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Book Launch Crossing Limbo July 8

Dana Bowman escapes from Beyond Blood again.

Creativity from the Stacks  presented by my East End Writers’ group last evening went over very well – despite a smaller audience than expected, despite the laptop falling over (and the connecting cable coming out – yes, everything was fine) and despite Shane and I mixing up some of the order of our skit (we did a lot of improv there, which I prefer, and it went over well). The food was good, everyone enjoyed themselves and I managed to get my main Beyond mystery series character Dana Bowman back between the covers of Beyond Blood. That despite one of Shane’s book characters, George Walton, stealing a copy of Beyond Blood.

Speaking of Shane Joseph, the Toronto Launch of his new literary book, Crossing Limbo, a collection of short stories, is Saturday, July 8, 3 to 5 p.m. at Supermarket Restaurant and Bar, 268 Augusta Ave. in Toronto’s Kenginston Market area. If you are in the Toronto area then, why not drop in? It is open to the public and there is no admission charge. And no, George Walton is not in the book. And oh yeah, I’m one of the guest readers and so is Michael Dyet.

Crossing Limbo’s 13 stories cover the harder and darker side of life – greed, desire, ambition, loss, illness, death, and the driving quest to find purpose in a meaningless world.

Below is a sized-down version of the poster for Crossing Limbo.

Cheers.

Sharon

 

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Marketing your book – more ideas learned

The latest Beyond book in the series

The latest Beyond book in the series

Although my Beyond Blood novel is two years old (and yes, the next one is tentatively scheduled to appear just under a year from now), I am still doing PR for it and surprisingly, still for the previous Beyond Book – the short story collection, Beyond the Tripping Point.

I am doing new PR and also adding on to what I have previously done. For example, I have sold copies of my Beyond books at the Toronto Heliconian Club annual pre-Christmas sale of art, books and other creative things in past years. But just selling. This year I am one of the authors from the Literature group reading a short excerpt from our published books (from Beyond Blood for me). There are also music interludes from the Club’s Music Group. More information is in the Gigs and Blog Tours page and also at the Heliconian Club website.

Another new thing here with the Heliconian club is our Literature group held a Dinner and Salon November 8 and I read from one of the short stories – The Body in the Trunk -in Beyond the Tripping Point. And that book came out in fall 2012. But it was suggested a short story excerpt was preferable for that than from a novel, so I complied. Just picked out a funny one and got a lot of laughs and good feedback comments afterwards.

All this can help build future book sales.

I’m also compiling a list of Toronto and York Region libraries where I could do crime fiction presentations/readings and/or teach writing workshops and courses. I already have a very big in with the two library systems having done all of that in the past four (for the fiction books alone) to six years (for the workshops) in many library branches.This past June I started something else – or rather one of the library branches hired me to do – teach a four session (once a week) course on Memoir Writing. From that a librarian at another library branch approached me to do the same next spring and I agreed. So my list is going back to some places I’ve been, but ones I haven’t don so for a year or more and to get gigs for next spring and summer.

This is all for the first two books. Once the third Beyond book is ready with a signed contract, I’ll start doing the library pitch for that one. This time I may do a specific proposal for author readings/presentation – for a specific form which goes out to all the libraries.

Each of these workshops/courses/ presentations/readings presents an opportunity for my Beyond books.

I have also started approaching area writers organization where I have not appeared and snagged one with the Writers and Editors Network (WEN). It is a breakfast one but on a Saturday in April. I am not a morning person, but you can bet I’ll make that extra effort to get there on time.

Two more things, one I’ve learned from experience. If you live where winter can be iffy with weather that can be blizzards, mixed precipitation and the like, you don’t do in-person presentations, readings or teach courses. I have managed to be lucky with teaching workshops in March and even February and evena couple of readings in February. But there have been very iffy ones due to weather in late March. That was the case with the Crime Writers of Canada panel I was on at the Gerrard/Ashdale library the past March. It got put on hold when the weather forecast was mixed precipitation and that’s what we got. The librarian there didn’t want us to cancel but was prepared to wait until the morning of (the panel was in the evening), so I emailed the other four panelists that it might be cancelled. When the librarian phoned me the morning of, she convinced me to not cancel. So I had to phone the four other panelists. It was just rain in the early to late evening and we packed them in to a very lively interactive discussion. The librarian took photos and the close-up on is at the bottom of the home page of my website. The long shot of the audience is at the bottom of this blog post.

Those winter months are for planning, social media PR and writing, writing, writing,.

There is also one more thing I did and I recommend it to anyone trying to promote their books – whether trade published or self-published. Sign up for the free Build Book Buzz weekly newsletter and the much more Sandra Beckwith offers with that. Check out the website for more information. I can’t say enough on how much it has opened my eyes to marketing my books and it isn’t all social media but that is a part of it. There are free webinars offered and…well you can check it out for yourself. And a disclaimer: Sandra Beckwith hasn’t hired me to do publicity. I just like to pass along info about something good to help other authors.

So happy and prosperous book marketing..And oh yes, the usual – click on the Beyond Blood icon at the top and see where it leads you.

Cheers.

Sharon A. Crawford

Longshot of the Gerrard Ashdale library CWC presentation in March 2016

Longshot of the Gerrard Ashdale library CWC presentation in March 2016

 

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Dana Bowman and George Walton collide this evening

Dana Bowman

Dana Bowman

This evening Dana Bowman from my Beyond Blood novel and George Walton from Shane Joseph’s novel In the Shadow of the Conquistador meet and collide. It may be a collision all right as Shane and I have still to do an in-person rehearsal together. We have done a script of sorts for a skit-line – back and forth by email – and I have been practicing on my own, which is difficult when the other person is not there.And Skype isn’t exactly the best way to practice. But Shane is coming here a few hours early for us to practice..

Meantime, Dana Bowman, as you can see from her photo at the top is getting into high gear to do her snarky bratty thing. And George Walton? He better be ready. Those two – one from a mystery novel and one from a literary novel are both eccentric and powerful characters.And neither better forget their lines – even if not exact. It has to be somewhat spontaneous.

And hopefully this rain and wind storm won’t interfere with people coming to see this Urban Folk Art Salon and also the other performers arriving. (And water better not get into my basement.) Below  are more details for those in the area who wish to attend.

Also part of this two-hour salon are folksinger Brian Gladstone, poet Merle Amodeo, Ariel Balevi, Isaak Bonk, Ann Marie Boudreau and Mary Mllne with host poet/violinist Tom Gannon Hamilton.

The location, time, etc. details are:

Location:

Mount Pleasant Library

599 Mount Pleasant Rd. (between Davisville Rd. and Eglinton Ave. E.)

Toronto, Ontario, Canada

Free.

Below are photos of Sharon and Shane. Click on the photos to link to our respective websigtes. Sorry no photos of George…yet

sharonacrawford authorShane Joseph.

 

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Word on the Street for Writers and Readers

The latest Beyond book in the series

The latest Beyond book in the series

The annual Word on the Street (WOTS) Festival is coming up this Sunday, September 25 in Toronto. WOTS has been running since 1990  when it first began on Queen St. West in Toronto, Ontario, Canada. Since then it has added locations such as Vancouver, British Columbia, Kitchener, Ontario, and Halifax, Nova Scotia. This year the date for all locations is no longer the same date, so Halifax and Saskatoon were last weekend, but Lethbridge, Alberta is this Saturday, September 24 and Toronto is this Sunday, September 25. WOTS has also changed the Toronto festival location twice – first to Queens Park by the Ontario Parliament buildings in downtown Toronto and then last year to the newly upgraded. renovated Toronto Harbourfront Centre in downtown Toronto and on Lake Ontario.

Although the original location reflects the festival title, I found it difficult to get around here. Yes, part of Queen St. was closed to traffic, with booths in the middle of the street, but you had to plan your stops ahead of time. Otherwise you could be near one end of the street and want to get to a booth or booths at the other ends.

With the Queens Park location, booths were set up in the circled walkway in the park so you could either follow along that or cut across the grass in between. You also had the green park atmosphere, better than a busy street. I liked this location and it was at this location I did a talk in one of the guest writer, writing information, publishing,  and the like tents. I believe the talk was about Interviewing techniques for journalists – I was still working as a freelance journalist then.

The Toronto Harbourfront Centre has been received with mixed reaction. I personally like it – there is the on-the-waterfront location which can be calming and most of the booths are in the same area, so easy enough to get to beyond the usual finding the booth itself by the number – something that was normal with any of the locations.

For the latter two locations, I have been able to sell copies of my Beyond books at the Crime Writers of Canada booth or in the case of Beyond the Tripping Point the year it was coming out – let potential readers know – it was pre-book launch and I didn’t have book copies so had flyers for the book launch. One of them I fashioned with two holes at the top with a string in between. I wore it so after my one hour at the CWB booth was finished, I walked around wearing the flyer.

When Beyond Blood came out in fall 2014, again WOTS was before the book launch, but I had a few pre-launch copies from my publisher (Blue Denim Press) with the instructions to sell to anyone not going to the book launch.

Which I did.

Last year I added an hour with my books at the Toronto Sisters in Crime booth and sold copies of both books. I had a sale price for purchase of both books together and plan to do something like that again this year and perhaps something extra. Not telling. You will have to come out to WOTS in Toronto to see what. But also to meet and talk to  well-known authors and hear them reading, information for writers to get published – often with panel discussions, books for sale, many smaller publishers, writing and editing organizations, plus public libraries, ESL, magazines – small and more wide-spread, book publishers, and of course, food.

For more information on WOTS see here and for the Toronto WOTS go here.

And to see where I’ll be when (at least at the booths), go to my Gigs and Blogs page.

Hope to see you there – well some of you.

As usual the Beyond Blood book icon at the top links to info about my books and my author profile.

Cheers.

Sharon

 

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Dana Bowman and the Beyond books return to the promo circuit

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

As hinted at in last week’s post, with summer holiday months now officially over, September is the time to get thing rolling with writing and book promo. And so I am.

Without going into the whole PR she-bang (you can read some of that on the Gigs and BlogTours Page  connected to this blog – link is below. More gigs to be added shortly.) I have some info on the gig there) and the Book page (Beyond Blood in particular) on my website.

Instead, I’ll just talk a bit about published authors using unusual means to promote their books. Some piggy-back on plays or other public events connected to their book’s contents; others start anthologies to help showcase theirs and others stories – particularly newbie authors.Some do a lot of cross-publishing and promotion – for example, writing both short stories and novels and entering them in contests. If they win, place or show, that is something that can be used to promote their books. Others get involved in various literary and fund-raising events to read from their books or…

I do the latter, but with a twist. As I have mentioned in a few previous posts, I like to dress up as my main Beyond Blood character, PI Dana Bowman and do comedy skits – mainly where she disses me the author but in the process tells something about the books. Dana doesn’t read in her skit.

Dressing up as Dana can be challenging. We are roughly the same height, so I don’t need to wear elevator shoes or stoop and we are both skinny. But she doesn’t need glasses and I do. Her hair is short black and mine is shoulder-length brown and grey (depending on when I last had a hairdressing appointment). There is also the age-difference problem. Dana is 25 or so years younger than me. Fortunately I have a youngish face, so that helps.

I try to keep it simple – the biggest wardrobe accessories are a black wig and my prescription sunglasses – Dana does wear sunglasses, although not prescription. The sunglasses also hide any “crows feet on the side of my eyes – so that helps with the age difference. And touch wood, I still can move fast physically and have a lot of energy (or so I am told) most of the time. The rest of the wardrobe is just basics – jeans or denim capri pants and a pullover or T-shirt, running shoes, and a cap, which is Dana’s usual ensemble. Oh, I did buy a large purse bag at a yard sale and use that as Dana’s big bag which she totes around with her everywhere and which can contain her sketch pad, handcuffs, and a copy of Beyond Blood and Beyond the Tripping Point. Dana has her instructions to show the books to her audience while she talks.

And as mentioned in last week’s post, Dana is going to be doing something completely different in her next appearance. She will team up with the main character from the latest novel by author Shane Joseph for what we hope is a hilarious skit combing fiction with reality. Dana will have her work cut out. One of Shane’s past careers was as an actor and I am a newbie actor here (really, I’m a drama queen or should that be comedy queen?) and we are combining a literary novel character (Shane’s) with a genre novel character (mine). Now let’s hope Dana doesn’t fall flat on her face – unless that is in her script. At least where we are appearing (Mount Pleasant Public Library branch in Toronto, October 27), the room doesn’t have a stage and is carpeted.

That is all I’m saying about that for now. You can check out Shane Joseph here and our gig in the Gigs and Blog Tours page here.

And the usual. Click on the Beyond Blood book at the top to go to my Amazon profile and book copies.

Cheers.

Sharon

And here’s Dana….

Dana Bowman with bag cropped

 

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Author reading calm after the storm

The latest Beyond book in the series

The latest Beyond book in the series

To continue with last week’s post about the East End Writers’ Group meeting amidst a thunderstorm, my author reading the next evening at another library branch – the Mount Pleasant library branch – went well. In fact the whole Thursday evening of this Urban Art and Folk Salon was something special for all of us. I call it the calm after Wednesday evening’s storm because it was a delightful evening and despite the usual pre-presentation nerves, very enjoyable.

I left in lots of time to allow for public transit screw-ups. Tthere was one delay when I was switching subway lines. Trains were holding because somebody who shouldn’t have been on the tracks was, at another subway station. The TTC kept us informed about subway service and I boarded about the third train that arrived when the train service resumed. When I transferred to a bus, I chatted with a woman who was actually on one of the subway trains that was stopped. She said that everything (including air conditioning and I presume lights) was turned off while they sat. That seems unusual as anytime I’ve been in a train stopped for whatever reason, things were not turned off.

But after this little glitch, everything got better. I sat on a park bench by a school yard and had my sandwich and fruit and took a slow walk the four blocks up to the library, arriving in plenty of time for the 6 p.m. start to the Salon. And what a Salon it was. Lots of musicians, mostly folk who are really good with playing guitar and singing, two poets, and me reading about murder and mayhem. But I read it like it was a play performance – two short story excerpts from Beyond the Tripping Point and the beginning of Beyond Blood. Tom Gannon Hamilton, one of the poets reading and also the host and organizer of these monthly Salons, is also a violinist and he accompanied the other musicians on his violin. The library supplied snacks and at the break I met some new people and re-connected with some “old” (as in those I had met before, not necessarily age).

It was truly a wonderful evening and made up for all the nonsense from the night before. And I notice from the information online that the S. Walter Stewart Library branch where my East End Writers’ Group meets still has the children’s department downstairs closed until further notice due to flooding. I am always outraged and saddened when flooding of buildings – libraries, peoples’ homes, etc. occurs. Most of the time it is from severe weather.

But don’t get me on that topic. I cover it in my personal blog Only Child Writes – in several postings from time to time.

And as usual if you click on the Beyond Blood book cover at the top, it will connect to you my amazon author profile.

Cheers.

Sharon A. Crawford

 

 

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Insights on Author presentations and readings

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

Last evening’s East End Writers’ Group presentation on Making Your Short Stories Sparkle and Sell drew a full house of authors and readers (some are both) at the S.Walter Stewart Library Branch in Toronto, Canada. Rosemary McCracken, Madeline Harris-Callway and I got everyone involved in why and how we write and that included lots of questions from the audience. We had a real dialogue of sharing information and stories on writing fiction and getting it published.

And then Rosemary reminded us all that we should each read from one of our books. I had forgotten all about reading as I was so engrossed in the conversations we were all having.

Just as well Rosemary got the reading ball rolling. Because afterwards, a fellow in the audience who is also a writer came up to me and said that he likes to hear authors read. He compared it to musicians performing and said that what else can authors do to preform except read.

I was surprised. Because it has been my experience that too much author reading can make the audience yawn with boredom.

His words made me rethink the whole presentation situation. Perhaps we should have more reading time. Perhaps we should do more author readings. There are a lot of those in pubs, cafes, and yes library branches in Toronto. I’ve done some of those readings myself and also with other authors.

I think the boredom factor might have something to do with how the author reads. If they read in a quiet inside voice, if they read with no expression, if they are not animated as they read, if they don’t have inserts about their stories and writing them between reading excerpts, maybe they lose some connection with the audience.

The purpose of authors reading (besides hopefully selling some book copies) is to engage the audience, to bring the audience into their stories, to live with their characters for a time, to take the audience out of their own lives and into someone else’s, and to just listen and love the words, their flow, and the story being told.

Wise words from someone in the audience.

Cheers.

Sharon A. Crawford

And as usual, if you click on the book cover at the top it takes you to my amazon profile and my two Beyond books.

Sharon A. Crawford reads from her Beyond series

Sharon A. Crawford reads from her Beyond series

 

 

 

 

 

 

 

 

 

 

 

 

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