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The perils and joys of book marketing

I love marketing my Beyond mystery books. I learn so much from all that I do and meet so many interesting people – other mystery writers, readers, librarians and booksellers. But lately I’ve been experiencing an ongoing problem – so is my publisher – so are the Indigo chain booksellers who try to order in Beyond Faith, the latest in my Beyond mystery series.

I have touched on this in a previous post, but since then the problem has again arisen or as I suspect, never was fixed. What happens is when the managers from the Indigo book chain stores tried to order in Beyond Faith they get an error message and the order cannot be processed. No problem ordering in copies of Beyond Blood, the previous novel in the series.

Twice my publisher Blue Denim Press has had to email the distributor (ingram Sparks) and twice the distributor has rebroadcast the book info to Indigo and all done electronically. The first one didn’t work as one store manager found out and let me know politely in an email. I got right back to her by phone and then contacted my publisher. He wasn’t too happy about the situation and I don’t blame him.

But it isn’t just my Beyond Faith book. Several other authors who have different publishers (and perhaps different distributors?? I don’t know about that) have run into the same problem. One of their books can be ordered in by Indigo but not the most recent one.

And before you start blaming Indigo, the weirdest thing is the other author, Michael Robert Dyet, whose book Hunting Muskie was published by Blue Denim Press at the same time as Beyond Faith has had no problems with Indigo ordering in books to their bricks and mortars stores. Another strange thing – Beyond Faith can be ordered in to the bricks and mortars independent bookstores.

Which makes me wonder if it isn’t the distributor but maybe a computer glitch somewhere along the line.

Or maybe gremlins doing some random targetting.

In this overly digital world anything weird is possible.

Meantime I’ve been back and forth with the indigo chain  – three bookstores where a possible book signing or other appearance is possible. A presentation  with other Crime Writers of Canada published authors is already booked – and that’s where i found out there are other others in the same limbo boat.

At least the Indigo owned bookstores give me (and other authors) the option of selling Beyond Faith on consignment for these events (and possibly leaving copies left over to be placed in the stores’ bookshelves for a bit). And Beyond Faith is still available at Indigo online in paperback and e-copy as you can see with the link from the book cover at the top of this post.

Here’s the flyer for that Crime Writers of Canada event April 18. If you are in the Toronto area, please come to it. it’s free and wlll be different. I’ll give more details about it in my next post.

Cheers.

Sharon A. Crawford

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Unexpected snafus when marketing your book

Click on book for more info

I love promoting my Beyond books – in person (alone or with other authors) or on social media. Sure, it is a lot of work but it can get very creative. However, one thing, actually many things have come up, under one category to slow or stop the process – snafus from outside sources, particularly connected to computers and other digital stuff.

Here’s what I’ve been dealing with to promote Beyond Faith. Warning: some of it might sound a bit odd and at least unexpected and unwelcome.

My Beyond books are available online in both paperback and e-copy in many outlets world-wide. But to get them in bookstores the bookstore has to order them in at either my request or someone who walks into a bricks and mortars bookstore and wants a copy. If I have already persuaded the bookstore to order in a copy, then the customer can buy it. Otherwise it can be ordered in.

That’s the way it is supposed to work and has with Beyond the Tripping Point and Beyond Blood. My publisher’s distributor sends electronically all the info to all these bookstore.

Not for the Indigo Chapters Coles chain. And this was not the chain’s fault. Imagine my surprise when I went into a Coles bookstore and the manager was so enthusiastic to order in Beyond Faith and Beyond Blood and have me do a book signing, but when she went to order them in (while I was there) no problem with BB, but she couldn’t do so with BF. She advised me to contact my publisher and when it was fixed she would order them in and set up a book signing.

I emailed my publisher right away and he got on it right away, even ccing me with his email to the distributor. A customer service guy from the latter emailed me and said it was being forwarded to their tech dept. to fix. Yes, it was a computer glitch from the distributor. Since then, my publisher let me know it has been fixed so I emailed the bookstore manager and just hope this message hasn’t screwed up her still wanting to order in my books and have me do a book signing.

And the bookseller company isn’t completely guilt-free as there is another problem – the book cover for Beyond Faith shows fine on their website for ordering in for the e-copy but for the print copy (which presumably can now be ordered in) shows no book cover  – just a standard book graphic with the message that the book cover graphic isn’t available. I contacted the bookstore online customer service and got an email that I had to contact the new author section and gave me an email. Somebody from there emailed me and said they could fix it if i emailed them a jpeg of the book cover – and proceeded to give me the size and dimensions and dpi required and the file name to use. i had to find the larger book cover graphic on my computer . Even with my organized file system it wasn’t that easy to find and then I had to rename file and find it again. And yes I used my computer’s Search function.

It doesn’t help that I have limited sight in my left eye.  Which explains any typos I may have not caught and corrected after reading the preview of my posts.

But I sent the book cover graphic and got a reply that the jpeg is okay but it will take a few days for them to get fixed.

At least all the replies to me from the bookseller customer service, etc. came quickly

Like I said I like doing book promo – the legwork – in person and the finger work online including social media. But trying to remedy others mistakes? Especially technical ones?

Nah!

Cheers.

Sharon A. Crawford

 

 

 

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Beyond Faith – some thoughts on holding the book

As you can see from the picture I finally have a print copy of Beyond Faith in my hands. Actually several copies which the editor at my publisher’s Blue Denim Press just brought here  – some copies for Bouchercon and some for other author events where the publisher or a bookseller isn’t present. It was getting tiring, especially to my bad eyes, to deal with e-copies only. And again as you can see, it shows on my face. That tired look isn’t just from not enough sleep, it is partly because I’ve been getting out invitations to my book launch – again online. My face may be in permanent squint mode.

But to finally hold a copy does fill me with joy and a sense of accomplishment  (despite the clutter behind me in my office). It was a long road of  many revisions, two switches in book launch dates, but it is worth it. One friend said I was really proving myself as an artist. And (this is me, talking), I do get a lot of fun out of it as I can commit murder –  all between the books covers, of course. Another friend I used to work with many many years ago – we connected through Linked In –  is coming to the book launch – we haven’t seen each other in years and years and…

I guess what I’m trying to say to anyone who is writing a book – fiction or non-fiction, a short story, poetry, a play, whatever. The going may be very uphill, not only with the writing, but with getting it published or presented. Don’t give up. Think of yourself holding that book (a real print book – e-books won’t do it) or performing in a play, or… you supply the outcome.

Keep the long-range goal and wish in mind.

And keep on writing.

I plan to follow my own advice – once the book launch is over .

Here is the book cover up close without my sorry face in the way.

Cheers.

Sharon A. Crawford.

 

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Beyond Faith is here – some author thoughts on writing, rewriting and publishing

Beyond Faith has arrived at Blue Denim Press – my publisher. Soon I will get some print copies in my hands; soon it will be available on both the main Amazon site and the Canadian Amazon site. Check these current links for when. The book launch is still scheduled for October 22 at Supermarket Restaurant and Bar; I’m headed for Bouchercon the big mystery writers conference Oct. 11 to Oct. 15, and etc.

Whew! I need to take a deep breath and think. Think about how an author gets to this stage – at least this author – and how it feels.

This is my third Beyond book but still the elation, wonder and gratitude is there – just like  with the first book, and the second book. Although supposedly I am an old-hand at all this (and that is a myth – you always learn from each book’s writing, each book’s marketing – the whole she-bang). Among other things, with Beyond Faith, I learned a lot about revisions and working with the editor at my publisher’s. Some of you may know that I am also an editor, albeit a freelance one. Sometimes experience on both sides of the fence can be a help; sometimes not. The main thing is to remember which side of the fence you are on at that time. Sure past editing experience may help you with rewriting, but you are not the editor. Having said that, the book editor and the book author must not work at cross-purposes. You have to work together to create the best book possible. I like to think that’s how Shane and I brought Beyond Faith to publication.

The little voice in my head is whispering, “I should hope so – after eight revisions requested by Shane since the first submission. And that’s not counting all the revisions pre-submission and when I made all the changes, additions and deletions with each revision. It doesn’t come with the first try. Revision 1, Revision 2 and so on required several rewrites, only to go back the next day to make more changes to that revision.

In between all this and even during, my mind was whirling around with ideas of what and how. Sometimes I had to go out to my garden and pull weeds; sometime go for a walk, sometimes sleep on it. I don’t think I dreamed up any ideas, but sometimes when I woke up, an idea was there in my mind.

Shane would make suggestions for what needed changing and even say something had to go because it didn’t work. One example is in a scene I  had with David, Dana Bowman’s seven-year-old son, who was out walking the dog, Buddy, with his babysitter. The sitter goes into the drugstore and David and Buddy have a confrontation with a couple of the other characters. Shane pointed out that a seven-year-old, particularly David, wouldn’t talk like that. So, I had to do some rewriting to keep the plot intact but make David, well David. Usually I can do this, but something was definitely off. I was also told to put in more menace to have something frighten David then. And I did.

So while waiting for the publisher to deliver the actual print book author copies, I feel a sense of accomplishment, relief but also some trepidation. Because Beyond Faith now has to sell. And while I love doing book promo, there are never enough hours in the day to do all that I think is needed for that. And I am still learning how to do many of those things.

And do you know what is high on my list of impediments to doing book promo? Same as gets in my way of writing.

Screw-ups and other problems in other areas of my life – especially those caused by what I call “outside” – others screwing up, bad weather and the like. Things like unexpected house repairs, health issues, other people wanting me to do things for them now, late and delayed public transportation, bureaucratic and bank errors – all things that steal from my time.

And yes, they all make fodder for future stories. Some of them are at the basis of some of the happenings in Beyond Faith – all fictionalized, changed to be more menacing than in real life. Sorry, folks, not telling which happenings or even which characters fit that category. I will say that I do have an axe since 2014, but it’s used for chopping the ice that sometimes forms on sidewalks in the winter, not for chopping up people.

Cheers.

Sharon A. Crawford

author of the Beyond mystery series

Sharon holding up the previous 2 Beyond books at WOTS

 

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Beyond Faith has a Book Launch date

Sharon A. Crawford and Dana Bowman have an announcement to make:

Drum roll…

Book Launch for Beyond Faith is set up and here are the details so far.

Muskie and Murder

Book Launch for Beyond Faith by Sharon A. Crawford

and

Hunting Muskie by Michael Dyet

Presented by Blue Denim Press

Sunday, October 22, 2017

Location: Supermarket Restaurant & Bar,  268 Augusta (in Kensington Market), Toronto, Ontario.

More details as they come and more in a future post on Michael Dyet, the other author whose book is being launched the same day. For  now I’ll just say Michael writes literary fiction and I write crime fiction and that is an interesting mix. Meantime, check out Michael’s website.

Michael is known as The Metaphor Guy.

Sharon A. Crawford mugshot

Cheers.

Sharon A. Crawford

 

 

 

 

 

 

 

 

 

Hey, and Dana Bowman here too.

Dana Bowman PI from Beyond Faith

 

 

 

 

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Book Launch Crossing Limbo July 8

Dana Bowman escapes from Beyond Blood again.

Creativity from the Stacks  presented by my East End Writers’ group last evening went over very well – despite a smaller audience than expected, despite the laptop falling over (and the connecting cable coming out – yes, everything was fine) and despite Shane and I mixing up some of the order of our skit (we did a lot of improv there, which I prefer, and it went over well). The food was good, everyone enjoyed themselves and I managed to get my main Beyond mystery series character Dana Bowman back between the covers of Beyond Blood. That despite one of Shane’s book characters, George Walton, stealing a copy of Beyond Blood.

Speaking of Shane Joseph, the Toronto Launch of his new literary book, Crossing Limbo, a collection of short stories, is Saturday, July 8, 3 to 5 p.m. at Supermarket Restaurant and Bar, 268 Augusta Ave. in Toronto’s Kenginston Market area. If you are in the Toronto area then, why not drop in? It is open to the public and there is no admission charge. And no, George Walton is not in the book. And oh yeah, I’m one of the guest readers and so is Michael Dyet.

Crossing Limbo’s 13 stories cover the harder and darker side of life – greed, desire, ambition, loss, illness, death, and the driving quest to find purpose in a meaningless world.

Below is a sized-down version of the poster for Crossing Limbo.

Cheers.

Sharon

 

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Marketing your book – more ideas learned

The latest Beyond book in the series

The latest Beyond book in the series

Although my Beyond Blood novel is two years old (and yes, the next one is tentatively scheduled to appear just under a year from now), I am still doing PR for it and surprisingly, still for the previous Beyond Book – the short story collection, Beyond the Tripping Point.

I am doing new PR and also adding on to what I have previously done. For example, I have sold copies of my Beyond books at the Toronto Heliconian Club annual pre-Christmas sale of art, books and other creative things in past years. But just selling. This year I am one of the authors from the Literature group reading a short excerpt from our published books (from Beyond Blood for me). There are also music interludes from the Club’s Music Group. More information is in the Gigs and Blog Tours page and also at the Heliconian Club website.

Another new thing here with the Heliconian club is our Literature group held a Dinner and Salon November 8 and I read from one of the short stories – The Body in the Trunk -in Beyond the Tripping Point. And that book came out in fall 2012. But it was suggested a short story excerpt was preferable for that than from a novel, so I complied. Just picked out a funny one and got a lot of laughs and good feedback comments afterwards.

All this can help build future book sales.

I’m also compiling a list of Toronto and York Region libraries where I could do crime fiction presentations/readings and/or teach writing workshops and courses. I already have a very big in with the two library systems having done all of that in the past four (for the fiction books alone) to six years (for the workshops) in many library branches.This past June I started something else – or rather one of the library branches hired me to do – teach a four session (once a week) course on Memoir Writing. From that a librarian at another library branch approached me to do the same next spring and I agreed. So my list is going back to some places I’ve been, but ones I haven’t don so for a year or more and to get gigs for next spring and summer.

This is all for the first two books. Once the third Beyond book is ready with a signed contract, I’ll start doing the library pitch for that one. This time I may do a specific proposal for author readings/presentation – for a specific form which goes out to all the libraries.

Each of these workshops/courses/ presentations/readings presents an opportunity for my Beyond books.

I have also started approaching area writers organization where I have not appeared and snagged one with the Writers and Editors Network (WEN). It is a breakfast one but on a Saturday in April. I am not a morning person, but you can bet I’ll make that extra effort to get there on time.

Two more things, one I’ve learned from experience. If you live where winter can be iffy with weather that can be blizzards, mixed precipitation and the like, you don’t do in-person presentations, readings or teach courses. I have managed to be lucky with teaching workshops in March and even February and evena couple of readings in February. But there have been very iffy ones due to weather in late March. That was the case with the Crime Writers of Canada panel I was on at the Gerrard/Ashdale library the past March. It got put on hold when the weather forecast was mixed precipitation and that’s what we got. The librarian there didn’t want us to cancel but was prepared to wait until the morning of (the panel was in the evening), so I emailed the other four panelists that it might be cancelled. When the librarian phoned me the morning of, she convinced me to not cancel. So I had to phone the four other panelists. It was just rain in the early to late evening and we packed them in to a very lively interactive discussion. The librarian took photos and the close-up on is at the bottom of the home page of my website. The long shot of the audience is at the bottom of this blog post.

Those winter months are for planning, social media PR and writing, writing, writing,.

There is also one more thing I did and I recommend it to anyone trying to promote their books – whether trade published or self-published. Sign up for the free Build Book Buzz weekly newsletter and the much more Sandra Beckwith offers with that. Check out the website for more information. I can’t say enough on how much it has opened my eyes to marketing my books and it isn’t all social media but that is a part of it. There are free webinars offered and…well you can check it out for yourself. And a disclaimer: Sandra Beckwith hasn’t hired me to do publicity. I just like to pass along info about something good to help other authors.

So happy and prosperous book marketing..And oh yes, the usual – click on the Beyond Blood icon at the top and see where it leads you.

Cheers.

Sharon A. Crawford

Longshot of the Gerrard Ashdale library CWC presentation in March 2016

Longshot of the Gerrard Ashdale library CWC presentation in March 2016

 

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