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Book promo through acting?

03 Dec
Sharon A. Crawford channelling Dana Bowman from Beyond Blood

Sharon A. Crawford channellng Dana Bowman from Beyond Blood

If you are a published author, you might want to try something else besides reading from your book to entertain and possibly sell book copies.

When I present with three or four other Crime Writers of Canada authors, we don’t just stand there and read. We have found that reading only bores the audience and we don’t really connect with them. So, we get a lively panel discussion going with one of us moderating. Sometimes we have prepared questions which we all answer – or some variation of the questions when we have true crime and fiction writers. Sometimes we each take turns talking about something connected to our writing – maybe writing series novels, research for true crime books. In both setups we welcome lots of questions from the audience.

And that gets the lively discussions going and what you have is writers and readers connecting.

Some of us venture out into more creative outlets. I know one crime writer who has actors play out scenes from her books. Another one has conducted mystery tours in Toronto. And I have started acting (in my old age, no less, portraying someone 25 years younger than me).

As mentioned in last week’s post, I now do brief skits, dressed up as my main Beyond Blood character Dana Bowman. In most of the scenarios – and I do vary them each time – Dana disses me, her author. That can include some quirky personal habits and writing habits. Dana, of course, claims to write her novels. But she does give me credit for getting her character down pat. I take a humorous tone and keep it to 10 minutes.

So far, i.e., two times it has gone over very well. One person in the audience (also a writer) said that my character just jumped out of the book. And the editor at my publisher’s was so enthused, he and I are planning on doing skits together starting in spring 2016.

And yes, it helps sell books.

Maybe I’m a ham at heart. Seriously, it might be a good idea for you to do something else besides read to promote your books. Do something unexpected; catch your audience off guard and at the same time connect with them.

I do one more Dana skit this year, tomorrow, Dec. 4, 2015 for a fundraiser for Syrian Refugees. Here is the blurb for that one.

This is a reminder of our upcoming Lifeline Syria Fundraiser.
Writers, musicians, and actors across Toronto are joining forces to raise money for Lifeline Syria (the Toronto-based grassroots organization helping to sponsor l,000 Syrian refugees).
There will be a silent auction including tickets to Soulpepper, spa passes, books, and lunch with Camilla Gibb.
Middle Eastern appetizers and desserts will be available on a pay what you can basis.
Details: Date: Dec 4Time: 6:30pm-l0:00pmLocation: Friends House, 60 Lowther Ave (Avenue Rd/Bloor) Cost: $l0.00

Cheers.

Sharon

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