with two mystery reading addicts talking to each other. See for yourself in this photo not with Crime Beat Confidential

And see the Crime Beat Confidential Show with guest Cathy Dunphy here.

What do you think of the show?

Sharon A. Crawford and PI Dana Bowman signing off.

 

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Book promo in person with a twist May 29

 

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Previously I blogged about using videos to get the word out about your book(s). Now, I’m going to talk about old school – well, only in the sense that it is an in-person presentation. But it is not only a reading or readings. A writer-friend once told me that authors reading more than five minutes can start to bore the audience. I suppose that does hinge on what and how the author is reading.

And this is not a lesson on how to read book excerpts in public. Maybe in another post…

My publisher, Blue Denim Press, has come up with a unique presentation setup that guarantees not to bore the audience. Here’s the blurb for it and below a bit more info.

Small Presses: Guerrilla Book Marketing in the Digital Age

Join the East End Writers’ Group for an evening with the Blue Denim Press Gang. Readings from Shane Joseph’s latest novel, Milltown, and Barb Nobel’s debut short story collection, Edgy People, with a duet by Sharon A. Crawford (Beyond Faith) and Michael Dyet (Hunting Muskie) featuring characters from their books. After a mix, mingle and snack break, join these authors and their publisher in a panel discussion on how the Small Press is filling the void in publishing today.. Hosted by Gail Murray.

I start the whole she-bang off with a short (promise) welcome to all including a brief (really) history of the East End Writers’ Group, then turn it all over to our real host, Gail Murray a poet and travel writer and longtime member of East End Writers’ Group. Gail will introduce each presenter, one by one.

Barb Nobel is up front to read a short funny excerpt from her short story collection Edgy People.

Michael Dyet and I are up next – we get a bit more serious except for one of my reading excerpts which is a bitchy fight between two women in Beyond Faith. Michael and I will be doing something we do in our War Between Genre Fiction and Literary Fiction presentation – taking on the roles of each other’s characters in our excerpts from our books – :”Slipstream,” from Michael’s short story collection Hunting Muskie and my mystery novel Beyond Faith. As with the “War” presentation, Michael gets to read a variety of characters. But we have a switcheroo in here. And there is a dog in my presentation – but he has no speaking parts, but he is there as he is important to our reading’; theme – relationships in families and all the things that they entail.

And no, Michael and I won’t be dressing up as any of our characters. But there are rumours circulating that a character from one of the books by one of us authors will make a surprise appearance.

The fourth author in the presentation, Shane Joseph will be reading from his latest novel (launched this spring) Milltown.

Then we are going to break for what has become a tradition of East End Writers’ Group gatherings – the networking snack break or mix and mingle and eat and perhaps buy some books. (the latter is not at all of our meetings). Hey, writers, readers and most everyone else likes to eat.

After the break, we four authors return to the stage and the table for a panel discussion that will hit on and expand the title of this presentation. Gail Murray will moderate and keep us in line if we get too chatty. There wil also be q and a as we want some audience participation.

And afterwards  – some more chatting with anyone from the audience who hangs around. Books still available for sale then, too.

And clean up and clear out.

And a thank you to the S, Walter Stewart library branch for hosting our East End Writers’ Group meetings and presentations.

Below are the location, time and date details and the covers of the books for the remaining two authors.

Location:

S. Walter Stewart Library branch

170 Memorial Park Ave., Toronto, Ontario, Canada

Time and Date:

6.30 p.m. to 9 p.m., Wednesday, May 29, 2019.

All welcome And did I say that admission is free?

See you there.

Cheers.

Sharon

 

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