Sharon A. Crawford’s latest in the Beyond series
My editor did it. He gave me the boost to get my third Beyond book out of stall mode.
A few weeks ago I blogged about a lot of problems (house, health, utility, income taxes) stealing from my writing time including coming up with plot development. See https://sharonacrawfordauthor.com/2015/03/05/kick-start-writing-your-novel-when-it-hits-stall-mode
This big surge happened a couple of weeks ago when Shane, my editor at Blue Denim Press, and I did a joint marketing presentation (author and publisher) at the Beaches Library Branch in Toronto, Canada. Two things Shane said did it. On the panel, he was answering a question related to submissions and editing. He pointed to Beyond Blood and said my book went through several edits and at first it needed a lot of changes. He said I needed one murder within the first 50 pages. So he said that I wrote in two murders. After the presentation he was saying that today’s mysteries that sell aren’t so much cozies – but edgy like my Beyond the Tripping Point short story collection. I reminded him that my prequel novel Beyond Blood is also edgy.
However, it got me thinking. The Beyond novel I’m currently writing tended to meander too much in the beginning. It needed to be made sharper with more twists and turns. As for the murders, there is one within the first 50 pages and another incident in the beginning that is left hanging whether it will turn into a murder or be an attempted murder.
Letting all this percolate in my brain, as well as being open to whatever ideas materialized, finally worked. So I’ve been writing and writing – well, not all the time. There are still house and property problems and potential problems thanks to weather. And I am suddenly getting more editing clients – which I wanted and needed to help pay the bills.
I also like helping other writers – but more on that in another post.
For now, if your novel or short story has hit stall mode, don’t give up. Get another perspective from another author and/or editor. Join a writing critique group and listen – maybe even read that stalled chapter for feedback.
Do something besides moan and groan. You never know what might percolate in your mind.
Cheers.
Sharon A. Crawford.
Reminder: Next Thursday, April 16, I join Crime Writers of Canada writers Nate Hendley and Rosemary McCracken for a writing presentation to the Storytellers writing group at Angus Glen library in Unionville, Ontario, Canada. Check my Facebook page for more info https://www.facebook.com/pages/Sharon-A-Crawford/412730865439394. Scroll down beyond the bad customer service post to the Meet-up post.
Sharon A. Crawford is the author of the Beyond book series. More info at www.samcraw.com and www.bluedenimpress.com including a link to a radio interview at http://bluedenimpress.com/authors/sharon-a-crawford/ Online TV interview from Liquid Lunch is at http://youtu.be/i2bBaePIWgY
Beyond Blood Book cover at the top of this post links to my Amazon author profile. If you buy a copy, please write a review on amazon. Thanks.
Tags: Beaches Library Branch, Beyond the Tripping Point, Blue Denim Press, Charactistics of good fiction plot, Fiction beginnings to grab the reader, Fiction Plot and Characters, Getting your novel out of stall mode, Mystery Novels, Novel writing, presentation, Sharon A. Crawford, Short story collection, Unlocking Writer's Block, writing
Sharon A. Crawford’s latest in the Beyond series
Marketing your fiction book (or any book) can be unpredictable. You never know what will work. Fortunately there are many options and I am amazed at what individual authors come up with. It may all seem like a maze of unchartered territory, hence the word “mayhem.”
Here are a few tactics I’ve picked up from talking to other authors about how they market.
Some authors go into the bookstore(s) where their book is for sale and they switch the book from spine out to front of book out, sometimes even moving the book to the big display table at the front of the store.
Then there are those big ads in public transit – in subways, buses and streetcars. Each public transportation system has their own set-up and if you want to go this route, you need to talk to them. Word of warning. Once your ad’s time period is up, they discard your posters – you might want to make arrangements to pick them up so you can use them elsewhere. If your publisher has already printed posters, you could use some of those. Not enough? Get an e-copy of the poster and head to your local Staples, UPS store or the like to get copies made. No posters? If your publisher won’t design one or you are self-published, see if any of your friends or family can design your poster or do a work trade with a designer and then continue as mentioned above.
I’ve found a book launch can do wonders for book sales. You don’t need to book an expensive place that charges a large fee for the privilege of letting you have your launch there. I know authors who have had successful book launches in their homes (it is work, but a book launch anywhere requires work as well – from PR to posters). Other authors who belong to a literary club can rent a room at a discount. Some pubs have separate rooms where you can launch your book and they won’t charge as long as you can guarantee to fill the place with patrons who will buy their food and drink. Cafes usually don’t charge either. And then there are bookstores, but they will want to handle sales and take their cut – anywhere from 30% to 60%. But your book is in the bookstore.
My publisher books a bistro, café or pub and he does pay a fee. But he charges an admission to anyone coming (except the authors whose books are being launched, any guest authors reading and any guests of the authors launching who are on the complimentary book list). Guests paying an admission are entitled to one book published by my publisher – the guest’s choice – and the cost is below the book’s regular price.
Self-published authors can also borrow a page from trade publishers’ book launches – launch books by more than one author at a time.
Another author looks at what areas in subject matter her books cover and proceeds accordingly to email information about her books to universities and colleges around the world. This is not a “buy my book” email but an information one. The universities and colleges can do what they like with her books. And they have. Her books appear on university curriculum world-wideand in college bookstores. As she says, you never know when someone doing a PhD will buy your book for their dissertation.
And don’t forget social media.
I’ve found getting the word out about your book works best when you combine the in-person with online.
Don’t forget to brand you and your book. And I’m not referring to branding cows. Get one good headshot of you taken and use it for all you PR. Mine is at the top of this blog (and my website, etc. etc.). With smartphones, digital cameras and iPads, it’s not expensive. (My son took my photo with his iPad.) You want people to remember that face. Also a good small and large jpeg of your book cover. And brand your books. My mystery fiction is branded as the Beyond book series and each book begins with the word “Beyond.”
These are just a few marketing techniques.
And now I better get back to my own marketing.
Cheers.
Sharon A. Crawford
Sharon A. Crawford is the author of the Beyond book series. More info at www.samcraw.com and www.bluedenimpress.com including a link to a radio interview at http://bluedenimpress.com/authors/sharon-a-crawford/ Online TV interview from Liquid Lunch is at http://youtu.be/i2bBaePIWgY
Beyond Blood Book cover at the top of this post links to my Amazon author profile.
Tags: Author Reading, Beyond Blood, Beyond the Tripping Point, Blue Denim Press, book cover, Book Launch, Marketing your book, Mystery Novels, Sharon A. Crawford, writing
Sharon A. Crawford’s latest in the Beyond series
This evening Shane Joseph, the editor at my publisher’s (Blue Denim Press) and I are doing a presentation on marketing your fiction book. Two points of view – author and publisher – will be covered at the Beaches Branch of the Toronto public library system.
For those who can’t make it for obvious reasons – you don’t live anywhere near Toronto, Ontario Canada, I’m not exactly going to give a rundown of our content in this post. But, there are a few Marketing Your Fiction points I will mention.
Marketing your book – whether self-published or published by a trade publisher is hard work. You start way before your book is being published and you continue long after. It is a constant learning experience and I have found that learning how others market their books – whether through social media or through workshops or networking – can only help. And not just you and your book. For example, if you attend another author’s book launch, you can meet many new (to you) authors and do what authors like to do most (beside sell book copies) when in the same room – talk about writing and all that goes with it.
Author readings and presentations at cafes, pubs and libraries are another good way to see what is going on with other authors and their books and where you can fit in. Joining a writing organization that focuses on your writing genre is also helpful. For example Romance Writers and Crime Writers of Canada. Often joint presentations can be enlightening as you can again learn from each other.
And it’s not just other authors you can learn from. Don’t forget the publishers. Even if you go the self-publishing route, remember that publishers know what is going on out there in the publishing world and can provide information from their viewpoint.
Another trick I have learned is to attend talks, panels and the like where a publisher and/or a literary agent talk. Not just for their knowledge, but after the talk, you can go up to them, introduce yourself, make a positive point about their talk, and give them a soft pitch about your book – basically to find out if you could email them a book query. Sometimes the publisher will say to skip just that and send a few chapters to them, not the general submission email. The point here is you are no longer part of the slush pile. You have established a connection with them.You can start your query or cover letter with something along the lines of you and the publisher (or agent) talked at such-and-such a time and the go into your query.
The blurb for Shane’s and my presentation this evening reads as:
Marketing Your Fiction Book
Thursday, March 26, 2015
7:00 p.m. – 8:00 p.m.
Beaches Branch Toronto Public Library (Program Room)
2161 Queen Street East, Toronto
Join Sharon A. Crawford, author of the Beyond mystery series, and Shane Joseph from Blue Denim Press, for a lively presentation about marketing your fiction book. Sharon will discuss how the synchronicity of series characters and plot affects book marketing, while Shane will outline recent publishing innovations. No admission charge.
Maybe I’ll see some of you there.
Cheers.
Sharon A. Crawford
Sharon A. Crawford is the author of the Beyond book series. More info at www.samcraw.com and www.bluedenimpress.com including a link to a radio interview at http://bluedenimpress.com/authors/sharon-a-crawford/ Online TV interview from Liquid Lunch is at http://youtu.be/i2bBaePIWgY
Beyond Blood Book cover at the top of this post links to my Amazon author profile.
Tags: Author Readings, Beyond Blood, Blue Denim Press, book promo, Crime Writers of Canada, fiction book, Marketing your book, Mystery Novels, Shane Joseph, Sharon A. Crawford, toronto public library, writing
Sharon A. Crawford’s latest in the Beyond series
Are your fiction characters trying to take over your mind? Do you seem to be losing yourself in their quirks and even their talk?
Two of the main characters from my Beyond mystery fiction series (Beyond the Tripping Point, 2012 and Beyond Blood, 2014, Blue Denim Press for both) are doing this. Dana Bowman, the PI mom of six to seven-year old-David (age depending on which book) and the stuttering Detective Sergeant Donald Fielding.
Sandra Kryzakos in her Liquid Lunch interview with me says I’m channeling my characters. She bases this on how I talk about them and how I read excerpts from the books. And to add more fuel to the channelling fire, when I told her about Detective Fielding, I started to stutter and said so.
“Now, she’s channeling,” she said. (Watch this thatchannel.com interview on You Tube at http://youtu.be/i2bBaePIWgY)
Not the first time something like this has happened. Others hearing me read say I don’t read like I’m just reading but I put myself into the characters, into their heads.
Now, are Dana and Fielding getting back at me? Just kidding? Actually I welcome my characters getting into my head. Besides giving me an excuse for if and when I stumble over words, my characters are speaking to me. They give me ideas for what to write in my third Beyond book. They keep me in touch with what is happening in their lives and remind me of what is impossible. They also remind me they are distinct characters and not me.
Although I wonder about the latter. Especially when I find myself sometimes using “Dana’s big bag” to cart groceries and other purchases. For Dana this bag is her purse. To my credit I use another smaller bag as my purse. But just calling the bag “Dana’s bag,” says something. However, I still can’t draw a straight line even with a ruler and Dana is also an artist, sketching the people she interviews and incorporating the interview context into the drawing. And she drives a car and the only driving I can do is to drive people up a wall. She is also not a gardener and I am. Then there is the 25 or so year age difference. (Note: I’m the older gal here).
And of course, I don’t have a fraternal twin brother – don’t have any siblings.
So, I’ll let Dana, Detective Sergeant Fielding and whomever else I write about “invade” my mind. They have stories to tell and I need to tell their story, not mine, in the Beyond books.
Now, if I could only sort out this dream business. Dana sometimes dreams about the future (you have to read Beyond Blood to see that). I’m hoping my horrendous, sometime scary dreams, are not premonitions of my future. If so, it could be a bleak future.
Dana? What do you think?
Cheers.
Sharon A. Crawford
Maybe I’ll see you at a future gig. I post my reading and presentation gigs on the Beyond Blood page of my website www.samcraw.com. Keep checking back for updates.
Sharon A. Crawford is the author of the Beyond book series. More info at www.samcraw.com and www.bluedenimpress.com including a link to a radio interview at http://bluedenimpress.com/authors/sharon-a-crawford/
Beyond Blood Book cover at the top of this post links to my Amazon author profile.
And that Liquid Lunch interview link again is http://youtu.be/i2bBaePIWgY
.
Tags: Author media interviews, Author Readings, Beyond Blood, Beyond the Tripping Point, Blue Denim Press, book promo, Channelling Fiction Characters, characters, Characters in Fiction, Creating eccentric fiction characters, Credible Fiction Characters, Crime Writers of Canada, Dana Bowman, Detective Sergeant Donald Fielding, Fiction Plot and Characters, Marketing your book, Mystery Novels, Sharon A. Crawford, Short story collection, writing
Sharon A. Crawford’s latest in the Beyond series
This week I did a guest blog post on Shannon A. Thompson’s very busy blog. Shannon’s blog focuses on the author-reader connection and that happened to me and three other Crime Writers of Canada authors when we recently did a presentation at the Beaches library branch in Toronto, Ontario, Canada. I’ll put the first few paragraphs of my post here. Then I’m connecting you over to Shannon’s blog. (I know; I know; lazy-way out but it gives you a chance to check out another writer’s blog.).
Get a Room – the Ultimate Author and Reader Connection
Readers and writers like to connect on Goodreads, Facebook, LinkedIn, Twitter, and blogs. Videos on YouTube give the reader some idea of the author’s persona. But they are not connecting physically. As the title of a song made famous by the late Peggy Lee (back in pre-online days) asks, “Is that all there is?”
But get an author in a “bricks and mortars” room with a group of readers and more can happen. Call it creative magic, call it real connection – whatever you wish, but it is like the icing on the cake.
Why else do authors still do readings and interviews in libraries, cafes, pubs, at book clubs, writing festivals and conferences? Sure, we authors want to sell books, but we want to meet our readers in the flesh. And when you do like me, partner up with authors from a writing organization, the atmosphere can escalate into a literary, or in my case, criminal high. No drugs needed.
As the crime fiction author of the Beyond mystery series (Beyond the Tripping Point, 2012 and Beyond Blood, 2014, Blue Denim Press) and a member of Crime Writers of Canada, I often “appear” with other crime writers to do readings and author interviews. A recent appearance at the Beaches Library Branch in Toronto, Canada, turned into an incredible evening.
***
And now over to Shannon, who introduces me first and then posts my blog post.
http://shannonathompson.com/2015/03/09/author-and-reader-connection/
Happy reading and maybe I’ll see you at a future gig. I post my reading and presentation gigs on the Beyond Blood page of my website www.samcraw.com. There are more I have to post but I’m getting to them. Keep checking back.
Cheers.
Sharon A. Crawford
Author of the Beyond book series. See http://www.samcraw.com and http://www.bluedenimpress.com for more info. Book at top of this post links to my Amazon author profile.
To watch my interview on Liquid Lunch on thatchannel.com go to Go to http://youtu.be/i2bBaePIWgY and enjoy.
Tags: Author Interviews, Author Reader Connection, Author Readings, Beaches Library Branch, Beyond Blood, Blog Tours for your writing, Blue Denim Press, Book Promotion, Crime Writers of Canada, Crime Writers of Canada authors, Marketing your book, Shannon A. Thompson, Sharon A. Crawford, Sharon A. Crawford Author, writing
Sharon A. Crawford’s latest in the Beyond series
Has the novel you are writing hit stall mode?
Maybe you’ve been procrastinating? Maybe family and/or work stuff has taken up a lot of your time? Or maybe, like me, 2015 has been shoving unwanted and unanticipated problems at you.
To get back on track with writing your novel takes some major work on your part. What I am doing to get back on track with writing the next novel in my Beyond mystery series may not be your cup of tea, but for what it’s worth, here it is.
When I get hit with a lot of problems from “outside” as I call it – and that can be anything from weather-related property problems to cable TV problems to computer problems, I find that getting angry about it helps. I use that anger to get at whomever or whatever is causing the problem to fix it. Sometimes I am even nice about it. But I find anger combined with persistence, can help get the problem resolved.
That’s when a third party doesn’t have to be called in to fix the problem, but that’s another story.
As you can guess, all this steals my precious time, time I could be using writing my new mystery novel. So how am I getting back to that?
- I switched over to Research mode – I had some research I needed to do before I could get much further in the novel anyway. Research can be worked into a fragmented schedule at home or in transit (except when driving) – whether online or from print material.
- Go back to your novel outline – plot and characters. Chances are your mind is scattered with all your problems, so focusing on just where your novel is going (or not) and fixing that not only gets your mind off the problem temporarily, it helps you move forward with your novel. Because of the crappy winter weather conditions, I decided to arrive very early to teach a memoir writing workshop last week at a local library branch. I didn’t bring my laptop because I was carting enough books and handouts for the workshop. But I did bring a small print file containing some plot and character concerns. So, I sat in the library branch and reworked some of the outline. I figured out exactly why I wanted X character to be the murderer and also how to add more suspense and foreshadowing in the novel.
- Make an hour or two during your day when you can actually sit at your computer and do some more writing – and to hell with the problems. This is a good distraction and also moves your novel along.
- I also went back to the beginning to work in more suspense and foreshadowing, mainly connected to the murderer. Sometimes going back to the beginning and just reading it, not only refreshes your memory, it might also provide more ideas and you will find yourself making a few changes.
And the problem causers?
They better watch out. I don’t take kindly to having my life screwed up big time. Especially when it interferes with my writing. Sometimes I work these people, organizations, etc. into my fiction-writing – changing names and details of course. All fodder for the fiction.
See, you can have some fun as an author and also get some writing done, too.
Cheers.
Sharon A. Crawford
Author of the Beyond book series. See http://www.samcraw.com and http://www.bluedenimpress.com for more info. Book at top of this post links to my Amazon author profile.
To watch my interview on Liquid Lunch on thatchannel.com go to Go to http://youtu.be/i2bBaePIWgY and enjoy
Tags: Beyond Blood, Beyond the Tripping Point, Blue Denim Press, Juggling writing and life's problems, Kick-start writing your novel, Kick-starting your novel, Making time to write, mystery novel, Mystery Novels, novel outline, Novel writing, Research for Fiction, Rewriting Fiction, Sharon A. Crawford, Writers Procrastination, writing
Sharon A. Crawford’s latest in the Beyond series
The other evening I was teaching a workshop on Memoir Writing – not exactly fiction, but memoir reads like fiction. A participant said she was scared to name names of family members and wanted to know how to get around this.
You can turn the memoir into fiction – this has been done before. Or use pseudonyms with a disclaimer. Or be scrupulous about what you include.
Or you can do what I did after a confrontation with a relative who definitely didn’t want something in the family background getting published. The excuse was she didn’t want her children reading about it. However, she was okay with it all being fictionalized.
So I listened to her, although maybe not exactly as she meant it. In my mystery short story collection Beyond the Tripping Point (Blue Denim Press. 2012), one story is based on something that happened in my family – although except for the central event, all the characters have been changed and so have the circumstances. However, I was so ticked off with her attitude that I loosely based one of the suspects in one of the stories on her. I changed the details but when I see this character I see the complaining relative.
As for the memoir chapter she was complaining about – I did remove it – and several other chapters because at the same time another author and I did a manuscript evaluation exchange. He said I had three stories going on in the memoir – family history, some other history, and my personal story. My personal story was more interesting – so that was the new focus.
In my mystery novel Beyond Blood (Blue Denim Press 2014), I don’t use any stories from the original memoir, although Great Aunt Doris is very loosely based on an eccentric aunt (now deceased). However, the eccentricities are different as are Aunt Doris’ actions and role. The only similarities, if you will, are the two are eccentric and both are aunts.
However, I did use something in my past as fodder and then used my imagination to expand from there. The business with the raccoons. Racoons got into the attic of my house in Aurora and that was the real life starting point. But I assure you, except for racoons on the roof, anything else with racoons that happens in Beyond Blood never happened in real life, mine at least.
The bottom line is to use something real as the catalyst, the gem for an idea or character. Because you need to be careful here. How often have readers said that a character reminds them of so-and-so or the character is so-and-so? Usually this is not the reality.
But it is an indication that your story, your characters are resonating with your readers.
Cheers.
Sharon A. Crawford
Author of the Beyond book series. See http://www.samcraw.com and http://www.bluedenimpress.com for more info. Book at top of this post links to my Amazon author profile.
To watch my interview on Liquid Lunch on thatchannel.com go to Go to http://youtu.be/i2bBaePIWgY and enjoy.
Tags: Beyond Blood, Beyond the Tripping Point, Blue Denim Press, character, Characters in Fiction, Creating eccentric fiction characters, Credible Fiction Characters, family, family members, fiction, Fiction Plot and Characters, Mystery Novels, Novel writing, Real life in fiction, Sharon A. Crawford, Short story collection, writing
Sharon A. Crawford’s latest in the Beyond series
Last week I went back to the Liquid Lunch, this time for an interview about Beyond Blood, its characters and writing or channelling as the co-host Sandra Kyrzakos called it.
Liquid Lunch is a weekly interview show on thatchannel.com. The LL crew and the studio are in the same building in downtown Toronto but now up on the fifth floor. It’s is an old building which even has an elevator operator. I walked into their new location and it is small – a narrow hallway with a computer and desk and to the right where guests sit and talk to some of the crew pre-taping. I had to go back out in the hall to get some paperwork filled out.
Then, I went inside the actual studio – and the atmosphere there is much better than their old studio two floors down. Smaller room here, but brighter with natural light and just the setup of the table was more conducive to interviews.
Did I say interviews? It was more like a chat with old friends, with Hugh Reilly and Sandra and me. My publisher’s editor, who has seen the video, says we all acted relaxed. Yes, but for some reason I stuttered a few times. Not really trying to get in character with Detective Sergeant Donald Fielding who does stutter. And why and when is part of the conversation. So are some of the other characters in the novel. I also get to read the beginning of the novel and wave around some objects that appear in the book.
But I’m not telling you anymore. Instead, go to You Tube where the full interview and my short reading is posted and see and hear for yourself. I am also getting a DVD of it, which my son will edit, i.e., pull out the reading segment so I can post it separately in social media.
Go to http://youtu.be/i2bBaePIWgY and enjoy.
Cheers.
Sharon A. Crawford
Author of the Beyond book series. See http://www.samcraw.com and http://www.bluedenimpress.com for more info. Book at top of this post links to my Amazon author profile.
Tags: Beyond Blood, Beyond the Tripping Point, Blue Denim Press, Characters in Fiction, Dana Bowman, Detective Sergeant Donald Fielding, Fiction Plot and Characters, Hugh Reilly, Liquid Lunch, Marketing your book, Mystery Novels, Sandra Kyrzakos, Sergeant Donald Fielding, Series characters novels and short stories, Sharon A. Crawford, Short story collection, thatchannel.com, TV interview about Beyond Blood, writing
Sharon A. Crawford’s latest in the Beyond series
I am trying to do some research on concussions for the next novel in the Beyond mystery series. However, besides client work and PR for Beyond Blood (which are part of my usual writing work days), I have had my time stolen thanks to dealing with computer snafus, cable TV reception problems and shovelling snow.
As a former journalist I know that research must be thorough. I also know that you won’t use most of the information you collect. However, accuracy is important, including when you are writing fiction. You don’t want to come across as a sloppy writer or worse, include inaccurate facts.
One of my characters will suffer a concussion. I’m not saying which character – if a regular one or one just in this book. I’m also not saying what causes the concussion, although I’m beginning to think I should use the sports injury angle as most of the concussion literature today deals with concussions that are sports injuries.
My novels also take place in the late 1990s, so I have to watch I keep knowledge, treatment and research studies in that time period. So far I’ve contacted a retired family doctor turned health writer and she in turn asked for contacts from her colleagues on a medical writers’ forum. She then forwarded their suggested medical experts in this field to me.
I have also done some research online but have more to do here, thanks to another writer I know who sent me a link. And I have again borrowed the library book on concussions (albeit sports injuries) that I had out previously, but only got partway through reading and making notes before the book had to be returned after nine weeks. Let’s hope this time I make it through the book. Perhaps I should buy it.
Money, however, is tight, partly because of all the snafus I’m encountering (see first paragraph).
But, hey, I’m a former journalist and “persistence” is my middle name. Or the “S” isn’t just “Sharon;” It also stands for “stubborn.”
And that’s what I have to be to do thorough research for my new novel.
And yes I have started writing (and rewriting it) and revising the outline.
That’s fodder for another blog post.
Cheers.
Sharon A. Crawford
Author of the Beyond book series. See http://www.samcraw.com and http://www.bluedenimpress.com for more info. Book at top of this post links to my Amazon author profile.
Tags: Beyond Blood, Beyond the Tripping Point, Blue Denim Press, book promo, Characters in Fiction, concussion, Concussions, Fiction Plot and Characters, Marketing your book, Medical Research, Mystery Novels, Novel writing, Research, research studies, Sharon A. Crawford, sports injuries, writing
Sharon A. Crawford’s latest in the Beyond series
There I was giving my 1.50 minute pitch about Beyond Blood in front of 50 plus librarians. The scene was the Metro Convention Centre in downtown Toronto, Canada last Friday afternoon. The event was the Ontario Library Association’s annual conference. Twenty-two of us crime writers from Crime Writers of Canada were individually doing our version of crime speed dating/pitching.
It was interesting to see and hear the various pitches, especially if like me you were about two-thirds down in the presentation list. We huddled together behind and to the side of the small stage, waiting and watching and hoping.
One author used a reminder call from his wife as his pitch. Another one a glass of champagne to tally with something in her novel. A few got a little bogged down in their writing background. Some, like me, stuck to the book – its plot and characters. I began with “What happens when a young mother finds her personal and professional life colliding, especially if she is a PI? I’m Sharon A. Crawford and In Beyond Blood that is what happens.”
The idea was to interest these librarians from various Ontario library branches to order our books for their libraries. Although it could be a blur of 22 authors, the librarians did have loot bags with our book and author info. Mine was the book mark for Beyond Blood.
Afterwards I decided to tour around the exhibitors’ booths. Surprisingly there were no library branches with booths – just services that libraries could use –digital and otherwise. On a whim I started talking to a few of the exhibitors, asking them questions about what their business does and mentioning the pitch we crime writers were doing. And got a big surprise.
Some of these exhibitors are big crime and mystery readers, including one from Scott’s Directories who loads her e-reader with mystery fiction books. So, I did a pitch for Beyond Blood and handed out my business card.
A bit later, over a cup of tea, I chatted with another fiction crime writer, Madeleine Harris-Callway, author of Windigo Fire and one of the featured authors in the Mesdames of Mayhem Thirteen anthology http://mesdamesofmayhem.com/about/madeleine-harris-callway/. Madeleine and I bemoaned the difficulty of getting book reviews. But that is a subject for another post.
All in a half-day’s book promo, but it had a twist on the usual for attending trade shows and conventions.
I’ll leave you with this link to get more tips on book promotion.
http://hell4heather.com/2015/02/05/book-marketing-tactics-you-may-not-have-considered/
Cheers.
Sharon A. Crawford
Author of the Beyond book series. See www.samcraw.com and www.bluedenimpress.com for more info. Book at top of post links to my amazon author profile.
Tags: Author Presentaition, Beyond Blood, Blue Denim Press, book promo, crime writer, crime writers, Crime Writers of Canada, Dana Bowman, Fiction Plot and Characters, Madeleine Harris Callway, Marketing your book, Ontario Library Association, pitch, Sharon A. Crawford, Speed book promo, Trade shows and conventions, writing
Sharon A. Crawford author 