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Tag Archives: Book Promotion Snafus

The perils and joys of book marketing

I love marketing my Beyond mystery books. I learn so much from all that I do and meet so many interesting people – other mystery writers, readers, librarians and booksellers. But lately I’ve been experiencing an ongoing problem – so is my publisher – so are the Indigo chain booksellers who try to order in Beyond Faith, the latest in my Beyond mystery series.

I have touched on this in a previous post, but since then the problem has again arisen or as I suspect, never was fixed. What happens is when the managers from the Indigo book chain stores tried to order in Beyond Faith they get an error message and the order cannot be processed. No problem ordering in copies of Beyond Blood, the previous novel in the series.

Twice my publisher Blue Denim Press has had to email the distributor (ingram Sparks) and twice the distributor has rebroadcast the book info to Indigo and all done electronically. The first one didn’t work as one store manager found out and let me know politely in an email. I got right back to her by phone and then contacted my publisher. He wasn’t too happy about the situation and I don’t blame him.

But it isn’t just my Beyond Faith book. Several other authors who have different publishers (and perhaps different distributors?? I don’t know about that) have run into the same problem. One of their books can be ordered in by Indigo but not the most recent one.

And before you start blaming Indigo, the weirdest thing is the other author, Michael Robert Dyet, whose book Hunting Muskie was published by Blue Denim Press at the same time as Beyond Faith has had no problems with Indigo ordering in books to their bricks and mortars stores. Another strange thing – Beyond Faith can be ordered in to the bricks and mortars independent bookstores.

Which makes me wonder if it isn’t the distributor but maybe a computer glitch somewhere along the line.

Or maybe gremlins doing some random targetting.

In this overly digital world anything weird is possible.

Meantime I’ve been back and forth with the indigo chain  – three bookstores where a possible book signing or other appearance is possible. A presentation  with other Crime Writers of Canada published authors is already booked – and that’s where i found out there are other others in the same limbo boat.

At least the Indigo owned bookstores give me (and other authors) the option of selling Beyond Faith on consignment for these events (and possibly leaving copies left over to be placed in the stores’ bookshelves for a bit). And Beyond Faith is still available at Indigo online in paperback and e-copy as you can see with the link from the book cover at the top of this post.

Here’s the flyer for that Crime Writers of Canada event April 18. If you are in the Toronto area, please come to it. it’s free and wlll be different. I’ll give more details about it in my next post.

Cheers.

Sharon A. Crawford

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Unexpected snafus when marketing your book

Click on book for more info

I love promoting my Beyond books – in person (alone or with other authors) or on social media. Sure, it is a lot of work but it can get very creative. However, one thing, actually many things have come up, under one category to slow or stop the process – snafus from outside sources, particularly connected to computers and other digital stuff.

Here’s what I’ve been dealing with to promote Beyond Faith. Warning: some of it might sound a bit odd and at least unexpected and unwelcome.

My Beyond books are available online in both paperback and e-copy in many outlets world-wide. But to get them in bookstores the bookstore has to order them in at either my request or someone who walks into a bricks and mortars bookstore and wants a copy. If I have already persuaded the bookstore to order in a copy, then the customer can buy it. Otherwise it can be ordered in.

That’s the way it is supposed to work and has with Beyond the Tripping Point and Beyond Blood. My publisher’s distributor sends electronically all the info to all these bookstore.

Not for the Indigo Chapters Coles chain. And this was not the chain’s fault. Imagine my surprise when I went into a Coles bookstore and the manager was so enthusiastic to order in Beyond Faith and Beyond Blood and have me do a book signing, but when she went to order them in (while I was there) no problem with BB, but she couldn’t do so with BF. She advised me to contact my publisher and when it was fixed she would order them in and set up a book signing.

I emailed my publisher right away and he got on it right away, even ccing me with his email to the distributor. A customer service guy from the latter emailed me and said it was being forwarded to their tech dept. to fix. Yes, it was a computer glitch from the distributor. Since then, my publisher let me know it has been fixed so I emailed the bookstore manager and just hope this message hasn’t screwed up her still wanting to order in my books and have me do a book signing.

And the bookseller company isn’t completely guilt-free as there is another problem – the book cover for Beyond Faith shows fine on their website for ordering in for the e-copy but for the print copy (which presumably can now be ordered in) shows no book cover  – just a standard book graphic with the message that the book cover graphic isn’t available. I contacted the bookstore online customer service and got an email that I had to contact the new author section and gave me an email. Somebody from there emailed me and said they could fix it if i emailed them a jpeg of the book cover – and proceeded to give me the size and dimensions and dpi required and the file name to use. i had to find the larger book cover graphic on my computer . Even with my organized file system it wasn’t that easy to find and then I had to rename file and find it again. And yes I used my computer’s Search function.

It doesn’t help that I have limited sight in my left eye.  Which explains any typos I may have not caught and corrected after reading the preview of my posts.

But I sent the book cover graphic and got a reply that the jpeg is okay but it will take a few days for them to get fixed.

At least all the replies to me from the bookseller customer service, etc. came quickly

Like I said I like doing book promo – the legwork – in person and the finger work online including social media. But trying to remedy others mistakes? Especially technical ones?

Nah!

Cheers.

Sharon A. Crawford

 

 

 

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