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Get a Room – Sharon blogs about unique author-reader experience

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

This week I did a guest blog post on Shannon A. Thompson’s very busy blog. Shannon’s blog focuses on the author-reader connection and that happened to me and three other Crime Writers of Canada authors when we recently did a presentation at the Beaches library branch in Toronto, Ontario, Canada. I’ll put the first few paragraphs of my post here. Then I’m connecting you over to Shannon’s blog. (I know; I know; lazy-way out but it gives you a chance to check out another writer’s blog.).

Get a Room – the Ultimate Author and Reader Connection

Readers and writers like to connect on Goodreads, Facebook, LinkedIn, Twitter, and blogs. Videos on YouTube give the reader some idea of the author’s persona. But they are not connecting physically. As the title of a song made famous by the late Peggy Lee (back in pre-online days) asks, “Is that all there is?”

But get an author in a “bricks and mortars” room with a group of readers and more can happen. Call it creative magic, call it real connection – whatever you wish, but it is like the icing on the cake.

Why else do authors still do readings and interviews in libraries, cafes, pubs, at book clubs, writing festivals and conferences? Sure, we authors want to sell books, but we want to meet our readers in the flesh. And when you do like me, partner up with authors from a writing organization, the atmosphere can escalate into a literary, or in my case, criminal high. No drugs needed.

As the crime fiction author of the Beyond mystery series (Beyond the Tripping Point, 2012 and Beyond Blood, 2014, Blue Denim Press) and a member of Crime Writers of Canada, I often “appear” with other crime writers to do readings and author interviews. A recent appearance at the Beaches Library Branch in Toronto, Canada, turned into an incredible evening.

***

And now over to Shannon, who introduces me first and then posts my blog post.

http://shannonathompson.com/2015/03/09/author-and-reader-connection/

Happy reading and maybe I’ll see you at a future gig. I post my reading and presentation gigs on the Beyond Blood page of my website www.samcraw.com. There are more I have to post but I’m getting to them. Keep checking back.

 

Cheers.

Sharon A. Crawford

 

Author of the Beyond book series. See http://www.samcraw.com and http://www.bluedenimpress.com for more info. Book at top of this post links to my Amazon author profile.

To watch my interview on Liquid Lunch on thatchannel.com go to Go to http://youtu.be/i2bBaePIWgY and enjoy.

 

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Promoting your published novel with a twist – Part 3

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

There I was giving my 1.50 minute pitch about Beyond Blood in front of 50 plus librarians. The scene was the Metro Convention Centre in downtown Toronto, Canada last Friday afternoon. The event was the Ontario Library Association’s annual conference. Twenty-two of us crime writers from Crime Writers of Canada were individually doing our version of crime speed dating/pitching.

It was interesting to see and hear the various pitches, especially if like me you were about two-thirds down in the presentation list. We huddled together behind and to the side of the small stage, waiting and watching and hoping.

One author used a reminder call from his wife as his pitch. Another one a glass of champagne to tally with something in her novel. A few got a little bogged down in their writing background. Some, like me, stuck to the book – its plot and characters. I began with “What happens when a young mother finds her personal and professional life colliding, especially if she is a PI? I’m Sharon A. Crawford and In Beyond Blood that is what happens.”

The idea was to interest these librarians from various Ontario library branches to order our books for their libraries. Although it could be a blur of 22 authors, the librarians did have loot bags with our book and author info. Mine was the book mark for Beyond Blood.

Afterwards I decided to tour around the exhibitors’ booths. Surprisingly there were no library branches with booths – just services that libraries could use –digital and otherwise. On a whim I started talking to a few of the exhibitors, asking them questions about what their business does and mentioning the pitch we crime writers were doing. And got a big surprise.

Some of these exhibitors are big crime and mystery readers, including one from Scott’s Directories who loads her e-reader with mystery fiction books. So, I did a pitch for Beyond Blood and handed out my business card.

A bit later, over a cup of tea, I chatted with another fiction crime writer, Madeleine Harris-Callway, author of Windigo Fire and one of the featured authors in the Mesdames of Mayhem Thirteen anthology http://mesdamesofmayhem.com/about/madeleine-harris-callway/. Madeleine and I bemoaned the difficulty of getting book reviews. But that is a subject for another post.

All in a half-day’s book promo, but it had a twist on the usual for attending trade shows and conventions.

I’ll leave you with this link to get more tips on book promotion.

http://hell4heather.com/2015/02/05/book-marketing-tactics-you-may-not-have-considered/

 

Cheers.

Sharon A. Crawford

Author of the Beyond book series. See www.samcraw.com and www.bluedenimpress.com for more info. Book at top of post links to my amazon author profile.

 

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Tales from the book promo trenches

Sharon reads from her Beyond book series

Sharon reads from her Beyond book series

I loved words. I love to sing them and speak them and even now, I must admit, I have fallen into the joy of writing them. – Ann Rice

If anyone thinks you can make money from your published books without a lot of work, get your head out of the sand. It IS a lot of work. It can be fun too but also harrowing. In the last week here’s what’s been going on with my Beyond series books.

Weekend of November 14 to 16 – Inspire Book Fair Toronto Metro Convention Centre

Friday, 6 p.m. My one-hour to sell book copies at the Sisters in Crime Toronto booth. The book fair was a dead zone although groups of school kids were in earlier running around the room. But at 6 p.m there were more exhibitors than people attending the book fair. Still I managed to sell one copy of Beyond Blood to a big mystery reader

Saturday, people buying tickets, going up on the escalator and wandering around in the convention room. Yay!

4.40 p.m. Read from and talked about Beyond Blood and Beyond the Tripping Point on a smaller stage. I used my loud outside voice and the editor at my publishers (Blue Denim Press) said he could hear me from their booth. Afterwards I returned to their booth, sold and signed one book.

Before that I wandered around talking to people – mostly those I knew, but some I hadn’t seen for years. Yes, some of them bought copies of my books at the Blue Denim Press booth, but it was also a chance to talk about writing and doing PR

Sunday, I returned to Inspire with my friend Kathy. We hung around my publisher’s booth for a bit and sat in the audience when another Blue Denim Press author read. Kathy bought a copy of Beyond Blood and one of the other author’s books.

All in all it was a good experience but could have been better for book buying, especially as it is Christmas shopping time and my publisher, at least, had the books on sale. I can’t believe everyone is just buying e-copies (My books are available in the usual e-pub and Kindle versions from the usual places as well as from my publisher. Click on the Beyond Blood book at the bottom for the link.) My publisher said Inspire was more of a networking experience and yes, they connected with a lot of potential organizations for book distribution and other book promo.

Wednesday, November 20, part of Crime Writers of Canada’s Murder and Mayhem reading series – at the Beaches library branch in Toronto. And we had a full house, a captivated audience who asked a lot of questions of the four of us reading and talking about our books. The whole time was creative magic and connections between authors and readers.

The downside? The bloody weather – Toronto’s first somewhat big snowstorm – more blowing around and of course the timing of the storm couldn’t be worse. It took me over an hour and a half to get to the library from my place – a trip that should take only 30 to 40 minutes maximum. The first bus arrived on time but it was a slow journey to the subway station. But I could have still arrived at the library on time. Except the other bus wasn’t showing up. Some of us waited over half an hour. I finally phoned the library and told the librarian about the situation and that if a bus came I would try to get there for 7 p.m. (6.30 p.m. was starting time). The first bus got too packed and I couldn’t get on. The second one came maybe 10 minutes later and didn’t take long to go its route and get me to my destination. Then came the 10-minute walk to the library. But I made it and after my co-host Nate introduced me, I told everyone “I got derailed by the weather.” (Only a railway brat like me would use that term).

Despite the good session, no books of mine sold. I think one author sold one book.

So, you see it is all uphill. Yes I do the social media bit. No, I won’t give up. I love meeting my readers and talking about my books, reading from them, and giving writing advice.

I’m also very stubborn and persistent.

Just ask those who know me.

 

Cheers.

Sharon A. Crawford

For those not in the Toronto, Canada area, you can click on my book covers below – they will lead you to my publisher Blue Denim Press’s website. Scroll down and you can see where Beyond Blood is currently available, including at www.bluedenimpress.com.

And check my website www.samcraw.com – click on Beyond Blood. I constantly update the gigs etc. on that page.

 

Cover of Sharon A. Crawford's mystery short story collection

Cover of Sharon A. Crawford’s mystery short story collection

Cover of Beyond Blood by Sharon A. Crawford, published by Blue Denim Press

Cover of Beyond Blood by Sharon A. Crawford, published by Blue Denim Press

 

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Book launch of Beyond Blood has two guest authors reading

Cover of Beyond Blood by Sharon A. Crawford, published by Blue Denim Press

Cover of Beyond Blood by Sharon A. Crawford, published by Blue Denim Press

Publicity can be terrible. But only if you don’t have any.

  • Jane Russell.

This just in.

Nate Hendley who writes true crime books and Rosemary McCracken who writes mystery novels are guest readers at my book launch October 19.

They will certainly add variety to the two of us from Blue Denim launching our books. Lots of murder and mayhem (in the books, not in the Paintbox Bistro, Toronto launch location). Let’s see:

Nate Hendley has written several books about the baddies such as the The Black Donnellys: The Outrageous Tale of Canada’s Deadliest Feud, American Gangsters: Then and Now, The Mafia: A Guide to an American Subculture and Crystal Death. His current book focuses on something different – a miscarriage of justice – Steven Truscott: Decades of Injustice (Five Rivers Publishing, 2012). Nate is also a Toronto, Ontario-based freelance journalist and the Ontario VP for Crime Writers of Canada. I have been helping him line up public readings for CWC authors in Ontario. Find out more about Nate and his books at http://www.natehendley.com/ And check out his crime blog at http://crimestory.wordpress.com/

Rosemary McCracken, another Crime Writers of Canada member writes a mystery series about financial planner Pat Tierney and if you think that sounds dull, think again. Pat seems to get herself embroiled in financial mayhem and murder, and usually some family member is involved somehow. So far the series books are: Safe Harbor (Imagin Books, 2012), and Black Water (Imagin Books, 2013). Pat Tierney also appeared in Rosemary’s short story “The Sweetheart Scamster” in the short story anthology Mesdames of Mayhem Thirteen (2013). Check out Rosemary’s website at http://www.rosemarymccracken.com/Home_Page.php for more book information and her Moving Target blog at http://www.rosemarymccracken.com/Home_Page.php. Rosemary and I did blog tours and my blog post there is at http://rosemarymccracken.wordpress.com/2013/11/15/interview-with-author-sharon-a-crawford/

Nate, Rosemary and I have also made several appearances together and done readings with these CWC presentations. The three of us may be touring together later this year or early next year for more readings. Stay tuned.

And of course, the two of us with books being published by Blue Denim Press

Dead Wrong by Klaus Jakelski – a medical murder mystery. And yes, Klaus is a medical doctor with a family practice in Sudbury, Ontario, but his book takes place in Boston, Massachusetts and Toronto, Ontario. His book is available in e-copy at http://www.amazon.com/Dead-Wrong-Klaus-Jakelski-ebook/dp/B00N32O9Z4

And my book, Beyond Blood, with the infamous fraternal twins Dana Bowman and Bast Overture, a mystery taking place during eight days in August 1998 in fictitious Thurston, Ontario, just north of Toronto.

Meantime, yours truly is still frantically doing pre-book launch promo. Not going as fast as I had hoped. It doesn’t help that both my email/website server went down for a day during maintenance and yesterday my modem-router went off the ISP grid for a bit but only on the hard-wired connection on my desktop computer. The wireless was fine and my laptop was connected. Glitches fixed thanks to good techies at the other end(s). But it steals from your time.

I’m blaming that on why I haven’t updated my website page for Beyond Blood. Some of the updates are off-line but when I had the time to load it – that’s when the website server was off. More info will be up on my website www.samcraw on the Beyond Blood page in the next few days.

Check out the details on my book and my colleague Klaus Jakelski’s book at www.bluedenimpress.com.

The book at the top of this blog post links to amazon.com and for those of us with Kobo’s, here is that link for the e-pub version. http://store.kobobooks.com/en-CA/ebook/beyond-blood-1 And when I (finally) get my amazon profile and web page updated I’ll give you the links to them.

Print versions of Beyond Blood and Dead Wrong are coming out soon.

Watch for Dana and Bast. They will be returning here in these blog posts soon. And I promise, Bast will not go missing this time, but somebody else might.

 

Cheers.

Sharon A. Crawford

 

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