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Unexpected snafus when marketing your book

Click on book for more info

I love promoting my Beyond books – in person (alone or with other authors) or on social media. Sure, it is a lot of work but it can get very creative. However, one thing, actually many things have come up, under one category to slow or stop the process – snafus from outside sources, particularly connected to computers and other digital stuff.

Here’s what I’ve been dealing with to promote Beyond Faith. Warning: some of it might sound a bit odd and at least unexpected and unwelcome.

My Beyond books are available online in both paperback and e-copy in many outlets world-wide. But to get them in bookstores the bookstore has to order them in at either my request or someone who walks into a bricks and mortars bookstore and wants a copy. If I have already persuaded the bookstore to order in a copy, then the customer can buy it. Otherwise it can be ordered in.

That’s the way it is supposed to work and has with Beyond the Tripping Point and Beyond Blood. My publisher’s distributor sends electronically all the info to all these bookstore.

Not for the Indigo Chapters Coles chain. And this was not the chain’s fault. Imagine my surprise when I went into a Coles bookstore and the manager was so enthusiastic to order in Beyond Faith and Beyond Blood and have me do a book signing, but when she went to order them in (while I was there) no problem with BB, but she couldn’t do so with BF. She advised me to contact my publisher and when it was fixed she would order them in and set up a book signing.

I emailed my publisher right away and he got on it right away, even ccing me with his email to the distributor. A customer service guy from the latter emailed me and said it was being forwarded to their tech dept. to fix. Yes, it was a computer glitch from the distributor. Since then, my publisher let me know it has been fixed so I emailed the bookstore manager and just hope this message hasn’t screwed up her still wanting to order in my books and have me do a book signing.

And the bookseller company isn’t completely guilt-free as there is another problem – the book cover for Beyond Faith shows fine on their website for ordering in for the e-copy but for the print copy (which presumably can now be ordered in) shows no book cover  – just a standard book graphic with the message that the book cover graphic isn’t available. I contacted the bookstore online customer service and got an email that I had to contact the new author section and gave me an email. Somebody from there emailed me and said they could fix it if i emailed them a jpeg of the book cover – and proceeded to give me the size and dimensions and dpi required and the file name to use. i had to find the larger book cover graphic on my computer . Even with my organized file system it wasn’t that easy to find and then I had to rename file and find it again. And yes I used my computer’s Search function.

It doesn’t help that I have limited sight in my left eye.  Which explains any typos I may have not caught and corrected after reading the preview of my posts.

But I sent the book cover graphic and got a reply that the jpeg is okay but it will take a few days for them to get fixed.

At least all the replies to me from the bookseller customer service, etc. came quickly

Like I said I like doing book promo – the legwork – in person and the finger work online including social media. But trying to remedy others mistakes? Especially technical ones?

Nah!

Cheers.

Sharon A. Crawford

 

 

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Catching story ideas on the fly

 

I’m a writer as rarely as possible, when forced by an idea too lovely to let die unwritten.

– Richard Bach

Our story ideas may not be as esoteric as Richard Bach’s – he wrote Jonathan Livingston Seagull.  Where can we get story ideas and when we get them, what do we do with them?

Story ideas often pop into our heads when we are busy doing something else or more likely when our mind hits a lull. Or we are reading an article in the daily newspaper or the classifieds (online or in print) and our right brain, the creative side, suddenly wakes up. A conversation overheard on a bus, especially those cell-phone monologues, conversations overheard in restaurants can suggest several story ideas, often of the criminal intent. Brochures on community groups, art shows, and even the supermarket flyers can inspire. Take the old (former) Dominion supermarket slogan, “We’re fresh obsessed,” and try to look at a story angle that is fresh. Taking a shower or bath is also guaranteed to fill you with more than water. The Internet is full of potential story ideas. Don’t underestimate the power of dreams. Drugs and alcohol are not recommended as you will see from the following example.

Late one night a photographer friend once thought he had a brilliant idea. He scribbled it down on a piece of paper before he crashed for the night. When he woke the next morning, he looked at the paper. On it he had written, “I am very drunk.”

Another moral from this story is look at photographs. A picture is worth a thousand words, but before the words come the ideas.

What do you do when an idea hits? Grab it before it disappears into the nether area of your mind. Write it down. Keep a notebook (electronic or paper) handy. If you think faster than you type or scrawl, use a recorder for dictating your ideas. If the source is the Internet, bookmark it under the heading “Story ideas.”

Then let the idea rest for at least a few days. The idea will simmer in your subconscious and when you sit down at your computer, the act of starting to write will draw out these ideas. On rare occasions, a simmering story suddenly bubbles and you are compelled to write it right now. Do so – if you don’t you might not only lose the momentum, but the idea as well. Nothing, except maybe a blank screen, is worse than an idea gone stale because it was left in storage beyond its best date.

Follow the advice of Martin Woods, who said,

“Write great ideas down as soon…”

Cheers.

Sharon A. Crawford

Author of the Beyond mystery novels – whose ideas came from all of the above.

And if you click on the Beyond Faith cover icon at the top, it will take you to the one of the online places the novel is available – as well as more details about the novel itself.

 

 

 

 

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Plan some novel writing time during holidays

Sharon’s latest Beyond mystery.

When you are overstuffed with turkey and Christmas cake; when you have had it with family cheer; when you are…well…bored with all the Christmas songs, sales, and noises, just write.

Shut yourself in your room, the rec room, your office – somewhere away from everybody, and start writing that short story, that novella, that novel, that personal essay, that memoir, that poem, that play, that… Well, you get the idea.

And speaking of ideas, maybe you have a story idea – plot or characters or both running around in your head, but you just haven’t had the time to do anything with it because you have been buried in Christmas paraphernalia. Once the hoopla of Christmas is over with and before you get into New Year’s Eve and New Year’s Day, and all those new resolutions, get a head start.

That last paragraph describes me. Instead of visions of sugarplums dancing through my head, the next Beyond mystery novel is swirling around. I have an idea for a plot premise and new characters (and old ones, too  this is a series, after all). Each time I think of it, more ideas run through my mind. However, unlike my other Beyond books, I can’t seem to come up with a beginning – what to start with and where to start it. Considering the ending for Beyond Faith (and you’ll  have to read it to find out. No spoilers here), it is no wonder this is happening.

So, I’m going to get at it between Christmas and New Year’s. Not even going to wait for Boxing Day to pass. I hate crowds so don’t do Boxing Day (or week) Sales. And while I’ll get some things online, clothes aren’t part of that. I have to try things on first. So during that time I will  start by getting some of these ideas in a Word file and maybe even do a rough outline. Maybe even get at least an idea of the beginning. I know some of the remnants from Beyond Faith will require some research, so I might also do that.

Sounds ambitious? I’ll let you in on something.

Starting tomorrow, December 19, I’m taking two weeks holidays (staycation or is that stayvacation?) but the first few days will be spent finishing Christmas shopping, wrapping presents, and spending Christmas Day with my son and his girlfriend. I am also hoping to get together with a few friends outside of Christmas Day.

What I am not planning to do is working on client projects, volunteer work, and answering any related email. Strong emphasis on the latter. My days seem to include too much time replying to email that is not from friends and family. And one of my new year’s resolutions will be to have set times to do emails and if they don’t get done that day, they sit in the pending file. I mean, even my client work time was suffering because of dealing with emails.

Just as long as the email accounts are working – there has been a bit of some accounts not working in the past month.

I’ll let you know January 4, 2018 how it went, because this is my last author post here for 2017. I am still posting to my personal blog next week and the next – because that’s personal. In case you are interested in reading those posts, here is the link. Not too much about writing, except memoir writing, goes in there, but…. I will still post to Facebook (my main account) and my author Facebook page, and Goodreads. I better post to Goodreads. I am still updating the list of books I have read this year and doing book reviews for some of them. Finally got off to a good start a couple of weeks ago and then got side-lined by…you guessed it…email. Well, also shovelling snow.

Meantime, have a happy and health holiday. And write.

Oh, yes, if you click on the Beyond Faith book above, it will take you to one of the online places where it is available. There is a New Year’s Eve scene in it and PI Dana Bowman, the main character, isn’t spending that time making new year’s resolutions.

Cheers.

Sharon A. Crawford

 

 

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Creating Credible Fiction Characters

Dana Bowman from the Beyond mystery series

Creating characters that resonate with your readers, characters that are three dimensional – in other words credible characters – is not always easy. But it can lead you down interesting and unexpected pathways and forge a bond between author and character. Sometimes that bond means the character thinks he or she is writing the story.

That’s what happened with the main character in my Beyond mystery series – PI Dana Bowman. Maybe it’s because as part of my book promo she comes to life when I dress up as her for presentations in libraries,cafes and the like.

I have to keep reminding Dana that is is my  name, not hers, on the book cover as the author.

And we really are not alike, so not the same person – as I keep telling Dana.

Here’s a  character comparison of us on my website

So how do you create credible characters? Do they suddenly appear in your head? Sometimes. Sometimes you get your plot first

Characters can come from real life, your imagination or by osmosis. Here are a few pointers

  1. If you create a character from real life, make sure you use the real person as only a kicking-off point – perhaps how they look, perhaps one distinctive characteristic and create from there.

  2. Don’t steal other authors’ characters – evenly loosely disguised as your so-called character.

  3. Personal experience and knowledge can help in creating and developing characters. but remember you are creating fictional characters for fiction, not writing a memoir.

  4. An oxymoron – fictional characters must come across as real characters, real people, so readers can connect to them.

  5. Once created, characters don’t remain static – they evolve; they change, even in just one short story, and more so in novels, especially series novels.

I have lots more info on this and will be teaching a workshop on Creating Compelling Characters this Sunday, November 5, from 2 p,m. to 4 p.m. with the Toronto Writers Circle at the Toronto Reference area. It is free and open to the writing public. Here is the library info about the group and location. If you live in the general area you might like to join us.

And here is my latest Beyond mystery book. Click on it for more info

Cheers.

Sharon A. Crawford

 

 

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After the book launch of Beyond Faith

The book launch for Beyond Faith was held by Blue Denim Press on Sunday and while not attracting large crowds, we had people there. And we all enjoyed ourselves. My main book character PI Dana  Bowman and a few more of the quirky characters  – Bast Overture – Dana’s fraternal brother and PI partner, Detective Sergeant Donald Fielding – head of Major Crimes, David, Dana’s son, and a couple of new characters for the novel – Eli Foster and the nameless one all appeared from my reading. And I only read a couple of short excerpts within 15 minutes. But I read as l like to say – putting myself into the characters’ heads and shoes.

 

Photo courtesy Martin Crawford

At least I was awake then (Don’t let that photo here mislead you. I am listening to my friend and apparently trying to sign my book which she bought and looking at something not in the photo.) Unlike now, when I feel like I’m one of the walking dead and Halloween isn’t quite here as I write this. But it was worth it at the book launch.

So what have I learned from this book launch?

Good side – people invited will come – most let you know they are coming but some just show up. And they buy books – some even bought a copy of the previous novel Beyond Blood.

Bad side – those who RVSP’d they were coming, and didn’t bother to let me know that they couldn’t make it after all. Let’s put it this way – I know who you are and my take on you has gone down a notch.

Good side – those who RVSP’s they were coming, then couldn’t at the last minute and let me know. I can understand and accept that. Stuff happens at the last minute. And I won’t bite off your head because you did tell me.

Good side – Meeting and reconnecting with friends including a fellow I worked with in both our first jobs as teenagers (well late teens) for the Ontario Government. I first contacted him via Linked In. So don’t be too quick to complain about Linked In. Thanks to Linked In, I have reconnected with a former editor, a cousin who is now living in Asia. And I have found editing work via Linked In.

Bad Side – More people would have been nice. Beyond Blood and Beyond the Tripping Point brought in more people. But from what I’ve seen with other book launches I’ve gone to this year, evening launches seem to attract the largest number of people.

Good Side – some of those people who couldn’t make the launch because of previous commitments want to buy a copy of Beyond Faith – one already has.

And so the book promotion will continue.

But first I need to catch up on some sleep.

And then start kicking things I “have” to do; things others want me to do – out the window.

But I’ll open the window first.

Cheers.

Sharon A. Crawford

Here’s the book. Click on it for a link to one place the book is available.

 

 

 

 

 

 

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Beyond Faith is here – some author thoughts on writing, rewriting and publishing

Beyond Faith has arrived at Blue Denim Press – my publisher. Soon I will get some print copies in my hands; soon it will be available on both the main Amazon site and the Canadian Amazon site. Check these current links for when. The book launch is still scheduled for October 22 at Supermarket Restaurant and Bar; I’m headed for Bouchercon the big mystery writers conference Oct. 11 to Oct. 15, and etc.

Whew! I need to take a deep breath and think. Think about how an author gets to this stage – at least this author – and how it feels.

This is my third Beyond book but still the elation, wonder and gratitude is there – just like  with the first book, and the second book. Although supposedly I am an old-hand at all this (and that is a myth – you always learn from each book’s writing, each book’s marketing – the whole she-bang). Among other things, with Beyond Faith, I learned a lot about revisions and working with the editor at my publisher’s. Some of you may know that I am also an editor, albeit a freelance one. Sometimes experience on both sides of the fence can be a help; sometimes not. The main thing is to remember which side of the fence you are on at that time. Sure past editing experience may help you with rewriting, but you are not the editor. Having said that, the book editor and the book author must not work at cross-purposes. You have to work together to create the best book possible. I like to think that’s how Shane and I brought Beyond Faith to publication.

The little voice in my head is whispering, “I should hope so – after eight revisions requested by Shane since the first submission. And that’s not counting all the revisions pre-submission and when I made all the changes, additions and deletions with each revision. It doesn’t come with the first try. Revision 1, Revision 2 and so on required several rewrites, only to go back the next day to make more changes to that revision.

In between all this and even during, my mind was whirling around with ideas of what and how. Sometimes I had to go out to my garden and pull weeds; sometime go for a walk, sometimes sleep on it. I don’t think I dreamed up any ideas, but sometimes when I woke up, an idea was there in my mind.

Shane would make suggestions for what needed changing and even say something had to go because it didn’t work. One example is in a scene I  had with David, Dana Bowman’s seven-year-old son, who was out walking the dog, Buddy, with his babysitter. The sitter goes into the drugstore and David and Buddy have a confrontation with a couple of the other characters. Shane pointed out that a seven-year-old, particularly David, wouldn’t talk like that. So, I had to do some rewriting to keep the plot intact but make David, well David. Usually I can do this, but something was definitely off. I was also told to put in more menace to have something frighten David then. And I did.

So while waiting for the publisher to deliver the actual print book author copies, I feel a sense of accomplishment, relief but also some trepidation. Because Beyond Faith now has to sell. And while I love doing book promo, there are never enough hours in the day to do all that I think is needed for that. And I am still learning how to do many of those things.

And do you know what is high on my list of impediments to doing book promo? Same as gets in my way of writing.

Screw-ups and other problems in other areas of my life – especially those caused by what I call “outside” – others screwing up, bad weather and the like. Things like unexpected house repairs, health issues, other people wanting me to do things for them now, late and delayed public transportation, bureaucratic and bank errors – all things that steal from my time.

And yes, they all make fodder for future stories. Some of them are at the basis of some of the happenings in Beyond Faith – all fictionalized, changed to be more menacing than in real life. Sorry, folks, not telling which happenings or even which characters fit that category. I will say that I do have an axe since 2014, but it’s used for chopping the ice that sometimes forms on sidewalks in the winter, not for chopping up people.

Cheers.

Sharon A. Crawford

author of the Beyond mystery series

Sharon holding up the previous 2 Beyond books at WOTS

 

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The Beyond gang head for Word on the Street Sunday

Dana Bowman PI from Beyond Faith and Beyond Blood

Dana Bowman PI from Beyond Faith and Beyond Blood

It’s official – Sharon A. Crawford and Dana Bowman will be at Word on the Street – the big annual book an magazine at Toronto’s Harbourfront Centre. Still up in the air is if Dana will be kept inside the covers of Beyond Blood or if Sharon will let her out. Sharon is set to appear at the Crime Writers of Canada booth from 2 p.m. to 3 p.m. in the company of four other crime authors. All will have copies of their books to sell, but also to talk about Crime Writers of Canada.

Dana will need a briefing if she is to do some of this. And Dana likes to follow her own ideas. She is a private investigator after all. But Sharon is a former journalist and she also like to stick her nose into things.

The other appearance is one author and one other volunteer for Sisters in Crime Toronto’s booth from 4 p.m. to 5 p.m. – perhaps more to Dana’s liking to appear here.

That will have to be sorted out on Sunday. For now, let’s talk a bit about Word on the Street, CWC and SinC Toronto.

Sharon here….

I’ve been going to Word on the Street almost since it started in 1990. The first few years the location was Queen Street West from Spadina to Bathurst St. – not a particularly long stretch. But it sure seemed like it if you wanted to go to a specific booth at one end and another one at the other end, particularly if you were on a time-line to get to a workshop or reading or signing in a particular tent. The booths lined up in the street on both sides, plus the crowds moving through, made it difficult. And the availability of washrooms was limited to coffee shops and restaurants with long lineups – unless you wanted to use the portable toilets.

Fast forward to September 2007 and WOTS was now being held at Queens Park – no not in the legislature building or other Ontario Government buildings, but in an actual park, a circular park with booths positioned all along the east and west walkways and at the front and bottom. You could cut across the park to get to bootha on the other side – or walk along the circular walkway. Some tents were in the actual park. The setting was very relaxed and yes, there were portable toilets but also washrooms in nearby Victoria College on the University of Toronto campus. The college also held their annual book sale the same day, so it was a big day for books – the print kind.

At the 2007 WOTS I did my first appearance in a tent talking about freelance writing – interviewing techniques and the like. I was also running a course (in my house no less) a couple of weeks after and this WOTS talk was a great opportunity to get participants for that. It was also a lot of fun as I called people up from the audience to be the interviewee while I played interviewer for role playing. And my son and his then girlfriend, dropped in to watch the proceedings.

In future WOTS at Queens Park, I appeared at the Crime Writers Canada booths to promote and sell the Beyond books. One year the CWC booth was facing the sidewalk instead of the street, so it attracted less people. The location had some personal history with me. The CWC booth faced the Ontario government building where i had my first job at age 18 and 19 when I was a secretary (in another life, of course).

This Sunday, September 24, WOTS is in its third year in its third location- Harboufront Centre on Queens Quay West on Toronto’s waterfront. I have mixed feelings about it. On the plus side you are on the waterfront and the events are outside and some indoors. Some areas seem a bit crowded and the first year I was there, the SinC booth was at the end side of a long group of tables of various organizations. To get to the SinC spot you had to go in at the other end. At that end one of the poetry societies held were readings. The poet stood on the table and performed his or her poetry.

We’ll see how it goes this year and what Dana does and says if she doesn’t stay between the book covers.

Beyond Faith won’t be there – it’s still at the printers. But the flyers for the book launch will be and so will copies of Beyond Blood and Beyond the Tripping Point.

Maybe I’ll see you there. Look for one or both of us – Dana’s photo is at the top and mine is below here.

Cheers.

Sharon A. Crawford

and

Dana Bowman

 

Sharon A. Crawford author of the Beyond books

 

 

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