Tag Archives: crime fiction

Promote your book alone or with other authors?

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

Do you join with other authors to promote your books? Or are you the lone wolf? I do both and there are pros and cons for each.

With other authors – to use a variation on an old phrase – there are benefits in numbers. If three or even five authors band together to do a reading or some sort of presentation, it can draw in some readers that might not otherwise attend your presentation alone. Not to belittle your book, but we all have preferences for books we read. In the crime genre there is fiction and non-fiction. So by mixing it up with a variety of sub-genres, you can draw in more people. They may not know you or your books but they will find out. The trick is to be friendly, knowledgeable and interesting. Panels with q and a and a bit of author reading work best I have found. And when readers congregate at the author table at the end, there is a good chance they will be purchasing books. Yours might be one of them. Just don’t push it. And you get to meet a bunch of authors writing in the same genre and learn from each other.

Going it alone is a good idea if you want to focus on a particular subject that your book deals with – that could be writing series characters, especially if some appear in short stories as well as novels. Or if you want to talk about particular issues that are in your book and use your book and its story as an example. Beyond Blood covers child kidnapping, serial killers, fraud and abortion pill issues. Although Beyond Blood is set in August 1998, the abortion pill in the novel is still illegal in Canada.

Lots of fodder for thought there. You may also have a specific type of crime writing workshop and use your book for examples.

Then there is the honey of all solo presentations. When the person in charge of the venue – whether library, cafe, pub or festival – asks you to come and do a presentation. The latter has happened to me a few times with Beyond Blood and yes, I have sold book copies. I will be doing it again Sept. 3 (see the Gigs and Blog Tours page).

Just remember not to come on as a salesperson. You are there to primarily entertain and of course underneath all that, hopefully sell some books. But if you stand up (or sit at a table) like some of these motivational speakers continually pitching their courses, you won’t sell a book.

My thoughts anyway.

What do you think?



Sharon A. Crawford

Click on the Beyond Blood cover at the top to find out where copies are available.


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Why do writers write?

Sharon reads from her Beyond book series

Sharon reads from her Beyond book series

If the writing is honest it cannot be separated from the man who wrote it.


  • Tennessee Williams


I was hit with this question and connected it to my crime fiction Beyond Blood and Beyond the Tripping Point.

The trigger was listening to best-selling author Linden MacIntyre being interviewed this morning by Mike Duncan on Classic 93.6 FM radio station. MacIntyre was talking about his new novel Punishment and its theme of vengeance versus justice. And he is also a former journalist, albeit a high profile broadcast journalist lately host of CBC’s investigative TV show The Fifth Estate. (More information on MacIntyre in this Toronto Star story


What is it about journalists turning to writing fiction, often crime fiction?

I’m beginning to think it is our sense of justice, justice not really being meted out today to those who commit crimes, especially heinous crimes. And as journalists we certainly see our share of that in the true stories we write, as well as in what we read in the newspapers and magazines, whether in print or online. (For the record – now that is a journalistic phrase – I read both print and online.)

With me, this sense of justice is something I have carried from my childhood. Blame it on my Catholic background. As an ex-Catholic I can no longer stand by some of those beliefs. Although I have to admit that my sense of justice comes more from the “eye for an eye” of the Old Testament.

That may be where the vengeance factor fits in.

In all my short stories in Beyond the Tripping Point, no one who commits a crime gets away with it. Not all the baddies get arrested but they get their just desserts. For example, in “Unfinished Business” a woman who was sexually assaulted as a child gets her chance to get back at the guilty party when he becomes a threat to her 12-year-old daughter.

Then there are the four-linked stories featuring the fraternal twin PIs Dana Bowman and Bast Overture. Here all the baddies do get arrested. Dana and Bast both have a great sense of justice. Bast was a former crime reporter so he’s seen a lot of bad things and talked to a lot of bad people. As a journalist he had to try to sit on the observation side. As a PI, especially in my new novel Beyond Blood, he can do more.

But it is Dana who drives this search for justice. Especially after her son David is kidnapped. Then it becomes more personal. Nothing like motherly love to motivate someone.

Maybe that has something to do with my sense of justice – at least adds fuel to the fire. My son is in his mid-thirties now and was never kidnapped but there have been instances over the years where I went to bat for him, even if just the normal growing-up incidents that happen.

Of course, there are other reasons why I write and why crime fiction. I’ll cover them in future blog posts.

For now, I would like to know

Why do you write?

Please comment.


Sharon A. Crawford

This Saturday, Nov. 29, 11 a.m. to  4 p.m. I will be selling copies of Beyond Blood and Beyond the Tripping Point at the Toronto Heliconian Club Fine Arts and Gift Sale, 35 Hazelton Ave. (Yorkville area), Toronto, Ontario, Canada. For more info about the Toronto Heliconian Club and this sale (open to the public), see Scroll down a bit – it is there.

For those not in the Toronto, Canada area, you can click on my book covers below – they will lead you to my publisher Blue Denim Press’s website. Scroll down and you can see where Beyond Blood is currently available, including at

And check my website – click on Beyond Blood. I constantly update my gigs on that site.

Cover of Beyond Blood by Sharon A. Crawford, published by Blue Denim Press. Click for link to purchase e-copies

Cover of Beyond Blood by Sharon A. Crawford, published by Blue Denim Press. Click for link to publisher’s website

Cover of Sharon A. Crawford's mystery short story collection. Click on it for publisher's website

Cover of Sharon A. Crawford’s mystery short story collection. Click on it for link to publisher’s website


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