Tag Archives: Book Promotion

Sisters in Crime Reading positive experience

Sharon beginning of SinC reading. E. Terri J. Dixon photo

I do love reading from Beyond Faith. It gives me a chance to show readers what my characters have to contend with (besides the main character, PI Dana Bowman). Last Thursday, I joined 10 other Sisters in Crime (well, one brother, author Ken Ogilvie) Toronto for their monthly gathering for an evening of reading from our newest books. And was it interesting – all that crime and so many variations, so many voices, so many stories, and so many photographs, thanks to SinC Treasurer, Terry Dixon.

Location! Location! It isn’t just for selling and buying real estate. We were in a library – all those books, albeit we were upstairs in one of the program rooms. To me it was especially good, as Beyond Faith is on order for three copies for the Toronto Public Library system. The other two, Beyond the Tripping Point and Beyond Blood are already in the Toronto Public Library (and in other libraries in other cities and towns, too).

And this time I kept Ms. Dana Bowman, Private Investigator, firmly between the book covers, although I did hold up an enlarged photo of her at the beginning and ask the audience if they had seen her and if so, to shove her  back in the book.

We authors also had a table to sell our books and I sold a few Beyond Faith copies, including one just as I was setting them up on the side of the table before the readings. That might also be “location, location”. And we also received Sisters in Crime Toronto Chapter mugs – red print (what else in colour for mystery authors?) on white. Now, that’s my coffee mug to start each day – gotta get into the mood for committing crime – between the book covers, of course.

Here’s some more info on Sisters in Crime Toronto. Members also include readers – the mystery author’s biggest fan.


Sharon A, Crawford

Sharon reads from Beyond Faith at SinC. E. Terri J. Dixon photo


And the book.

Beyond Faith with Dana Bowman firmly inside



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Don’t forget the libraries and librarians

Crime Writers of Canada authors at the OLA convention

We authors sometimes either forget or minimize one big resource. We are too busy doing research online, selling our books through Amazon and the like, connecting through Twitter and Facebook. This resource has been around a long time before anything online. I’m talking about the public library.

And if you think libraries are all about print books in the actual library, think again. With a library card (free), you can borrow e-books online, put  books on hold online, renew books online and yes, do research  online through your library’s connection with data bases. Some libraries even have online access to big city newspapers. And yes, you can still physically visit your libraries. I do and when I’m there I see teenagers and others using either the library’s computers or working away on their laptops. Yes libraries are connected to the Internet and it is less messy than sitting in a cafe with a laptop and risk spilling your coffee on the keyboard. It is also quieter.

There are also art exhibits, programs and presentations on business to health and wellness, to gardening to learning computer and online functions to writers’ groups to talks by book authors and workshops and courses- all for free.

And of course there are those books. I go to my library to pick up books (some found and put on hold online, some just from browsing in the library). And I run the East End Writers’ Group, a writing critique and guess where we meet – the library – my local big branch S. Walter Stewart in Toronto. EEWG does this in partnership with the library branch and it was one of the librarians there who asked us to meet there.

Don’t forget these librarians. They are very helpful when you are stuck with what book to get and for any other research (despite all your online work in those areas). And they are instrumental in the writing workshops and courses I teach at library branches. Although free to participants, I do get paid for teaching them

Some of us published authors from Crime Writers of Canada didn’t forget the importance of librarians last Friday. During the annual Ontario Library Association conference, CWC again had 23 of its recently book-published authors (or a book coming out in a few months) authors taking our turn in front of the mic doing  our own two-minute pitch for our books. These pitches were as diversified as the authors. My favourite was one by Dr. (as in medical) Melissa Yi who put a plastic garbage bag over  her head for a few seconds to illustrate how the bodies of some murdered Indigenous peoples are left by their killers. i channelled my main Beyond Faith book character, Dana Bowman. And the pitches weren’t  limited to books published by trade publishers. Libraries now carry self-published books as well. In the photo of us at the top, “Dana” is to the right of the CWC poster and Melissa is at the right end of this row.

My Beyond books aren’t self-published (Blue Denim Press is my publisher), but I’m happy to say that the first two,  Beyond the Tripping Point and Beyond Blood are in some of the Toronto Public library branches. And the librarian, Janet Nanos, who got EEWG into the S. Walter Stewart library branch informed me that she had put in for four copies of Beyond Faith for the TPL – just when the OLA conference was starting – just before I did my pitch.

The first two Beyond books are also n libraries in Kitchener/Waterloo, Ontario,  York Region (just north of Toronto) and in Prince Edward County in Eastern Ontario.

Those are the ones I know of.

It doesn’t stop there.

As authors with books in libraries, you can receive annual royalties for your books being there and number of times being borrowed. Another organization takes care of this (in Canada it is The Public Lending Rights Program administered by the Canada Council). You just have to enter your books on their form, updating it when you publish another book. This Canadian program is open for this listing-registration from mid February to May each year..

So, I have many reasons to be grateful for the public libraries and the librarians. I’ve been a big fan and library user since I was 12 years and my grade 7 teacher led all her class on a walk to visit the then new S. Walter Stewart Library branch.

It isn’t coincidence that my main library branch is the same library – since I moved back to Toronto almost 20 years ago.

Don’t forget your library and the librarians – the writer’s and reader’s best friend. The library is where readers, writers and librarians can connect.


Sharon A. Crawford





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Getting you and your new book on TV

Being interviewed on a TV show is a good way to get the word out about your book and, if you have a good interviewer, get out some information about you, the author. One sign of interest in your book, is interest in you, the author. How do you write? Why do you write? Or in my case – who wrote the book, Beyond Faith – PI Dana Bowman, the main character who insists she wrote it, or me, Sharon A. Crawford, whose name is on the cover?

All that and more (including non-fiction books versus fiction books) got covered last week when I appeared on the Liquid Lunch where I was interviewed by host Hugh Reilly and a newbie co-host. This is on the Internet channel – the channel has been going since 2004. Not bigtime ( or small time) TV but TV is no longer just regular channels. Think Crave TV. Think Netflix. And think

This was my third appearance in six years (one for each Beyond book) on Liquid Lunch. This time I have mixed feelings about the way it went. There wasn’t time for me to read a couple of pages from Beyond Faith because we chatted too much. “We” is mostly Hugh and meas the newbie didn’t say too much and she put her foot in her mouth about one thing she said. But I handled it graciously.  Also it was a different studio room and setup from the previous two appearances.

But my biggest gripe was my bangs had been cut too short the day before. Clearly I’m reading too many celebrity stories online. I was able to carry on an intelligent conversation and even steer it back to Beyond Faith when it got a bit off track.

You can check it out for yourself here. Or you can click on the Beyond Faith book cover above and that will take you directly to the interview.

And something extra is coming out of all of this.

I am getting my own TV show on It will be about crime – true and fiction and  PI Dana Bowman will be a part of it – if she has her way. Show will get going this spring

More info closer to the date. Stay tuned. I’ll keep you posted. Meantime, watch the video (it’s about 27 minutes) and please spread the link to it on your social media. Thanks.


Sharon A. Crawford


Sharon holding up Beyond Faith




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Just Write

How I feel some days lately

Tuesday I decided I had had enough of trying to get all the client and other not-my-writing work done. I was behind in it all and not keeping to schedule anyway. So I played hooky that afternoon

And sat in front of the desktop PC, just daring it to blue screen on me. (It didn’t then) and dived into rewriting my memoir. It had stewed in its file for a few years. It was time to return to it. I did have a deadline of sorts – submit the first 10 pages to the Writer in Residence at the Toronto Reference Library – in January. That’s when the submission time frame opens.

It was on my schedule to get back to the memoir during the two weeks I’m taking off from client work (and all the other madness – book PR, etc.) Instead,  there I sat Tuesday afternoon reading some of my memoir’s beginning, did some rewriting, did some deciding what needs changing or deleting, did some deleting. It was wonderful to be able to just write, even though it was rewriting. It was my creative stuff.

I am back to the other stuff in my business – client work, book promo, trying to get writing teaching gigs ,etc.. But I have discovered what the big time stealer is and yes, some is related to clients or wannabee clients.

E-mail. All the frigging email I get. I still want my email programs and accounts to work, but I don’t want to spend so much time on it answering everybody’s queries, doing this and that for everybody (“everybody” is a generic term here). So, I’ve started giving my notice – during those two weeks, December 19 to January 2, I’m going off the work grid. I’ll answer family and friends email, do my blogs, and Facebook and Goodreads.

But work stuff – emails related to that arriving while I’m taking my break – they will sit in the pending folder until after January 2. And after that it will depend on who is emailing – the clients whose work I’m getting back to –  any querries for book promo and teaching writing – those will get priority.

But for those two weeks, I will do what I haven’t been doing too much of – read, see family and friends.

And Write!

A writer has to get her priorities straight.

And for those who might be wondering – yes there will be a fourth Beyond book – ideas and plots and characters are running round in my mind. So, some of that will have to get on the computer soon.

Maybe I will wish that my main Beyond character PI Dana Bowman was actually doing some of the writing.

How do you deal with all the other stuff in your life getting in the way of your writing?

Comments, please.


Sharon A. Crawford

The real me


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When in doubt kill the character off?


Dana Bowman from the Beyond mystery series. Still alive.

In last week’s fall finale of The Blacklist, Tom, one of the major characters was killed off in a very brutal way. Those following the British series Inspector Banks were jolted in one episode where a major character DI Annie Cabbot was killed. Blue Bloods killed (off screen/between seasons) a minor, but important to the series character, Linda, Detective Danny Reagan’s wife.

Near the end of last season, NCIS Los Angeles killed off Michelle, the wife of NCIS Agent Sam. Michelle’s roll wasn’t even as a regular, but as a recurring guest. But in a twist, the actor who played Grainger – Miguel Ferrier – a regular –  died in real life. Instead of following suit, the writers and producers had Grainger quit NCIS and go off to some faraway place.



Perhaps the weirdest one is the actor who played the original Morse on the old Inspector Morse series. Yes, the producers had Morse die of a heart attack when they were killing the series. But not long after the segment aired, John Thaw, the actor who played Morse died  also, but from throat cancer.

Lately, TV series seem to be in a killing mood. Want to delete a character from the series. Kill him. Actors playing the characters want more money than the new contract will offer. Kill off their characters.

So what does this have to do with fiction characters in novels? Maybe something as some of those series originated from books.

To me, killing off a character just to get them out of the TV series, out of the novel series, or even just out of a novel is a poor way to do it.  If you are going to kill a character there must be a reason within the story itself, something with the character and his other relationship with another character or characters.  Even in murder mysteries, characters are bumped off for some reason – maybe they were going to reveal something bad about the murderer, maybe they stood in the way for the murderer to inherit money, maybe revenge and yes even the so-called random killing spree where the killer kills for no apparent reason. there is always some reason even if just in the killer’s mind.

If a character in your novel dies from natural causes,  it has to be worked into the plot. Let’s look at a scenario from Beyond Faith, my latest Beyond mystery. There are two brothers – Gerrard Olsen and Larry Olsen. Near the beginning one of them gets killed. Without giving any spoilers, I had to think which brother and why and of course, who killed the brother and what led up to the killer doing so. That doesn’t come out right at the beginning, but PI Dana Bowman and her fraternal twin brother PI Bast Overture, and Det. Sgt. Fielding are trying to find out. Like most of my mystery novels and short stories, it is not straightforward. It all rises from the characters – who they are – what they have gone through and are going through in life and would they cross that line to kill? That latter is very important for an author to consider. Some characters are such bad assess in what they do that killing is believable. Other bad ass characters commit a lot of crime and/or are mean and ill-treat the people in their lives, but draw the line at killing them. Then there is the so-called good character who is pushed beyond his limits to the point where they kill.

Iit really all boils down to the character and the plot – and the two go hand in hand and drive each other. If you want one of your novel’s major characters to exit the novel, killing them may not be the only answer. That often comes across as lazy writing. Tthat can happen in mystery novels too, although when you get to the end and the good guy confronts the bad guy (or gal – guys don’t have the monopoly on being bad asses), the author has to “get rid” of the bad guy, but shooting her dead is not always the best way. The author has to consider who the good guy/gal is and how she would deal with it. Would she arrest the bad one? Or shoot him? Torture him? Push him into the lake and let him either swim or drown? Having said that, sometimes the good guy (or gal) isn’t the trigger-happy person, but is forced into a situation where it is ether the bad guy’s life or his. Then he might have to shoot – but not always to kill. Be creative. Many authors are. They have killers disappear during one novel only to return in a later novel. Chances are with this type of scenario, the novel’s protagonist probably has had some kind of a relationship with the baddie – so he will have to deal with the before and after. Unless you are a sociopath, you will be scarred  by the death of someone close to you. You will have to grieve.

Back to Inspector Banks and the killing of Annie. That does not happen in the books by Peter Robinson the British series is based on. And to me that is a disrespect for the original author. True, TV series don’t follow the novels they come from and often go off the novel’s track, often for a good reason. They can’t get all the novel contents in a movie or limited TV program. And series have to expand beyond the novel’s plot.

Killing a character on TV or in a novel shouldn’t be done just to eliminate him. There has to be a reason – beyond the character just being bad or leaving the TV series. Haven’t these producers heard of just getting another actor to play the part? It was done years ago with the comedy series Bewitched when the actor playing the husband died. And it was done recently with the British series Jack Taylor. A different actress now plays the part of Kate. Both work.

What are your thoughts and ideas on killing off characters in books and TV. Do you kill of any of your fiction characters? Why or why not?

Comments, please.



Sharon’s latest Beyond mystery links to Amazon





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Keeping the suspense in your novel’s plot

As an editor I have read and edited a variety  of fiction manuscripts. The creativity of many of the  writers and the wide range of story lines is very interesting. But one thing (among others) I sometimes find is the lack of sufficient suspense. The story drags; the story, well, it flat lines. Here are a few tips on creating suspense in your novels.

1. Leave your reader hanging – at the end of the chapter is a good place because it not only raises the reader’s interest, it gets him or her reading the next chapter. Here is an example from my mystery novel Beyond Faith.

“From what Sister Olsen had told me about her brothers, I had some idea what might be bothering Eli. Too bad neither Eli Foster nor I had all the facts.”

2. Ask a question. You know the old saying “questions are the signs of intelligence.” Questions also make the reader want to continue to get some answers. These are questions in the narrative, the character’s inner thoughts, not in dialogue. Obviously in dialogue, another character will usually answer the question although they might lie.

Again from Beyond Faith, “Who were they? And why did one seem familiar?” (all Beyond Faith excerpts, copyright 2017, Sharon A. Crawford, published by Blue Denim Press.)

3. Don’t tell all at once. Keep some information from the reader. I do a lot of this in Beyond Faith. The idea is you build up your plot with tidbits even if the character knows more than she is letting on. This is just the opposite from the example in point one above.

4. Use foreshadowing.This is often in conjunction with another technique. Again, see the example in point one above. Another example of foreshadowing is when the character is heading for an encounter they don’t relish. Perhaps with someone they don’t like and know is a nasty person. Build up the tension by getting inside the character’s head. How does the character feel? Scared? Are they sweating? Do they try to avoid meeting this character or delay the meeting by driving the long way to the meeting place. If it is in a restaurant, do they drink a lot, drop the cutlery, knock over a glass of water?

5. Or as a twist, the person is overly confident about meeting someone – a piece of cake, the character thinks. Then, wham, when they get to the meeting place, something happens – a car runs her down; someone takes a shot at her. She finds the person there all right at the meeting place – lying dead on the ground. You can tell I write mystery novels.

6. One suspense-building technique that I use is to have two main characters both heading for the same place at the same time – maybe one knows the other is there; maybe not. But one or both of them know that there is danger at the other end. Each one is racing to get there and perhaps save the other. You flip back and forth between the characters in separate scenes or short chapters. Show the reader what each character is thinking and what is happening to them. And don’t make it easy. In Beyond Faith I have PI Dana Bowman following Eli Foster in their respective cars; then I flip over to her fraternal twin, Pi Bast Overture who is not following anyone, but he has found out vital information about another character and figures out what this character is going to do so he is off to stop it. And no, I don’t tell all to the reader. And I’m not telling you any more here.

There are many more ways to create suspense. The twisted plot is one. And you can get ideas by reading published novels, the ones that do build suspense. Yes some crappy novels get published and I am not referring to self-published here.

And keep writing and rewriting, rewriting, rewriting.

And join a writing critique group for feedback.

And when you have rewritten a lot, hire an editor.

Then you can do some more rewriting.

I just started reading Hunting Muskie, a collection of literary short stories by Michael Robert Dyet (Blue Denim Press, fall 2017 – yes, same publisher as me). The first story “Slipstream”, has many plot threads popping up – all connected to a theme. And it keeps you reading. It also breaks the idea that some people have (mea culpa sometimes here) – that all literary stories don’t contain suspense.This one sure does have suspense.

Happy reading and happy writing.


Sharon A. Crawford



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After the book launch of Beyond Faith

The book launch for Beyond Faith was held by Blue Denim Press on Sunday and while not attracting large crowds, we had people there. And we all enjoyed ourselves. My main book character PI Dana  Bowman and a few more of the quirky characters  – Bast Overture – Dana’s fraternal brother and PI partner, Detective Sergeant Donald Fielding – head of Major Crimes, David, Dana’s son, and a couple of new characters for the novel – Eli Foster and the nameless one all appeared from my reading. And I only read a couple of short excerpts within 15 minutes. But I read as l like to say – putting myself into the characters’ heads and shoes.


Photo courtesy Martin Crawford

At least I was awake then (Don’t let that photo here mislead you. I am listening to my friend and apparently trying to sign my book which she bought and looking at something not in the photo.) Unlike now, when I feel like I’m one of the walking dead and Halloween isn’t quite here as I write this. But it was worth it at the book launch.

So what have I learned from this book launch?

Good side – people invited will come – most let you know they are coming but some just show up. And they buy books – some even bought a copy of the previous novel Beyond Blood.

Bad side – those who RVSP’d they were coming, and didn’t bother to let me know that they couldn’t make it after all. Let’s put it this way – I know who you are and my take on you has gone down a notch.

Good side – those who RVSP’s they were coming, then couldn’t at the last minute and let me know. I can understand and accept that. Stuff happens at the last minute. And I won’t bite off your head because you did tell me.

Good side – Meeting and reconnecting with friends including a fellow I worked with in both our first jobs as teenagers (well late teens) for the Ontario Government. I first contacted him via Linked In. So don’t be too quick to complain about Linked In. Thanks to Linked In, I have reconnected with a former editor, a cousin who is now living in Asia. And I have found editing work via Linked In.

Bad Side – More people would have been nice. Beyond Blood and Beyond the Tripping Point brought in more people. But from what I’ve seen with other book launches I’ve gone to this year, evening launches seem to attract the largest number of people.

Good Side – some of those people who couldn’t make the launch because of previous commitments want to buy a copy of Beyond Faith – one already has.

And so the book promotion will continue.

But first I need to catch up on some sleep.

And then start kicking things I “have” to do; things others want me to do – out the window.

But I’ll open the window first.


Sharon A. Crawford

Here’s the book. Click on it for a link to one place the book is available.







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