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Tales – good and bad – from the book promo trenches

26 Nov
Sharon A. Crawford channelling Dana Bowman from Beyond Blood

Sharon A. Crawford channelling Dana Bowman from Beyond Blood. Shane Joseph photo

Still promoting my Beyond books. But when you do this you also need to help other writers promote their books. It is only fair as we are all in this together.

And sometimes that can be fun as the photo at the left shows. Cut line explains it briefly but more on that shortly. First I need to mention the downside as other published authors may run into this, if not with this bookseller, but another one, or two.

Up to last week, my encounters with booksellers have been amicable and polite. All had said they would at least see about carrying my Beyond Blood in their store. One even opted to carry a copy of each Beyond book. A couple of others I have to follow up on but they are part of a big chain, which has been helpful at other branches, so we will see here.

Now the bad and the ugly. I have also been approaching independent bookstores, but the latest venture there has left a sour taste in my mouth. Last week I entered Ben McNally Books in downtown Toronto. I always like to check to see if they already have a copy of my book. Ben McCally Books has a weird book placement system. No books by category – no signs either at the top of the bookshelves. Mystery,science fiction are all placed in with all fiction – alphabetically by author. So be it if that is the way they want to do it – their prerogative.

I approached the owner, Ben McNally about carrying a copy of Beyond Blood. As always, I stated it is not self-published but is published by a small Canadian trade publisher and handed him my business card and now that I have more – a couple of bookmarks. He barely glanced at them and said, ” Sorry, no.” He looked about as sorry as a person arrested who shows no remorse for his crime.

Being a former journalist and naturally curious, I asked “Why?”

He said he didn’t want books by small trade publishers.

So, I three him my kicker:

“Indigo (big Canadian book chain) has them in their stores.”

Then, I turned and left the store.

And you know, there weren’t many other customers in the store. Which says something.

I went directly to the big downtown Indigo store and what a difference. Manager very interested in carrying my Beyond Blood in that Indigo store. Indigo Chapters online has carried both Beyond books from day 1 for each, including print copy and e-copy (Kobo). Also this downtown Indigo bookstore is very busy – lots of customers. Because of the positive response, I bought a book there to give as a gift to a friend.

What goes around comes around.

And that brings me to what goes with the photo at the top.

I have started doing brief skits featuring Dana Bowman, the main character in the Beyond stories. I give Dana instructions to talk about herself and to read a bit from Beyond Blood.

Dana being Dana doesn’t listen. She does talk about herself some – but connects it to talking about me, her author. Dana claims she is instrumental in writing the Beyond stories. Oh, to a certain extent. I’ve been told I’m channelling Dana. I don’t mind her talking about writing and some of my quirks – if related to writing, but she can leave my plants out of it.

And when I say to read, she needs to read from Beyond Blood. And that hair in the photo above, taken by the editor at my publishers at their fall book launch, November 21? Dana has short “boy style hair.” Now she has decided to grow it somewhat. Really?

But the skit went over well at Blue Denim Press’s book launch. I was happy to bring along a few friends and to pre-promote the book launch and the authors launching their books, Shane Joseph and Chris Canniff, including reviewing their books in the two previous posts on this blog. The launch also had a Flamenco dancer and her husband providing the music on his guitar.

The funny thing here is Michael, the husband, used to come to my East End Writers’ Group when he and Lesley lived in my area. So did Shane when he lived in Toronto. And I knew Chrit from Canadian Authors Association Toronto Branch.

See, we writers are all connected, so we need to help each other.

Certain booksellers need to learn that too. Then they might get more business.

Dana Bowman will be making one more appearance before Christmas on Dec.4 and Sharon A. Crawford will have her Beyond books for sale at the Toronto Heliconian Club Art and Gift sale, Saturday, November 28. See my Gigs and Blogs page for more info.

Cheers.

Sharon A. Crawford

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2 responses to “Tales – good and bad – from the book promo trenches

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