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Promote your book alone or with other authors?

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

Do you join with other authors to promote your books? Or are you the lone wolf? I do both and there are pros and cons for each.

With other authors – to use a variation on an old phrase – there are benefits in numbers. If three or even five authors band together to do a reading or some sort of presentation, it can draw in some readers that might not otherwise attend your presentation alone. Not to belittle your book, but we all have preferences for books we read. In the crime genre there is fiction and non-fiction. So by mixing it up with a variety of sub-genres, you can draw in more people. They may not know you or your books but they will find out. The trick is to be friendly, knowledgeable and interesting. Panels with q and a and a bit of author reading work best I have found. And when readers congregate at the author table at the end, there is a good chance they will be purchasing books. Yours might be one of them. Just don’t push it. And you get to meet a bunch of authors writing in the same genre and learn from each other.

Going it alone is a good idea if you want to focus on a particular subject that your book deals with – that could be writing series characters, especially if some appear in short stories as well as novels. Or if you want to talk about particular issues that are in your book and use your book and its story as an example. Beyond Blood covers child kidnapping, serial killers, fraud and abortion pill issues. Although Beyond Blood is set in August 1998, the abortion pill in the novel is still illegal in Canada.

Lots of fodder for thought there. You may also have a specific type of crime writing workshop and use your book for examples.

Then there is the honey of all solo presentations. When the person in charge of the venue – whether library, cafe, pub or festival – asks you to come and do a presentation. The latter has happened to me a few times with Beyond Blood and yes, I have sold book copies. I will be doing it again Sept. 3 (see the Gigs and Blog Tours page).

Just remember not to come on as a salesperson. You are there to primarily entertain and of course underneath all that, hopefully sell some books. But if you stand up (or sit at a table) like some of these motivational speakers continually pitching their courses, you won’t sell a book.

My thoughts anyway.

What do you think?

Cheers.

 

Sharon A. Crawford

Click on the Beyond Blood cover at the top to find out where copies are available.

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Recharging your novel in progress

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

My editor did it. He gave me the boost to get my third Beyond book out of stall mode.

A few weeks ago I blogged about a lot of problems (house, health, utility, income taxes) stealing from my writing time including coming up with plot development. See https://sharonacrawfordauthor.com/2015/03/05/kick-start-writing-your-novel-when-it-hits-stall-mode

This big surge happened a couple of weeks ago when Shane, my editor at Blue Denim Press, and I did a joint marketing presentation (author and publisher) at the Beaches Library Branch in Toronto, Canada. Two things Shane said did it. On the panel, he was answering a question related to submissions and editing. He pointed to Beyond Blood and said my book went through several edits and at first it needed a lot of changes. He said I needed one murder within the first 50 pages. So he said that I wrote in two murders. After the presentation he was saying that today’s mysteries that sell aren’t so much cozies – but edgy like my Beyond the Tripping Point short story collection. I reminded him that my prequel novel Beyond Blood is also edgy.

However, it got me thinking. The Beyond novel I’m currently writing tended to meander too much in the beginning. It needed to be made sharper with more twists and turns. As for the murders, there is one within the first 50 pages and another incident in the beginning that is left hanging whether it will turn into a murder or be an attempted murder.

Letting all this percolate in my brain, as well as being open to whatever ideas materialized, finally worked. So I’ve been writing and writing – well, not all the time. There are still house and property problems and potential problems thanks to weather. And I am suddenly getting more editing clients – which I wanted and needed to help pay the bills.

I also like helping other writers – but more on that in another post.

For now, if your novel or short story has hit stall mode, don’t give up. Get another perspective from another author and/or editor. Join a writing critique group and listen – maybe even read that stalled chapter for feedback.

Do something besides moan and groan. You never know what might percolate in your mind.

Cheers.

Sharon A. Crawford.

Reminder: Next Thursday, April 16, I join Crime Writers of Canada writers Nate Hendley and Rosemary McCracken for a writing presentation to the Storytellers writing group at Angus Glen library in Unionville, Ontario, Canada. Check my Facebook page for more info https://www.facebook.com/pages/Sharon-A-Crawford/412730865439394. Scroll down beyond the bad customer service post to the Meet-up post.

 

Sharon A. Crawford is the author of the Beyond book series. More info at www.samcraw.com and www.bluedenimpress.com including a link to a radio interview at http://bluedenimpress.com/authors/sharon-a-crawford/ Online TV interview from Liquid Lunch is at http://youtu.be/i2bBaePIWgY

Beyond Blood Book cover at the top of this post links to my Amazon author profile. If you buy a copy, please write a review on amazon. Thanks.

 

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