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Using videos to promote your books

Beyond book No. 3

An online presence is crucial for authors to promote their book or books. Posting videos is one way some of us do this, even me who has no clue  how to take videos. Yes, my camera does videos but even with instructions I am video-making challenged – with the techniques. (Note: I focus on improving my still shots with my digital camera and they get posted – not just book promo, but family and friends and my garden).

So, I have had to get creative to get the videos out there. My secret is I let others do the videos in a variety of ways. Here is how videos of me and my books bave gotten out there on the Internet. Hopefully they will give you some ideas.

Doing an Internet TV show

This  one I’ve probably mentioned before. I host Crime Beat Confidential on thatchannel.com which is an Internet TV station based in Toronto. My main Beyond books’ character, PI Dana Bowman opens each show and she even did part of the interview when the guest was a real-life private eye. Here’s the latest episode with guest Lorna Poplak. Dana and I have also guested on Liquid Lunch, hosted by Hugh Reilly on thatchannel.

Guesting on a cable TV show.

A few years ago I guested on a Rogers Cable TV show called Writers and Readers hosted by author Tom Taylor. I actually did two – 10 minute interviews – one about my Beyond books and one about my writing and editing business. Although the show (and actual studio) no longer exist, I do have the two segments, posted on Goodreads (scroll down through the videos; most, if not all of my book promo videos are here)

Letting somebody else video-tape an event or part of an event

Last month I was part of a Crime Writers of Canada panel on Hogtown Homicides: setting our books in Toronto. The five of us did this presentation at a Sisters in Crime meeting. One of the panelists had someone else tape part of it. I gather it was edited and it came out short and sweet. She sent us panelists (and probably others) the link to it. So I posted it on my Facebook page  and on my author gigs and  blog tours page connected to this blog.

Someone else posts a show clip on their website

My most recent Crime Beat Confidential guest, author and researcher Lorna Poplak, who wrote Drop Dead: the horrible history of hanging in Canada, is posting a short clip from her appearance on this show to her website – she even asked my permission to do so and of course, I said “yes”.

Facebook is a good place for me to post links to these and share them with my friends. Also my blog posts are automatically linked to my Facebook author page (which is part of my main Facebook account) and to Linked In. And my website home page, at the bottom of the page, has automatic feeds to the last two author blog posts, which my son, who helped with the website built in.

So, there are ways to get you and your books moving (literally) on the Internet. Maybe you have other ideas for this.

How do  you promote your books using video?

And while we are on the topic, click on the cover of Beyond Faith at the top and it will get you to my Amazon page for my Beyond books . And oh yeah, the latest two author blog posts get there on my author profile. Ditto for Goodreads.

Cheers.

Sharon

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Crime Beat Confidential features Nate Hendley

Nate Hendley true crime writer

Recently taped Episode 2 of Crime Beat Confidential my TV show on thatchannel.com. My guest was Nate Hendley, a true crime writer whose latest book The Boy on the Bicycle is creating a lot of buzz. The book is about a little known (until now) miscarriage of justice in the mid-1950s in Toronto the (supposedly) Good. A then 14-year old teen, Ron Moffat was wrongly accused of murdering a seven-year-old boy, arrested, tried in court, found guilty and spent some time in jail before the real killer (a serial killer) was found. Now Ron joins Nate for their public presentations, including the book launch.

I met Ron at the book launch. Ron is a gentle soul who has been through a lot but he has come through on the other side of a dark tunnel. You need to read his story as told by Nate. Here is a link to Nate’s current blog post on it.

And below is a direct link to the Crime Beat Confidential TV segment on it. Private Investigator Dana Bowman, the main character in my Beyond mystery series , as usual introduces the segment, but she gets serious for a change. She is a mother, so…

I do the actual interview. You will learn a lot from Nate in this TV segment.

Dana Bowman does the Crime Beat Confidential into

 

Sharon hosting Crime Beat Confidential

 

 

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Sharon A. Crawford hosts Crime Beat Confidential TV show

Now that I have finally taped the first segment of my TV show Crime Beat Confidential on the Internet channel thatchannel.com I have a few thoughts on doing a TV show.

First some basic info about the show.

Crime Beat Confidential is the new bi-monthly crime interview show hosted by former journalist and now mystery author Sharon A. Crawford https://samcraw.com/. The first segment opens with a short introduction by Private Investigator Dana Bowman, the main character in Sharon’s Beyond mystery series and then segues to Sharon and her guest, James G. Wigmore, a respected forensic toxicologist. Sharon and James chat about alcohol, DUIs and cannabis. James covers not only the legal aspects, but some of the caveats with the current cannabis because as James says, “Not your grandad’s weed.”

Guest James Wigmore, forensic toxicologist and author of Wigmore on Cannabis

View the show here.

The next segment will be in mid-August. Guests will be in various areas of crime – although not murderers, but not all authors either – police officers and private investigators, crime writing and reading organizations. And authors will have something interesting and unique in their books to talk about.

So, how did all this happen?

I have been interviewed by Hugh Reilly on three segments of his Liquid Lunch show (and no, he does not serve us booze) – one segment for each of my Beyond books. Shane at my publisher’s (Blue Denim Press) got me in for the first book Beyond the Tripping Point the end of October 2012 the day after hurricane remnents hit Toronto. Still raining a bit the day of taping and I missed the bullet for overnight power outages which hit houses on my street from next door.

I’m a former journalist for 35 years or so and also as it turns out I have a new interest and apparently some talent for it – acting – comedy mainly. Those of you who follow this blog know that I sometimes dress up as my main character PI Dana Bowman for author presentations. Well with Dana introducing the show segment and then me taking over doing the interview, we had to tape the first part separately to give me time to change back into me

But to back-up – the producer at thatchannel.com asked me to do a show and Crime Beat Confidential was what I came up with including a sample schedule of shows and she loved it. I had to become a member of thatchannel.com to do the show, but that’s okay as it gives me other benefits including being listed as one of their show presenters. See here and also have a member profile.

We were supposed to tape the first segment in June but one of the two guests cancelled at the last minute as she couldn’t get tine off work. They are tentatively scheduled for the August taping and I have a guest booked for the fall taping.

I don’t think I took it too seriously at first.- especially after announcing it at a Sisters In Crime meeting and then had to postpone the taping. Guess I was going on the modus operatndi of “when I see it I will believe it.” or “when it gets taped…

There were a few ups and downs like the links for my first guest and me not being included in the show. But I think that’s been fixed for future shows.

And getting from the idea stage to actually taping took longer than I expected, but “life” gets in the way.

I found the experience of taping that first show very interesting and thought it went well. My guest has experience appearing on TV before, in court, and lecturing. As mentioned, I am a former journalist (print and online) but have also had some experience with TV – cable TV – doing a few interviews and getting interviewed, but mostly working behind the camera, including operating one of the cameras. My cohort in this was in front of the camera – she has a British accent and that goes over well in an interviewer. We were both freelance writers and we collaborated in choosing guests and met with the guests before to get to know them.

So, I am really enjoying doing this TV show – and. yes it is a way to promote my Beyond mystery books, but I get to. interview all these interesting people and learn something. And PI Dana Bowman gets out from between the book covers and well, rant a little as she does the brief introduction.

Again view the show here.

What do you think?

Anyone else using TV to promote their book? How did it go?

Dana Bowman does the into

 

Cheers.

Sharon

 

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