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Marketing your book – more ideas learned

The latest Beyond book in the series

The latest Beyond book in the series

Although my Beyond Blood novel is two years old (and yes, the next one is tentatively scheduled to appear just under a year from now), I am still doing PR for it and surprisingly, still for the previous Beyond Book – the short story collection, Beyond the Tripping Point.

I am doing new PR and also adding on to what I have previously done. For example, I have sold copies of my Beyond books at the Toronto Heliconian Club annual pre-Christmas sale of art, books and other creative things in past years. But just selling. This year I am one of the authors from the Literature group reading a short excerpt from our published books (from Beyond Blood for me). There are also music interludes from the Club’s Music Group. More information is in the Gigs and Blog Tours page and also at the Heliconian Club website.

Another new thing here with the Heliconian club is our Literature group held a Dinner and Salon November 8 and I read from one of the short stories – The Body in the Trunk -in Beyond the Tripping Point. And that book came out in fall 2012. But it was suggested a short story excerpt was preferable for that than from a novel, so I complied. Just picked out a funny one and got a lot of laughs and good feedback comments afterwards.

All this can help build future book sales.

I’m also compiling a list of Toronto and York Region libraries where I could do crime fiction presentations/readings and/or teach writing workshops and courses. I already have a very big in with the two library systems having done all of that in the past four (for the fiction books alone) to six years (for the workshops) in many library branches.This past June I started something else – or rather one of the library branches hired me to do – teach a four session (once a week) course on Memoir Writing. From that a librarian at another library branch approached me to do the same next spring and I agreed. So my list is going back to some places I’ve been, but ones I haven’t don so for a year or more and to get gigs for next spring and summer.

This is all for the first two books. Once the third Beyond book is ready with a signed contract, I’ll start doing the library pitch for that one. This time I may do a specific proposal for author readings/presentation – for a specific form which goes out to all the libraries.

Each of these workshops/courses/ presentations/readings presents an opportunity for my Beyond books.

I have also started approaching area writers organization where I have not appeared and snagged one with the Writers and Editors Network (WEN). It is a breakfast one but on a Saturday in April. I am not a morning person, but you can bet I’ll make that extra effort to get there on time.

Two more things, one I’ve learned from experience. If you live where winter can be iffy with weather that can be blizzards, mixed precipitation and the like, you don’t do in-person presentations, readings or teach courses. I have managed to be lucky with teaching workshops in March and even February and evena couple of readings in February. But there have been very iffy ones due to weather in late March. That was the case with the Crime Writers of Canada panel I was on at the Gerrard/Ashdale library the past March. It got put on hold when the weather forecast was mixed precipitation and that’s what we got. The librarian there didn’t want us to cancel but was prepared to wait until the morning of (the panel was in the evening), so I emailed the other four panelists that it might be cancelled. When the librarian phoned me the morning of, she convinced me to not cancel. So I had to phone the four other panelists. It was just rain in the early to late evening and we packed them in to a very lively interactive discussion. The librarian took photos and the close-up on is at the bottom of the home page of my website. The long shot of the audience is at the bottom of this blog post.

Those winter months are for planning, social media PR and writing, writing, writing,.

There is also one more thing I did and I recommend it to anyone trying to promote their books – whether trade published or self-published. Sign up for the free Build Book Buzz weekly newsletter and the much more Sandra Beckwith offers with that. Check out the website for more information. I can’t say enough on how much it has opened my eyes to marketing my books and it isn’t all social media but that is a part of it. There are free webinars offered and…well you can check it out for yourself. And a disclaimer: Sandra Beckwith hasn’t hired me to do publicity. I just like to pass along info about something good to help other authors.

So happy and prosperous book marketing..And oh yes, the usual – click on the Beyond Blood icon at the top and see where it leads you.

Cheers.

Sharon A. Crawford

Longshot of the Gerrard Ashdale library CWC presentation in March 2016

Longshot of the Gerrard Ashdale library CWC presentation in March 2016

 

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Dana Bowman and George Walton collide this evening

Dana Bowman

Dana Bowman

This evening Dana Bowman from my Beyond Blood novel and George Walton from Shane Joseph’s novel In the Shadow of the Conquistador meet and collide. It may be a collision all right as Shane and I have still to do an in-person rehearsal together. We have done a script of sorts for a skit-line – back and forth by email – and I have been practicing on my own, which is difficult when the other person is not there.And Skype isn’t exactly the best way to practice. But Shane is coming here a few hours early for us to practice..

Meantime, Dana Bowman, as you can see from her photo at the top is getting into high gear to do her snarky bratty thing. And George Walton? He better be ready. Those two – one from a mystery novel and one from a literary novel are both eccentric and powerful characters.And neither better forget their lines – even if not exact. It has to be somewhat spontaneous.

And hopefully this rain and wind storm won’t interfere with people coming to see this Urban Folk Art Salon and also the other performers arriving. (And water better not get into my basement.) Below  are more details for those in the area who wish to attend.

Also part of this two-hour salon are folksinger Brian Gladstone, poet Merle Amodeo, Ariel Balevi, Isaak Bonk, Ann Marie Boudreau and Mary Mllne with host poet/violinist Tom Gannon Hamilton.

The location, time, etc. details are:

Location:

Mount Pleasant Library

599 Mount Pleasant Rd. (between Davisville Rd. and Eglinton Ave. E.)

Toronto, Ontario, Canada

Free.

Below are photos of Sharon and Shane. Click on the photos to link to our respective websigtes. Sorry no photos of George…yet

sharonacrawford authorShane Joseph.

 

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Connecting with your fiction characters

The latest Beyond book in the series

The latest Beyond book in the series

The other night I had a dream about one of my main Beyond characters – the other fraternal twin, Bast Overture. I was in my house waiting for him to arrive here – not just in my head, but physically. Of course, as in most dreams of this type, I woke up before Bast arrived.

I’m not sure why I even dreamed about this as my mind lately has been overcrowded with computer and house repair problems. The former is all this Windows update nonsense with the changes in how and its slow checking for the actual updates and even downloading and installing them. Enough said about that. Perhaps Bast was there to remind me to get back to rewriting the third Beyond book this week. I haven’t done anything in it this week so far – not just for computer issues to deal with but also client work and this latter is fine with me.

But the weird thing about the dream is Bast is not the Beyond character I identify with – but his fraternal twin, Dana Bowman. No, Dana is not based on me, but as some of you know she is the one I channel (or the other way around if Dana has her way). She is the one I dress up as and “become” in comedy skits. Not Bast. Bast would be a little difficult for me to do unless I grew a beard (red in colour, too) and stood on stilts. Bast is 6 feet 3 inches tall to my 5 feet 1 inch.

And next Thursday, October 27 I will be again doing a Dana skit – this time with another novelist – Shane Joseph. We have a scenario where Dana and Shane’s main character, George Walton, from his latest novel In the Shadow of the Conquistador. Our novels occur in the same time frame mostly – the late 1990s, but that’s where similarities may end. Shane’s novel is literary and mine is mystery genre. But our characters can be pain in the you-know-what. Dana is an opinionated private investigator who likes to stick her nose in other people’s business and George is a philandering world traveller. But they do have something in common, at least Dana thinks so…until she meets up with George.

If you want to see and hear what happens, if you live in the Toronto, Canada area, check it out. We are part of the monthly Urban Folk Art Salon October 27 at the Mount Pleasant Library.

Also part of this two-hour salon are folksinger Brian Gladstone, poet Merle Amodeo, Ariel Balevi, Isaak Bonk, Ann Marie Boudreau and Mary Mllne with host poet/violinist Tom Gannon Hamilton.

The location, time, etc. details are:

Location:

Mount Pleasant Library

599 Mount Pleasant Rd. (between Davisville Rd. and Eglinton Ave. E.)

Toronto, Ontario, Canada

More info: 416-393-7737

Time and Date: 6.00 p.m. to 8.00 p.m., Thursday, Oct. 27, 2016

Free.

Below are photos of Dana Bowman and Shane Joseph. Sorry, I don’t have one of George Walton.

And click on the Beyond Blood icon at the top for more info about the book.

Cheers.

Sharon

Dana Bowman

Dana Bowman

Shane Joseph

Shane Joseph

 

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Using fictional characters’ inner thoughts for character development

The latest Beyond book in the series

The latest Beyond book in the series

We’ve all read fiction where the characters come across as superficial. I’m not referring to their traits (and superficiality may well be one of them). Instead, I’m referring to characters that don’t evoke a strong reaction from the reader, characters that  don’t connect in some way to the reader, characters that leave the reader thinking “Who cares?”. Chances are fiction with characters that the reader can’t seem to get into means that the writer doesn’t really know their characters. The writer didn’t get inside each haracter s’ head.

Getting inside your protagonist’s or antagonist’s head is key to understanding them and bringing them to life to your readers. Here’s a short excerpt from my novel Beyond Blood to illustrate this.

Chapter Twelve:

David:

He had woken up to cold and darkness. Beechnut. Where was Beechnut? He was lying on his back and tried to sit up but his arms were stuck in front of him and his feet were stuck together. Shadows seemed to come at him.

“Mom … mee,” David said. “Mom … mee. Where are you? Mom … mee, I’m scared.”

No answer. Where was he? Where were Mommy and Uncle Bast? Where was Debbie? They’d been reading Alice in Wonderland. Then he had gotten hungry and run downstairs to the kitchen with Debbie after him. It was a game they always played. When he’d heard a noise in the basement he’d run down there and seen one of Mommy’s friends playing the game, so he’d chased after … and then … he couldn’t remember. His head hurt and he felt a little sick. He tried to move his hands again, but couldn’t. They were still stuck together.

Where was he? His toes hurt. His teeth hurt and he was so cold.

“Mom … mee. Mom … mee.” Now he was yelling.

A door burst open and something thudded in.

Oh no, a monster. Coming after him.

“Mom … mee. Mom … mee. I’m scared.”

He heard a click and a bright light blinded his eyes.

“Pipe down,” a voice shouted at him from above, or was it beside him?

“Who are you? I want my mommy. I want Beechnut.”

Instead he felt something heavy and sticky cover his mouth. The bright light clicked off and footsteps receded to the doorway, and then he heard a door slam.

In darkness and alone, David began to cry, his sobs muffled by the tape over his mouth.(From Beyond Blood, copyright Sharon A. Crawford, Blue Denim Press,2014).

It is probably obvious that David has been kidnapped and that he is a small child (he is six). Here the reader finds out how David feels about this from first discovering he is not at home and his Mommy is not around. The reader can feel for David, can feel his fear and despair.

Of course not all characters get kidnapped. Some fall in love; some are con artists, etc. The writer needs to convey all this to the reader and getting inside the character’s head is one way to do this.

There are other ways to develop characters. I will be teaching a workshop on Developing Characters and Dialogue in Fiction next Tuesday, Oct. 11 at the S. Walter Stewart library branch in Toronto, Canada. If you are in the area and want to attend, it is free. The library prefers you to register first (call 416-396-3975) , but you can just show up at 6.30 p.m. Workshop runs to 8 p.m. Here are the details about it.

Developing Characters and Dialogue in Fiction

Tuesday, October 11, 2016

Learn how to show, not tell, to develop credible characters and make their dialogue sing. Uses excerpts from Beyond the Tripping Point and Beyond Blood by Sharon A. Crawford to illustrate. Writing exercises and some writing critique.

Facebook Event

Location:
S. Walter Stewart Library Branch (auditorium)
170 Memorial Park Ave.
(Coxwell Ave. and Mortimer Ave. area)
Toronto, Ontario

Time:
6.30 p.m. to 8 p.m.

And if you are interested in reading more about developing characters but can’t make the workshop (for obvious reasons such as you live in another part of the world), you can click on the Beyond Blood icon at the top and that will take you to my publisher’s website where you can see my profile and where my books are available online and elsewhere. I didn’t do the usual link to Amazon because they have the incorrect price for my mystery short story collection Beyond the Tripping Point. It is not $94.36. I have contacted Amazon about this error so hopefully it will be corrected shortly.

It would be nice to get that much from a book, but who will buy it at that price? Somebody with big fingers on little keys maybe entered the amount?

Cheers.

Sharon

 

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What’s Your Story? East York Saturday Oct. 1

The latest Beyond book in the series

The latest Beyond book in the series

Authors  -published and unpublished, publishers and bookbinders mix this coming Saturday at another of the four Toronto area What’s Your Story? events. This one runs from 2 p.m. to 4.30 p.m. at the S. Walter Stewart Library branch  in Toronto, Ontario, Canada.  And the bolded word is not a mistake. There will be a bookbinders workshop and it is not digital. Also in the lineup are four area (East York part of Toronto) authors – one emerging and three published – who will each read their essay on their neighbourhood, a networking session with publishers and published authors, and a chance to get one page of your manuscript anonymously critiqued by members of my East End Writers’ Group. The “anonymously” refers to the manuscript page being submitted without the author’s name on it. Authors wanting to sample our group’s writing critique on a small scale can drop one-page of a manuscript in a bowel or box and sit in our writers’ circle where they can take part in a writing critique.

And we published authors will be able to sell our books.

But I am jumping ahead. “What’s Your Story?” was conceived by the Ontario Book Publishers Organization. The concept is to showcase the literary scene in four areas of Toronto with both published and want-to-be published writers coming together and getting a chance to show their stuff and network and learn. With each Toronto area, the OBPO joined forces with an area arts group and a Toronto Library branch for the half day’s events. In East York, East End Arts, an umbrella group for so many creative organizations for the area, was picked. And one of their representatives, in turn, called on me to have my East End Writers’ Group participate. Adom (from EEA) and I brainstormed what EEWG could do and came up with the writing critique.

The whole afternoon is a celebration of writing, publishing and reading. And you can read a lot more about it on the East End Arts website. There are photos, bios, and info on the individuals and groups participating, schedule of events, a place to sign up for learning/participating sessions.

And yes, that includes the bookbinding workshop. Pity, it runs the same time as the writing critique session.

I love the title of these events as it is so evocative of writers and writing.

So, taking that title, I’m asking you:

WHAT’S YOUR STORY?

Cheers.

Sharon A. Crawford

And as usual, if you click on the Beyond Blood book cover at the top, you will link to my Amazon profile.

 

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Word on the Street for Writers and Readers

The latest Beyond book in the series

The latest Beyond book in the series

The annual Word on the Street (WOTS) Festival is coming up this Sunday, September 25 in Toronto. WOTS has been running since 1990  when it first began on Queen St. West in Toronto, Ontario, Canada. Since then it has added locations such as Vancouver, British Columbia, Kitchener, Ontario, and Halifax, Nova Scotia. This year the date for all locations is no longer the same date, so Halifax and Saskatoon were last weekend, but Lethbridge, Alberta is this Saturday, September 24 and Toronto is this Sunday, September 25. WOTS has also changed the Toronto festival location twice – first to Queens Park by the Ontario Parliament buildings in downtown Toronto and then last year to the newly upgraded. renovated Toronto Harbourfront Centre in downtown Toronto and on Lake Ontario.

Although the original location reflects the festival title, I found it difficult to get around here. Yes, part of Queen St. was closed to traffic, with booths in the middle of the street, but you had to plan your stops ahead of time. Otherwise you could be near one end of the street and want to get to a booth or booths at the other ends.

With the Queens Park location, booths were set up in the circled walkway in the park so you could either follow along that or cut across the grass in between. You also had the green park atmosphere, better than a busy street. I liked this location and it was at this location I did a talk in one of the guest writer, writing information, publishing,  and the like tents. I believe the talk was about Interviewing techniques for journalists – I was still working as a freelance journalist then.

The Toronto Harbourfront Centre has been received with mixed reaction. I personally like it – there is the on-the-waterfront location which can be calming and most of the booths are in the same area, so easy enough to get to beyond the usual finding the booth itself by the number – something that was normal with any of the locations.

For the latter two locations, I have been able to sell copies of my Beyond books at the Crime Writers of Canada booth or in the case of Beyond the Tripping Point the year it was coming out – let potential readers know – it was pre-book launch and I didn’t have book copies so had flyers for the book launch. One of them I fashioned with two holes at the top with a string in between. I wore it so after my one hour at the CWB booth was finished, I walked around wearing the flyer.

When Beyond Blood came out in fall 2014, again WOTS was before the book launch, but I had a few pre-launch copies from my publisher (Blue Denim Press) with the instructions to sell to anyone not going to the book launch.

Which I did.

Last year I added an hour with my books at the Toronto Sisters in Crime booth and sold copies of both books. I had a sale price for purchase of both books together and plan to do something like that again this year and perhaps something extra. Not telling. You will have to come out to WOTS in Toronto to see what. But also to meet and talk to  well-known authors and hear them reading, information for writers to get published – often with panel discussions, books for sale, many smaller publishers, writing and editing organizations, plus public libraries, ESL, magazines – small and more wide-spread, book publishers, and of course, food.

For more information on WOTS see here and for the Toronto WOTS go here.

And to see where I’ll be when (at least at the booths), go to my Gigs and Blogs page.

Hope to see you there – well some of you.

As usual the Beyond Blood book icon at the top links to info about my books and my author profile.

Cheers.

Sharon

 

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Rewriting Novels Using Both Sides of the Brain

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

Rewriting a novel can be daunting, especially with the many, many rewrites that are necessary. I find there is no right way to do it, but with all the rewrites with my third Beyond book, I discovered by accident a way to be both creative and practical.

Use both sides of your brain – the right side for creativity and the left side for the logical and practical. Let me explain.

Without giving away the plot, let’s just say, like most of my story lines, it is complicated. That means the characters, like real people are complicated.

So I brainstorm outside of writing time for what I could change. When I sit down at the computer, I re-read all the novel and make a few notes. Then I tackle it from the beginning, dealing with it in parts. As I write more ideas come into my brain. But each idea leads to something that will have to be added or changed later on in the novel. So how do I keep track. Sure, I can make a few notes in another file, but mainly I use the Word comment for this with some suggestions.Then I can go back and update later. However, often the creative spirit married to the logical spirit moves me to do so right away. So I follow the thread to the next part that needs changing and do so.

I’ll give you one example which won’t give the story away. My Beyond novels, as well as four stories in Beyond the Tripping Point, feature fraternal twin private investigators, Dana Bowman and Bast Overture. While they partner in their business, they do split up the investigation a lot of the time. One of the things with this is the twins have to keep each other updated with what they find. So that has to go in somehow somewhere or else later on I will be writing from say Bast’s point of view as if he already knows what Dana found out – but nowhere does it say this.The reader can’t assume Dana told him. But I don’t always want a long dialogue between the two unless it can move the plot forward and/or develop the characters.

So, I sometimes use the phrase “Bast brought Dana up to speed about….” or “Dana brought Bast up to speed about…” Sometimes I don’t even do that but just have Bast in his next investigative action think “Dana had told him that… ” and very briefly mention it. I  do the same with Dana and do so when what one twin told the other is relevant to the other twin’s current detecting.

But with all this to-ing and fro-ing something else different has come up – what would happen if one twin didn’t tell the other twin what he or she found out?

Yes, it can be a somewhat constant shifting to different parts of the brain and I find that one feeds the other. And often you are rewriting on the creative side during most of that day’s writing time.

Now if I can just follow through with my rewrite of Beyond….  Nope, not even giving away the title.

Meantime, you can check out Beyond Blood and Beyond the Tripping Point. Link to all that can be found in the usual spot – the book cover at the top.

And later this month I will be back on the PR road for the Beyond books, so next week will be updating both the Gigs and Blog Tours part of this blog (a fiction writing workshop I’m teaching in October is already listed) and also the book page of my website. And yes, Dana will be doing another comedy skit gig in late October – this time with a really big twist. Stay tuned.

Cheers.

Sharon. A. Crawford

 

 

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