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New Year new writing energy

Many years ago I learned something important for writers from freelance writer Paul Lima. Yes, he said you need a Marketing Plan for your writing business,but he added something that is core to this –  You need a vision for your writing business in order to figure out your marketing plan.

Very true. I know that from experience as the last couple of years I didn’t have a vision and only a marketing plan for my Beyond books.. For 2017 I was sick the first part of the year and for last year, let’s just say I had more than my share of problems in all areas, stupid problems, with 80 per cent of them caused by other people or organizations.The rest included health and house issues, I won’t go into a long list, just mention the one that gets the cake (in the face, of course) for the most ridiculous.. My CARP (the Canadian Seniors advocate organization that also publishes Zoomer magazine) membership got messed up by CARP. First, I didn’t get any notification to renew so I phoned. Yeah, I got my membership renewed and a new card last February – dated to expire February 2018. What’s wrong with this number? After raising more than a little hell over the phone and getting the CARP membership advocate involved, I got a replacement card dated to expire February 2019. And I have received a renewal notice for this February.

So, when not dealing with this and other problems, I just dived in and did client work, did some writing, did a lot of promo (and organizing such) for my Beyond Faith mystery novel. Sure, I did my usual daily “to do” list…

But something was missing and something unwanted was there.

The unwanted was the somewhat randomness of it all and lack of any defining vision for my writing.

For 2019 I went back to listening to Paul Lima. And this time I shortened my vision and its marketing plan. It is only one page and under my vision I list three things I am focusing on, three things I envision I want to do (and am doing – hey, it’s already January 4). I’m not going to copy the whole marketing plan, just my vision.

Sharon’s Vision:

Threefold:

  • Write more – memoir book finish; continue writing Beyond Truth, and write more personal essays and short stories for publication.
  • Help other writers with their writing, and at the same time earn more money for me.
  • Sell more Beyond books.

Each part of the vision statement covers what I want to do in 2019. The first one is self-explanatory. The second one covers both my editing for writing clients, doing one-on-one teaching writing sessions, and teaching writing workshops. The last part is also self-explanatory. This second one is both for my clients and me. The third one is also self-explanatory.

My next heading is simply; How I will do this.

And I list, which I’m not going to do here. I did put in for book marketing to go to a separate file. But my book marketing plan is much shorter than the very long one from last year. It is more to the point and organized by month. And it is not sealed in granite or whatever is the digital equivalent. So if January gets clogged with too much, some can be moved to another month.

My last heading is:

Professional Development:

Writers always need to learn something about writing and marketing. Like other things in life it is an ongoing process and any writer who thinks they’ve reached their pinnacle because they are publishing their books or they have steady work writing, teaching writing, etc.. think again. We freelancers know (or should know) that freelance writing and the like is precarious and steady writing gigs can go at the drop of a well, the proverbial hat maybe.

As for Paul Lima, he is still freelancing – but scaled down a lot. Paul has MS and has wisely learned to work around that. He has written and self-published two books on MS which are available online. His previous books on writing and marketing are still available online. He blogs about his MS and shares info on that and his writing on a writer/editor listserve.He also posts regularly to Facebook. And he does get out every day for two hours walking his dog. I suspect the dog and his family are a big help and support (emotional and otherwise) for him. He also has a positive attitude – something we writers need to remember. No point in getting in the dumps about another rejection for a story.

I’m going to finish off here with a few links to Paul Lima’s website, which as all the info about the above on him and more. And also a link to his MS blog, and a story another writer wrote about him and two others who had to relearn how to live their writing career because of various chronic illnesses.

Paul Lima’s website here

Paul’s MS blog here

Paul’s business blog here 

His Dec. 30, 2018 posting is titled My Freelance Writing Resolutions for 2019. Writers take note.

Story here

May your 2019 be joyful and creative.

Cheers.

Sharon A,.Crawford

Writer/Editor/Writing Instructor

Author of the Beyond mystery novel series.

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Keeping track of fiction queries and submissions

Sharon’s latest Beyond mystery.

We writers spend a lot of time writing – short stories, novels, novellas. We hone our story; we revise; we get feedback; we get it edited by a professional editor – all or some of those.

Then we send it out to a magazine to a publisher with a cover email or letter.

And then we hope, forget about it and move on to the next story.

Not quite. Something is missing. We need to put on our administrator hat and keep track of where we are sending our stories. If we don’t, we can easily forget when and maybe even where. This was brought up at the meeting of my East End Writers’ Group meeting last evening. We were talking about marketing and our newest member, a guy in his thirties talked about using spreadsheets to keep track where he sent out his writing. That reminded me of how I used to do it – not just for short stories but when I freelanced as a journalist, article ideas I pitched. Except I used tables in Word. Excel and I don’t get along too well.

There are several good reasons for doing this type of what we used to call “paperwork.” One biggie is called follow-up. If you don’t keep records of where you send what, it will suddenly dawn on you that you haven’t heard back from… and now where did I send it….(maybe the latter) about so-and-so story. So you decide to follow-up. Presuming you do remember where you sent it, you probably won’t remember when. Writing a follow-up email (or letter – there are still a few print magazines that don’t accept electronic submissions) saying something like “I’m following up on my “so-and-so” short story which I sent you sometime a few months ago…”

Sound svery professional doesn’t it? We writers have to be professional, not just in our actual writing, but in our dealings with publications and their editors. Keeping track of our stories and queries is one way to be professional. You may not want to get into Excel spreadsheets or even Word tables, and there is probably a software program for this function, but just doing a list in Word can be sufficient. Just the title of the short story, where sent (publication, editor’s name and contact info), the outcome (which could include if you have to do a followup, or the publication’s yes or no).

It also wouldn’t hurt to do what I do – I list other possibilities for sending the story, in case the first one says “no.” And as I find more info, I add it to the list.

So take some time to do this. Set it up and as soon as you send/email in a story or query, record the details.

Meantime, I’m doing something totally non-administrative early this evening. Doing a public reading from Beyond Faith, my latest Beyond mystery novel.

If you are in the Greater Toronto, Ontario, Canada area you might like to drop in to the Urban Folk Art Salon. It’s not just me, but also my colleague Michael Robert Dyet whose book Hunting Muskie Blue Denim Press launched the same time as my Beyond Faith. Plus four other performers/presenters including two folksingers  Brian Gladstone and Glen Hornblast  It’s at a public library and is free. Check it out on my Beyond Faith page – scroll down – it’s there – at least until after the event is over.

Cheers.

Sharon A. Crawford

 

 

 

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