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Book Promo by Serendipity

The latest Beyond mystery.

I have learned that just having a Marketing Plan to promote my Beyond mystery books (and following it, even) is not always the most lucrative way to do it. The late great John Lennon was right when he said “Life is what happens to you when you are busy making other plans.” And so it has been happening with me lately.

In late July I was in the thatchannel.com  studio,  or rather the main character, PI Dana Bowman, in my Beyond mystery books was being interviewed on the weekly Liquid Lunch show. Three people interviewed Dana – the show’s host, Hugh Reilly and two authors – Jen Frankel (genre fiction) and Dave Boyle (literary fiction). Both Jen and Dave passed along to me a couple of places to do author presentations. And Dave even took it one step further – getting it in motion. This one is that joint presentation literary author Michael Robert Dyet (author of the short story collection Hunting Muskie) and I do – The War Between Mystery Fiction and Literary Fiction. After much to-ing and fro-ing on my part with Dave and the librarian, Michael and I are now scheduled to do our presentation at the Annette Street Library branch in the west end of Toronto, 6.30 p.m., Tuesday, October 23. And we can bring book copies to sell. If you want to see some photos from this presentation we did the end of June at the S. Walter Stewart library branch, visit my website here.

Jen suggested an east end Toronto advertising company that has author readings and emailed me the info afterwards. I still have to follow-up on that one.

Perhaps the most serendipitous one is with my neighbour, Bob. Bob is a retiree who with his wife, Norma Jean, now collects wine and pop bottles and donates the money he gets for them to local kids’ sports leagues for their uniforms and equipment. So he gets my few empty wine bottles when he comes by with his buggy. We also chat then. A month or so ago he told me about another neighbour who would be doing a cable TV show interviewing local people doing interesting unusual things and he was going to be a guest. So, I piped in about being a published mystery author and he jumped in and asked questions about that. Turns out he and his wife are big mystery fiction readers and have a huge collection of books. He asked me about mine and where they could get copies.

So, since then he has bought a copy of all three of the Beyond books from me – this month. The local TV show hasn’t started yet, but who knows…

And Monday some of my cousins came to visit Toronto for the day. We are all avid gardeners so went to the Toronto Botanical Gardens and then came back to my place to see my garden. Then we went to dinner at a local restaurant. It was there that I mentioned Beyond Faith – as they hadn’t been able to come to the Book launch for it last fall. Two of them who are big mystery readers wanted to buy a copy, so it was back to my place for them to do so before they headed for home.

That’s five Beyond books sold this month that was not part of my marketing plan.

Sometimes it is good to give serendipity a chance.

Hey, we writers have story ideas come to us from wherever. Why not let book sales come to us some of the time?

The only thing we have to do is mention our books unless like with the Liquid Lunch show the info is already part of what is going on.

And if you want to find out about the upcoming (so far) Beyond gigs go here and scroll down  and a workshop I’m teaching called “Memoir as Creative Nonfiction” – which has nothing do with mystery writing, go here.

I’m not the “M and M” lady for nothing (and I don’t mean those scrumptious chocolate and peanut butter candies, but Mystery and Memoir – that’s what I write)

And here’s the link to that Liquid Lunch segment where Dana Bowman appeared. thatchannel.com does have it on its website, but this You Tube link is quicker.

Cheers.

Sharon

 

PI Dana Bowman guests on Liquid Lunch

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Muskie and Murder engages audience

Michael and Sharon – Muskie and Murder presentation June 27. Shane Joseph photo.

Muskie and Murder with Michael Robert Dyet (Muskie) and me, Sharon A. Crawford (Murder) made its debut presentation last evening at S. Walter Stewart Library. It was my East End Writers’ Group’s second event for 2018. Although I was disappointed in the small number of people who attended (probably to inaccurate weather forecasts for torrential rain) those of us there were really engaged in the presentation. I’m not talking just Michael and I and our guest speaker, Shane Joseph (editor at Blue Denim Press – our publisher), but the whole audience of writers and readers.

There was a continual conversation going on among all of us and I think we learned a lot. I know I did.

Using four different set-ups, we were all looking at what Michael so aptly titled The War between Literary Fiction and Mystery Fiction. We discussed questions dealing with plot and characters in both and not only discovered there is both in both types of fiction, but we found out we all read more than one or the other. Margaret Atwood (she of Alias Grace and The Handmaidens Tale) and Stephen King (Pet Cemetery,The Shining, The Outsider) entered the conversation – at least their names and writings did. So did memoirs – another “M” area of writing. Perhaps we should add Memoir to future presentations?

Then Shane asked Michael and I questions on plot and characters and then he asked us how often do we write and do we write regularly.

Not as often or regularly as we would like. The other stuff of life (Michael’s day job, my teaching writing and editing, the garden, and house problems ), all took up necessary time. But there are a lot of other things in our lives that can be pruned or purged and some of what is still there can be manouvered somewhat.

Michael and I read parts from our books based on a theme (not telling what – we want to use it at more presentations).

And then it was skit time. Michael played Norah Watson from “Slipstream”, the novella in Hunting Muskie and I played PI Dana Bowman (although Dana might argue about the latter as she thinks she wrote Beyond Faith and is a separate person. Hmm.) Norah had reluctantly hired Dana to find a missing family member, but Norah and Dana are like oil and water.

You can imagine how that went. If not you’ll have to catch a Muskie and Murder presentation in the fall.

PI Dana Bowman and Norah Watson. Shane Joseph photo.

Meantime, this whole presentation, particularly what the writers and readers in the audience said, has inspired me to get back on my creative writing track. Not just writing book promo blurbs and the like, but my own M and M – Mystery and Memoir. I remembered that I used to always write at least two afternoons a week – Friday was sacrosanct for my creative writing, with Wednesday afternoon another one.

Earlier this year I started the fourth Beyond mystery book, started another rewrite of a black noir mystery short story, and returned to my memoir writing – both the book and some shorter pieces for possible magazine publication.

And anyone who dares interfere with my writing time, let’s just say it could mean “murder”.

Well, between the book covers.

Do you write regularly?

How do you do it?

Cheers.

Sharon A. Crawford

The Mystery half of Muskie and Murder.

Michael and Sharon with Muskie and Murder. Shane Joseph photo.

 
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Posted by on June 28, 2018 in Uncategorized

 

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The rocky road of book promo

Sharon at CWC Arthur Ellis short list Marilyn Kay photo

The aftermath of getting Beyond Faith published has been nothing close to easy, especially in the book promo department. Don’t get me wrong. I love doing book promo and I realize it all takes time and some of it will get put temporarily in Pending. But …

Well, let’s say that all did not go well for me…and apparently some other authors had the same problem – at the CWC Arthur Ellis Awards. Even CWC itself ran into a few snags – but Elizabeth Duncan who organized it with the Indigo Bookstore venue, fixed them very well. For example, the main guest who was to announce the authors shortlisted for the Arthur Ellis awards was ill and couldn’t make it. Elizabeth had some of the mini-presenters – one per category – go up to the podium, open the envelope(s) and read out the shortlisters. It was such a great choice and maybe could be done in future years.

The venue was good, a little oasis set up for the event surrounded by shelves and shelves of books. What more could an author want? Well, maybe spring weather outside.

Everybody’s presentation went very well and was interesting – much more interesting than eight authors reading excerpts from their books, one right after the other. We had to talk about our books in whatever way we wished. I chose not to do a Dana Bowman skit, but the nosy Private Investigator had apparently jumped out of Beyond Faith a a busy subway transfer station enroute to the bookstore and was lost in the rush-hour crowd. But Dana is not stupid and I knew she would show up. After thanking CWC for arranging the event, I went into my presentation – holding up a photo of Dana Bowman and asking “Have you seen this woman? She is….” After the escaping-the-book business I segued into a bit about what the book  is about from the viewpoint of what Dana and her twin PI investigating brother Bast Overture have to contend with. As I neared the finish, I thought I saw Dana darting between the bookshelves, said so, thanked the audience, grabbed Beyond Faith and Dana’s photo, chasing towards the books. A few seconds later when I showed up at the back of the audience, Elizabeth from the front asked, “Did you find her?”

“Yes,” I answered. “She’s back in the book.”

So, what was wrong with this picture? Both Beyond Blood and Beyond Faith, hadn’t arrived at the bookstore and it’s all the distributor’s – Ingram Sparks – fault. First because of all the nonsense with BF not able o be ordered in the Indigo chain stores, yet available for online orders  – which had to be fixed twice and also as the bookstore manager told  me “sometimes it takes six weeks for books to arrive from Ingram.” But the manager had contacted me beforehand about BF’s not arriving yet and we arranged I would bring in three copies for show and sell that evening, and any left could also be left in the store afterwards to go through usual ln-store selling procedure. When the shipment from the distributor arrived, I could come in to get three copies back from that.

But what happened to Beyond Blood? There were no issues with ordering it in – at least as far as availability was concerned. It has to be Ingram’s tardiness, although another store in the chain had already ordered in copies of Beyond Blood for another event with me and those copies arrived in two weeks time.

And I found out some other authors had the same problem – their books didn’t arrive on time either. No idea if their publisher uses the same distributor.

I know this has happened before to authors, but it is frustrating to an author, especially as I didn’t know about Beyond Blood.

Still, it was a great event.

And there is another CWC one Monday, April 23 in the Richmond Green Library in Richmond Hill, Ontario. Five of us crime novelists are on a “crime” panel there. Here are the highlights.

Crime Writers at RG Panel

If you’re are in the Greater Toronto Area, why not drop in? It’s free and an interesting time is guaranteed.

And our books will be there – we five are bringing copies from our own stashes.

Cheers.

Sharon A. Crawford

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Sharon A. Crawford’s Beyond Faith appearances

I have a sequence of events where I am appearing with two of my Beyond mystery series in the next few weeks. One on my own and others with other criminal (I mean “crime”) writers. Fortunately, the snafu with Indigo and its chain of bookstores having problems ordering in Beyond Faith for the actual stores, seems to have been fixed by the distributor, Ingram Sparks. Let’s hope it stays fixed. The store  managers and I were perplexed and frustrated by the problem.

Here is the  first event.

We will not be reading from our books. Instead we will be doing mini-presentations about our latest books. In my case, will my nosey main character PI Dana Bowman show up? I am trying to contain her between the book covers of Beyond Faith. But who knows what that wily PI will come up with?

And what are the other authors going to do?

Maureen Jennings (Murdock Mysteries) will be announcing the short list for each category for this year’s Arthur Ellis Awards. We (and others present) will be listening with the proverbial bated breaths.

So, if you are in the area in the GTA or actually in Toronto, please drop by for an interesting evening. And it’s all free.

Meantime, you can click on the Beyond Faith book cover at the top for more info about it.

Cheers.

Sharon A. Crawford

 

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Introducing Beyond Faith – the cover at least

It’s here – Beyond Faith, the third book in the Beyond mystery series. Well, the cover is. Take a look.

 

And here is what true crime author Nate Hendley has to say about the book.

Beyond Faith offers secrets, lies and death with a connection to the Catholic Church, set in small-town and big-city Ontario. It’s a great story with a great pair of unlikely protagonists (a brother-sister pair of twin investigators), twists, surprises and Sharon Crawford’s distinctive tone and shining dialogue. Recommended for any detective-story fans yearning for Ontario-based tales.

– Nate Hendley, true-crime author (Steven Truscott: Decades of Injustice and The Big Con)

And here’s what I, Dana Bowman, have to say about it

I am thrilled. It perfectly illustrates my book. It…Oh, oh, I hear Sharon A. Crawford coming. She thinks she wrote Beyond Faith, but I have a thing or two to tell her about that.

Voice of Sharon: Dana, what are you up to now?

Dana, shrugging her shoulders: Just publicizing Beyond Faith – that cover is very intriguing. And very apt for the book’s contents.

Voice of Sharon: Which I wrote.

Dana: Really?

Voice of Sharon: All right, Ms. Dana Bowman private investigator. That’s enough. Get your you-know-what back in the agency office. Detective Sergeant Fielding wants a word with you.

Dana: Oh, all right. Coming.

Dana, looking up: Sharon is creating a Beyond Faith page on her website and it is rumoured to be going live soon. Meantime, check out hers and my upcoming appearances on that website under Books or under the Gigs and Blogs page here. See you next week.

Dana heads into the agency office.

Voice of Sharon: That Dana. Sometimes I wonder why I ever created her. But like she said…see you next week.

Cheers.

Sharon A. Crawford

Sharon A. Crawford mugshot

the real author of the Beyond mystery books.

 

 

 

 

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Beyond book characters new mystery online here

Dana Bowman escapes from Beyond Blood again.

As some of you know I do comedy skits featuring Dana Bowman, the main character in my Beyond mystery books. After the most recent skit, which I did with literary fiction author Shane Joseph at my East End Writers’ Group “Creativity from the Stacks” presentation the end of June, I’ve banished Dana to between the covers of Beyond Blood…until the next book in the series, Beyond Faith, comes out in October.

But that isn’t sitting too well with Dana and she’s been straining the book covers. So, I’m letting her out, but in my weekly blog posts only, and only until Labour Day. Dana swears she has a story to tell and it has to be told.

Very well, I’m turning the blog post over to Dana.

Dana: Finally. Oh, yeah. Thanks Sharon. Yes, well let’s get right to it. First, I have to go bring in the weekly local newspaper. Well, it is 1999 and print was still the main way to read a newspaper, although there were some articles posted online.

Dana goes to the front door, opens it, steps out onto the veranda, and stoops to pick up the paper. A large photo of a young woman stares back at her. The headline says Local teacher’s brother suspect in b and e ring.

Dana: What the? .She starts reading the story as she heads for the kitchen and a cup of coffee.

Bast: Anything interesting in the paper?

Dana: Yeah. David’s teacher has suspected criminal ties.

Bast: What? Here give me that paper.

Dana hands it over and Bast starts reading the story.

Bast: The brother of a Thurston grade school teacher is being held by police on break and enter charges. Wayne Dugan, who lives with his sister, Carla Dugan in Thurston, was picked up last night by Cooks Regional Police as he left Morgan’s Hardware on Main. He was carrying a bag of screwdrivers which he had just bought.

Detective Sergeant Donald Fielding who is heading the investigation, claims they received an anonymous tip that Dugan was involved in the current break and enters in Thurston. These break and enters are widespread across different areas of Thurston.Unlike the spurt of vandalism and break and enters that plagued Thurston in August of last year, it is believed that the current burglaries involve more than one person.

In August 1998, Thurston’s burglaries took an ugly turn with dead raccoons being found at the homes of some residences broken into. The situation escalated into the murder of Debbie Sanger during The Attic Investigative Agency’s opening reception. Co-owner of the agency, Dana Bowman’s son, David, was kidnapped that same evening..

Dana: Oh for Christ’s sake. Can’t they leave last year alone. David is having enough trouble recuperating from all that. Here, give me that paper.

Bast hands it back to her.

Dana: It says here that Carla Dugan is proclaiming her brother’s innocence and that the screwdrivers were needed to fix some loose hinges in the front door. Really? I mean the innocent part.

Bast: Innocent until proven guilty.

Dana: Oh, for Christ’ sake Bast, get real.

Bast: I’m just saying.

Dana: Well he is David’s teacher’s brother and they live together. What if the rest of the gang were at their place? What if she is part of the gang? What if…?

Bast, mimicking Dana’s voice:  Oh for Christ’s sake…

Dana: It’s not funny. It’s too close to David, especially after last year.

Bast: I know, sis. Maybe you should have a chat with your er, boyfriend.

Dana: Fielding is not my boyfriend.

Bast: Well, your admirer. I’m sure you could get him to talk. I’m sure…

A loud knock sounded at the front door.

Dana: Who can that be? David just left for school an hour ago. And it’s not the agency door.

The two rush to the front door. Bast pulls it open.

On the doorstep stands David. Beside him is the woman in the newspaper photo – Carla Dugan.

David: Mommy, mommy, the police are after Ms. Dugan. You have to help her.

 

Want more? You’ll have to come back next Thursday..

Cheers.

Sharon A. Crawford

 

 

 

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Beyond Faith rewrite done, now what?

Dana Bowman preparing for her next appearance later in June

Last week I finally completed the last rewrite of Beyond Faith for the publisher. I say “final” as there will still be one more when it is partway through production to check it over for minor things – such as the odd spelling or punctuation mistakes. No big changes are supposed to occur as at this stage, changes will now cost the publisher money.

So, what’s next? Promoting Beyond Faith. of course. The publisher has already started that and so have I. I will be a guest reader at the book launch of literary fiction author Shane Joseph at the Toronto book launch of his new short story collection Crossing Limbo, Saturday, July 8.  3 p.m. to 5 p.m. at Supermarket Restaurant and Bar in Toronto. I will read a short excerpt from Beyond Faith – using the manuscript 8 1/2 by 11 1/2 sheets and maybe pump up the font size for my bad eyes – well the left eye. (If I don’t continue to use the various prescription eye drops I go blind in the left eye. All these health issues – beyond eyes – are interfering with my life – writing and otherwise. One of the others is dental and the editor at my publisher’s joked that the next Beyond book should be title Beyond Teeth).

So with all this medical crap going on with me, I decided to do some transference in Beyond Faith. Without going into details, I will just say that one of the main twin PIs, Dana Bowman, has her own medical issue crop up that she has to deal with and that influences how she operates to sort out all the criminal issues going on and who is responsible.

And that is the way I liked to do it – i.e., I write complicated plots with plenty going on and lots of twists. And I might do some hinting at that in future blog posts. For now, I’ll just say that Dana’s medical problem has nothing to do with eyes or teeth. And leave it at that.

Meantime, Dana and her comedy skit partner, the aforementioned Shane Joseph and several of his books’ charactes are preparing for another performance where fact is mixed with fiction. More on that in another post. For now here is a link to Shane’s blog post about Crossing Limbo.

As for Dana Bowman, she is staying between the book covers – for now.

Cheers.

Sharon A. Crawford

 

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