The stats are in. E-book sales are down, at least for traditional trade publishers. Yet some authors are beating the odds. What exactly is happening here? Weren’t e-books supposed to be the new book sales venue, the one readers gravitated towards?
First, a few statistics.
From Publisher’s Weekly:
“One reason for the 2014 decline in revenue and earnings was also a drop in digital sales. E-books accounted for 23.2% of S&S sales last year, down from 24.4% in 2013. Total digital revenue, which includes downloadable audio, generated 26.4% of revenue, down from 27.1% in 2013.” (See http://techcrunch.com/2015/03/03/publisher-revenues-down-as-ebook-buying-slows/
Publishing pundits are blaming the decline partly on self-published books (the other is lack of block-buster books published). So… what about Indie published books? As self-publishing becomes more acceptable is this really hard to comprehend? And traditional book publishers only publish so many books each year – a lot has to do with their funds. In Canada, some rely on government grants.
Having said that, some small trade publishers such as my own Blue Denim Press, and Imajin Books in Western Canada, still manage to keep publishing (and we hope they continue to do so). Some of that is by going outside the usual trade publishing box. Both keep their “print run” down by going the Print on Demand route. My e-book sales were also down too the past year. But from what I can see from my royalty and royalty statement, and what I sell on my own at readings, etc., the print copies of my mystery fiction books are up slightly from the previous year. I don’t know if this is partly because I now have two books published with Blue Denim Press. What I do know is for the first time Blue Denim Press published a new book (complete with launch and all the promotion with that) this spring – not mine, but an anthology, Hill Spirits II. Blue Denim Press have been in business since 2011. See www.bluedenimpress.com for more info.
And why am I mentioning Imajin, another small Canadian trade publisher? Because one of their mystery fiction authors, Rosemary McCracken, was their top-selling e-book author for May 2015 for her mystery novel Safe Harbor. See Rosemary’s blog, Moving Target at https://rosemarymccracken.wordpress.com/2015/06/29/bestseller/.
As Rosemary states, Safe Harbor was published three years ago.
That should tell us something.
A few of those somethings are both author and publisher have to get out there (online and in person) to promote their books – a lot. And try new things. Both publishers and authors have to be flexible. The publishing industry is going through many changes. As some pundits have pointed out, the publishing industry is where the music industry was a few years ago.
And we know how Indie music has helped musicians – many we would not have heard of otherwise. And we music appreciators would have missed out on some excellent music.
Maybe the larger trade publishers need to take note, be more flexible, and go along for the ride.
We cannot go back.
My toonie’s worth anyway.
What do you think? Comments please.
Sharon A. Crawford
Sharon A. Crawford is the author of the Beyond book series. More info at www.samcraw.com and www.bluedenimpress.com – my publisher – you can also purchase e-books – both Kindle and Kobo from Blue Denim Press. Click on the Beyond Blood Book cover at the top of this post.