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Get creative promoting your book

Sharon reads from Beyond the Tripping Point

Author readings have been standard for authors to promote their books, but they can be boring. The operative word here is “can” which means you can turn your author reading into something different, something individual. Below are a few twists (and turns) I’ve tried.

1. Have the main character in your book dominate your reading. My main character in my Beyond mystery books is PI Dana  Bowman and I’ve made her into a real person (well, almost, although she thinks she is real). I have created an antagonism between Dana and me. Part of this antagonism is who wrote Beyond Faith – Dana or me? So I delve into that when I read.

2. Dana has a tendency to crash my readings. She hides at the back of the room or just outside the door of the room or in the case of a bookstore, behind a bookshelf. I warn my reading audience about her, including holding up an enlarged coloured photo of her,  and at the end, pretend to see her poking her nosey nose (well, she is a Private Investigator) at the back of the room, so I abruptly end my reading and go chase her.

Dana Bowman from the Beyond mystery series.

3. Read with another author – literally. You read from each other’s fiction and take the part of the main characters in the excerpts read. I’ve done this with literary author (nothing like mixing up the fiction genres), Michael Dyet and his short story collection  Hunting Muskie. We pick a theme and pick passages from there. With his short stories the passage has two characters. With Beyond Faith, sometimes more. And to make it interesting, Michael sometimes takes Dana’s part so I can read her seven-year old son, David’s part. And it works.

Michael and Sharon – Muskie and Murder presentation. Shane Joseph photo.

4. Use humour. Do skits with another author using two or more characters in your novels and expand what is going on in one novel into a comedy skit. Michael wrote a skit for us where Dana became the PI (instead of the cop  in one of Michael’s short stories in the collection. And when the two met, it did not go well to the point of being ludicrous. In another skit with prolific literary author Shane Joseph, I wrote a skit where Dana seeks out one of his book’s characters (George in the novel In the Shadow of the Conquistador) to find a possible relative of Sharon’s – Shane had one of his character’s last names the same last name as Sharon’s maiden name – without knowing this when he wrote the book). The skit turned into a free-for-all, especially when the Blue Denim Publisher arrived on the scene to scold the feuding characters. Shane played two roles, but the skit worked.

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5. I’ve had Dana appear instead of me to promote Beyond Faith. Below she is with a bunch of other mystery authors from Crime Writers of Canada at an annual Ontario Library Association annual convention in downtown Toronto.

 

6. And you can take your author PR beyond readings to appear on panels, which I have done many times. I also host an online interview show Crime Beat Confidential on thatchannel.com where I interview people involved in some way with crime and mystery. Dana starts the show off, doing her usual Dana – dissing me and claiming she wrote Beyond Faith. But she also mentions the show’s guest and when it was a real life private investigator, she interviewed her for part of the show. Usually I do all the interviewing.

A link to the PI guest episode of Crime Beat Confidential is here.

And all this is a lead in to my Author Reading as part of a round of 11 Toronto Sisters in Crime reading each briefly reading a short excerpt from their published fiction. I will be focusing on a theme in my short passage and that’s all I’ll say. Except to add the details for these readings. So, if you are in the Toronto, Ontario, Canada area Thursday, January 16, 2020, here are the details.

Date and Time: Thursday, January 16, 2020, 7 p.m. to 9 p.m.

Location: Northern District Library, 40 Orchard View Blvd., Room 200, Toronto, Ontario, Canada.

Maybe I’ll see you there.

If not, maybe you can get some ideas from what I do to enhance author readings for your own author readings. Happy readng.

Cheers.

Sharon A. Crawford

Author of the Beyond mystery series.

 

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Beyond Gang and Books at new places

Pi Dana Bowman holds Beyond novels

PI Dana Bowman and the rest of the Beyond books’ gang are showing up at a few new places, not  mentioned in a recent post.

I am one of several writers reading at the Wallace Gastropub in Toronto, Sunday, November 24.  We are all graduates of Brian Henry’s writing classes and he is letting us strut our writing stuff. I will be reading from Beyond Faith, my latest Beyond mystery novel. The big question is: will PI Dana Bowman show up and create a scene? Not if I can help it. I plan to read an excerpt that shuts her up – at least temporarily. We will start with  lunch at 12 noon, followed by the readings. All are welcome, including your friends, foes and family.

A few words about Brian Henry. I have attended several of his writing workshops over the years – including some in Newmarket, Ontario when I lived in Aurora, Ontario near Newmarket. And my East End Writers’ Group sponsored some of his workshops when they were held upstairs at The World’s Biggest Bookstore, before it was torn down to build a codo. Brian has a unique workshop presentation – he actually gets you writing for the first half of the day’s workshop – including during lunch. After lunch there is some writing feedback and a guest connected to the workshop’s content. For example, if it is about how to market and pitch your manuscripts, the guest speaker is a literary agent.More info on Brian’s Quick Brown Fox blog

Location: The Wallace Gastropub, 1954 Yonge Street (near the Davisville subway station), Toronto, Ontario

Date and Time: Sunday, November 24, 2019, 12 noon to 4 p.m.

Sharon reads from Beyond the Tripping Point

My Beyond books are now available at Walmart online. Here’s the link for the two novels:

Beyond Blood here

Beyond Faith here

And for the Short story collection Beyond the Tripping Point here

And last, but not least, another episode of Crime Beat Confidential will be taped shortly. I will be interviewing a very prolific and interesting author. Stay tuned.

Cheers.

Sharon A, Crawford

Author of the  Beyond mystery  books.

Beyond Book No. 1 – the short story collection

Dana is holding copies of the other two Beyond  books at the beginning of this post.

 

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Public Libraries Help Writers and their Readers

How many times have you been at a table trying to sell your books? Maybe it is a writer’s festival or maybe a church bazaar or some other event. And you get some interest in your book from someone until they look at the price. Then it is “is it available in an e-copy.” Or I don’t have enough cash on me/spent all my money/I’ll be back later when I’m leaving.”

Instead of frowning, yelling, whining or going into extreme book selling mode, why not suggest the person borrow your book from their local library branch? Maybe you don’t think about that because you figure you won’t be paid if someone reads a borrowed copy of your book.

Wrong.

If you as an author have your book(s) signed up with a Public Lending Rights Program (over 30 countries have them), you can receive royalty payments annually. Some library systems base the amount on how many times your books are borrowed or if your book or books are in the library catalogues (tcatalogues are online on most library websites). Canada follows this latter method and the payout annually has to work out to not under $50. But it can go up to $4,000. My Beyond mystery books haven’t reached a $4,000 royalty, but for last year, the amount was more than a 100 per cent increase from 2017.

Canada’s Public Lending Rights Program has a window of time to sign up – usually from sometime in February to May. And then that’s it for another year. Forms are online and are downloadable. This year the timeline ends May 1.

See here for more information on Canada’s program.

So how do you get your books into the library? Most libraries have book submission forms – in print at the branch or online, although sometimes the former are set up for  you to recommend a book by any other author who isn’t you. So get another author you know to recommend your book and you do the same for them.

The best way is to have a librarian get your book in. I have cold-called some librarians and persuaded them to carry my book. Depending on the library I may mention that I have family in their city or town (this has to be true – don’t make up stuff – leave that for your fiction books). Or I may say my books are set in their city or town or a city or town loosely based on their city or town (true for York Region just north of Toronto).

My favourite is actually doing a presentation (with other authors or on my own) or teaching a workshop at a library branch. Now, I have been doing the former for eight years and the latter six years. Particularly if the presentation or workshop is connected to your book – i.e. creating compelling fiction characters and you write fiction. Also, if you are presenting at a library, the librarians usually do order in a few copies of your book ahead of time.

Although one didn’t. So, one of the five of us crime writers reading asked the librarian if copies of our books were available in the library.

No. But they were soon afterwards.

Probably the best-case scenario is the librarian, Janet, at the library branch where I teach one or two workshops a year and my East End Writers’ Group partners with this branch to hold our meetings there. The librarian actually suggested it after we did a presentation at the library and I decided to get the group out of my house to meet and the two places after that where we met briefly went out of business. So, we are in partnership with the library with this and the program gets under the branch programs umbrella. Janet has made sure my three Beyond books are in that branch.

Of course each library system has its own methods for getting in programs and presentations. How I got into some (besides the East End Writers’ Group one) is fodder for another post.

The bottom line is getting your published books into libraries is a win-win-win situation – for your readers, for libraries and for you.

Cheers.

Sharon A, Crawford

Author of the Beyond mystery series

Available for borrowing in the Toronto Public Library system, some in the York Region Library system, etc.

And I am teaching a memoir writing workshop and doing two presentations with other authors, all in Toronto library branches. See my Gigs and Blog Tours Page on this website here to find out when and where.

 

 

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On the road again with my Beyond mystery books

Beyond book No. 3

I’m taking my Beyond books on one last in-person promo for this year and then taking a break until into the New Year. Will still be doing social media. It’s just that I don’t like going out and about much in winter weather. And there is a high risk of having to cancel ane event or going to it because of a blizzard, sub-zero temperatures or some other awful winter stuff. I am not a fan of winter – in fact if it would disappear permanently into a black hole I would be the first to cheer.

And I need the time to continue writing my new Beyond mystery novel, which despite all the house issues, sagas and other problems being shoved at me, I am actually back to working on that novel.

So, I’ll put some brief details of the last of the 2018 Beyond events. But first I want to mention some of the unique ways I get these promos.

I have to be thankful that many come to me from outside and I am grateful for them.

There is my Crime Beat Confidential Show that I host bi-monthly on thatchannel.com. The station’s show producer approached me – probably because i had made some appearances as a guest on their Liquid Lunch Show. I get a lot of fun, learning and meeting interesting people who guest on my show. My book character PI Dana Bowman appears at the beginning of each show. And in the one just taped this week, she does the second half of the show interviewing the guest – a private investigator. The show is not taped live and some editing is done, so when it’s up I’ll post the link. Meantime you can watch the other two on thatchannel. com under “Shows” or Google “Crime Beat Confidential and Youtube” and see it posted by the station on Youtube.

As a member of Crime Writers of Canada, Sisters in Crime, and the Toronto Heliconian Club, I get a chance to take part in their author readings, book signings at bookstores, libraries, conventions, writers festivals, artistic shows and sales. They send out emails on this looking for us author members to participate and we  have to get back. Now, for some there is a limit of how many participants, but I have been lucky to get in on those – even some out of town. And there it is other members participating in the same event who give me a lift there – sometimes we have a car load of authors heading ouit of town and it is so much fun.

Those are just some examples. My point, beside being grateful, is authors – whether self-published or published by a trade publisher, can benefit by joining an organization that has some literature and/or writer component to help promote their books. And it’s not all  one-sided as by participating you sometimes get the chance to organize the event. And you meet interesting authors and readers. And sell some books. Don’t be all social media and no in-person promo. Sometimes readers like to see the real person and not just see what thay look like, but how they act, how theiy interact,,how they come across in their knowledge about writing, and in my case, just dressing up like my main character and letting her take over.

Beyond Book No. 2

And on that note, I’ll just list the last two events for 2018 and hope those in the Greater Toronto area in Ontario, Canada can make one of these events.

GIFTS FROM THE MUSES-

Saturday, Nov. 24, 11 am to 4 pm.

Toronto Heliconian Club

35 Hazelton Avenue, Toronto, Ontario, Canada

All my Beyond books – Beyond the Tripping Point, Beyond Blood and Beyond Faith will be on display and for sale at the annual Club show and sale “Gifts from the Muses”  which will take place on Saturday, Nov. 24. There will also be a wall of paintings and photographs, all selling for $100 or less. In addition, members from all sections will sell hand-made products such as unframed art works, cards, books, CDs, jewelry, jams, baked goods, etc. Along with the sale, members of the Music Section will entertain with short musical interludes each hour. This is one of the best multi-disciplinary events in the Club and is so much fun to attend! It is a great opportunity to purchase outstanding gifts for family and friends!
More info on The Toronto Heliconian Club, including a map for their location here

Also at The Heliconian Club

An Evening of Readings of Literature Section Members
·
Wednesday, December 5, 2018 at 6:30 PM – 9 PM

Sharon A. Crawford will read excerpts from her Beyond Mystery series novels: Beyond Blood and the latest, Beyond Faith. She is joined by two other Heliconian Club Literature group authors: Ann Elizabeth Carson and Isabel Berchem for this Evening of Readings. Hosted by Christine Arthurs. Refreshments and a cash bar.

Cost: Free for Heliconian Club members and $10. for all others.

Beyond Book No. 1 – the short story collection

Cheers.

Sharon A. Crawford

 

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Authors’ Book presentation this week

The third Beyond mystery (2017)

An author’s book promo never ends. But that is a good thing. Besides the obvious, a chance to sell copies of our books, it is also a chance to do a number of interesting things and meet some of our readers.

So, why the collective “we”? Because for this first of two events this week, there ARE two of us authors presenting – the other author being Michael Dyet, author of the literary short story collection Hunting Muskie. So where do literary fiction and mystery fiction intersect? Or do they? In our presentation, Michael and I try to answer that question – with help from our audience. Here are the details:

Is there murder in literary fiction and character depth in mystery fiction? Join Michael Robert Dyet, author of the literary short story collection “Hunting Muskie: Rites of Passage” and Sharon A. Crawford, author of the mystery novel “Beyond Faith” for a lively discussion, rapid-fire questions, readings, audience participation, skit with story characters. Books available to see and sell.

Annette Street Public Library presentation:

Date and Time:   Tuesday, October 23, 2018, 7 p.m. to 8 p.m.

Location:   Annette Street Public Library Branch

145 Annette Street, Toronto, Ontario

Website info

Free. Open to the public

Hope some of. you can make it.

As for that second event this week, stay tuned to my Thursday posting on this blog.

Cheers.

Sharon

 

 

 

 

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Book Promo by Serendipity

The latest Beyond mystery.

I have learned that just having a Marketing Plan to promote my Beyond mystery books (and following it, even) is not always the most lucrative way to do it. The late great John Lennon was right when he said “Life is what happens to you when you are busy making other plans.” And so it has been happening with me lately.

In late July I was in the thatchannel.com  studio,  or rather the main character, PI Dana Bowman, in my Beyond mystery books was being interviewed on the weekly Liquid Lunch show. Three people interviewed Dana – the show’s host, Hugh Reilly and two authors – Jen Frankel (genre fiction) and Dave Boyle (literary fiction). Both Jen and Dave passed along to me a couple of places to do author presentations. And Dave even took it one step further – getting it in motion. This one is that joint presentation literary author Michael Robert Dyet (author of the short story collection Hunting Muskie) and I do – The War Between Mystery Fiction and Literary Fiction. After much to-ing and fro-ing on my part with Dave and the librarian, Michael and I are now scheduled to do our presentation at the Annette Street Library branch in the west end of Toronto, 6.30 p.m., Tuesday, October 23. And we can bring book copies to sell. If you want to see some photos from this presentation we did the end of June at the S. Walter Stewart library branch, visit my website here.

Jen suggested an east end Toronto advertising company that has author readings and emailed me the info afterwards. I still have to follow-up on that one.

Perhaps the most serendipitous one is with my neighbour, Bob. Bob is a retiree who with his wife, Norma Jean, now collects wine and pop bottles and donates the money he gets for them to local kids’ sports leagues for their uniforms and equipment. So he gets my few empty wine bottles when he comes by with his buggy. We also chat then. A month or so ago he told me about another neighbour who would be doing a cable TV show interviewing local people doing interesting unusual things and he was going to be a guest. So, I piped in about being a published mystery author and he jumped in and asked questions about that. Turns out he and his wife are big mystery fiction readers and have a huge collection of books. He asked me about mine and where they could get copies.

So, since then he has bought a copy of all three of the Beyond books from me – this month. The local TV show hasn’t started yet, but who knows…

And Monday some of my cousins came to visit Toronto for the day. We are all avid gardeners so went to the Toronto Botanical Gardens and then came back to my place to see my garden. Then we went to dinner at a local restaurant. It was there that I mentioned Beyond Faith – as they hadn’t been able to come to the Book launch for it last fall. Two of them who are big mystery readers wanted to buy a copy, so it was back to my place for them to do so before they headed for home.

That’s five Beyond books sold this month that was not part of my marketing plan.

Sometimes it is good to give serendipity a chance.

Hey, we writers have story ideas come to us from wherever. Why not let book sales come to us some of the time?

The only thing we have to do is mention our books unless like with the Liquid Lunch show the info is already part of what is going on.

And if you want to find out about the upcoming (so far) Beyond gigs go here and scroll down  and a workshop I’m teaching called “Memoir as Creative Nonfiction” – which has nothing do with mystery writing, go here.

I’m not the “M and M” lady for nothing (and I don’t mean those scrumptious chocolate and peanut butter candies, but Mystery and Memoir – that’s what I write)

And here’s the link to that Liquid Lunch segment where Dana Bowman appeared. thatchannel.com does have it on its website, but this You Tube link is quicker.

Cheers.

Sharon

 

PI Dana Bowman guests on Liquid Lunch

 

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Putting your writing out there – whatever way

sharon at CWC Arthur Ellis short list Marilyn Kay photo

We. all have to start somewhere to get our writing out there – first for publishing and then to promote the published work. Both can involve some reading in public. But getting out of our comfort zone of behind our laptop, Ipad, etc. isn’t easy at first. Our “audience” might not like our work. They might say rude things about it – like “don’t give up your day job soon.” They might not get what we are writing. Or maybe deep inside there is a fear of …not failure, but success.

Oh sure, I can say that easily, you think. I, who do live skits and TV shows featuring Dana Bowman, my author readings – alone or with other authors, which come across more as acting then reading. I who teach writing workshops and courses. I, who approach venues to do some of the aforementioned. And let’s not forget my 35 years as a freelance journalist which required much story pitching.

Dana Bowman does the into

It’s that last phrase that is important. Not the 35 years, but the years of experience. Maybe being a senior has something to do with it, too. Where you know your life length is ticking away so you (or I do) tend to take some chances you wouldn’t maybe do otherwise. I also am known as a big mouth – not just having a loud voice. I say what I mean and sometimes I’m blunt. Taking after my late mother? Maybe, but as I said, age can make a difference.

But it was not always this way and I’m not referring to age. Let me give some examples.

When I was 20 I began submitting short stories to magazines. One editor, of a now defunct magazine wrote a note back about one story “This isn’t a short story; this is an incident.”

I was so incensed, so upset that I gave up writing short stories for years.

But I didn’t give up writing. I just switched – to journalism, which I had been interested in anyway. I took many journalism courses at what is now Ryerson University in Toronto and at Seneca Community College. After the Seneca course in 1976, where every student in the course got published somewhere on their own merits and with good suggestions from the instructor), I started pitching stories to local newspapers

Not without trepidation. My first story pitch was about a local noisy ratepayers group.My then husband had to stand by me at the phone while I called and talked to the editor. When the editor said to “send the story” I got a little brave and mentioned that I had sent him a humorous personal essay and he said he would check it.

Both were published as were many more. And after those two, for journalism stories I just pitched the idea first. Personal essays, like fiction, you usually write first and pitch after. I also moved along to other local newspapers – at the request of their editors. So I wrote a weekly community news column for first one newspaper and then another.

But that didn’t go smoothly all the time. For the first one, the editor forgot to tell the current community news columnist that she was fired. She found out when I called her in her capacity as spokesperson for a community group for info. Oops.

At this newspaper I really messed up. Six months after I started writing my column , the editor of another newspaper asked me if I wanted to switch and write a similar column for them. Although the pay was higher, I declined out of loyalty to the first paper, because of the short time writing the column.

The following year the first newspaper gave me a raise of the princely sum of $5.00 a week. So when the “new” (as in a year and a half) columnist for newspaper no. 2 told me she was moving out of the area and so leaving the newspaper (yes, we “rivals” knew each other – covering the same events. Hey, a reporter from the first newspaper and a reporter from the second newspaper got married – they met covering town council meetings. Both became my friends and they are still married, although they each went on to different jobs and are now retired).

So I ate crow and phoned the editor at the second newspaper and said I had heard E. was leaving and I was now interested in writing the community news column for his newspaper. He gave me an appointment to go in to see him. By then my husband and I were separated – we had a preschooler son ,so there I was pushing his stroller into my interview with the editor.

I got the column and wrote it for six years until the publisher canned the column. I had also been writing community theatre reviews and feature articles. After the column went, I did some freelancing for several other local papers and then move don to the Toronto newspaper and magazine market – and other area magazines. Not all smooth sailing, which is one of my points. Like everything else in life, you get some bumps in the road. Each bump you handle adds to your experience and your confidence, although if you are like me, you still sometimes worry about it.

As for my reading, skits and TV appearances with my books, that’s from experience, too.Teaching the writing workshops helped develop confidence in front of other people.This for someone who in high school nervously took part in a class debate. Reading – I just practice before hand. Ditto the skits. And I have a little secret. I am terrible at memorizing scripts when I am acting with another person. Even on my own, I forget lines. So I improvise and make sure I have a script handy.

And the short story writing? I went back to it about 12 years ago – had some stories published in anthologies and my first Beyond mystery book, Beyond the Tripping Point (Blue Denim Press, 2012) was a collection of 13 stories.

Also to get a little practice in getting your writing out there and in reading,and some feedback, join a writing critique group. I blog about that here.

Cheers.

Sharon A,. Crawford

 

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