RSS

Category Archives: Book Promotion

Dana Bowman from Beyond Blood appears again May 28

26 May
Sharon A. Crawford channelling Dana Bowman from Beyond Blood

Sharon A. Crawford channelling Dana Bowman from Beyond Blood

Dana Bowman, the main character, the irreverent  PI from my novel Beyond Blood will be doing another of her comedy skits this Saturday afternoon. The occasion is Toronto’s annual Doors Open and Dana (and me too) will be at the Toronto Heliconian Club volunteering from 1.30 p.m. and then performing at 4 p.m.

There’s a lot of work in these comedy skits and this one is 85 per cent new stuff. The premise is Dana is supposed to talk about Beyond Blood and she does – sort of – in her own way, dissing me and generally not following instructions. So trying to get this skit together with help from Dana hasn’t been easy. Dana keeps sticking her face in maybe too much and therein lies the dilemma.

Just who is writing this skit? Who wrote Beyond Blood. Both Dana and I each answer “I did.” The book has “Sharon A. Crawford” for the byline but the skit?

Personally, I would prefer Dana that writes it. She is performing it so it’s her call. So, she’s been digging inside my brain for info or I have been channeling her.

There are many things to consider – content – is it funny or funny enough? Sometimes what’s on paper doesn’t come across as funny enough when you perform it. Then you go back to the skit content and realize that a lot of it is in the performance. The practice session yesterday wasn’t up to par. But I wasn’t feeling well then so does that mean that Dana was also feeling sick?

I did get ideas for some skit changes and made them.

And it might help if I was fully in costume when practicing. Especially the hair.

That’s Dana at the top. And here is the blurb from my website about Dana at the Heliconian Club May 28.

Sharon A. Channels Dana Bowman at Toronto’s Doors Open

Saturday, May 28, 2016

Sharon A. Crawford will be channeling Dana Bowman, the main character in  Beyond Blood at the Toronto Heliconian Club during the first day of Toronto’s Doors Open. Sharon/Dana will be there from 1.30 p.m. to 5.30 p.m. to talk about the Heliconian Club along with other club members and she will take to the stage at 4 p.m. for a short comedy skit. Meantime, Sharon is coaching Dana on the Toronto Heliconian Club’s history and club activities, etc.

See you there.

Cheers.

Sharon A. Crawford

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

 
Leave a comment

Posted by on May 26, 2016 in Beyond Blood, Book Promotion, Channelling Fiction Characters, Comedy Skit, Doors Open Toronto, Fiction Characters, Sharon A. Crawford, Writing

 

Tags: , , , , , , , , , , ,

How self-publishing has changed – this editor’s personal take

19 May
Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

The self-publishing business has evolved a lot in the last few years. It is no longer on the fringe but has moved more main-stream. Here is my take on some of what is happening. This will sum up my postings on the editor-self-publishing author relationship based on my talk on the Editors Canada panel April 26.

  1. Self-published books are now considered respectable and not vanity press. Authors of sp books can be members of The Writers Union, have their books in libraries, do library readings and presentations, and register the book(s) with the Public Lending Rights program
  2. Author has much more say in what is done, can be more satisfying but also lots more work and responsibility and cost. And no middle person for taking cut in book sales.
  3. Choice in how to publish (e-publish only or print only or both – Kobo, amazon, etc.).
  4. A lot more social media and the like (including doing book review trades with other authors) involved –author blog, Facebook, Linked In, Goodreads, etc.; author must organize and pay for any in-person book launch, but virtual book launches are becoming popular. As the title suggests, the author is glued to the seat of her chair at the computer for hours, but she has control over the time and length of her book launch – also much cheaper than in-person launches.
  5. Other online media authors can schedule – videos, including guesting on online TV shows such as The Liquid Lunch on thatchannel.com and join meet-up groups such as the Toronto Indie Publishing group.

But author having more control can be good and prosperous. My writing colleague, Rena Natan who self-publishes some of her books is proof of that.Here is what she emailed me (in part) to use in my presentation:

“The process of promoting the book is time-consuming. I try to have it reviewed by friend authors (like yourself), by Midwest Book review (authoritative, free, but it takes about a year) and Goodreaders members.

Then I submit the book to all competitions that are not too expensive; I check them first on the website  www.pred-ed.com (preditors and editors).

When you win a competition you get, in general, perks, like free listing on a number of Websites, Bookdaily,  and the like. These help a little to sell.”

Rene’s books have won awards as you can see from the first page of her website. She also has more info on her books and what is happening with them here.

And for those who have trade publishers, some of these promotional activities can apply as today published authors have to take their publicity by the horns and do a lot of it themselves.

Which is good in that authors can connect more with their readers.

Cheers.

Sharon A. Crawford

Click on the Beyond Blood icon at the top to find out more about my Beyond books.

 
Leave a comment

Posted by on May 19, 2016 in Author editor relationship, Beyond Blood, Blue Denim Press, Book Promotion, Editors Canada, Sharon A. Crawford, Social Media Book Promo

 

Tags: , , , , , , , , , , ,

Crime wave hits Gerrard Ashdale library March 24

31 Mar
Longshot of the Gerrard Ashdale library CWC presentation

Longshot of the Gerrard Ashdale library CWC presentation

At 6.30 p.m., March 24, 2016 an unusual crime wave hit the Gerrard Ashdale branch of the Toronto Public Library. Downstairs, the dead body outline was “drawn” with masking tape. Upstairs, “crime” was in progress – at least between the book covers, and expanding to the audience facing the five crime writers in the front.

For the next hour and a half, true crime writers Mark Eddy and Nate Hendley and crime fiction authors Lisa de Nikolits, Steve Shrott and Sharon A. Crawford (also moderating to keep the crime enthusiasts on track) discussed various aspects of crime writing and reading – from authors’ and readers’ view points.

Besides the why we write what we do (Lisa and I have social justice as our reasons and Mark Eddy, author of The Recent History of Terrorism in Canada 1963 -2013, wrote that book because Canadian literature didn’t have this history published). We also discussed where we get our ideas. For example, many of mine come from real life incidents such as a harrowing drive up Highway 11 to cottage country with a friend when her car brakes stopped working. I take the incident and fictionalize the characters and plot.

But one of the most interesting discussions was in answer to the question:

What is your take on novel or true crime endings, i.e., should you leave the reader hanging or have a resolution that ties up the book’s contents?

Some wanted a full resolution, but some were okay with a resolution for the main plot, but some of the issues with the characters could be left hanging, especially for series novels. Nate Hendley, who (among other true crime books) wrote Steven Truscott; Decades of Injustice about Steven Truscott (who was wrongfully convicted of murder and rape at age 14,in 1959), was pleased that he could put in his book that in 2007 the Ontario Court of Appeal declared Truscott acquitted of the rape and murder of Lynn Harper. That declaration was the result of Truscott himself filing an application for this in 2001. Justice moves slow. In fiction, that can happen faster.

The five of us authors in the hot seats also discussed unusual ways we promote our books. For example, Nate Hendley had copies of his Truscott book at a presentation of a play about Truscott in southwestern Ontario. I dress up as my main Beyond Blood character, Dana Bowman and do short skits where Dana disses me. See my website for where Dana will next appear.

Meantime, here’s another photo of the CWC gang up close at Gerrard Ashdale. Both photos were taken by the library branch’s head librarian, Gail Ferguson.

Cheers.

Sharon A. Crawford

The CWC gang up close - Sharon, Steve Shrott, Nate Hendley, Lisa deNikolits, Mark Eddy

CWC gang up close – Sharon, Steve Shrott, Nate Hendley ,Lisa de Nikolits, Mark Eddy

 

 

 
Leave a comment

Posted by on March 31, 2016 in Author Reading, Beyond Blood, Book Promotion, Characters and plot in fiction, Crime Writing, Sharon A. Crawford, Toronto Public Library, Writing

 

Tags: , , , , , , , , , , , , , ,

Beyond Blood another book review on Goodreads

24 Dec

Hi all:

Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

Another review of Beyond Blood, this time by literary novelist Christopher Caniff, has been posted to my Goodreads account. Here’s the review and some links afterwards.

 

Sharon Crawford’s latest novel Beyond Blood is a story of murder, kidnapping, fraud, and abortion with a varied cast of characters led by an undercover security guard at Toronto’s Thurston Mini-Mall, Dana Bowman. To call this book a simple murder mystery would not initiate an expectation of this plot’s complexity. When Dana plans to start the Attic Investigative Agency in August of 1998 with her fraternal twin, Bast Overture (a former crime reporter), a series of events unfold which begin with a mall kidnapping, two others having occurred recently at other malls in Toronto, and the abduction of Dana’s son David at the agency’s opening ceremony. David’s babysitter Debbie Sangwell is found lifeless with a knife in her back. Dana leaves her job at the mall to work with police detectives Harker and Fielding and investigate the murder, as well as a seemingly unrelated string of burglaries, and in the process to find her son.

Frustrating and complicating her search are the Mini-Mall merchants Lois and Ray Chalmers, Dana’s ex-husband Ronald, her ex-lover Gordon Lambton, and her Great Aunt Doris. The loss of two of her friends and her aunt also cause difficulties as Dana continues to seek to elucidate the reason for all of the apparently unconnected events occurring around her. A television reporter, Charles Haas, is ever-present and confronts Dana and Bast about the burglaries and kidnappings. There are ransom demands made by the kidnappers as enquiries into a past hit-and-run become important.

As she progresses in her increasingly emotional exploration for answers to her son’s whereabouts, her past job becomes significant and illuminates information she would not have otherwise obtained. As Bast knew, “Dana was the one who wore her emotions on her sleeve. He was the twin who held it in.” This is shown throughout the novel and becomes central during confrontations both on land and, toward the end of the novel, on the water at Snow Lake Harbour.

The novel is told with the alternating first person viewpoint of Dana, and the third person stories of Bast, David, and the mysterious “him” produce a complex weaving of interrelationships that enriches the world these characters populate. While I do not normally read this genre, I would recommend this novel to both seasoned mystery readers and novices alike.

 

Thanks you Christopher. Here is the link to our Goodreads pages

Sharon A. Crawford

Christopher Caniff

Wishing all of you a Merry Christmas or whatever you celebrate and a good 2016 with lots of writing.

Cheers.

Sharon A. Crawford

The book cover at the top links to Beyond Blood and Beyond the Tripping and my author profile on amazon.com

 

 
Leave a comment

Posted by on December 24, 2015 in Beyond Blood, Beyond the Tripping Point, Blue Denim Press, Book Promotion, Book Reviews, Characters and plot in fiction, Writing

 

Tags: , , , , , , , , ,

Book promo through acting?

03 Dec
Sharon A. Crawford channelling Dana Bowman from Beyond Blood

Sharon A. Crawford channellng Dana Bowman from Beyond Blood

If you are a published author, you might want to try something else besides reading from your book to entertain and possibly sell book copies.

When I present with three or four other Crime Writers of Canada authors, we don’t just stand there and read. We have found that reading only bores the audience and we don’t really connect with them. So, we get a lively panel discussion going with one of us moderating. Sometimes we have prepared questions which we all answer – or some variation of the questions when we have true crime and fiction writers. Sometimes we each take turns talking about something connected to our writing – maybe writing series novels, research for true crime books. In both setups we welcome lots of questions from the audience.

And that gets the lively discussions going and what you have is writers and readers connecting.

Some of us venture out into more creative outlets. I know one crime writer who has actors play out scenes from her books. Another one has conducted mystery tours in Toronto. And I have started acting (in my old age, no less, portraying someone 25 years younger than me).

As mentioned in last week’s post, I now do brief skits, dressed up as my main Beyond Blood character Dana Bowman. In most of the scenarios – and I do vary them each time – Dana disses me, her author. That can include some quirky personal habits and writing habits. Dana, of course, claims to write her novels. But she does give me credit for getting her character down pat. I take a humorous tone and keep it to 10 minutes.

So far, i.e., two times it has gone over very well. One person in the audience (also a writer) said that my character just jumped out of the book. And the editor at my publisher’s was so enthused, he and I are planning on doing skits together starting in spring 2016.

And yes, it helps sell books.

Maybe I’m a ham at heart. Seriously, it might be a good idea for you to do something else besides read to promote your books. Do something unexpected; catch your audience off guard and at the same time connect with them.

I do one more Dana skit this year, tomorrow, Dec. 4, 2015 for a fundraiser for Syrian Refugees. Here is the blurb for that one.

This is a reminder of our upcoming Lifeline Syria Fundraiser.
Writers, musicians, and actors across Toronto are joining forces to raise money for Lifeline Syria (the Toronto-based grassroots organization helping to sponsor l,000 Syrian refugees).
There will be a silent auction including tickets to Soulpepper, spa passes, books, and lunch with Camilla Gibb.
Middle Eastern appetizers and desserts will be available on a pay what you can basis.
Details: Date: Dec 4Time: 6:30pm-l0:00pmLocation: Friends House, 60 Lowther Ave (Avenue Rd/Bloor) Cost: $l0.00

Cheers.

Sharon

 
Leave a comment

Posted by on December 3, 2015 in Author Reading, Beyond Blood, Beyond the Tripping Point, Book Promotion, Channelling Fiction Characters, Fiction Characters, Sharon A. Crawford, Uncategorized, Writing

 

Tags: , , , , , , , , , , , , , ,

Tales – good and bad – from the book promo trenches

26 Nov
Sharon A. Crawford channelling Dana Bowman from Beyond Blood

Sharon A. Crawford channelling Dana Bowman from Beyond Blood. Shane Joseph photo

Still promoting my Beyond books. But when you do this you also need to help other writers promote their books. It is only fair as we are all in this together.

And sometimes that can be fun as the photo at the left shows. Cut line explains it briefly but more on that shortly. First I need to mention the downside as other published authors may run into this, if not with this bookseller, but another one, or two.

Up to last week, my encounters with booksellers have been amicable and polite. All had said they would at least see about carrying my Beyond Blood in their store. One even opted to carry a copy of each Beyond book. A couple of others I have to follow up on but they are part of a big chain, which has been helpful at other branches, so we will see here.

Now the bad and the ugly. I have also been approaching independent bookstores, but the latest venture there has left a sour taste in my mouth. Last week I entered Ben McNally Books in downtown Toronto. I always like to check to see if they already have a copy of my book. Ben McCally Books has a weird book placement system. No books by category – no signs either at the top of the bookshelves. Mystery,science fiction are all placed in with all fiction – alphabetically by author. So be it if that is the way they want to do it – their prerogative.

I approached the owner, Ben McNally about carrying a copy of Beyond Blood. As always, I stated it is not self-published but is published by a small Canadian trade publisher and handed him my business card and now that I have more – a couple of bookmarks. He barely glanced at them and said, ” Sorry, no.” He looked about as sorry as a person arrested who shows no remorse for his crime.

Being a former journalist and naturally curious, I asked “Why?”

He said he didn’t want books by small trade publishers.

So, I three him my kicker:

“Indigo (big Canadian book chain) has them in their stores.”

Then, I turned and left the store.

And you know, there weren’t many other customers in the store. Which says something.

I went directly to the big downtown Indigo store and what a difference. Manager very interested in carrying my Beyond Blood in that Indigo store. Indigo Chapters online has carried both Beyond books from day 1 for each, including print copy and e-copy (Kobo). Also this downtown Indigo bookstore is very busy – lots of customers. Because of the positive response, I bought a book there to give as a gift to a friend.

What goes around comes around.

And that brings me to what goes with the photo at the top.

I have started doing brief skits featuring Dana Bowman, the main character in the Beyond stories. I give Dana instructions to talk about herself and to read a bit from Beyond Blood.

Dana being Dana doesn’t listen. She does talk about herself some – but connects it to talking about me, her author. Dana claims she is instrumental in writing the Beyond stories. Oh, to a certain extent. I’ve been told I’m channelling Dana. I don’t mind her talking about writing and some of my quirks – if related to writing, but she can leave my plants out of it.

And when I say to read, she needs to read from Beyond Blood. And that hair in the photo above, taken by the editor at my publishers at their fall book launch, November 21? Dana has short “boy style hair.” Now she has decided to grow it somewhat. Really?

But the skit went over well at Blue Denim Press’s book launch. I was happy to bring along a few friends and to pre-promote the book launch and the authors launching their books, Shane Joseph and Chris Canniff, including reviewing their books in the two previous posts on this blog. The launch also had a Flamenco dancer and her husband providing the music on his guitar.

The funny thing here is Michael, the husband, used to come to my East End Writers’ Group when he and Lesley lived in my area. So did Shane when he lived in Toronto. And I knew Chrit from Canadian Authors Association Toronto Branch.

See, we writers are all connected, so we need to help each other.

Certain booksellers need to learn that too. Then they might get more business.

Dana Bowman will be making one more appearance before Christmas on Dec.4 and Sharon A. Crawford will have her Beyond books for sale at the Toronto Heliconian Club Art and Gift sale, Saturday, November 28. See my Gigs and Blogs page for more info.

Cheers.

Sharon A. Crawford

 
2 Comments

Posted by on November 26, 2015 in Author Reading, Beyond Blood, Beyond the Tripping Point, Book Promotion, Book Reviews, Channelling Fiction Characters, Fiction Characters, Sharon A. Crawford, Uncategorized

 

Tags: , , , , , , , , , , , , , , ,

Dana Bowman entertains at East End Writers’ Group

05 Nov
Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

Dana Bowman, the main character in my Beyond Blood novel took over my presentation spot at the East End Writers’ Group 15th anniversary last week.This is actually my writing critique group and it’s been happening in Toronto’s east end for 15th years – for 13 years at my house, then at a couple of local businesses nearby and finally from May 2014 at the S. Walter Stewart Public Library.

It was a lot of work with a lot of snafus popping up at the last minute – presenters having to cancel – all for good reasons, but I almost went batalistic when one of the two panelists on self-publishing cancelled a week before the event. Fortunately I was able to get another EEWG member with self-publishing experience to fill in and he (Steven Biggs) was awesome. So, was the other panelist (Ellen Michelson).

The presentations were divided into non-fiction, poetry and fiction. Each presenter could do whatever they wanted in their short time-slot. So we had an author interview set up as a letter and reply to and from a Toronto newspaper advice columnist. Another author, who writes opera, did a Power Point presentation (complete with music) on an opera he wrote for a company that involves the homeless in producing and presenting operas. Lots of readings.

And then there was Dana Bowman, my character. I didn’t introduce any of the fiction presenters as I was one of them. For my presentation, instead of only reading from Beyond Blood I decided to dress up like Dana (complete with short hair black wig and cap). So, when I was introduced, “Dana” ran into the room and onto the stage and made some comment that “Sharon can’t make it because an impatient client insisted on speaking to her now.”

Yes, I was channeling Dana – or that was supposed to be it, but it got to the point where well, who was channeling who. Dana completely took over.

But it got everyone’s attention, interest and some laughs.

Maybe I’m a closet actor. At any rate, I plan to take Dana on a sort of tour – well somewhat limited as I have just two  acting engagements lined up: one for Dec. 4 at a fundraiser in Toronto for Syrian refugees. I’ll be posting that shortly on my Gigs and Blogs page connected with this blog and also on my website http://www.samcraw.com.

Meantime, the next couple of postings here will feature my book reviews of a couple of other Blue Denim Press authors – Shane Joseph and Christopher Canniff – who are launching new books at 3 p.m.,  November 21 at Paintbox Bistro  in Toronto. Dana will be doing her skit here too. See below for the launch info.

If you are in the Toronto area then, you are invited to come to this launch.

Cheers.

Sharon

 

Click on Beyond Blood book cover at the top for where it is available.

 
Leave a comment

Posted by on November 5, 2015 in Author Reading, Beyond Blood, Blue Denim Press, Book Promotion, Channelling Fiction Characters, East End Writers' Group, Fiction Characters, Sharon A. Crawford, Writing, Writing Critique Groups

 

Tags: , , , , , , , , , , , , , , , ,

Crime Writers talk crime at Yorkville library tonight

22 Oct
Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

Crime can pay – at least between the book covers. Maybe not in big sales to make authors rich. But in authors connecting with each other and with readers.

That is set to happen this evening as four of us crime writers from Crime Writers of Canada – Rosemary Aubert, Robert J. Hoshowsky, Nate Hendley and me Sharon A Crawford will be talking about how we either create crime or tell it like it is. For the first time with me involved, there are two true crime reporters – Robert and Nate. Both write different aspects of true crime and both got into doing so in different ways.

On the fiction side, both Rosemary and I write series novels – hers is the award-winning Ellis Portal series. What’s interesting about Rosemary’s books is the first five were published by a large trade publisher, and at the beginning of this year she went with a small independent publisher.

I write the Beyond mystery series and am published by a small trade publisher – no awards yet, but I’m working on it.

Here are the details about the four of us and our presentation this evening.
Nate Hendley

Nate Hendley is a Toronto-based freelance writer and author of several books, primarily in the true-crime genre. Decades of Injustice, a hard-hitting look at the wrongful conviction case of Steven Truscott, is his latest book from a Canadian publisher. His website can be found at www.natehendley.com

 

Robert J. Hoshowsky

Robert J. Hoshowsky is the author of two True Crime books, including the Arthur Ellis-shortlisted The Last to Die: Ronald Turpin, Arthur Lucas, and the End of Capital Punishment in Canada and Unsolved: True Canadian Cold Cases, which inspired Maclean’s magazine to publish an entire special issue on famous murder cases. His extensive research on the last men executed in Canada has sparked an interest in the Lucas case, which is currently being investigated to determine if Lucas’ death sentence can be posthumously overturned, for the first time in Canadian history.

 

A former Researcher-Reporter at Maclean’s magazine, he has also contributed to top-rated television programs, including the Canadian version of Who Wants to be a Millionaire. His investigative work has been published in over 100 magazines and newspapers worldwide.

 

Much of Robert’s recent work can be found in Serial Killer Quarterly, where he has profiled such infamous murderers as Jeffrey Dahmer, Britain’s John Christie, Leonard Lake and Charles Ng, and Sheila Labarre.

 

Rosemary Aubert

Rosemary Aubert is the author of eighteen published books, the most recent being Don’t Forget You Love Me, the sixth in the acclaimed Ellis Portal mystery series, set in Toronto and featuring a formerly homeless judge and reluctant solver of murders. Rosemary is a popular teacher, presenter and mentor.

 

Sharon A. Crawford

 

Sharon A. Crawford, a former journalist, is a freelance memoir and fiction writer, writing consultant and instructor, and editor. Sharon is the author of the Beyond mystery series, the short story collection Beyond the Tripping Point (Blue Denim Press, 2012), and her latest novel Beyond Blood (Blue Denim Press, Fall 2014). She teaches writing workshops for Toronto Library branches. She belongs to Crime Writers of Canada, Sisters in Crime, The Toronto Heliconian Club and runs the East End Writers’ Group. Her hobbies: reading, walking and gardening act as catalysts for her next novel.

An Evening of Crime at the Yorkville Library

Thursday, Oct 22, 2015

6:30 p.m. – 8:00 p.m.

Four Canadian crime writers read from their latest works: Rosemary Aubert, Sharon Crawford, Nate Hendley,and Robert J. Hoshowsky. Sharon Crawford will interview the panel and a question and answer period will follow.

No registration required.

Yorkville Library Branch (Program Room)
22 Yorkville Ave., Toronto, Ontario.

If you are in the area this evening, please drop in.

Meantime, I have to go over the questions I’m asking the panel and make sure I’m on the ball with my answers too.

Cheers.

Sharon A. Crawford

Click on the Beyond Blood cover at the top to find out where copies are available

 
Leave a comment

Posted by on October 22, 2015 in Author Reading, Beyond Blood, Book Promotion, Crime Writing, Public Libraries, Sharon A. Crawford, Toronto Public Library, Uncategorized, Writing

 

Tags: , , , , , , , , , , , ,

Book Promo trick learned at festival and library

01 Oct
Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

It has been a hectic few days with my Beyond Books at two booths (not during the same hour) at Word on the Street last Sunday and Tuesday evening at the Runnymede Toronto Public Library Branch.

Very interesting – great to meet readers and other writers and chat. And I also learned and applied a new sales technique (new to me) that worked, so much so that I have to order more copies of my first published Beyond book – Beyond the Tripping Point from my publisher and he in turn has to order more from the distributor. This book was published three years ago. And we’re talking print copies, not e-copies. So there is still steam in the “old” book and the “old” book copy option.

So what happened?

I’ve been attending the Word on the Street Festival, Toronto version almost every year since it began, often selling books or passing out info about writers’ organizations or both. This year it changed venue for the third time.This year it was at Toronto’s Harbourfront Centre beside Lake Ontario. It was a hot summer day (yes, I know it is fall), sunny and very pleasant. So were most of the people there and the venue setup – closer together and also specific areas to sit and rest your feet and your a.. well you know what.

At WOTS I had an hour each at two booths selling Beyond Blood and Beyond the Tripping Point as well as handing out business cards and flyers for two more of the venues I would be at this fall, and chatting about my books with people who pass by. Very important. You don’t just sit there and smile because not everyone is going to stop unless you approach them. “Do you read mystery novels?” became my ice-breaker and if the answer was “yes” (about two-thirds to three-quarters of the time), I was off talking about my Beyond books and holding up copies as I talked. I was at the Crime Writers of Canada booth first and then Toronto Sisters in Crime. Despite the crowded quarters of the latter (in a booth at extended tables with other writing organizations). Space was so limited the poets reading had to stand on a table at their end. That was also where anyone going to sit behind any of the tables had to enter the area. Sisters in Crime had their booth at the other end. So if I didn’t want to hop the table to get out and chat, I had to maneuver over to the other end, avoid the poet on the table, slither out and walk to the end where I stood and chatted.

I was selling both books as two for one price (and made sure I had the individual prices listed on my price sheet to show the difference). That worked for sales, including to a lady who said she had to run into the building behind to the ATM and would I be there? Of course, I would.

During all this I was trying to find and keep track of two old friends (who didn’t know each other at that point). One found me over at the Crime Writers booth but the other didn’t find me until the end of my stint at Sisters in Crime. But both kept busy going to booths, chatting and collecting info. The latter friend got steered to me by another mystery writer the friend had seen and heard at a previous Crime Writers of Canada library reading.

Which brings me to Runnymede library branch and Tuesday night. Despite rain, we got a good number of readers who filled the library program room. And it was one of the better author presentations by some of us from Crime Writers of Canada – Rob Brunet, Karen Blake-Hall, Madeleine Harris Callway and me. We talked about our books, often putting in humour, telling stories of how we got our stories settings, how we got our stories, did a little reading from our books and then opened it to questions.

It was really like chatting with old and new friends.

And yes, I sold more books – the package deal again and was really rewarded more by one author purchasing when she said “I really like your writing.” Mind you she has attended some of my writing workshops at library branches and I probably read something I had written there.

So, what’s the morale here to promote books? Get involved with your audience, entertain, and offer good deals with your books.

Cheers.

Sharon A. Crawford

Cover of Sharon A. Crawford's mystery short story collection. Click on it for publisher's website

 
Leave a comment

Posted by on October 1, 2015 in Author Reading, Beyond Blood, Beyond the Tripping Point, Book Promotion, Characters and plot in fiction, Plot and Characters, Sharon A. Crawford, Toronto Public Library, Writing

 

Tags: , , , , , , , , , , , , ,

On the book promo road again

24 Sep
Sharon A. Crawford's latest in the Beyond series

Sharon A. Crawford’s latest in the Beyond series

The presentation at Woodbridge library last Thursday evening was another one of those magical evenings where readers and authors connect. So much so we could have gone long beyond the end time.

Rosemary McCracken, Nate Hendley and I did our separate mini-presentations, each ending with a short reading from one of our books. Nate sat between us “the thorn between the roses” is the way he put it. Maybe, but not the author, more for what he writes – true crime. Nate talked about how he started writing books and sort of “fell” into writing about criminals and now also those wrongly convicted like Steven Truscott. Nate also read an excerpt from Steven Truscott: Decades of Injustice (Five River Publishing, 2012)

Rosemary talked about her mystery series featuring financial advisor Pat Tierney and the issues writers of book series have to face. She also discussed how writing contests have helped her get her stories (yes, she also writes short stories) published – something writers shouldn’t ignore. Rosemary read the beginning of her first Pat Tierney novel Safe Harbor (Imajin Books, 2012)

I talked about my series characters – but not from the writing a series viewpoint, but where some of them came from and the location and time period for the Beyond stories featuring the fraternal twin PIs Dana Bowman and Bast Overture and how both affect my research. I also covered a bit of the research I do and read the beginning Prologues from Beyond Blood.(Blue Denim Press, 2014)

And then we turned it over to the audience. Lots of questions – from research to journalism – I got the question on the latter to my surprise because I’m the former journalist and Nate and Rosemary continue working as freelance journalists. The questions turned into a real dialogue among authors and readers. Like we were chatting in a living room – well a somewhat large living room. Afterwards, some of the readers came up to the table to chat more with us and to buy a few books.

And some of us Crime Writers of Canada authors are going to do it again next Tuesday, Sept. 29, 6.30 p.m. to 8 p.m., this time at a library in Toronto’s west end – Runnymede branch. This time the authors are Rob Brunet, Karen Blake-Hall, Madeleine Callway and myself. No true crime, but three of us (Rob, Madeleine and I) all had our first novel published in the second half of last year. Karen writes sizzling suspense-romance. The presentation is free so if you are in the Toronto area, please come – exact address is 2178 Bloor Street West, Toronto, ON. I’m not going to put the library link because as I found out in my other blog http://www.onlychildwrites.wordpress.com) posting on Tuesday, the link for that memoir writing workshop I was teaching Tuesday evening has now disappeared. Fair enough. The workshop is done and over with. So, for now you can check out my Gigs and Blog Tours page on this site (click on it at the top). Just remember the link to the Runnymede library blurb will probably disappear after Sept. 29.

And that reminds me – I better add October’s events to this  Gigs and Blog Tours page.

Cheers.

Sharon A. Crawford

Click on the Beyond Blood cover at the top to find out where copies are available

 
Leave a comment

Posted by on September 24, 2015 in Author Reading, Beyond Blood, Beyond the Tripping Point, Blue Denim Press, Book Promotion, Crime Writing, Other authors, Public Libraries, Series Characters novels and short stories, Sharon A. Crawford, Writing

 

Tags: , , , , , , , , , , , ,

← Older posts
Newer posts →