Do you join with other authors to promote your books? Or are you the lone wolf? I do both and there are pros and cons for each.
With other authors – to use a variation on an old phrase – there are benefits in numbers. If three or even five authors band together to do a reading or some sort of presentation, it can draw in some readers that might not otherwise attend your presentation alone. Not to belittle your book, but we all have preferences for books we read. In the crime genre there is fiction and non-fiction. So by mixing it up with a variety of sub-genres, you can draw in more people. They may not know you or your books but they will find out. The trick is to be friendly, knowledgeable and interesting. Panels with q and a and a bit of author reading work best I have found. And when readers congregate at the author table at the end, there is a good chance they will be purchasing books. Yours might be one of them. Just don’t push it. And you get to meet a bunch of authors writing in the same genre and learn from each other.
Going it alone is a good idea if you want to focus on a particular subject that your book deals with – that could be writing series characters, especially if some appear in short stories as well as novels. Or if you want to talk about particular issues that are in your book and use your book and its story as an example. Beyond Blood covers child kidnapping, serial killers, fraud and abortion pill issues. Although Beyond Blood is set in August 1998, the abortion pill in the novel is still illegal in Canada.
Lots of fodder for thought there. You may also have a specific type of crime writing workshop and use your book for examples.
Then there is the honey of all solo presentations. When the person in charge of the venue – whether library, cafe, pub or festival – asks you to come and do a presentation. The latter has happened to me a few times with Beyond Blood and yes, I have sold book copies. I will be doing it again Sept. 3 (see the Gigs and Blog Tours page).
Just remember not to come on as a salesperson. You are there to primarily entertain and of course underneath all that, hopefully sell some books. But if you stand up (or sit at a table) like some of these motivational speakers continually pitching their courses, you won’t sell a book.
My thoughts anyway.
What do you think?
Sharon A. Crawford
Click on the Beyond Blood cover at the top to find out where copies are available.